10 Best Podcasts to Boost Your Online Marketing Game

There’s no shortage of resources to help you get better at your craft. Online marketers have a wealth of knowledge at their fingertips thanks to thousands of books, blog posts, and – the latest favorite resource – podcasts.

Podcasts offer a convenient way to take in tips and advice from the experts of the industry. You can listen to them on your commute, while walking the dog or cleaning the house. And the best part? They’re completely free to listen to!

With so many options out there to choose from, we want to share a few of our favorites. Learn new strategies to boost your Facebook Page and up your social media game with our top 10 social media podcasts.

man with headphones

1. Smart Passive Income

Pat Flynn from The Smart Passive Income Blog shares his online business and blogging strategies that allow him to support his family 100% with passive income generated online. Check out his show for tips on automation, outsourcing, search engine optimization, niche sites, social media, affiliate marketing and more. Featuring weekly interviews, Smart Passive Income helps you learn to create multiple passive income streams.

Episodes to start with:

2. Affiliate Buzz

Known as the longest-running podcast dedicated to the affiliate marketing industry, the Affiliate Buzz podcast helps affiliate marketers learn the ins and outs of earning through affiliate programs. We have a great opportunity to generate income through affiliate marketing with Facebook Pages – take in some tips from those who have been there to get ahead of the curve.

Episodes to start with:

3. Social Media Marketing

This podcast aims to help you navigate the jungle of social media. Social Media Examiner’s Michael Stelzner interviews social media marketing professionals and shares success stories every week. Each episode leads with a new find in social media, like productive apps or tools. Packed with actionable tips and in-depth advice, Social Media Marketing is a great way to pick up new strategies.

Episodes to start with:

4. ProBlogger

Many people successfully use Facebook Pages to funnel users through to a monetized blog. Bloggers can benefit from ProBlogger’s Darren Rowse, who teaches what he’s learned in over a decade of blogging full time. This podcast is meant to help you take your blog to the next level and make money online.

Episodes to start with:

5. Social Pros Podcast

This podcast highlights social media professionals who are doing the “real work for real companies.” With professional insights, current trends and ideas in the industry, Social Pros features Jay Baer of Convince & Convert and Adam Brown of Salesforce. Each episode ends with “The Big Two,” where the guest being interviewed gives quick answers to two important questions.

Episodes to start with:

6. The #AskGaryVee Show

Gary Vaynerchuk, aka Gary Vee, is a well-known entrepreneur, CEO, investor and public speaker. His podcast includes a mix of his #AskGaryVee YouTube videos, keynote speeches on marketing and business, segments from his DAILYVEE video series, interviews and current thoughts.

Episodes to start with:

7. Social Media Social Hour

Social media entrepreneur Tyler Anderson features interviews with top brands and influencers each week on the topics of successful social media marketing, online marketing and content marketing tactics. Social Media Social Hour covers all the major platforms, from Facebook and Twitter to Periscope, Meerkat, Blab and more.

Episodes to start with:

8. Online Marketing Made Easy

Online entrepreneur Amy Porterfield talks all things monetization, discussing her own tested and actionable lead generation strategies. After working with big-time influencers like Tony Robbins, Amy uses her knowledge and passion to help small business owners launch and promote new programs, grow their email lists, get more leads, build their authority and rock their social media.

Episodes to start with:

9. Marketing School

Marketing School is great to listen to for getting quick tips to use every day. Featuring new episodes daily, host Neil Patel of Quick Sprout delivers 10 minutes of actionable marketing advice to help you take your business to the next level.

Episodes to start with:

10. The Art of Paid Traffic

Facebook ads expert Rick Mulready reveals paid traffic tips, tactics and strategies for generating leads and sales on autopilot. With advice on writing good ad copy, buying email lists, affiliate marketing and more, The Art of Paid Traffic helps your business sell across all social media platforms.

Episodes to start with:

Learn from the best in the field with these 10 podcasts. With so much information out there, don’t let yourself get overwhelmed. Pick 2 or 3 of these that you really like and stick with them to stay the course.

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Do you listen to online marketing podcasts? What are your favorite ones? Let us know by leaving a comment!

10 Apps to Stay Focused and Boost Your Facebook Page

Do you struggle to stay on task when you work on your Facebook Page?

It takes some discipline to be productive on social media. You can go on your Page to check a recent post and end up clicking, scrolling and reading for several minutes before you remember what you even logged in to do.

