Are you getting bombarded with notifications for your Facebook Pages? Do you find it hard to focus on your Page when your personal notifications keep coming in?
There’s an app for that!
As your Pages grow, you’ll get tons of notifications with the likes and engagements happening on them. You’ll need to interact with and respond to your fans, and that can get messy when you’re logged into your personal account. Birthday notifications, friend requests, the links your mom keeps sharing on your timeline – they can all get in the way of interacting with your Page’s fans. You might find yourself sounding like all the others who complain that Facebook is a distraction – except in your unique case, Facebook is distracting you from…Facebook!
The Facebook Pages Manager app, available on iOS and Android, gives you a separate space to manage your Pages. It allows you to stay informed of what’s happening on your Page while you’re on the go. Page activity builds up quickly once you build an audience, so it’s helpful to keep up with activity throughout the day.
Keep reading to learn how the Facebook Page Manager app helps you stay sane while managing your Facebook Pages.
Access Multiple Pages with the Facebook Page Manager App
The Facebook Pages Manager app is set up much like the Facebook app, except when you log in, you only have the ability to work with your Pages. You cannot access your personal timeline and notifications from the Facebook Pages Manager app. It’s more focused on managing, updating and tracking Pages.
When you log in, you can choose from your list of Pages – the app allows you to access up to 50 Pages. Click on the Page you’d like to work from and you’re taken to your timeline. You can then interact with fans, create a new post or share a photo.
You can access much of your Page’s back end in the app. View your Page Insights to see which posts are most popular. Check your ad results to see the progress of your promotions. You can also boost posts using the app.
Pages Manager App Features
In addition to posting, viewing your Insights and tracking your ad results, the Facebook Pages Manager app allows you to do the following:
View and reply to messages
Invite friends to like your Page
Tag Pages in posts
Tag people in comments
Add admins to your Page
Overall, the app offers a way for you to effectively manage your Facebook Pages on the go. This is especially helpful if you run a storefront or sell products through your Page and you need to respond to customer questions frequently. You can answer questions and interact efficiently with the ease of the app.
Pages Manager also allows you to focus only on your Page by limiting the distractions of your personal Facebook account. Your Page notifications won’t get lost in the long list of your friends and Groups notifications.
If you’re looking for an easy way to monitor your Page while you’re out and about, the Facebook Pages Manager app is a great solution.
Do you use the Facebook Pages Manager app? What do you like most about it? Let us know by leaving a comment!
Have you noticed Facebook Groups popping up all over the place? Are you wondering whether you need to create a Facebook Group to go along with your Facebook Page?
More than 500 million people use Facebook groups monthly. Groups – like Pages – are a great way to connect with people on Facebook, but they operate quite differently than Pages. Certain types of Facebook Pages can benefit from having a Group associated with them, but creating a Group is not always necessary.
How do you know if you should create a Group? We’re diving into the differences between Pages and Groups to help you determine whether a Group is necessary for your Page.
The Difference Between Facebook Groups and Pages
Whether you need a Group associated with your Page depends on what you’re trying to accomplish. While there are benefits to both, they serve vastly different purposes.
Let’s start with the simple definitions:
Pages are set up like a personal profile but represent organizations, businesses, public figures and other entities. They serve as a broadcasting platform from which the Page owner reaches out to its audience.
Why create a Facebook Page? Since Pages are easy for people to find and can gain a large reach, they’re a great tool for building your fan base. Whether you run a fan Page, a business Page or a hobby Page, this platform allows you to reach more people and create awareness around your brand.
Pages are primarily a way to reach out and promote something, whether it be a product, service or message. Here are a few more reasons Pages are so great:
They’re easy to update and manage
You can create a customized vanity URL, making it easy to promote your Page to your followers
You have the ability to personalize your Page more to your purpose
Users closely follow brands through their Facebook Pages, which makes Pages a great avenue for getting content in front of your fans.
Groups serve as a place for communication and discussion. People with common interests are able to ask questions and share their opinions in a safe forum. This is a place where your fans can engage with each other.
In either a public, closed or secret group, there’s an equal collaboration among members to share content and interact with each other. A few benefits to creating a Group include:
Having a more personal presence with your fans
Managing conversations is easier
Group members get notifications when there is new content, so they’re less likely to miss it
The major downfall with Groups is that you cannot get Insights as you do with Pages, so it’s harder to track what’s happening in a Group.
Know what you’re trying to accomplish
Whether you go with a Page, a Group or both largely depends on what you’re trying to accomplish. If you’re looking to promote something and build a large audience, a Facebook Page is your best bet. If you’re looking to build community, you want to create a Facebook Group.
