Choosing your Facebook Page name may seem impossible at first. You feel like you’re stuck with what you pick, so it better be something you’ll want forever! But that’s not quite the case – there is room for trial and error when you’re starting out.
This post will give you some quick tips for choosing a name for your Facebook Page – including how to get your Page found in a Facebook search – and how to change your Page name, because sometimes decisions are just too hard!
3 Tips for Choosing a Facebook Page Name
How you go about choosing your Facebook Page name will obviously differ depending on the type of Page you’re creating. Those who are creating a Page for business will have a different process than those who are creating a fan Page. In any case, here are a few tips to keep in mind when choosing a Facebook Page name:
Keep it simple
The Page title isn’t the place to get creative. Stick to your business’ name, TV show name, blog name, celebrity name, etc., without adding any cutesy cleverness to it. Think about what people will search for. Your Page title should match popular search terms, and if they’re familiar with your business or blog, they’ll type in your business name as it is.
Plus, keeping your Facebook Page name simple will ensure long-lasting relevance. Getting too trendy might backfire in the years to come. Facebook is showing no signs of slowing down, so choose a name users will be able to associate with for years.
Keep it short
The title should explain what users will find on the Facebook Page, but it doesn’t need to be more than a few words. Avoid stuffing your Page title with keywords so as not to appear spammy. Fans will be less likely to share content from Pages like that, and that can hurt your Page’s viral growth rate through Facebook.
The shorter your Facebook Page name the better it will look in an ad. Creating ads is vital to building your audience at first. A shorter Page title will fit the ad more neatly.
Avoid using a completely generic name like “Sports” or “Running.” Facebook has been disabling updates for Pages with generic names because the network wants Pages to authentically represent businesses, celebrities and brands. Use the specific name associated with your business or fan Page.
Get Your Page Found in a Facebook Search
While you don’t want to get too creative with your Facebook Page name, there are a few tactics you can use to get your Page at the top of the list in a Facebook search.
If you’re not sure on your Page title, use keyword research to see what fans might be more likely to search for. Keeping it as simple as possible is often the best way to go. For example, MLB’s Facebook Page is simply “MLB,” not “Major League Baseball,” because fans refer to the brand as MLB.
When creating your Facebook Page name, use spaces between words. People type in the Facebook search just like they do Google – they’re going to type in “Dunkin Donuts” on Facebook, whereas on Twitter people might be more likely to type in “dunkindonuts.” This little trick helps ensure maximum visibility.
Lastly, you do have the ability to change your Facebook Page name, but refrain from doing this too often if you want to be found in the search engine. Google dings Pages when their titles change, so each time you do change your Page name you’ll lose some SEO points.
Don’t change your Facebook Page name unless you have to. In the beginning, however, before you have thousands of fans, you might not like the Facebook Page name you picked. That’s the perfect time to make a name change.
How to Change Your Facebook Page Name
Changing your Facebook Page name is easy. From your Page, on the left side, click About. Under General, click the edit link next to Name, and change your Page name.
Facebook says it can take up to three days to review the request, but it typically gets approved rather quickly. There is a restriction that you can’t change your Page name more than once every seven days.
There’s not a whole lot that goes into a Facebook Page name, but getting it wrong can cost you a whole lot! Keep this tips in mind when deciding on a Page name, and you’ll start your path to a successful Facebook Page.
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Are you having trouble coming up with a name for your Facebook Page? Leave us a comment with your ideas!