When you’re spending so much time building, growing and monetizing your Facebook Page, it’s easy to get sidetracked by the ever-changing Newsfeed. Luckily, several apps exist to help you stay focused and productive while working on your Facebook Page. There’s even an app to hide that time-sucking Newsfeed!

Today we’re sharing a few of our favorite apps that help us stay focused and boost our Facebook Pages. These apps can assist you in everything from completing tasks to creating engaging content for your fans.

Best Apps for Staying Focused and Productive on Social Media

FocusBooster

Have you ever heard of the Pomodoro Technique? It’s a time management system that encourages you to focus on a single task for 25 minutes and then give yourself a 5-minute break. FocusBooster tracks your time while you work on a task and lets you know when your 25 minutes have passed.

This app is great not only for staying on task, but also for tracking time if you’re working on social media for a client. You can adjust the timer if you’d rather work in larger time batches. The app also has a desktop version so you don’t even have to tempt yourself by opening a browser.

timer

StayFocusd

This Google Chrome extension serves as your treat at the end of the day. Rather than giving up your time-wasting sites altogether, this app helps you limit the time you spend browsing them. It allows you to set a period of time to spend on certain sites.

If you find that you get swept up Googling for hours when you’re looking up new content for your Facebook Page, this app can serve as a way to control that time.

Evernote

Evernote is the ultimate online notebook. In fact, you can house several notebooks within this one app, which makes it a nice central location for everything you may need to keep notes on. Use Evernote to brainstorm ideas for your Page, keep notes of articles you read, or copy and paste images and other content you find.

The app organizes all of your notes in a way that’s searchable and easy to use. Download the app on your phone as well to make for an even more efficient note-taking experience.

Grammarly

If you’re not confident in your spelling or writing skills, Grammarly is a lifesaver. This Google Chrome extension is your spell-check for everything you write online. It serves as an online proofreading tool, checking for grammar, spelling, punctuation and style and features a plagiarism detector.

IFTTT

If This Then That, or IFTTT, is meant to simplify your time spent online. You create a simple automation recipe with “this” being a trigger work that leads to a “that” action. It helps you to connect all of the apps and devices you use to simplify your time.

For example, you can use IFTTT to automatically email users when they comment on your WordPress blog. Save articles that you like on Facebook to your Evernote. There are endless “recipes” you can make on IFTTT to make your life easier.

IFTTT options

Facebook Pages Manager

The Facebook Pages Manager app allows you to stay informed of what’s happening on your Page while you’re on the go. Page activity builds up quickly once you build an audience, so it’s helpful to keep up with activity throughout the day. This app also gives you a separate space meant only for managing your Pages, so you’re not distracted by everything else on Facebook.

Pocket

Working online, you’re often distracted by new articles and blog posts with catchy headlines that tempt you to read them right then and there. The Pocket app allows you to save that content offline to read later. This app is great for keeping up with the trends in your niche at a time that’s most convenient for you.

Pocket App

Google Analytics

Google Analytics compliments Facebook Insights nicely to give you more information about interactions with your fans. Use Google Analytics campaigns to track link performance on your Facebook Page. Ultimately, this free tool will help you track your conversion rate.

Newsfeed Burner

Crucial for those working on Facebook Pages, Newsfeed Burner blocks your Newsfeed from showing up while you’re in Facebook. You can still access Pages and Groups, but you won’t be distracted by the time-sucking Newsfeed. Use this Google Chrome extension when you need to get some serious work done on your Page.

empty newsfeed

Canva

Canva is an awesome tool for creating social media graphics and memes. Easily design images to put on your Facebook Pages using Canva’s thousands of free templates. Make everything from infographics to Facebook Covers. Save and upload your images into your FPTraffic account to be automatically posted to your Facebook Page.

Monetizing your Facebook Page is meant to make your life easier. Try using these apps to increase your focus and productivity. Start getting more done without distraction and you’re likely to be more successful.

[ecko_contrast]FPTraffic is designed to help you be the most productive with your social media time. Sign up today and start saving time with our automated scheduling tool!

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Do you use any apps to enhance your productivity? Tell us about them by leaving a comment!

5 Tips to Stand Out in a Broad Niche

With over 60 million Facebook Pages crowding the platform, it’s nearly impossible to find a niche that hasn’t been covered. No matter how specific you go, the truth is that there are already tons of Facebook Pages, blogs and other types of content that focus on your topic. The broader your niche, the harder it is to grab users’ attention.

