Facebook Analytics for Pages

To have success with any type of Facebook Page, you have to measure your progress. We use Facebook Analytics and Insights to see not only how well our content is performing with our fans, but to understand our fans’ experiences with our Page.

Now you can even see how effective your Page is in driving fans to viewing a product on your website with Facebook Analytics new omni-channel analytics. The tool recently added more features to help you understand and optimize your fans’ journey from your Page to your website, app, bots and more.

Keep reading to learn how you can use Facebook Analytics new features effectively for your Facebook Page.

Get Valuable Insights From Your Data

Facebook Analytics has always given Page owners great insights to their fans, and now they’re offering even more support. This spring, Facebook announced that they’re leveraging artificial intelligence to automatically surface insights, offering more customization for their tool. They launched new capabilities that makes understanding your audience easy and accessible.

Here are the latest enhancements to Facebook Analytics:

Custom dashboards

You now have the ability to create custom dashboards and add the charts you care about the most to it. This allows you to see all the information you need in one place.

custom dashboards icon

To create a custom dashboard, complete the following steps:

  1. In Facebook Analytics, click Dashboards in the left menu.
  2. Select Create Dashboard.
  3. Enter a dashboard name. You can chance the settings so others can view this dashboard by clicking next to Dashboard Visibility.
  4. To add a chart, go to the Activity section and find a chart to add to your dashboard.
  5. Click the thumbtack icon.
  6. Select Add to an Existing Dashboard or Add to New Dashboard.
  7. Enter a name for your chart.
  8. Click Add to Dashboard.

Omni-channel analytics

Facebook is extending analytics for all their apps and services so Page owners can measure the interactions fans have with their Page in correlation to their other activity on your website, app or bot.

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For example, you can see if someone who commented on an item featured on your Page goes on to view an item on your website or purchase it using your app. This allows you to fully understand and optimize the viewer’s journey from your Facebook Page to your website.

You can add your website, app, bot and more to an Event Source Group in Analytics to get richer insights and a complete view of your entire brand.

Automated insights

Facebook is using advanced machine learning and artificial intelligence to deliver valuable insights directly to Page owners. You’ll be able to find insights in your data automatically. Facebook Analytics aims to deliver insights, such as variations in engagement across people in different cities or changes in purchases, in an automated way to help you identify certain trends.

Facebook Analytics new feature icon

Try using these new Facebook Analytics features to understand and optimize your audience as well as to save yourself time.

[ecko_contrast]Just like Facebook automates analytics, FPTraffic will automate your posting schedule!

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Do you use Facebook Analytics? What do you like the most about it? Let us know by leaving a comment!

Take Advantage of the FPTraffic Exclusive Guides

When you pay for a subscription, you want to know how to use the product you’re buying to get the most bang for your buck.

Getting started with a Facebook scheduling tool can be overwhelming. While the concept of Facebook marketing may seem fairly simple, there’s a lot more to it than posting content and getting fans. We want to help you use the FPTraffic scheduling tool effectively so you reach the goals you’ve set for your Facebook Page. That means managing effective ad campaigns, offering giveaways and monetizing your Page for passive income.

Instead of going it alone, take advantage of the exclusive guides and resources you get with your FPTraffic membership.

Getting Started with FPTraffic

When you sign up for an FPTraffic membership, we don’t just throw you to the wolves. We’re here to help you succeed! We’re stocked full with guides on the best ways to build, grow and monetize your Facebook Page.

Once in your dashboard, click Guides in the top menu.

fptraffic guides

If you’re new to FPTraffic, click the Getting Started button. This page will help you get your feet off the ground with steps for creating your Facebook Page, setting a post schedule in FPTraffic and finding and uploading content to your Page.

Create Your Page

You’ll also want to click the button to Join the Facebook Group. We have over 3,000 members in our Facebook Group who are also working hard to build, grow and monetize all sorts of Facebook Pages just like you. If you have questions about the system or are looking to bounce ideas off like-minded people, take advantage of the access to this community.

