Now your fans can show their excitement with your posts even more with Facebook’s latest feature – the release of the GIF comment button. In light of the 30th anniversary of the GIF format this week, the new GIF comment button is available to all users.
Facebook users have had the ability to share GIFs since 2015. But until now, your Facebook fans have been sending GIFs in comments by copying and pasting the URL of a GIF from an external website. The new GIF button – which Facebook began testing in March – lets people search and post GIFs from services like Giphy and post them directly in the comments box.
If a user is posting from a desktop browser, they’ll also see the trending GIFs.
The GIF button makes sharing GIFs a whole lot easier for your fans. The feature is currently only available when leaving a comment on a post and cannot be used when updating your Page status, but we wouldn’t be surprised if that changes soon. GIFs are becoming ever more popular on Facebook. The platform announced that almost 13 billion GIFs were sent on Messenger over the past year, and 400 million were sent on New Year’s Day 2017 alone.
The GIF button will hopefully encourage users to reply to more posts and comments with animated images. This feature could be great for your Page’s engagement rate.
Fans love sharing GIFs, so why not take advantage of the new feature? Ask your fans to share their favorite GIF relating to your niche.
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Do you share GIFs on your Facebook Page? What do you think of the new GIF comment button? Let us know by leaving a comment!