Does that mean you should give up your idea for a Facebook Page altogether?

Absolutely not! A broad niche is saturated for a reason – it’s a hot topic! People care about the subject. When a market is saturated, that means there is room for opportunity. Give people another option to consume content in that popular niche with your Facebook Page.

How do you make people see your Page as a viable option? Here are a few tips to stand out in a broad niche.

1. Get Specific with Facebook Ads

Your Facebook Page may be part of a broad niche, but you don’t need to go broad with advertising. Break your niche down into specific elements, then target specific groups within your audience based on those elements.

This means you can create two different ads that both promote the same Page and deliver them to two completely unique audiences. For example, a Facebook Page in the health and wellness niche might advertise “Hit Like for healthy recipes your kids will love” to a mom-based audience, and make a separate ad along the lines of “Hit Like for workout optimization tips” for an audience of male gym buffs. As long as your Page includes relevant content, you can get creative with how you promote it.

Ads perform best when they’re targeted to at least a few thousand people.
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Check out our guide for getting the cheapest Likes possible!
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2. Understand Your Audience

Interact with the fans who already engage with your content. Each one of them has a reason they resonate with your Page, a motive for why they come back to it so often. Get a more intimate understanding of their motivations to provide unique content.

Reach out to a fan who comments on or shares your posts regularly. Send them a private message asking what it is specifically that they get out of following your Page. Learning these individual situations will help you post content that specifically caters to people’s genuine needs, making you stand out among the other Pages in your niche.

3. Solve Problems

As you listen to your audience, aim to solve their problems with your content. Whether you want to elicit an emotion or educate users on a topic, aim to provide value in everything you post. Plenty of Pages get this wrong by only sharing promotions or monetized posts. Stand out by giving away value.

4. Be Authentic

In a broad niche, there are several people out there who have already covered every subtopic you can dream of. What makes you stand out is your own voice, your own unique insights and experiences that can’t be matched anywhere else.

Show personality on your Page. Embrace what makes you different from the others and let that come through in your content and in the way you interact with your fans. Your fans should be able to pick out your content in their news feeds by your distinct voice.

5. Stay Committed

Be consistent and active on your Facebook Page. Create a schedule for posting content every day, and keep up on the trends and news in your niche. Things are constantly changing, and the leaders who keep up on the hot topics are the ones who get the fans. Provide your own authentic spin on the trending topics in your niche, and ask your fans to provide their opinions too.

[ecko_contrast]You can provide more value to your audience with FPTraffic in your toolbox. Sign up today and stand out from the crowd with our awesome tools! Your audience will appreciate it 🙂

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Don’t be discouraged or intimidated by the popular Pages that exist in your niche. Instead, learn to compete with them. Make your Page stand out by creating targeted ads for various audiences, understanding your audience and showing up consistently on your Page. Your fans will appreciate your authentic voice and value you provide in each post.

5 Goals to Set When You Create a Facebook Page

Anyone can create a Facebook Page. But if you want to make some money from it, you need to do some planning. Like any business endeavor, you should have a clear vision of what it is you want to achieve, then make goals to measure your progress.

Whenever you start a new project – whether it be a new website, side hustle or even a Facebook Page – setting some benchmarks to achieve will give you something to work toward. It’s easy to get caught up in the excitement of a new project. Too often people quit early on because they’re not sure what to do next.

Setting goals is a great way to keep moving forward. After you’ve created a new Facebook Page, here are 5 goals to work toward.

Goals for a New Facebook Page

Once you’ve found a niche you love and created your Facebook Page, the following goals will help you reach success:

1. Create Value

Sure, this goal isn’t as sexy as setting out to make X amount of dollars or gain so many likes, but it’s the foundation that makes earning a possibility. Without any valuable content, no one will Like or engage with your Page.

If people find value in the content you’re publishing, you’ll be able to keep and maintain their attention. Eventually, this will convert to dollars. With every post you publish, aim to provide value in some way. That could mean providing useful information, humor, entertainment, etc.

Rely on FPTraffic’s 8 content sources for an endless amount of valuable content.

total number of likes

2. Get 10,000 Likes

Focus on building your audience so you can generate a nice income from your Facebook Page. We recommend aiming for 10,000 Likes because that means you have a fairly large audience who will engage with your content and help it grow organically.