We’re all here to help each other, so don’t be afraid to post your questions. Use the search box to look for any topics you have questions about, too.

Exclusive Guides

New Facebook opportunities and features arise constantly, and the FPTraffic guides cover all the latest methods for advertising and monetizing your Facebook Page. With over a dozen guides and case studies at your fingertips, your Page can grow exponentially from the things you learn here.

FPTraffic guides

Learn how to create giveaways for Page engagement, monetize your Page with Amazon and manage multiple Pages within your account. The various case studies will show you different ways to build traffic and earn income from affiliate marketing. From optimizing Facebook ads to nagivating the features in FPTraffic, the exclusive guides offer step-by-step instructions to help you achieve success with your Pages.

There are several ways to enhance your Facebook Page, but all the information out there can be overwhelming. Now you can manage all of your Pages and gain the answers to your questions all from your FPTraffic account. Remember to join the FPTraffic Facebook Group for extra support and to meet like-minded people who have all been where you are.

[ecko_contrast]Want to start managing your Facebook Pages effectively and learning from the pros?

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Which of the exclusive guides have helped you the most? Let us know by leaving a comment!

How to be an Efficient Facebook Page Manager

Taking time to post valuable content, connect with your fans and evaluate what’s working pays off in your Page’s success. Whether you run one Facebook Page or dozens, it’s important to have a system in place that allows you to be an efficient Facebook Page manager.

Many people create several fan Pages to test different niches and different forms of monetization. You might think the more Pages you manage, the harder it is to keep up with them. But that doesn’t have to be the case.

Both FPTraffic and Facebook offer tools to help you manage several Facebook Pages efficiently. Keep reading to learn how to create a system and routine that helps you best manage your Facebook Pages.

Schedule Links on FPTraffic

Tips and Tools to Become an Efficient Facebook Page Manager

If you’re overwhelmed by your Facebook Pages, try implementing the following tips and tools to create a simple management routine:

Schedule your time

Part of the overwhelm comes in thinking you don’t have the time to take care of all of your Facebook Pages. It’s so easy to tell yourself you’ll update your content queue later in the day but continue to put it off when something more urgent comes up. Physically writing down the time you plan to spend on your Facebook Page holds you more accountable to actually doing it.

schedule

Schedule your Facebook Page management time as it best works for you. You may choose to do it all at once, spending one day a week updating your content, analyzing insights and creating ads. Maybe it works better for you to split up your tasks, scheduling content on Monday, creating ads Wednesday, and viewing insights on Friday.

You can choose to set scheduled times for checking post results throughout the day as well. It’s far too addicting and time consuming to check the results of your posts every 5 minutes. Instead, make checkpoints at certain times of the day when you check in and interact with the comments on your Page.

The possibilities are endless, but the main point is to commit to working on the same things at the same time each day and each week. That way, the manual work of Facebook Page management becomes a habit.

Automate a posting schedule

Use FPTraffic to create a posting schedule. Your content automatically posts to your Page without you having to constantly update it throughout the day. FPTraffic allows you to schedule content for an unlimited number of Facebook Pages.

Choose engaging images and videos from any of our 8 content sources to add to your content queue. Have your own images you’d like to use? Use our bulk import tool to upload up to 500 images at a time and schedule them to your Page.

Consistent content helps your Page grow. When you have several Pages, you want to make the process of finding and posting content as simple as possible. FPTraffic lays out all of your Pages neatly on your dashboard so you can work on them in an organized way.

Respond to comments and messages

Interact with your Page fans to give them a positive experience. Respond quickly to comments and messages when you can. If you run a business Page, provide the best customer service possible through your Facebook communication.

Facebook notifications make it easy to know when you receive comments or messages. The Facebook Page Manager app is a valuable tool for efficiently managing Pages while you’re on the go. The app opens your Pages rather than your whole Facebook News Feed, allowing you to work efficiently in your Pages.

