Do you want to develop an effective Facebook Page strategy? The most successful Facebook Pages post content that resonates well with their specific audience. To be successful in your niche, start with this tip:
Study what the best Facebook Pages in your niche are doing.
Perform an audit on other Facebook Pages to help shape your own posting strategy. Keep reading to learn how to perform a Facebook Page audit.
How to Perform a Facebook Page Audit
We can’t emphasize enough the importance of understanding your audience. If you want to grow a successful Facebook Page, close sales, or convert traffic, you need to post relevant content that resonates with your followers.
But how do you know what they want?
Take the time to identify your audience’s needs and interests on Facebook. Understand what problems you can help them solve and what questions you can answer for them. If you’ve been posting for a while, you can see what types of content are most popular with your audience. You can also see when they’re most likely to be online.
Get these answers by asking questions on your Facebook Page. If you want even more details, create a survey using a free tool like Survey Monkey.
Next, study your competitors. Identify the big names in your niche. If you’re not sure who they are, a simple Google search will tell you.
Here’s what to look for in other Pages during your Facebook Page audit:
- How often do they post?
- Which content seems to perform the best for them? View the number of likes, comments, and shares for multiple posts.
- How much of their content is original and how much content is shared? How does that impact the engagement?
- What topics do they post about?
- What is their tone of voice?
Keep a Google sheet or doc with your findings. Make notes of anything that stands out to you and any ideas you come up with during the process.
Develop your own Facebook Page Strategy
What do you do with this information? The point isn’t to steal other Pages’ content, but you can mirror their strategies to develop your own.
In addition, use this audit to identify what is missing in your niche. What kinds of questions are people asking on other Pages? What questions do you have after visiting those Pages? Use this information to fill gaps in your niche, to answer the remaining questions and establish your Page as an authority to follow.
If you want to develop or revamp your Facebook Page strategy, start by performing an audit. First, audit your own audience either through post discussions or sharing a survey. Then, audit the popular Pages in your niche to determine what makes them successful and what’s missing. With this information, you’ll be able to create an amazing Facebook Page that your fans won’t be able to get enough of.
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What do you think about performing a Facebook Page audit? What do you look for on other Pages in your niche? Have you used this tip to develop your own Facebook Page strategy? Leave a comment and keep the discussion going!