Facebook ads are the best way to build your audience for a new Page. Check out this post on how we used Facebook ads to get 10,000 Likes to our new Page in one month.

3. Get Your Cost per Like Down

When you create a Facebook ad for Likes, your cost per Like will start out higher and gradually decrease while the ad runs. This happens because Facebook automatically optimizes your ad to only show to people who are going to be interested in it. Every day, Facebook collects more data on the users who are responding to the ad by Liking your Page. Facebook uses that data to more accurately target new people the next day.

Aim to get your cost per Like down to $0.01 and $0.05.

4. Build an Email List

Whether you run a business Page or fan Page, Facebook can help you build your email list. Email lists are one of the most valuable tools you can have as a marketer. This gives you more ways to reach your fans and make sure they are seeing your content.

You can easily build an email list in two ways with FPTraffic: create an email newsletter that your fans sign up for or create a giveaway in which they’ll enter their email address.

5. Earn Your Money Back

Of course, you want to earn any money back that you spent on ads, and then some! Once you get to about 10,000 Likes, it becomes easier to monetize and generate income from your Page.

Monetize your Page by promoting affiliate links or funneling traffic through to your monetized website. FPTraffic offers the ability to promote and earn from major companies like Amazon and Ebay.

FPTraffic Amazon Tool

Get on the right track by setting a few goals for your Facebook Page. When you have a clear path of what you need to do next, you’re more likely to stick with something and succeed. Start with these goals, and keep growing from there!

[ecko_contrast]Accomplishing your goals for your Facebook Page is easier with FPTraffic!

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What other goals have you set for your Facebook Page? Tell us about them by leaving a comment!

How to Upload and Schedule Images to Your Facebook Page

Facebook posts with images see more than double the engagement of basic text posts. That’s why we want to make it as easy as possible for you to fill your Facebook Page with image posts.

Our content sources contain thousands of images to pick from, but what if you have your own images you’d like to use? Whether you take your own photos or have images saved on your computer from your favorite websites, you can use the FPTraffic Bulk Import tool to easily mass upload photos and schedule them to post on your Page.

Here are two ways to mass upload photos in FPTraffic.

Upload Images from Your Desktop

Small businesses, brands and bloggers may have their own photos that best represent their content. Certain niches and types of Pages may rely more heavily on personal photos. Use the Bulk Import tool to upload images that are saved on your desktop. The images will be added to your queue and automatically posted to your Page in accordance with your post schedule.

To mass upload images from your desktop, complete the following steps:

  1. Log into your FPTraffic account.
  2. Click Content. Then, under Bulk Import, click Upload Images.
    Mass Upload Images to FPTraffic
  3. Using the dropdown, select the Page you’d like to post your photos to. You can then either drag images from your desktop and drop them into the Bulk Import tool, or click the box to upload images.
    FPTraffic Upload Images Tool You can upload up to 100 images at a time. The following image types are acceptable:

    • gif
    • jpeg
    • jpg
    • png
  4. When the images are finished uploading, you’ll be able to find them in your Page’s schedule queue. Click Pages, then Manage. At the bottom of the Page you uploaded images to, click the Scheduled Posts icon. Your new images will appear at the bottom of your queue.

With this feature, you can upload images to post to your Page for weeks or even months at a time!

Image URLs with the FPTraffic Chrome Extension

With FPTraffic’s Chrome Extension, you can grab images from Pinterest and Instagram, as well as many other websites, and schedule them to post to your Facebook Pages. It’s easy to download and use, just follow the steps below:

  1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.
  2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.
    FPTraffic extension icon
  3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.
    Instagram search
    Pinterest search
  4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.
  5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.
  6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).
    FPTraffic Extension Bar
  7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.
    Photos from Pinterest
  8. Access the FPTraffic URLs page (http://fptraffic.com/urls/), select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.
    Tip: Be sure to go to the Image URLs page and not the Link URLs page.
  9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

[ecko_contrast]Start scheduling hundreds of images in a matter of minutes to post to your Facebook Pages

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Images are the primary type of content that gets posted and shared on Facebook. Take advantage of the FPTraffic Bulk Import tool to mass upload photos from your desktop and websites to your Page schedule. Upload and schedule several images at a time to automate your Facebook Page presence.