The Facebook Page Manager app allows you to stay on top of notifications and other management tasks while you’re away from your desktop. Create posts and view your insights to keep creating more effective content that will grab your fans’ interests. You can also manage your ads with the Facebook Ads Manager app.

Again, to be efficient, it’s best to schedule this time into your day. Avoid getting sucked into other tempting matters of Facebook by sticking to a check-in schedule.

Facebook Messenger

The Facebook Messenger app makes it easy to connect with your fans on a personal level. When you message with fans, you can check past interactions the person has had with your Page. You can also view their profile and gain insight into their demographics, which can help you personalize the conversation.

Now you can even create ads that direct users to start a Facebook message with your Page, making the opportunity to connect and deliver great service even greater. With more messages coming in, however, it may take even more effort in management on your part. Again, it circles back to scheduling and using the Facebook Page Manager app to be efficient in your Page management.

Facebook Page Management doesn’t have to be complicated and exhausting. Schedule your time and create a routine that works for you. Automate your posting schedule and take advantage of the Facebook mobile apps. Before you know it, Facebook Page management will be a breeze.

[ecko_contrast]Find great content, automate your posts, and manage Pages efficiently with FPTraffic!

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What are some tools or habits you use to manage your Facebook Page? Let us know by leaving a comment!

Marketing with Facebook Stories

Facebook is always releasing new features to keep its 1.86 billion users on the platform, making it a great place for online marketing. One of their latest releases – Facebook Stories – allows users to share pieces of their lives with their friends through photos and videos with the ability to add cartoon and text overlays.

But it’s not just fun for sharing among friends – the Stories feature is another powerful tool for businesses and marketers to connect with prospects on Facebook.

How can you use Facebook Stories to market your business or brand? Keep reading to learn how to create Facebook Stories and use them effectively to connect with your audience.

What You Need to Know About Facebook Stories for Business

Similar to Snapchat, Facebook Stories are short-form video and image collections that can be viewed twice by users and disappear after 24 hours.

Facebook users can create and share Stories within the mobile app. While stories aren’t yet available for business pages, you can still use them as an effective marketing tool through your personal Facebook account.

To take advantage of Facebook Stories as a marketing technique, you may want to add people to your friends list who you’d like to attract to your business. Add people from Facebook business groups that you participate in to your own friends list. Are there people who like your business’s Page that you can add to your friends list as well? Aim to grow your own friends list with business prospects.

Facebook currently limits your friends list to 5,000, so your marketing audience will likely be much smaller than if you were working from your business’s Facebook Page. Facebook Stories still has its place with a smaller audience, however.

You might use stories to plant seeds about your business to a smaller community who can then refer you elsewhere. Maybe you use them to build relationships with experts in your niche by responding and interacting with their stories. Another benefit of sharing stories is to establish yourself as a thought leader in your industry.

Ready to create a Facebook Story? Here’s how.

How to Create a Facebook Story

Facebook Stories works similar to Instagram Stories and Snapchat. Content shared to stories appears at the top of your news feed. From the mobile app, you’ll see a circle at the top of your news feed that says “Your Story” with a + icon. You’ll also see any friends’ stories in circles next to yours. Tap your friends’ circles to view their stories. While viewing a friend’s story, you can reply with a direct message.

To create your own Facebook Story, complete the following steps:

  1. Tap the Your Story circle to access the Facebook Camera.
    your story
  2. Take your own picture or video by tapping on the button in the center of the screen – for video, holding down. You can choose to embellish your content with lenses and filters on the screen. Or choose to select an image or video that is stored on your phone by clicking the picture icon at the bottom of your screen.
  3. Enhance the photo as you wish by adding filters, masks, text or doodles.
    text over tartlets
  4. When you’re ready to share your story, tap the arrow icon in the center of the screen. You can choose to post it to your mobile timeline, to Your Story, or directly to certain friends. After you’ve added an element to your story, you can go on and add as many story elements as you like.
    share photo

After you’ve shared your story, it will display for 24 hours and then disappear.

