How to Create a Lookalike Audience

When you’re spending money to grow your audience, you want to see results. Optimizing your audience allows you to get the most out of your advertising money.

How can you reach people that you know will be interested in your Facebook Page? Try making a Lookalike Audience for your next ad campaign.

Creating a Lookalike Audience is an effective targeting method to get Likes to your Page. This easy optimization feature allows you to find more people on Facebook that are similar to an audience you already have, whether it be on your Facebook Page, website or blog.

Keep reading to learn how to maximize your ad spending with Lookalike Audiences.

How Lookalike Audiences Work

A Lookalike Audience is a targeting method for reaching more people who are likely to be interested in your Page because they’re similar to people who already are. You choose a source audience, like an email list or people who already like your Page. Facebook uses tracking codes or pixels that are set up on your website to identify common interests and qualities among the source audience. Then, Facebook generates a list of users with similarities in demographics, interests and behaviors, which you can then target in your ad campaigns.

Your source audience needs to have a minimum of 100 people from one country. Facebook recommends using a source audience with between 1,000 to 50,000 people. Use your best customers or fans if possible.

Smaller Lookalike Audiences tend to work best to closely match your source audience. A larger audience may reduce the level of similarities between the two.

You can create up to 500 Lookalike Audiences from a single source audience, and use multiple Lookalike Audiences at the same time for a single ad set. The ad set will target your ads to people who are in any of the selected Lookalike Audiences.

Create a Lookalike Audience

You must be the admin of the Page or pixel you’re working from to create a Lookalike Audience. To get started, complete the following steps:

  1. Access Audiences.
  2. From the Create Audience dropdown, click Lookalike Audience.
    create lookalike audience screen
  3. Choose your source. A source can be a Custom Audience, your pixel data, your mobile app data or fans of your Page.
  4. Select the country/countries or regions you’d like to target.
  5. Select your audience size using the slider. You will not be able to edit the audience size after creating your Lookalike Audience.
  6. Click Create Audience.

You can also create a Lookalike Audience while you’re creating ads in Ads Manager and Power Editor.

Experiment with a Lookalike Audience to see what kind of results you get. You can manually add other audiences or targeting options on top of your Lookalike Audience if you’d like to test more options.

Facebook may take up to 24 hours to create your Lookalike Audience. After that, it will refresh every 3 to 7 days if you’re actively targeting ads to it. You can use your Lookalike Audience for ad targeting before it’s updated. To see when your Lookalike Audience was updated, check your Audience Manager page under the Availability column.

Make your advertising dollar stretch by targeting the right people. Creating a Lookalike Audience is an effective way to reach even more of the awesome fans who like your content.

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Have you experimented with creating Lookalike Audiences? Tell us about it by leaving a comment!

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