It happens to all of us – you create a new niche Facebook Page and you’re overflowing with ideas until the day comes when you’re stumped for fresh content. If you can’t find new ways to engage your fans, your Page is surely doomed, right?
Wrong. While you may feel like you’ve gone through all the sources and used every image possible in relation to your niche, there are plenty more angles to take when searching for content.
Your niche doesn’t limit you to a one-word search term. Every industry and hobby has subtopics and relevant categories, you just need to do a little digging to see which ones are appropriate for your audience.
Ready to get out of your content slump and start engaging with your fans again? Use the following tips and practices when searching for content in your niche.
10 Tips to Find Engaging Content
FPTraffic members have plenty of sources to easily draw content from, but sometimes you need to mix up your search terms. The following tips will help you to approach your niche from another angle to find fresh, engaging content.
1. Do your research.
This is especially important if you’re starting out with a new niche Facebook Page, but a little deeper research can also benefit those who are already established in their niche. Find out everything you can about your niche. Are there subtopics or categories you haven’t experimented with yet? Did you find anything in your research you didn’t already know about? Pull together a large list of keywords from common themes you see in your research. Keep this list on hand when searching for images with FPTraffic.
2. Follow industry news and trends.
Keep up with the news in your niche to keep the ideas flowing. Popular trends will give you new keywords to work with and add to your search terms. An easy way to do this is to create a Google Alert for your niche or industry. Google will send you an email whenever your niche is in a news headline, and you can use ideas from those articles to inspire new content searches.
3. Monitor the competition.
Make a list of your competitors and check their Facebook Pages every so often. How engaged are their audiences with the images and topics they’re posting? Take note of what is working for them and what isn’t. You can gain inspiration from them and post similar content, but be sure to put your own spin on it by adding your brand’s personality to your description.
4. Use feedback from your fans.
You don’t always need new content to keep your fans engaged. Take a look back at what has been popular with your audience in the past. Check your Facebook Page stats and see what types of images your fans engaged with most. When you struggle to come up with new content, try giving your fans more of what they already like.
5. Use niche social sites.
Certain social sites cater to different niches. Are you following the other sites that your Facebook Page fans are on? Stay connected on those sites, and gather content inspiration for your Facebook Page. FPTraffic recently added the ability to post content from Reddit, which is a great site for more specific niches.
6. Create memes.
Memes are a great way to spruce up common images, and Facebook users love them! Good memes get shared often and create a domino fact, exposing your Page to an even larger audience. You can easily create memes on your posts with FPTraffic. Go back through your images that have done well, and experiment by creating a meme with them.
7. Look for quotes.
Mix up your images by searching for inspirational quotes in your industry. Adding the word quotes to your search term is bound to bring up more image and content options. Or use the FPTraffic Chrome Extension to schedule posts from Pinterest and Instagram, two gold mines for images with quotes. Seek out quotes that best support your brand and message.
8. Host giveaways and contests.
Giveaways and contests are fun ways to mix up your content, build your mailing list and boost engagement on your Facebook Pages. FPTraffic members can create their own giveaways with a few easy steps. For contests, try a photo-vote or have fans enter their own description for an image.
9. Track relevant hashtags.
From your list of keywords you created in your research, plug them into Facebook and other social media sites. Track the hashtags related to your brand or niche, and you’ll stay up to date with new content being posted.
10. Follow influencers in your industry.
Follow the popular blogs that are related to your niche, but aren’t as narrowed down. Industry leaders will likely share content that relates to the industry as a whole. Can you find a way to apply your specialized niche to their big message? How does their message apply to your target audience?
With a constant stream of images and links being shared every day on the web, you’ll never run out of fresh content. Try some of these practices regularly to mix up your search terms and find more ways to keep your audience engaged.
[ecko_contrast]What are some tactics you use when searching for content? Tell us about it by leaving a comment below![/ecko_contrast]
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