Many Page owners can benefit from creating a Group associated with their Page. If you offer products or services on a Page for which you need to provide customer support or if you’re looking to convert prospects to buyers, a Group offers a great platform for that type of discussion to take place on.
How to Create a Group
If you’re looking to build community with a Facebook Group, complete the following steps:
From your Facebook account, access your Groups Page and click the Create Group button. You can then enter the name of your group, start adding members and set the desired privacy for your group. Closed is a good option as it allows you to control who joins, but anyone can still find your group in a search.
Select an icon for the group, then click Okay.
Manage your settings by clicking on the gear on the right-hand side under the header. Click Edit Group Settings. Here you can determine membership settings and add a description.
Click Customize Address to customize the URL for your group.
You can also set up tags for your group, posting permissions and post approval.
Creating a group isn’t always necessary, but can definitely be beneficial. If you’re looking to create community or offer support around the service or products you offer on your Page, try creating a Facebook Group.
[ecko_contrast]Facebook does not allow you to schedule posts to a Facebook Group, but they do with Facebook Pages and FPTraffic is the KING of engagement.
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Do you have a Facebook Group associated with your Page? Let us know about your experience with Groups by leaving a comment!
If you’re just starting out in the world of Facebook Pages, how did it feel to hit your first 500 likes? What about 1,000?
My first fan Page just hit 2,000 Likes and I’m ecstatic! I have a community of 2,000 other people who get all my Friends jokes, who can’t help reacting to “We were on a break!” They love the show just as much as I do.
Let me back up and introduce myself before my Friends obsession scares you off. I’m Michelle, and I’ve been contributing to the FPTraffic blog from the beginning. But truthfully, my expertise lies in the blogging/writing aspect of marketing. I rely on Luke for all of the expert advice to effectively managing and monetizing Facebook Pages.
But as I began researching for the blog and learning more about how easy it is to create successful Facebook Pages, I wanted to get in on the fun too. I had been managing my Facebook Page for my freelance writing business with FPTraffic, but I became intrigued by all of the FPTraffic Facebook Group members who were doing so well with fan Pages.
Thus, I set to create a new Facebook Page. In just one month, my Page has gotten up to 2,400 Likes and the engagement continues to go up. I can’t believe how easy it was to get started, grow the Page and keep fans entertained!
If you’re thinking about creating a Facebook fan Page, don’t put it off any longer. The process is easier than you think, and the FPTraffic Fan Page email course is a great guide to follow. Here are some things that worked for me when creating my first Fan Page.
Don’t Overthink it
When I decided to create a Facebook fan Page, I knew I had to choose a niche I would love. That part was easy for me – I’m obsessed with the TV show Friends. I know the show so well that I could probably manually spit out quotes every day on my Page.
Since the show is such a classic, I figured there probably already was a fan Page or two out there. I thought about narrowing down to focus my Page on one character, like Luke did with his epic Page, Charlie Day Quotes. But when I looked into it, I saw that the existing Friends Pages weren’t posting regularly or hadn’t posted in a long time.
I went back and forth on this for a few days – do I go with a general “Friends TV Show Quotes” Page or a “Pheobe Buffay Quotes” Page? It’s easy to get caught up in these beginning decisions. Before you know it, you’ve talked yourself out of making a Page at all.
But here’s the thing – creating a Fan Page is free! You have nothing to lose. So, do a little research to see what already exists in your niche, determine whether there’s space for you, and if there is – jump on it! Don’t waste too much time worrying about what will be the best title or angle. You figure those things out as you go.
Choose Profile and Cover Photos Effectively
I started my Page with profile and cover photos that I thought were cute, but quickly learned that they weren’t as attention-grabbing when it came time to make an ad for the Page.
This image for my profile picture was hard to see in a News Feed and did not allow users to make an instant connection with the show. My new profile picture is bigger and shows more of one character’s face, allowing fans to connect the show with the post.
My initial cover image was a cute print of quotes from the show. I thought, how fitting, right?
Well, a cover photo containing only text is not nearly as attractive or appealing as the pretty faces of the Friends actors. I replaced it with a bigger image of the cast, which I think makes it more obvious that this Page contains quotes from the TV show rather than quotes about friendship.
The profile and cover images on your Page are static, so make them as strong and attractive as you can!
Create Your Post Schedule
In FPTraffic, you can create a post schedule to automatically post content to your Page at specific times without you having to do anything. I followed Luke’s advice of starting with 2 posts per day, at 8:00 a.m. and 9:00 p.m.
