A key strategy to keeping your Facebook Page fans engaged is to post different types of content. Posting gifs is a fun way to mix up your content and express an emotion. Fans love sharing gifs, so take advantage of this opportunity to boost your engagement.
Giphy is perhaps the largest source of gifs on the internet. You can browse through thousands of gifs in their library and find one for almost any reaction you’re going for.
With their latest app – Giphy Capture – you can get creative and make your own gifs. Read on to learn more about Giphy Capture and for a few tips on using gifs effectively.
Giphy Capture Features
Mac users can use Giphy Capture to capture anything on their desktop in HD. Save your favorite clips of videos, piece together multiple pictures, and use YouTube links to create animated images that relate to your Facebook Page’s niche.
The app comes with stickers and text functions, allowing you to easily overlay images with quotes, emojis and icons. You can edit and customize the gif to change direction, include a caption, adjust the file size and finally share it on your Facebook Page.
Giphy Capture is a free, straightforward and easy-to-use tool that allows you to quickly create content from the stuff you love. Many niche Facebook Pages can easily benefit from this tool. For examples, sports Pages can use Giphy Capture to quickly create a gif of a key moment in a game and sharing it immediately.
Brands are using gifs to spice up images of products that aren’t especially exciting. Gifs are also being used as a medium to educate people about a brand or niche. They’re becoming more widely used across social media, and when used effectively, gifs can definitely boost your Page’s engagement.
Tips for Using Gifs
Facebook users are quick to like and share gifs, but before you go on a gif-posting binge, keep the following tips in mind:
- Keep it relevant. Only post gifs that relate and are appropriate to your niche.
- Use variety. Just as you want a variety of content types, you also want to mix up the types of gifs you post. If you post the same type of message using different images, it is likely to lose its novelty quickly.
- Post gifs in moderation. Gifs are great for engaging Facebook Page fans, but you don’t want to overload your page with animations. Too many gifs will be overwhelming to your fans.
- Test your results. Experiment with posting gifs, and after some time, check to see if they were among your Page’s popular posts. Gifs work better for some niches than others. Whether they’ll work well for your Page depends on your audience.
Schedule Content from Giphy Using FPTraffic
While Giphy Capture makes it easy to create and share gifs, you may want to use some of the awesome gifs that are already out there. We have integrated with Giphy directly so FPTraffic members can easily find and schedule gifs to post directly to their Facebook Page.
From the Content dropdown in your dashboard, click Giphy. Enter the keywords for your niche, select the appropriate Facebook Page, and click Search Gifs. Then, simply click on the gifs you’d like to post and enter descriptions if you like.
Gifs are a great way to engage your audience and mix up your content. Be careful not to overload your Page with animation, and keep your gifs relevant to your niche. Get creative by making your own gifs with Giphy Capture, or find and schedule the perfect gifs using FPTraffic!
Want to start scheduling gifs to post to your Facebook Page? Sign up with FPTraffic today and start managing your Pages effectively!