5 Productivity Tips for Managing Facebook Pages

Facebook takes the heat for being the ultimate distraction. You’ve witnessed its temptation – you get online to send an email and an hour later you’re still scrolling your News Feed. And you haven’t written that email.

Research shows Facebook to be the most popular time-wasting website. 77% of workers who have a Facebook account use it during work, and for some, that means spending up to 2 hours on the site.

But what does that mean for those of us who actually work on Facebook? What if your job requires you to log in daily and update your business Page? What if your Facebook Fan Page is your money-maker?

Social media goes hand-in-hand with making money online in most cases. Maintaining a consistent presence across social media platforms is how you drive traffic to your blog, viral media site or business.

For Page owners, spending time on Facebook is a necessity, but how do you stay on task when the platform has the capability to lure you into its time-sucking ways?

We’ve got a few tips to help you ensure your Facebook time is productive. (Yes, “Facebook” and “productive” can appear in the same sentence!)

internet distraction meme

How to Stay Productive Online

FPTraffic is meant to make Facebook Pages a convenient, fun way for you to generate revenue and promote your brand. But it’s easy to get distracted when you’re working online. Here are a few tips to help you stay on track:

1. Discipline

It takes discipline to tune out the News Feed, your email and any other online notifications that beg for your attention. When you pull up your Facebook Page, be clear about what your objective is. Set a rule that you won’t check anything until you’ve completed your task. Then, reward yourself with a few minutes of Facebook scrolling, if you must.

It’s not easy at first, but discipline comes with time and practice. The more you practice focusing your time, the better you’ll get at it. You’ll come to appreciate that rewarding time at the end because you know you already put in the work.

2. Time Batching

Batching tasks into structured time allotments is an incredible tactic to help you get things done and stay on course. With Facebook Pages – and any business conducted online – there are several items that mount up on your to-do list. Work on one item during each time batch, giving your full attention to the task at hand.

Multi-tasking is no longer as cool as it once was. In fact, studies have found that multi-tasking reduces your productivity by 40%! Make certain time allotments for each individual task – finding content, scheduling posts, creating and tracking ads, viewing insights – and set a timer when you’re doing them. Resist the urge to switch tasks, and keep at the job until your timer goes off.

3. Scheduling

calendarEach time batch is an important element that adds to the success of your Page. Treat these time batches like important appointments. Write in your planner when you will take the time to complete them. Rather than cutting other tasks short to quickly jump in and schedule a post, block out the time in your planner for post scheduling.

Experiment with what times of the day or which days of the week work best for each task. Soon enough, it will become part of your routine that you find your content on Monday mornings or whatever it may be, and you won’t have to pay so much attention to writing it down every week.

4. Idea Folder

Get a system in place for organizing your Facebook Page ideas. Google Drive is awesome for this, as well as OneDrive or Evernote. Create a folder with a sheet for niche ideas, a calendar for important holidays and dates related to your niche, and an ad performance spreadsheet.

Make another folder for resources that you’ll need to refer back to. Keep any blog posts or helpful articles you come across in a place where you can easily find them. Good organization is crucial to help you save time.

5. Distinguish Learning from Doing

If you’re new to FPTraffic or to Facebook Pages in general, you might be tempted to jump right in and start using all the features. Then, when you’re not sure how to do something, you get frustrated. You have to backtrack and look it up, read the guide, ask the FPTraffic Facebook group – which are the steps you should have started with anyway.

New things come up every day in the digital world, creating endless opportunities for learning. Take the extra time to learn a task before jumping in without guidance. You’ll find that you actually save more time by doing so.

Your Turn

If you find yourself getting sucked into the social media world when you’re managing your Pages, give these productivity tips a try. Remember to batch your time, schedule your time batches into a planner, and get organized with idea and resource folders.

Taking time to put systems in place saves you time in the long run. Make it your goal to defy the Facebook-distraction claim!

[ecko_contrast]Using FPTraffic to manage your Facebook Pages will make you more productive.

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Do you have any tips for staying productive when working online? We’d love to hear them! Share your thoughts by leaving a comment.

Get Organic Search Traffic to Your Facebook Page

No matter what kind of Facebook Page you run, the best way to reach your objective is to get a high amount of traffic to your Page. Whether you’re looking to monetize or to increase your brand awareness, the more Likes you have the more successful your Page will be.

High traffic allows you to generate revenue from a Fan Page. It allows businesses to create a following, and it gives entrepreneurs a sense of authority.