Now that the Page has been up and running for a month and has a solid fan base, I can start posting content when my fans are most likely to see it. Using Facebook Page Insights, I can see that the majority of my fans are online at 7:00 p.m. I’ll adjust my posting schedule and add a third daily post at 2:00 p.m. to keep attracting more users to the Page.
Start Finding Content
Now for the fun part – browsing Friends quotes! I used FPTraffic’s content sources to find high-quality images, videos and gifs all relating to my favorite TV show. There is a ton of content on Pinterest, and the FPTraffic Chrome Extension was awesome for scheduling images I found there.
You can quickly run out of fresh content if you type the same thing into search engines every time. To mix it up, I’ve been searching for specific character quotes and images. Check out this post for more ways to find new engaging content.
Get Likes to Your Page
Getting Page Likes is crucial to succeeding with your Facebook Page. If you hope to monetize your Page, you’ll obviously do better the more Likes you have.
You might think it’s impossible to get tons of people outside of your own friends to Like your Page, but it’s more achievable than you’d think. I had never messed with Facebook Ads before I created my Page. Honestly, it just seemed scary to me. I quickly saw that not only are Facebook Ads cheap and easy to set up, but they are so effective in driving traffic to your Page.
Facebook Ads for Likes are a budget-friendly way to get any Page up and running. News Feeds are overcrowded with content – ads give your Page a better chance of being seen by the right people.
With my reach and engagement growing, I started having fun with more FPTraffic features. I created a giveaway for a Friends coffee mug, and I’ve sprinkled in a few Amazon products. Unfortunately, I didn’t see a lot of engagement with either of those yet, but I’m still learning. As I continue to study Facebook Page marketing, I hope to learn how to be more effective with giveaways and monetization. I’m still adapting to my new Facebook popularity!
Going Forward with Friends
Now that I’ve seen what is capable in one month, I’m excited to keep building this Page. I love the freedom FPTraffic allows me by scheduling my content for me. Heck, I spent an entire week in Mexico this month without looking at the Page once. My fan base continued to grow and people engaged with the content that was posting multiple times a day, all while I was on a beach sipping margaritas.
That’s how easy it is. If a newbie like me can get a Page up and running fast, so can you! What’s your passion? Your favorite show, singer or sports team? Create a Page, and let’s figure this out together!
[ecko_contrast]Ready to build your Fan Page empire? Join FPTraffic and start your journey to reaching millions of people a day!
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Beginners, what has helped you grow your Facebook Page? FPTraffic veterans, what did you struggle with in the beginning? Let us know by leaving a comment!
Since publishing that case study, my Page now has over 30,000 Likes and has had multiple posts reach over 1,000,000 people.
Below, I am going to outline my strategy of boosting Facebook Page posts to increase engagement and get new fans. If you implement this strategy with your Facebook Pages, you will see better reach on your posts from the increased engagement from your fans and you’ll also be able to grow your Pages quickly by generating a ton of new targeted Likes.
Facebook Page Post Boost Strategy
Boosting your Facebook Page posts costs money so you want to be smart about what posts you boost. With my Fan Pages, I boost posts with proven content that has received good organic reach.
If the fans that have seen your content are engaging with it, it’s likely that the ones that have not seen it yet will too.
With the post shown above, it had pretty good organic reach before I boosted it. It had just under a million reach and had gotten quite a bit of engagement.
When I boost a post, I will usually boost to one of two audiences:
If the post has had tremendous reach like the one above (100%+ of my Page audience) then I will boost it targeting the interest I used to grow the Page. In this case, Rick and Morty.
However, if the post had only reached 50% or so of my Page audience, I would boost it to what I call Fans + Friends (People who like your Page and their friends).
Boosting to Fans + Friends
I really like the Fans + Friends option for boosting my posts because I have gotten really cheap engagement and Likes from it for awhile now.
Rick and Morty is a great example. Most of the people who enjoy watching Rick and Morty will have friends who do too. Facebook is good at finding those friends and showing them my post. You can get Likes for a penny each or less when boosting a good post to Fans + Friends and you get the added benefit of getting your Fans engaged with your content.
Some of your Fans did not see your post. That is why you are boosting it. If they see it and engage with it from your boost, they are more likely to see your next good post organically in their News Feed.
Boosting to Interests
With posts that have already started to go viral, I boost them to my main interest audience because it’s more broad. However, because the interest is targeted at your Page, you are likely to still get a low cost per engagement and cost per new Like.
