Using Emojis to Increase Engagement

Looking for more engagement with your Facebook Page posts? Use emojis! Whether you love them or hate them, emojis can significantly help increase engagement.

Facebook, Twitter, Pinterest, even your own text messages–everything is moving toward a more visual media full of faces, expressions and symbols. Emojis are a visual way to communicate the mood or meaning of a message across social media platforms.

Not only are they fun to use, but including these friendly faces in your Facebook Page posts can increase your number of “Likes” by 57 percent and comments and shares by 33 percent. With just a few extra clicks, your post engagement and sales can see significant increases.

How to Add Emojis to Your Scheduled Posts in FPTraffic

Edit posts and add emojisFrom your dashboard in FPTraffic, click the icon for Scheduled Posts at the bottom of the Facebook Page you are managing.

At the top of your post, click the yellow wrench. Then click Edit Post.

The Description box appears. In the top-right corner, click the smiley face to select an emoji.

Edit FPTraffic Post add Emoji

At the bottom, click Save Post.

Emoji Keyboard Extension

Another quick option for adding these characters to your posts is to install the Emoji Keyboard Extension for Google Chrome. This allows you to search for the emoji you want, then copy and paste it right into the description box for your scheduled post.

Emoji Keyboard Chrome Extension

Emoji Keyword is by far the best Emoji Chrome extension we’ve been able to find and we use it daily 🙂

Tips for Using Emojis in Facebook Posts

Emojis are great for boosting engagement, but only when you use them effectively. Keep these tips in mind when adding emojis to your posts:

  • Learn the emoji language. Get familiar with the emoji characters so that you know what is available before beginning your search. Emojipedia is a great resource for Emoji 101, containing insights into the most popular emojis across the categories as well as the hot emoji news and trends. 😉
  • Choose relevant emojis. The more relevant your emoji is to your post, your page and your brand as a whole, the higher engagement levels you’ll see.
  • Communicate meaning. If you communicate with emojis in a real way, you give your Facebook Page more personality, authenticity and human quality.
  • Respond with emojis. Instead of simply “liking” fans’ comments on your page, use emojis to communicate more personally with them.

Facebook Reaction Emojis

Adding an emoji to your Facebook Page posts is a quick, easy way to increase your content’s engagement. Get familiar with the characters and use them to your advantage. Your fans will likely appreciate the friendly faces associated with your messages. 🙂

What’s your favorite emoji? What do you use the most often for your Facebook posts? Let us know in the Comments section!

7 Reasons You Need a Facebook Page

Are you on the fence about creating a Facebook Page? Maybe you worry about getting lost in the 1.18 billion daily users or you don’t think you’ll have enough content to share.

Well, those are both reasons that you should be using Facebook Pages. The large number of users means that you have possibilities to get your content seen by large numbers of viewers. And no matter your niche, there is plenty of content to go around. More than 4.75 billion pieces of content are shared daily across the social media platform.

Social media is a massive world to navigate these days, but Facebook still proves to be the most visited website. Whether you own a business, you’re a performer or you’re obsessed with a TV show, you should create a Facebook Page for the following reasons:

1. Exposure

In any form of marketing, they say to go where the people are. Clearly, the people are on Facebook! The huge numbers on the platform can mean bigger numbers for your business as well.

Don’t worry that you’ll get lost in the crowd. There are plenty of practices and strategies you can implement to increase your Facebook Page reach.

2. Connection

Facebook provides a comfortable avenue for you to connect with your audience, fans, clients and influencers in your niche. Connecting with your followers in this way allows them to get to know you and your business on a more personal level. That kind of connection is needed for your fans to develop their trust in you.

Posting on a regular basis invites your followers to interact with you. Each time you post on your Facebook Page, you’re further spreading your brand’s message and personality.

3. Expert status

When you post content that educates and entertains your target audience, you establish yourself or your business as an expert in your field. Whether it’s information on new services, products or trends, delivering this content shows that you’re looking out for your audience. The more they see your Page, the more likely they will go to you when they’re in need of your product or service.

