Increasing revenue is one of the main reasons people create Facebook Pages. While building relationships should be the primary focus for your Facebook Page strategy, selling a product or service is ultimately what you’re there for. How do you find a balance of providing value to your audience while also monetizing them?
Adopt the 80/20 rule: 80% of your posts aim to drive engagement, and 20% of your posts aim to drive sales.
The 80/20 Rule for Facebook Promotion at Work
What does the 80/20 rule look like on your Facebook Page? Your wall of posts should be filled with valuable content, whether in the form of entertainment, information, helpful tips or instructions. Anyone coming to your Page should find post after post of content that resonates with them and a few promotional posts sprinkled in.
Remember that people use social media to be social, not to shop. If you overload your Facebook Page with product promotions or branding posts, your fans will see right through you.
However, if the majority of your content is beneficial to your audience, they will tolerate the occasional post to tell them about a new product or service. They may even appreciate your letting them know! Let’s take a look at how you can maintain this happy balance of adding value without being overly promotional.
20% Promotional Content
With the 80/20 rule, every 5th post can be promotional. Just how promotional you make it can vary too, whether you decide to include a subtle hint at your product or you’re straight forward with a sales pitch.
Even when promoting your brand or products, you can also include information that benefits your audience. Throw in a special offer or discount, important statistics or tips on using the product.
Include a persuasive call to action that encourages your Facebook Page fans to click through to your website and learn more about the offer.
80% Valuable Content
The majority of your content should inspire people to do just what they’re on Facebook to do – be social. Post valuable content that they can’t resist engaging with, whether that means leaving a comment or sharing it with their friends. This content should be of high interest to your audience and encourage them to engage in conversations.
We’ve got plenty of posts on what makes for valuable content. Check out:
- How to Find Engaging Content for Your Niche
- Best Types of Image Posts for Your Business Facebook Page
- How to Find Your Most Popular Facebook Page Posts
Also, read up about the FPTraffic content sources to see how you can easily find engaging content for your Pages.
Implement the 80/20 Rule in Your Post Schedule
FPTraffic makes it easy to keep track of your promotional posts. From your dashboard, click Pages > Manage, then the Scheduled Posts icon on your Page to see the content you have scheduled. Easily move things around so you don’t have a clump of promotional posts all in a row. With our post schedule layout, you can see for yourself that you schedule promotional content every 5th post.
The 80/20 rule is a great guideline for balancing monetization on your Facebook Page. Use this as a starting point and analyze your results to understand what works best for your audience.
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How often do you promote products on your Facebook Page? Let us know by leaving a comment!