So, how did my boosted post do?
I only spent $12.62 on the boost and I got:
127,614 people reached
27,966 post engagements ($0.0005 per engagement)
1,612 Page Likes ($0.01 per Like)
Because my ad was so targeted, I only had to pay a $0.08 CPM (cost per 1,000 impressions). These are awesome results! The only reason I ended up stopping the ad is because I had another one outperforming it.
Boosting Tips Summary
In summary, when boosting a post, keep these things in mind:
Boost a proven piece of content that has already had good engagement.
If the post has reached 50% or so of your Page audience, boost it to Fans + Friends.
If the post has reached 90%+ of your Page audience, boost it to people with your main interest targeted.
You can keep your budget low for boosting posts. I like to set a 7 day duration and only spend $21-35 ($3-5/day).
Keep an eye on your Cost Per Engagement and Cost Per Like after you have boosted your post. Give Facebook a day or two to optimize it.
Add Budget to your boosted post at the end of your campaign duration to keep it going if you’re happy with the results!
The great thing about boosting your post is that you should see an increase in engagement on future posts from people who engaged with your boosted post and you will get new Likes on your Page at the same time.
If you have any questions about boosting your Facebook Page Posts, email us or comment below and we’ll be happy to help!
Has that “Boost Post” button been tempting you to click it? You see it on the bottom-right corner of nearly every post you publish, but maybe you hesitate because you’re not sure what “boosting a post” entails or if it’s even worth it.
Boosting a post is easy to do and can provide great results to your Facebook Page. Keep reading to learn why you should boost posts, which posts are worth boosting and how to boost posts effectively.
Why Should You Boost Posts?
When you boost a Facebook Page post, you pay a fee to increase the reach and visibility of your post. Since 100% organic traffic is hard to come by in Facebook, it’s necessary to spend money advertising your Page and posts. It’s the best way to ensure your Page stands a chance in a user’s crowded News Feed.
You can set your own budget. The fee depends on how many people you want your post to reach, and payment depends on the number of impressions the post gets within the time frame you choose. We advise starting small and testing which types of boosted posts get the best results.
The results you get from boosting a post are often well worth the small fee. There are plenty of great reasons why boosting your posts is beneficial to your Facebook Page:
Guaranteed visibility: When you pay to boost your post, it appears higher in a user’s News Feed making for a better chance of your audience seeing it.
Increased engagement: If someone who already likes your Page sees your content appear in their News Feed, they’re likely to engage with it in some way.
Exposure to new audience: You can choose who to target when you boost your posts. Facebook gives you the option of targeting people who like your Page and their friends, which puts your Page in front of all your fans’ friends as well.
Ensures your content is seen by the right people: The other option Facebook gives you is to create a target audience based on gender, age, location and interests, which can expose your Page to even more new users. If you have an important message or promotion for a specific audience, boosting posts allows you to put your content in front of the right people.
As you can see, boosting posts is money well spent, but only when you boost the right content.
Which Posts Should You Boost?
You don’t need to pay for every post. Start by checking your most popular posts that did well organically and boost one of those. Posts that have the best ROI are going to be the most beneficial for you. Here are a few examples of Facebook posts worth boosting:
Helpful content: Users are more likely to connect and engage if the content is useful for them in some way.
Link (with an image) to a monetized site: If you have a strong call to action or promotion running on your website, boosted posts are a great way to funnel traffic off Facebook back to your site. Tip: Don’t boost posts with content that links to someone else’s site. You don’t want to pay to drive traffic away from you.
Content that gets your fans on your email list: Giveaways or specific CTAs that lead directly to users subscribing to your email list will give you a good bang for your buck in the long run.
Evergreen content: Content that is specific and authentic to your Page will spread awareness of your brand.
As for the type of content you don’t want to boost, Amazon Associates does not allow Page owners to boost posts with affiliate links to their products. If you are using our Amazon tool, we do not recommend you boost those posts. If you work with any other affiliate programs, it’s best to double-check their policy.
Also be sure to stick to the 20% text rule of your post contains a link with a photo. Brush up on Facebook’s rules for images and ad sizes.
Now to the fun part – effectively boosting your post!
How to Boost a Facebook Page Post
Boosting posts is a quick and easy process. Facebook lays it out pretty clearly for you, but we’ve got a few extra tips to give you an extra “boost.”
After you’ve found a post that is performing well and you’re ready to boost it, complete the following steps:
In the bottom-right corner of the post, click Boost Post.
Then you have a few decisions to make.