How to Use Facebook Stories for Effective Marketing

Marketers and bloggers can use Facebook Stories in a number of ways to promote their business. Here are a few ways to make Facebook Stories an effective marketing strategy:

Demonstrate how to do something

Use Facebook Stories to share tips and tutorials on how to do something in your business or using one of your products. Use the text overlay with a series of images or post a video tutorial. How-to posts are incredibly valuable and can position you as an expert in your niche.

A day in the life

Share the behind-the-scenes of either your job or your life on a personal basis. Share a personal sneak peek into your day to make your audience feel special. Sharing these types of things may raise more interest in your business.

Share an offer or promotion

Make exclusive offers only for those who see your Facebook Story. Encourage your friends to check out your Facebook Stories to get those specials.

Give a blog post teaser

Share photos from a blog post in your story with a clear call to action directing your audience to the main content.

Just like regular Facebook posts, you can see who viewed your Facebook Stories. Those insights can help you in prospecting and making further connections.

This fun new feature is a great way to get more personal in your online marketing. It certainly has potential and it’s fun for users – why not give it a try?

[ecko_contrast]Direct your friends back to your Facebook Page, and keep them engaged with consistent content from FPTraffic!

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What do you think about Facebook Stories? Will you give this a try in your Facebook marketing? Let us know your thoughts by leaving a comment!

Facebook Looks Forward to Augmented Reality with the Camera Effects Platform

Facebook has been releasing Stories and Camera features for quite some time, following in SnapChat’s tracks, but at the recent F8 developer conference, Mark Zuckerburg revealed that these features were all laying the groundwork for a new launch – the Camera Effects platform.

The Camera Effects platform is an open augmented reality platform that allows outside developers to create frames, masking animations and advanced scripted effects for images. Facebook is launching it with just six developer partners, which will build augmented reality features and lenses for the Facebook in-app camera. Other developers can apply to join the program as well.

Outside developers will deliver those tools that Facebook doesn’t yet have for augmented reality. Users will have the ability to choose from thousands of effects to use in their images and when using Facebook Live. These include filters that not only apply effects to your face, but can interact with your environment using 3D mapping, depth detection and object recognition.

Using object recognition, Facebook’s camera will suggest effects based on the object. For example, a picture of a coffee cup will suggest the ability to add steam.

people with smartphone

Camera Effects: A Platform for Communication

Facebook seems to have a big vision to enhance the way we interact with the world around us. Zuckerburg sees the Camera feature as a future platform for communication. While many of these effects – like mustaches and beards on your friends’ faces – are for fun, he hopes for more of them to actually be useful. He foresees users augmenting objects in the physical world with extra information, such as putting directions over a street or a restaurant’s reviews on their storefront.

The Camera Effects platform is designed to eventually be compatible with future augmented reality hardware, like eyeglasses. Since AR eyeglasses likely won’t be affordable for years to come, Zuckerburg believes that the camera is the avenue to take augmented reality mainstream. Building an open platform for developers to create a wide variety of effects is his strategy to push augmented reality forward.

Developers can apply for access to the closed beta form of the Camera Effects platform’s AR Studio tool, and anyone can use the Frame Studio to upload simple overlaid image filters that will appear in Facebook Camera to their friends or fans. No coding knowledge is needed to us the Frame Studio – simply upload an image and your name will appear on the Frame’s preview and News Feed posts.

camera effects

While Facebook may be behind in releasing augmented reality features, they are pushing forward to the top with the open developer platform.

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Facebook and social media is always changing. Stay ahead of the curve with FPTraffic! When you become a member, you’ll join our Facebook Group of over 3,000 members who are all looking to help each other out.

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How do you use the Facebook Camera app and filters for your Pages? Let us know by leaving a comment!

10 Best Podcasts to Boost Your Online Marketing Game

There’s no shortage of resources to help you get better at your craft. Online marketers have a wealth of knowledge at their fingertips thanks to thousands of books, blog posts, and – the latest favorite resource – podcasts.