We all just want to be “Liked,” but how do we increase our traffic?

We’ve talked before about the importance of running Facebook ads to grow your audience. This is a must to get your traffic going when you have a new Page. But if you want people to keep finding your Page without continuously paying for ads, keep reading to learn how to grow your audience organically.

Optimize Your Page Content

Like websites, Facebook Pages can show up in search engines, like Google, Bing or Yahoo, if they’re well optimized. SEO, or Search Engine Optimization, is the process of optimizing your online content so that it is easy to find on search engines.

If your Page is well optimized, it will have a better chance of ranking at the top for search engine results. Being listed at the top brings significant traffic and shows consumers that your Page is top-notch in your niche.

The #1 position in Google’s search results receive 18.2% of all click-through traffic. The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%. Placing in the first few results is critical to gaining organic traffic through search engines.

Organic traffic from search engines is unique because the users coming to your Page are people who are looking specifically for what you have to offer. This kind of audience is likely to engage well with your content and help promote your Page’s organic growth.

Here are a few guidelines for optimizing your Facebook Page for search engines:

Facebook seo cheat sheet

Claim Your Username

When you first create a Facebook Page, the platform generates a messy URL associated with it. Once your Page gets 25 Likes, you can claim your username. This creates a vanity URL for your Page. Your username and vanity URL should match the title of your Facebook Page as closely as possible.

Optimize Your Page Title

Your Facebook Page title should be relevant to your brand. If you have a website associated with your Page, the titles should match. Make your title something catchy that will stand out and be remembered. The first word of your Page title is the most significant.

Flesh Out Your Page Content

Make sure to enter a valuable description in the “About” section of your Page. In addition to gaining your Page higher ranks in the search engines, this content will help fans connect with your Page.

These quick tricks can have a great impact on your search engine rankings, allowing people to easily discover your Page. The number of Page Likes or the amount of engagement you have will not affect your rankings, but more Likes and engagement will help you grow your audience organically across Facebook.

Engage Your Fans

When users come to your Page through the search engines, encourage them to share your Page by posting relevant, valuable content. If your fans love your content, they’ll be more likely to comment on your posts. When they share your content on their own timelines and tag their friends, your Page will have no problem gaining organic traffic.

We all want to get more traffic to our Facebook Pages, and the less we have to pay for it the better. Tweak your Facebook Page for SEO to gain more organic search traffic, and always post content that your fans will engage with.

[ecko_contrast]Increase your audience significantly just by posting more frequently and consistently. FPTraffic makes that easy!

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What is your experience with SEO on your Facebook Page? Let us know by leaving a comment!

 

Changes to Amazon’s Commission Structure: What You Need to Know

Amazon recently announced a major change in the way they will pay out affiliates in their Amazon Associates program. Starting March 1, the commission structure will move away from a volume-based fee and begin paying a flat fee based on the product category.

Amazon Associates is an affiliate program that allows you to access Amazon’s giant inventory of products, generate affiliate links and make money from your referrals. This program has been a great way for affiliate marketers to generate revenue through Facebook Pages, as well as blogs and other online avenues. Several online marketers make a good monthly income from selling Amazon products alone.

Not only do you get a commission on the product you referred, but when people buy other products after your link takes them to Amazon, you also earn a commission on those items. As long as the customer orders within 24 hours, or longer if the visitor adds items to their cart and returns to pay later, you get a commission on all of the items they purchased.

For those of you just getting started with Amazon Associates, these changes to the payout will help you understand where to focus your marketing. But if you’re already selling 10 products or more per month, you’ll want to keep reading.  Changes to the affiliate payout may have a significant impact on your monthly income.

Current Amazon Affiliate Payout

Since commissions have been based on the volume of product sales you made each month, you could earn more with the more products you sold. With the new changes taking place, you will earn the same rate no matter how many products you sell.

The current payout has percentages anywhere from 1% to 10% depending on the category. For anything that doesn’t fit in those categories, the payout was based on how many products you sold per month. You started at 4% and capped out at 8.5%.

Amazon category payout

Amazon payout by volume

What’s Changing?

Amazon Associates is switching to a flat fee based on the product category. All payouts is a fixed percentage based on what is purchased. The rates per category are listed below, and products in any category not listed are capped at 4%.