You can choose a button for your link post with a specific call to action (image and text posts do not have this option).
Choose your audience. We recommend to start with the option People who like your Page and their friends. This will get the people who already like your Page more engaged because your content will show up higher in their News Feed. If that goes well, then start targeting specific interest groups.
Set your budget. Start small and test your results. You can choose if you want to spread your budget out over a few days or change the account that is being charged if you need to.
Above the preview image of your boosted post, you can see what your boosted post will look like in the Desktop News Feed and in the Mobile News Feed.
Click Boost. Facebook will review your ad and let you know when you’re approved. You also have the option to add on to the budget or edit the ad.
Check your ad results in the Facebook Ad Manager. Monitor your ad, run detailed reports and watch its performance over time.
Boosting posts is a great way to reach more users and get your audience more engaged. Make sure you’re promoting posts that are already doing well and that have the highest ROI value. When you can set your own budget, boosting posts makes for a cheap way to get more Likes and engagement on your Page.
[ecko_contrast]It’s important to get people to like your Page first and keep them engaged with valuable content. FPTraffic makes it easy to find and schedule content so you can provide your fans with consistent, entertaining posts without the hassle of manually updating your Page every few hours. Sign up with FPTraffic and start managing your Pages efficiently!
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What results have you seen from boosting posts? Tell us about it by leaving a comment below!
Visual content is what drives engagement on your Facebook Page. Interesting images promote sharing and can double the amount of engagement you see on your posts. This is why FPTraffic incorporates image posting in our content sources – we know how important visuals are to helping your Page succeed.
You want to post high-quality, attention-grabbing photos that are legal to use, but how do you know if you’re free to use a picture?
When looking for images on the internet, you can either find public domain photos or use a Creative Commons image that might need attribution or have other restrictions. Let’s take a look at those terms:
Public domain: Photos in the public domain have copyrights that have expired, have been forfeited or are inapplicable. Don’t assume that any picture you find on the internet is in the public domain. When in doubt, read the terms and conditions on the website to make sure you are using the image legally.
Creative Commons: This nonprofit organization enables sharing content through free legal tools. Various types of Creative Commons licenses exist with different rules for attribution, making changes and how you can use the images.
Here is a list of 25 stock photo sources that have plenty of high-quality images you can use legally for content on your Facebook Page. What’s more, they’re all free to use!
Unsplash’s library of high-quality photos is growing every day. Create a free account and you’ll have access to several photos under the Creative Commons Zero license, meaning you don’t have to attribute them.
New high-resolution pictures are added weekly to Gratisography’s database. You’re free to use any of their images in your personal and commercial projects, such as Facebook Ads and posts, without risking copyright violation.
SplitShire has seen over 2 million downloads on their free images, which have been utilized by big names like The Huffington Post and CNN. This site has different categories to browse through, like Cinemagraph and Blur Backgrounds. Photos are easy to download and free to use.
Just like it sounds, this website posts 7 new photos every week of realistic, lifestyle shots. Many of the images feature people, cell phones, coffee and cats – perfect Facebook Page material! Realistic Shots has the best…realistic shots.
The Creative Commons organization has their own stock of free photos. Use this search engine to find copyright free images quickly. Creative Commons offers convenient access to search images from sources like Flickr and Google Images.
You can find interesting photos from several different categories with Free Photos Bank. These images aren’t the best quality in comparison to those found on sites like Unsplash, but it’s the place to go for the more narrow niches.
Picjumbo offers tons of stunning images that are free to use. They also have a Premium membership that offers unlimited downloads and access to new and premium-only images. You won’t have a problem finding beautiful images in the free selection though.
Little Visuals will email you 7 high-resolution images every 7 days. Photo subjects cover everything from industrial parts to idyllic landscapes.
[ecko_contrast]Images are critical to see success with your Facebook Page. When searching for images to share, remember to read the terms and conditions if you’re unsure about legal rights. Give one of these stock photo sources a try and let us know what you find!
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FPTraffic makes it easy to find images from several different sources to post on your Facebook Page. Get started with FPTraffic today and start scheduling awesome content for your Pages!
What stock photo sources do you use? Tell us about it by leaving a comment!
Do you have a Facebook Page but struggle to post regularly? With all the noise already happening on Facebook, do you think it’s impossible for your Page to stand out?
Facebook – like most social media sites – is a noisy platform, but the best thing you can do for your Page is to keep posting. But we get it – you’re plenty busy and don’t have time to keep up with social media. We’re here to help!