And no, you don’t need to come up with brilliant content every day. You can share articles, images and infographics from other sites you follow that will benefit your followers. It doesn’t have to be difficult to come up with content.

4. Sharing

If you’re writing exceptional blog content, sharing it on your Facebook Page is one of the best ways to get it in front of people. Blog content gets passed around easily on Facebook. Any time you scroll through your news feed you’ll likely see your friends sharing all kinds of content, from GIFs and memes to web articles and blog posts.

Facebook makes it easy for people to share content. When your fans share content among their friends, the opportunities for traffic back to you are endless.

5. Hit your target audience

Facebook Ads make it easy to put your content in front of the right people, the users who will engage and interact with it. It costs a little money to generate Likes from the right audience, but once you capture that audience, it is yours. We have many FPTraffic members making thousands of dollars a month after investing a little up front to gain the right audience.

You can schedule your content to post at the time your audience is on Facebook, ensuring that they’ll see your posts. Once you have that audience you can monetize it long term using many different methods.

6. Lead generation

A Facebook Page is a great tool to drive more traffic to your website and ultimately generate more leads for your business. Hosting giveaways and contests on your Facebook Page is beneficial in that it helps build your email subscriber list, earns you money and boosts engagement. Building your email list gives you plenty of additional ways to be seen by your audience.

7. Get to know your audience

The Facebook Insights tool allows you to track user interaction on your Facebook Page. Find out when your audience is online and what type of content they like and engage with most. With this inside information, you can post the right content at the right time of day to get the best results.

Yes, social media can seem overwhelming when just about everyone is on there and it seems like they all know what they’re doing. The beauty of it is that no matter your niche, brand or business, there’s space for you, too. Create your Facebook Page today and start filling that space with your message.

Need help managing your Facebook Pages? Use FPTraffic to easily find, schedule and post content on your Facebook Pages. Sign up and manage your pages efficiently!

Why Scheduling Social Media is Important

When is the last time you posted on your Facebook Page? Do you have tons of social media ideas but fail to post regularly?

Whether you use them for passive income or to drive traffic to your business, Facebook Pages are fun to create and have huge potential for monetization. Facebook is the most visited website out there, and 74 percent of consumers rely on social media to make purchasing decisions. You know an online presence and Facebook Pages are crucial to selling, but all too often social media strategies fall to the wayside.

It’s easy to put social media on the back burner while you tend to everything else, which is why scheduling your content is essential to building your Facebook Page empire. Scheduling posts to your Facebook Pages has several benefits, from saving you time to earning more money.

5 Ways Scheduling Social Media Makes Your Life Easier

Maintaining a frequent presence online is important, but how can you simplify the process of updating your Facebook Pages? Scheduling content makes your life easier in the following ways:

1. Scheduling saves you time.

It’s easy to get sucked into the depths of Facebook when you’re looking for content to share on your Page at any given time of day. If you batch your time, you can schedule days’ and weeks’ worth of posts in one quick sitting. It’s the “Work smarter, not harder” philosophy. Cutting out time to schedule your posts means you’ll have less distractions as you go about your day and your work.

2. Scheduling provides virtual consistency while you’re offline.

If you’re traveling or you suddenly get sick and can’t think about updating your Facebook Page, a scheduling tool keeps your online presence alive while you’re out. If you can’t physically keep up with your content, you can relax knowing it’s being taken care of.

3. Scheduling at the right time drives more traffic.

Using a scheduling tool allows you to reach your audience when they’re online. You can schedule your posts so they’re more likely to be seen, driving more traffic to your Page.

4. Scheduling allows you to capitalize on important dates for your niche.

You won’t miss out on dates that are significant for your niche if you plan your content ahead of time. Taking a look at the significant dates ahead or looking at a calendar for weird holidays and national observances allows you to prepare posts centered around those dates that your fans will love sharing.

