Facebook Page Image and Ad Sizes

You spend quality time crafting the perfect images for your Facebook Page. Even with all that hard work, what appears in your posts aren’t high-quality images. You’re not seeing any user engagement. Why?

Since Facebook regularly updates their platform, you need to stay on top of the latest image dimensions and requirements. If you’re monetizing a Facebook Page, you know how important visuals are to your campaigns. Including relevant images in your ads can attract attention to your brand and develop engagement.

Users engage more when the posts have high-quality images. Avoid image pixelation and clumsy text with The Complete Facebook Image Sizes and Dimensions Cheatsheet, an infographic from TechWyse.

Facebook Page Image and Ad Size Cheatsheet

Facebook Page Image and Ad Sizes

Overview: Image and Ad Sizes

This infographic covers everything, with dimensions for profile photos, cover photos, shared images, links and videos. It breaks down the different dimension requirements between Page post links in the News Feed and those in the right column. You can also see how the image will appear on mobile display.

A few tips to take away:

  • Narrow shared images may have some gray space.
  • If you don’t choose the center part of your image, Facebook chooses it for you.
  • If your image is smaller than 470 x 246 px, it will render as a thumbnail.

The infographic also mentions the 20% rule, Facebook’s text in ad policy that limits your text on sponsored Page posts. Let’s talk more about that.

Guidelines for Using Text in Ad Images

With Facebook’s 20% rule, ads with higher text will receive less or no delivery at all. You can check if your ad meets these specifications with Facebook’s Image Text Check tool.

Facebook recommends including as little text as possible on the image itself. Include your text in the post instead of using it in the image. Images with minimal text are more preferable to users.

To stay within the 20% rule, try the following tips:

  • Reduce the font size of your text.
  • Include the majority of your text in the text box rather than on the ad’s image.
  • Avoid spreading text across the entire image.

Keep in mind that logos, watermarks and numbers all count as text. Facebook does allow some exceptions, and the system will automatically identify if your ad qualifies.

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Stay in the Know

Being aware of Facebook’s image and ad sizes ensures that your images are always of high quality. Because Facebook is always changing, it’s important to keep up with their regulations. Keep this infographic on hand when creating your ad images.

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