No matter what type of Page you have, you’ve come to the right place. FPTraffic has scheduling tools that will post content to your Page automatically. Our content sources allow you to find unique and relevant content your fans will love. Our giveaway tool allows you to promote your brand while building an email list. The benefits are endless!
Whether your Facebook Page is for entertainment, hobby or business, FPTraffic can help you build your audience, grow your Page and generate revenue all with little work on your part. Keep reading to see how FPTraffic works for your Facebook Page.
Passive Income with Entertainment and Fan Pages
Facebook Pages create opportunities for every entertainment source out there – Justin Bieber, the Chicago Cubs, even Pages about cats, you name it. If you’re crazy about a TV show or musician, creating a Fan Page has potential to earn you passive income while having fun with something you’re passionate about.
FPTraffic helps fan Pages, niche Pages and entertainment Pages set themselves up for extra profit:
Content for any niche: FPTraffic makes it easy to find content for almost any entertainment or niche Page. Since you can manage an unlimited amount of Pages with FPTraffic, you may want to test out multiple Pages to see which ones stick best.
Build traffic for your Page:Consistent posting with our scheduling tool keeps traffic coming to your Page and keeps your fans engaged. The better your traffic and engagement the better you’ll do in monetizing your Page.
Various content types to engage your fans: With our content sources, you can find images, quotes, gifs, memes, videos and more so you’re constantly throwing different types of content at your fans.
Monetize your Page: We integrate with sources like eBay and Amazon so you can easily find products to sell on your Page. With Amazon being the top online store in the world, you can find products relevant to almost any niche.
We recommend building up your initial audience with Facebook ads (check out this case study to learn how). Then with a consistent posting schedule and a variety of content, your fan Page has the potential to go viral!
Convenient Facebook Presence for Business Pages
Most successful businesses have a Facebook Page, and they should. With 1.18 billion users logging in to Facebook every day, posting on Facebook is a great way to get your business seen by a mass audience.
But you’re plenty busy running a business. You don’t have time to share great content every day. How do you maintain a consistent social presence and run a successful business?
FPTraffic is great for businesses in a number of ways:
Filler content: When you’re low in website or blog content but want to maintain a presence on Facebook, you can use our various sources to find great content relating to your business. Pictures, gifs, quotes, memes – you can find content through FPTraffic for any type of business.
Never miss an opportunity to connect with your customers:Our scheduling tool allows you to consistently post when your customers are online. You don’t even have to log in to Facebook, but your customers will see you pop up in their News Feed.
Focus on your expertise: With a social media scheduling tool, you can schedule a month’s worth of content in one sitting. Putting in a little time upfront frees you up to focus on your expertise in your business. You don’t have to worry about getting sucked in to Facebook every day!
Run giveaways: With our giveaway tool, you can run your own giveaway to engage your customers. In return, you collect more eyes on your business as well as email addresses to add to your list.
Show your business’s personality: Posting fun content, like gifs or memes, on Facebook shows your customers that you’re human. You show that you are more than a business or brand by adding some flair content and showing off personality.
All Pages Benefit
No matter the type of Page you create, posting relevant, valuable content on a consistent schedule puts you on the right path. The more frequently people see your Page, the more they will come to trust you. As you build trust with your audience, they will become more likely to buy from you or listen to your message.
With any Page, it’s important to maintain a good mix of valuable content and sprinkle in monetized posts. If you have a business Page, post mostly educational or informational content and balance in promotional posts. If you run a niche Page, the majority of your content should be entertaining while throwing in product posts once in a while.
FPTraffic can also help any Page to grow their email list. Members can create an email newsletter so your fans will never miss your posts, and you’ll in turn collect fans’ email addresses. Both business and entertainment Pages can benefit from growing their email lists.
[ecko_contrast]Whether you create a Facebook Page for fun, to make money or drive traffic to your business, FPTraffic can help you build, grow and monetize your Page.
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Easily find and schedule valuable content your audience will love, and you can sit back or attend to other business matters.
Looking for ways to mix up your content and boost engagement? Take advantage of national holidays and other special dates related to your niche. Doing so will help you create fresh content your audience will love.
We’ll show you how you can find dates to celebrate with your audience and why special dates work well for engagement. You’ll learn some of our best practices for posting holiday content as well.
Get your 2017 calendars ready – you’re about to fill them up with holidays to celebrate on your Facebook Page!