5. Scheduling gives your Facebook Page a good reputation.

If you have a schedule you stick to, your followers are more likely to trust your Page or your brand. They don’t like to come to your Facebook Page and see that you haven’t posted in weeks. They’ll appreciate that you’re keeping them up to date on new products or trends in your niche.

To sum up, scheduling your social media frees you up to tend to other important aspects of your life. Maintaining a consistent posting schedule creates a reliable reputation among your followers. Save yourself some time and keep your Facebook Pages active with a scheduling tool.

Do you want to make your life easier with content scheduling? FPTraffic is a scheduling tool that allows you to find and post content to your Facebook Pages with a click! Easily manage all of your Pages and posts with FPTraffic, and join the other members whose content is being viewed 50,000,000 times a day on Facebook. Sign up and start scheduling your content!

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5 Tips for New FPTraffic Members

New to FPTraffic and ready to start building your Facebook Page empire?

Social media is changing the way people do business and make money, and Facebook Pages provide a huge avenue for sales. In fact, over a billion people use Facebook every single day.

Building, growing and monetizing Facebook Pages comes easy with the help of a simple management tool. If you’ve just joined our FPTraffic community, here are five tips to start managing your Pages and growing your fan base.

[ecko_alert color=”gray”]Check out our in-depth case study on how to grow a Page from 0 to 10,000 Likes in a month![/ecko_alert]

1. Remove Pages

When you first connect your Facebook account, FPTraffic displays all of the Facebook Pages you have created in your Pages Dashboard. You can remove any Pages you do not want on your account so that FPTraffic is only managing content for certain pages. From the Pages menu, click Manage. For each page you wish to delete, click the red X.

Remove Page from FPTraffic

Removing a Page does not delete the Page from your Facebook account, but keeps it from showing up on FPTraffic. You can always add Pages back after you have removed them from your account. Also, keep in mind that FPTraffic enables you to manage an unlimited number of Facebook Pages.

2. Set up a Post Schedule

One of the great features of FPTraffic is the ability to create a schedule that allows your content to post to your Facebook Pages automatically. Set up a schedule for each Facebook Page you want FPTraffic to post to. Your content will not show up on FPTraffic until you add a schedule, so complete this step first. Under the Pages menu, click Schedules. Select the Facebook Page you would like to set your schedule for. You’ll then be able to select the times you’d like your content to post to that Page.

FPTraffic Scheduled Times

Find when your fans are online most and set up your schedule to post at those times. FPTraffic will post to your Page at most once an hour every hour of the day. We recommend posting 2-5 times a day, but test your engagement by posting as many different times a day as you’d like.

3. Disregard “Posted by FPTraffic”

When FPTraffic publishes content on your Page, you will see the note Posted by FPTraffic under the post on Facebook. Don’t worry – visitors to your Page do not see this. It is only visible to you and any other Admin on your Page. Facebook places the text there so that you know which pieces of content FPT published.

4. Find content with the FPTraffic Google Chrome Extension

Use our Google Chrome Extension to easily schedule images from Pinterest, Twitter, Imgur and pretty much any other website with a few clicks of your mouse. The FPTraffic Chrome Extension is one of the best tools available for gathering and scheduling photos to post to your Facebook Pages.

FPTraffic Chrome Extension

You can select the images you like from a website and copy and paste the links into the FPTraffic URLs page. Check out our guide on how to download and use the Google Chrome Extension tool.

5. Join the FPTraffic Facebook Group

We have over 2,500 members in our Facebook Group who are also working hard to build, grow and monetize all sorts of Facebook Pages just like you. If you have questions about the system or are looking to bounce ideas off like-minded people, take advantage of the access to this community. We’re all here to help each other, so don’t be afraid to post your questions.

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Now that you’ve got a schedule set, our Google Chrome Extension and the FPTraffic community support, you’re ready to get in on the fun of building your Facebook Page empire. Start adding content and watch your reach grow!

Good luck! Contact our support if you need any help getting started.