Amazon new payout by category

These changes will have the biggest impact on those who are currently hitting 8.5% on a monthly basis. For example, if you are successful at promoting and selling books and are currently at the 8.5% mark, your commission rate will drop to 4.5%. In the big picture, that takes you from $8,500 per $100,000 of revenue to $4,500.

What Should You Do?

These changes can be a game changer for some. Many things in online business are beyond our control and the best we can do is be ready to adapt when the unexpected happens.

Amazon’s changes encourage affiliates to direct people to certain product categories, especially digital. To earn a decent income with Amazon, focus on promoting products in the categories with the highest payouts.

Since you never know what is going to happen, it’s important to diversify your streams of income. Amazon is still a free program to participate in and there is a great opportunity to earn income there, but don’t put all your eggs in one basket. Participate in other affiliate programs in your niche. Remember that in addition to the Amazon tool, FPTraffic allows you to post content and earn from eBay as well.

[ecko_contrast]Despite this change, there is still a ton of opportunity to make money with your Facebook Pages. Sign up for FPTraffic to learn how.

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What do you think about Amazon’s changes to the affiliate payout? How will this affect your monetizing? Let us know by leaving a comment below!

New Facebook Ad Format: Photo Link Ad

A few weeks ago, I started testing a “new” Facebook format that I am calling a Photo Link Ad.

I may not be the first person to ever use this ad format, but it is not commonly used on Facebook and it can definitely increase the exposure your ad gets and set it apart from your competition in the News Feed.

First, let’s take a look at the two most common ad formats, Link Ads and Photo Ads. Then, I will explain why this new ad format is different and even provide you with the code so you can set up one of your own.

Photo Ads and Link Ads

Photo Ads and Link Ads are not new to Facebook. Each type of advertisement format has it’s own advantages and it’s own disadvantages.

Photo Ads

Photo Ads are probably the ad format that I use most when advertising on Facebook. A Photo Ad is simply an advertisement featuring a photo and a description.

Facebook Image with Link in Description

The example above is a Photo Ad I ran for about a week on one of my Facebook Pages. If the user seeing this ad on their News Feed were to click on the big image that says Explode Your Social Media Reach, Facebook would just open the image in a window like this:

Facebook Photo Modal Window

I have included a link to the FPTraffic Blog (this blog) in the description of the photo so my hope is that many of the people who see this advertisement will click on that link and explore our blog.

The link clickthrough rate on these types of advertisements is typically lower than a normal Link Ad, but they usually get more overall engagement (Likes, Comments, and Shares).

Link Ads

The Link Ad format has a higher link clickthrough rate than a Photo Ad. Facebook will generate a link preview image, title, and description that is shown to the user that they can click to go to the link you are advertising.

Facebook Link Ad Format

In the example above, I have created a Link Ad for my blog and although there is no link in the description, if the user clicks on the link section of the advertisement, they will be taken to my blog.

This is the most common way to advertise a link on Facebook and typically you’ll see a fairly high clickthrough rate and a lot of traffic to the website you are advertising.

However, what if you could combine the larger image size of an Image Ad with the higher clickthrough rate of a Link Ad? Well, now you can.

Photo Link Ad

I am calling the new ad format that you can create from a few lines of code the Photo Link Ad format because it combines the Photo Ad and Link Ad formats.

Facebook Image Link Ad Format

In the example Photo Link Ad above, I am advertising this article on how to get more engagement by boosting your posts, but I am doing it through a special page I created that generates the giant link preview image you see above.

The photo in the ad is different than a normal Photo Ad because when you click it, it does not take you to the window on Facebook. Instead, it opens the blog article.

You can try the example post above for yourself here. Feel free to share it with your friends 🙂

How Does a Photo Link Ad work?

The Photo Link Ad format works by creating a preview image using Facebook’s Open Graph Meta Tags. By using those tags, you can tell Facebook what image to show as the preview for the link. Facebook will set that image as the preview and then you create a meta refresh so when the user clicks the link to view the image, they are redirected to whatever website you want them to go to (in the example above, the article on this blog).

That may sound complicated, but the code is very easy to setup.

Photo Link Ad Code

The HTML code below should be added to a new file in your website that you want to use as a redirect. This is the link that you will post on your Facebook Page to generate the large Photo Link Ad image.

Copy and paste the code below to a new file on your website and I will explain what each section means.