Podcasts offer a convenient way to take in tips and advice from the experts of the industry. You can listen to them on your commute, while walking the dog or cleaning the house. And the best part? They’re completely free to listen to!

With so many options out there to choose from, we want to share a few of our favorites. Learn new strategies to boost your Facebook Page and up your social media game with our top 10 social media podcasts.

man with headphones

1. Smart Passive Income

Pat Flynn from The Smart Passive Income Blog shares his online business and blogging strategies that allow him to support his family 100% with passive income generated online. Check out his show for tips on automation, outsourcing, search engine optimization, niche sites, social media, affiliate marketing and more. Featuring weekly interviews, Smart Passive Income helps you learn to create multiple passive income streams.

Episodes to start with:

2. Affiliate Buzz

Known as the longest-running podcast dedicated to the affiliate marketing industry, the Affiliate Buzz podcast helps affiliate marketers learn the ins and outs of earning through affiliate programs. We have a great opportunity to generate income through affiliate marketing with Facebook Pages – take in some tips from those who have been there to get ahead of the curve.

Episodes to start with:

3. Social Media Marketing

This podcast aims to help you navigate the jungle of social media. Social Media Examiner’s Michael Stelzner interviews social media marketing professionals and shares success stories every week. Each episode leads with a new find in social media, like productive apps or tools. Packed with actionable tips and in-depth advice, Social Media Marketing is a great way to pick up new strategies.

Episodes to start with:

4. ProBlogger

Many people successfully use Facebook Pages to funnel users through to a monetized blog. Bloggers can benefit from ProBlogger’s Darren Rowse, who teaches what he’s learned in over a decade of blogging full time. This podcast is meant to help you take your blog to the next level and make money online.

Episodes to start with:

5. Social Pros Podcast

This podcast highlights social media professionals who are doing the “real work for real companies.” With professional insights, current trends and ideas in the industry, Social Pros features Jay Baer of Convince & Convert and Adam Brown of Salesforce. Each episode ends with “The Big Two,” where the guest being interviewed gives quick answers to two important questions.

Episodes to start with:

6. The #AskGaryVee Show

Gary Vaynerchuk, aka Gary Vee, is a well-known entrepreneur, CEO, investor and public speaker. His podcast includes a mix of his #AskGaryVee YouTube videos, keynote speeches on marketing and business, segments from his DAILYVEE video series, interviews and current thoughts.

Episodes to start with:

7. Social Media Social Hour

Social media entrepreneur Tyler Anderson features interviews with top brands and influencers each week on the topics of successful social media marketing, online marketing and content marketing tactics. Social Media Social Hour covers all the major platforms, from Facebook and Twitter to Periscope, Meerkat, Blab and more.

Episodes to start with:

8. Online Marketing Made Easy

Online entrepreneur Amy Porterfield talks all things monetization, discussing her own tested and actionable lead generation strategies. After working with big-time influencers like Tony Robbins, Amy uses her knowledge and passion to help small business owners launch and promote new programs, grow their email lists, get more leads, build their authority and rock their social media.

Episodes to start with:

9. Marketing School

Marketing School is great to listen to for getting quick tips to use every day. Featuring new episodes daily, host Neil Patel of Quick Sprout delivers 10 minutes of actionable marketing advice to help you take your business to the next level.

Episodes to start with:

10. The Art of Paid Traffic

Facebook ads expert Rick Mulready reveals paid traffic tips, tactics and strategies for generating leads and sales on autopilot. With advice on writing good ad copy, buying email lists, affiliate marketing and more, The Art of Paid Traffic helps your business sell across all social media platforms.

Episodes to start with:

Learn from the best in the field with these 10 podcasts. With so much information out there, don’t let yourself get overwhelmed. Pick 2 or 3 of these that you really like and stick with them to stay the course.

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Do you listen to online marketing podcasts? What are your favorite ones? Let us know by leaving a comment!

10 Apps to Stay Focused and Boost Your Facebook Page

Do you struggle to stay on task when you work on your Facebook Page?