Special Dates to Celebrate
You can find a special date to celebrate with your Facebook Page fans any time of the year. What exactly do we mean by “special dates”? Any of the following can create opportunities for shareable content:
Any niche can find a way to celebrate the major holidays like Thanksgiving, Christmas and New Year’s. Even more so, you can likely put a spin from your niche on days like Veterans Day, Grandparents Day or even the first day of summer.
Did you know that every day of the year has some kind of observation associated with it? Check Days of the Year regularly for awesome “psuedo”-holidays that relate to your niche. With days like Squirrel Appreciation Day, Eat a Hoagie Day and Talk Like a Pirate Day, it’s definitely worth taking a look at!
[ecko_button color=”green” size=”large” url=”https://www.daysoftheyear.com/”]Check out the Days of the Year Calendar[/ecko_button]
If your Page is based on a TV show or celebrity, keep track of the actors’ birthdays and make your fans aware of when they’re happening. Check for the anniversary of when the show first aired. Mark these important dates on your calendar so you don’t miss an opportunity for an engaging Facebook post.
Be aware of trends and sports events that happen at certain times of the year. Can you relate your niche to the Stanley Cup or the World Series? What about the Catholic Lent season or back-to-school season?
You’re likely to see more likes, comments and shares with posts centered around these important dates and times of year. People love content relating to the holidays. Here’s why.
Holidays Posts Have Emotional Appeal
Whether it’s the big holidays or the goofy, random daily celebrations, holiday-related posts are sure to invoke emotion among Facebook users.
People are generally happy during the Thanksgiving to New Year’s season. When you post something of value to your fans that relates to the winter holidays, it shows a little more humanity on your side and gives them even more reason to smile. Holidays give you a chance to create emotional touch points with your content.
When you post a birthday in your niche or a funny pseudo-holiday that relates, your fans will feel a sense of community. They’ll love feeling that they relate to the post and to the several other Facebook users who are engaging with it.
For these reasons, people are much more likely to share holiday-related posts. Opportunities arise for tons of engagement and traffic back to your Page, but only when you use special dates the right way.
How to Make Holiday Posts Work for You
The most important thing to remember with holiday-related posts, and all posts for that matter, is to keep your audience in mind. Post only content that is relevant to your niche and your audience. Ensure that your posts are appropriate to the holiday as well.
Tie in special offers, giveaways and discounts. Use the holiday to your advantage to provide awesome value to your audience while making some extra money at the same time.
Holidays and special dates are a good time to promote your Facebook Page and engage your audience in new and fun ways. Find a way to celebrate the holiday with your fans in a way they’ll connect with, and you’re sure to see a boost in engagement.
[ecko_contrast]What are some ways you’ve used special dates to connect with your audience? Tell us about it in the comments section![/ecko_contrast]
Find the best holiday-related content and schedule it to post right to your Page with FPTraffic. Set up your Pages today!
You spend quality time crafting the perfect images for your Facebook Page. Even with all that hard work, what appears in your posts aren’t high-quality images. You’re not seeing any user engagement. Why?
Since Facebook regularly updates their platform, you need to stay on top of the latest image dimensions and requirements. If you’re monetizing a Facebook Page, you know how important visuals are to your campaigns. Including relevant images in your ads can attract attention to your brand and develop engagement.
Users engage more when the posts have high-quality images. Avoid image pixelation and clumsy text with The Complete Facebook Image Sizes and Dimensions Cheatsheet, an infographic from TechWyse.
Facebook Page Image and Ad Size Cheatsheet
Overview: Image and Ad Sizes
This infographic covers everything, with dimensions for profile photos, cover photos, shared images, links and videos. It breaks down the different dimension requirements between Page post links in the News Feed and those in the right column. You can also see how the image will appear on mobile display.
A few tips to take away:
Narrow shared images may have some gray space.
If you don’t choose the center part of your image, Facebook chooses it for you.
If your image is smaller than 470 x 246 px, it will render as a thumbnail.
The infographic also mentions the 20% rule, Facebook’s text in ad policy that limits your text on sponsored Page posts. Let’s talk more about that.
Guidelines for Using Text in Ad Images
With Facebook’s 20% rule, ads with higher text will receive less or no delivery at all. You can check if your ad meets these specifications with Facebook’s Image Text Check tool.
Facebook recommends including as little text as possible on the image itself. Include your text in the post instead of using it in the image.Images with minimal text are more preferable to users.
To stay within the 20% rule, try the following tips:
Reduce the font size of your text.
Include the majority of your text in the text box rather than on the ad’s image.
Avoid spreading text across the entire image.
Keep in mind that logos, watermarks and numbers all count as text. Facebook does allow some exceptions, and the system will automatically identify if your ad qualifies.