There are 3 different options to the entire code that you need to edit:

  • PAGE TITLE – A title for the link you are advertising. It does not show on Facebook, but I still recommend putting something relevant.
  • IMAGE URL – The photo image URL that will display on Facebook. I recommend uploading a 800×800 image file to the same site you are going to copy/paste this code onto.
  • WEBSITE URL – The website URL you want people to be taken to when they click the image from your IMAGE URL that will display on Facebook.

By default, I have set the image:width and image:height of the preview image to 800. I recommend you keep this and use a square 800×800 image for your IMAGE URL.

That’s it!

You can use Facebook’s Sharing Debugger to test what your link will look like when it’s shared before actually sharing it.

Facebook Sharing Debugger

I have had quite a bit of success promoting these new Photo Link Ads. Facebook has approved a bunch of different ads I’ve submitted using this format and my clickthrough rate has been great.

I recommend you give them a try as well. Let us know how they work for you in the comments below and if you’re looking to get more engagement on your Facebook Page, give FPTraffic a try 🙂

[ecko_contrast]Photo Link Ads are great, but teaching you tricks to outperform your competition isn’t even what we specialize in. Let us help you grow your organic reach so those paid ads aren’t as important.

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What You Need to Know About the Facebook Page Template

Does the look of your Facebook Page best reflect what the Page is all about? Did you know you can change certain features on your Page?

Facebook Page templates allow you to choose a design that best suits the nature of your Page. Whether you run a Fan Page, online shop or Business Page, specific templates serve to help you reach your desired outcomes. Also, you can utilize buttons and tabs to enhance your Page.

How do Facebook Page templates work? Here’s a breakdown.

Facebook Page Templates for Optimal Page Design

Whether you’re starting from scratch or you want to change up an existing Page, here’s a basic rundown of the design elements and templates to help you make an awesome Page.

Choose a Facebook Page Template

From your Page, access Settings. From the menu on the left side, click Edit Page.

edit Facebook Page templates

Under Templates, click Edit to view the template selection. Options include Shopping, Business, Standard, Venues, Politicians, Professional Services and Restaurants & Cafes. The template you choose will include default buttons and tabs designed to help your Page.

To see how a template works, click View Details next to the template title. The screen will give you a preview of the tabs included. Take note at the bottom of this screen of the warning: “When you apply this template we will replace your existing buttons and tabs.” If you’re happy with your template selection, click Apply Template.

Features and tabs

For both specific Facebook Page templates and the standard template, there are certain elements of the design that you want to optimize for your Page. Some are basic, like your cover photo, while other features – like buttons and tabs – can lead your viewers to take certain actions.

Cover photo

In Facebook’s current Page design, your cover photo is uncluttered. It’s the focal point of your Page and should hook viewers right away. Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and that will make it 640 pixels wide by 360 pixels tall for mobile view.

Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and 640 pixels wide by 360 pixels tall for mobile view. Test your cover photo on desktop and mobile browsers to make sure the main features are visible on both.

Call-to-Action button (CTA)

Facebook makes your call-to-action (CTA) button stand out and catch users’ attention with its bold placement directly under the cover photo. Because of its placement, users might be more likely to click the CTA than the Like button for your Page. Utilize this button by directing users to your website, blog or online storefront. The CTA button is also prominent on mobile devices.

Facebook Page Shop Now Call to Action

About box

Underneath the CTA is the space for your Page’s About information. Be sure to fill this out and add a link to your shop or website.

Tabs

On the left side of your Page under your title, you have a menu of up to 10 tabs. You’ll see standard tabs, like About, Events and Photos, or you can add tabs that better suit your Page, like Services or Video.

Click Manage Tabs, or if you’re in the Templates section you can scroll down to customize your menu tabs. From here you can add and delete tabs. You can also move tabs around to choose the order they appear in. We always put Posts at the top.

add a tab to your Page

Be sure to add content to whichever tabs you choose to display. If users click on a tab, they should find relevant content.

You can also add custom tabs, like social tabs for Pinterest and Twitter or tabs to get email subscribers. Facebook has more info for developing your own tabs here.

Design for Success

Now that you’ve got the basic design elements down, continue to add valuable content and post consistently to your Page. With an appealing design and entertaining content, your Page will draw more fans in no time!

[ecko_contrast]Consistently posting to your Facebook Page, no matter what type of Page it is, can help increase your reach and engagement. Let us help you consistently post to your Page!

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How do you use tabs and templates in your Page design? What works best for you? Let us know by leaving a comment below!