It takes some discipline to be productive on social media. You can go on your Page to check a recent post and end up clicking, scrolling and reading for several minutes before you remember what you even logged in to do.

When you’re spending so much time building, growing and monetizing your Facebook Page, it’s easy to get sidetracked by the ever-changing Newsfeed. Luckily, several apps exist to help you stay focused and productive while working on your Facebook Page. There’s even an app to hide that time-sucking Newsfeed!

Today we’re sharing a few of our favorite apps that help us stay focused and boost our Facebook Pages. These apps can assist you in everything from completing tasks to creating engaging content for your fans.

Best Apps for Staying Focused and Productive on Social Media

FocusBooster

Have you ever heard of the Pomodoro Technique? It’s a time management system that encourages you to focus on a single task for 25 minutes and then give yourself a 5-minute break. FocusBooster tracks your time while you work on a task and lets you know when your 25 minutes have passed.

This app is great not only for staying on task, but also for tracking time if you’re working on social media for a client. You can adjust the timer if you’d rather work in larger time batches. The app also has a desktop version so you don’t even have to tempt yourself by opening a browser.

timer

StayFocusd

This Google Chrome extension serves as your treat at the end of the day. Rather than giving up your time-wasting sites altogether, this app helps you limit the time you spend browsing them. It allows you to set a period of time to spend on certain sites.

If you find that you get swept up Googling for hours when you’re looking up new content for your Facebook Page, this app can serve as a way to control that time.

Evernote

Evernote is the ultimate online notebook. In fact, you can house several notebooks within this one app, which makes it a nice central location for everything you may need to keep notes on. Use Evernote to brainstorm ideas for your Page, keep notes of articles you read, or copy and paste images and other content you find.

The app organizes all of your notes in a way that’s searchable and easy to use. Download the app on your phone as well to make for an even more efficient note-taking experience.

Grammarly

If you’re not confident in your spelling or writing skills, Grammarly is a lifesaver. This Google Chrome extension is your spell-check for everything you write online. It serves as an online proofreading tool, checking for grammar, spelling, punctuation and style and features a plagiarism detector.

IFTTT

If This Then That, or IFTTT, is meant to simplify your time spent online. You create a simple automation recipe with “this” being a trigger work that leads to a “that” action. It helps you to connect all of the apps and devices you use to simplify your time.

For example, you can use IFTTT to automatically email users when they comment on your WordPress blog. Save articles that you like on Facebook to your Evernote. There are endless “recipes” you can make on IFTTT to make your life easier.

IFTTT options

Facebook Pages Manager

The Facebook Pages Manager app allows you to stay informed of what’s happening on your Page while you’re on the go. Page activity builds up quickly once you build an audience, so it’s helpful to keep up with activity throughout the day. This app also gives you a separate space meant only for managing your Pages, so you’re not distracted by everything else on Facebook.

Pocket

Working online, you’re often distracted by new articles and blog posts with catchy headlines that tempt you to read them right then and there. The Pocket app allows you to save that content offline to read later. This app is great for keeping up with the trends in your niche at a time that’s most convenient for you.

Pocket App

Google Analytics

Google Analytics compliments Facebook Insights nicely to give you more information about interactions with your fans. Use Google Analytics campaigns to track link performance on your Facebook Page. Ultimately, this free tool will help you track your conversion rate.

Newsfeed Burner

Crucial for those working on Facebook Pages, Newsfeed Burner blocks your Newsfeed from showing up while you’re in Facebook. You can still access Pages and Groups, but you won’t be distracted by the time-sucking Newsfeed. Use this Google Chrome extension when you need to get some serious work done on your Page.

empty newsfeed

Canva

Canva is an awesome tool for creating social media graphics and memes. Easily design images to put on your Facebook Pages using Canva’s thousands of free templates. Make everything from infographics to Facebook Covers. Save and upload your images into your FPTraffic account to be automatically posted to your Facebook Page.