[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Click HERE to schedule images to your Page in seconds![/ecko_button]
Stay in the Know
Being aware of Facebook’s image and ad sizes ensures that your images are always of high quality. Because Facebook is always changing, it’s important to keep up with their regulations. Keep this infographic on hand when creating your ad images.
It’s the most wonderful time of year for online marketers – everyone is online! Whether they’re looking for gifts, browsing social media for holiday recipes or decorating tips, or posting pictures of their Christmas tree on Facebook, people are spending much more time online during the holiday season.
Now is the time to kick your Facebook marketing into high gear and drive more traffic to your Facebook Page. 65% of shoppers tap social media when looking for the perfect gift. Get your Facebook Page ready for the holiday season with our strategies and tips for Facebook holiday marketing.
Facebook Holiday Marketing Strategy
With so much potential for traffic over the holiday season, you don’t want to go in blindly and post content that falls flat in the crowded space. The holiday season creates a big opportunity for you to do well with your Facebook Page, so it’s important to have an overall strategy this time of year.
Set a goal
What is it you want to achieve with your Facebook Page during the holidays? Maybe you want to hit a certain number in sales, increase the click-through rate to your website or increase your brand awareness. Think about what you want for your Facebook Page ahead of time so that the content you post aligns with your goals.
Having a goal in mind also informs you of what to measure with your marketing efforts. If you want to increase sales, your numbers will showcase the success of your efforts. To measure whether you’ve increased your brand awareness, track the engagement with your posts, such as likes, comments and shares.
Schedule your posts
Once you’ve set your goals, find and schedule content to post at the times when your audience is most likely to see it. Scheduling content not only saves you time in the long run, but also ensures that you won’t miss an important date or opportunity to engage with your fans. FPTraffic members have several great sources to post content from, and our scheduling tool allows you to easily create a content schedule that’s best for your Facebook Page.
With the right goals and a post schedule full of relevant content, you’ll be on the right track for success this holiday season.
Holiday Marketing Tips
The holiday season is a great time to make changes to your Facebook Page and engage with your fans in different ways. Here are a few tips to get creative with your Facebook holiday marketing:
1. Change your cover image and profile picture.
It’s good to mix up your Page’s main images once in a while, and the holidays give you a chance to get creative and festive. Relate your cover image to the holidays and change it up a few times over the season. Use it to direct your fans to a holiday sale or promotion. Changing the image on a regular basis will motivate your fans to check back with you often.
2. Get in the storytelling spirit.
The holidays are a good time to get more personal with your fans. People enjoy stories this time of year, something they can connect with and relate to. Take this opportunity to tell your brand’s story. Highlight background information about how you or other employees got started in the business. If you run a hobby Page, share inspirational stories of others who enjoy that hobby. In the spirit of the holidays, share stories of what traditions you partake in or what charities you donate to. Get on a human level with your fans.
3. Get your fans involved in the holiday fun.
Engage with your fans by hosting holiday-related contests. Ask them to post their favorite holiday photos, treats or recipes. Host a holiday countdown, with prizes, giveaways and offers happening every day. This is a great way to keep your fans coming back to see what’s next.
4. Use strong visuals.
Facebook is a highly visual platform: Photos make up 60% of the post types and videos make up 31%. To compete in the crowded news feeds, use video, gifs and strong images in your posts. Facebook recommends using motion in your content to stand out and catch people’s attention.
5. Think like your fans.
Whether your fans consist of your friends, clients or business partners, think about their needs this time of year. Not only is it the busy holiday season, but it’s also the end of the year and that means different things to people in different industries. How can you help your fans during this time? What content can you post that will serve them well?
6. Tug at their emotions.
People enjoy more heartfelt messages around the holidays. Post content that will tug at your fans’ heartstrings, evoke sentiment or make them laugh. Put them in a cheery mood and they’ll be more likely to engage with your Facebook Page.
7. Use holiday-related Facebook ads.
Facebook Ads are always good for generating traffic and Likes to your Facebook Page. If your Page hasn’t taken off yet, use this busy time to really gain a following with Facebook Ads. Again, use motion to stand out and attract people to your ads.
This holiday season, take advantage of the boost in online activity and prepare your Facebook Page for success. Determine what you want to achieve, and create a strategy toward making your goals happen. Try engaging with your fans in new ways, like hosting a holiday countdown or sharing your brand story. Remember to keep your posts highly visual, and be sure to schedule your content so you never miss an important opportunity to connect with your fans.