Monetizing your Facebook Page is meant to make your life easier. Try using these apps to increase your focus and productivity. Start getting more done without distraction and you’re likely to be more successful.

[ecko_contrast]FPTraffic is designed to help you be the most productive with your social media time. Sign up today and start saving time with our automated scheduling tool!

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Do you use any apps to enhance your productivity? Tell us about them by leaving a comment!

5 Tips to Stand Out in a Broad Niche

With over 60 million Facebook Pages crowding the platform, it’s nearly impossible to find a niche that hasn’t been covered. No matter how specific you go, the truth is that there are already tons of Facebook Pages, blogs and other types of content that focus on your topic. The broader your niche, the harder it is to grab users’ attention.

Does that mean you should give up your idea for a Facebook Page altogether?

Absolutely not! A broad niche is saturated for a reason – it’s a hot topic! People care about the subject. When a market is saturated, that means there is room for opportunity. Give people another option to consume content in that popular niche with your Facebook Page.

How do you make people see your Page as a viable option? Here are a few tips to stand out in a broad niche.

1. Get Specific with Facebook Ads

Your Facebook Page may be part of a broad niche, but you don’t need to go broad with advertising. Break your niche down into specific elements, then target specific groups within your audience based on those elements.

This means you can create two different ads that both promote the same Page and deliver them to two completely unique audiences. For example, a Facebook Page in the health and wellness niche might advertise “Hit Like for healthy recipes your kids will love” to a mom-based audience, and make a separate ad along the lines of “Hit Like for workout optimization tips” for an audience of male gym buffs. As long as your Page includes relevant content, you can get creative with how you promote it.

Ads perform best when they’re targeted to at least a few thousand people.
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2. Understand Your Audience

Interact with the fans who already engage with your content. Each one of them has a reason they resonate with your Page, a motive for why they come back to it so often. Get a more intimate understanding of their motivations to provide unique content.

Reach out to a fan who comments on or shares your posts regularly. Send them a private message asking what it is specifically that they get out of following your Page. Learning these individual situations will help you post content that specifically caters to people’s genuine needs, making you stand out among the other Pages in your niche.

3. Solve Problems

As you listen to your audience, aim to solve their problems with your content. Whether you want to elicit an emotion or educate users on a topic, aim to provide value in everything you post. Plenty of Pages get this wrong by only sharing promotions or monetized posts. Stand out by giving away value.

4. Be Authentic

In a broad niche, there are several people out there who have already covered every subtopic you can dream of. What makes you stand out is your own voice, your own unique insights and experiences that can’t be matched anywhere else.

Show personality on your Page. Embrace what makes you different from the others and let that come through in your content and in the way you interact with your fans. Your fans should be able to pick out your content in their news feeds by your distinct voice.

5. Stay Committed

Be consistent and active on your Facebook Page. Create a schedule for posting content every day, and keep up on the trends and news in your niche. Things are constantly changing, and the leaders who keep up on the hot topics are the ones who get the fans. Provide your own authentic spin on the trending topics in your niche, and ask your fans to provide their opinions too.

[ecko_contrast]You can provide more value to your audience with FPTraffic in your toolbox. Sign up today and stand out from the crowd with our awesome tools! Your audience will appreciate it 🙂

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Don’t be discouraged or intimidated by the popular Pages that exist in your niche. Instead, learn to compete with them. Make your Page stand out by creating targeted ads for various audiences, understanding your audience and showing up consistently on your Page. Your fans will appreciate your authentic voice and value you provide in each post.

5 Goals to Set When You Create a Facebook Page

Anyone can create a Facebook Page. But if you want to make some money from it, you need to do some planning. Like any business endeavor, you should have a clear vision of what it is you want to achieve, then make goals to measure your progress.

Whenever you start a new project – whether it be a new website, side hustle or even a Facebook Page – setting some benchmarks to achieve will give you something to work toward. It’s easy to get caught up in the excitement of a new project. Too often people quit early on because they’re not sure what to do next.

Setting goals is a great way to keep moving forward. After you’ve created a new Facebook Page, here are 5 goals to work toward.

Goals for a New Facebook Page

Once you’ve found a niche you love and created your Facebook Page, the following goals will help you reach success:

1. Create Value

Sure, this goal isn’t as sexy as setting out to make X amount of dollars or gain so many likes, but it’s the foundation that makes earning a possibility. Without any valuable content, no one will Like or engage with your Page.

If people find value in the content you’re publishing, you’ll be able to keep and maintain their attention. Eventually, this will convert to dollars. With every post you publish, aim to provide value in some way. That could mean providing useful information, humor, entertainment, etc.

Rely on FPTraffic’s 8 content sources for an endless amount of valuable content.

total number of likes

2. Get 10,000 Likes

Focus on building your audience so you can generate a nice income from your Facebook Page. We recommend aiming for 10,000 Likes because that means you have a fairly large audience who will engage with your content and help it grow organically.

Facebook ads are the best way to build your audience for a new Page. Check out this post on how we used Facebook ads to get 10,000 Likes to our new Page in one month.

3. Get Your Cost per Like Down

When you create a Facebook ad for Likes, your cost per Like will start out higher and gradually decrease while the ad runs. This happens because Facebook automatically optimizes your ad to only show to people who are going to be interested in it. Every day, Facebook collects more data on the users who are responding to the ad by Liking your Page. Facebook uses that data to more accurately target new people the next day.

Aim to get your cost per Like down to $0.01 and $0.05.

4. Build an Email List

Whether you run a business Page or fan Page, Facebook can help you build your email list. Email lists are one of the most valuable tools you can have as a marketer. This gives you more ways to reach your fans and make sure they are seeing your content.

You can easily build an email list in two ways with FPTraffic: create an email newsletter that your fans sign up for or create a giveaway in which they’ll enter their email address.

5. Earn Your Money Back

Of course, you want to earn any money back that you spent on ads, and then some! Once you get to about 10,000 Likes, it becomes easier to monetize and generate income from your Page.

Monetize your Page by promoting affiliate links or funneling traffic through to your monetized website. FPTraffic offers the ability to promote and earn from major companies like Amazon and Ebay.

FPTraffic Amazon Tool

Get on the right track by setting a few goals for your Facebook Page. When you have a clear path of what you need to do next, you’re more likely to stick with something and succeed. Start with these goals, and keep growing from there!

[ecko_contrast]Accomplishing your goals for your Facebook Page is easier with FPTraffic!

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What other goals have you set for your Facebook Page? Tell us about them by leaving a comment!

How to Upload and Schedule Images to Your Facebook Page

Facebook posts with images see more than double the engagement of basic text posts. That’s why we want to make it as easy as possible for you to fill your Facebook Page with image posts.

Our content sources contain thousands of images to pick from, but what if you have your own images you’d like to use? Whether you take your own photos or have images saved on your computer from your favorite websites, you can use the FPTraffic Bulk Import tool to easily mass upload photos and schedule them to post on your Page.

Here are two ways to mass upload photos in FPTraffic.

Upload Images from Your Desktop

Small businesses, brands and bloggers may have their own photos that best represent their content. Certain niches and types of Pages may rely more heavily on personal photos. Use the Bulk Import tool to upload images that are saved on your desktop. The images will be added to your queue and automatically posted to your Page in accordance with your post schedule.

To mass upload images from your desktop, complete the following steps:

  1. Log into your FPTraffic account.
  2. Click Content. Then, under Bulk Import, click Upload Images.
    Mass Upload Images to FPTraffic
  3. Using the dropdown, select the Page you’d like to post your photos to. You can then either drag images from your desktop and drop them into the Bulk Import tool, or click the box to upload images.
    FPTraffic Upload Images Tool You can upload up to 100 images at a time. The following image types are acceptable:

    • gif
    • jpeg
    • jpg
    • png
  4. When the images are finished uploading, you’ll be able to find them in your Page’s schedule queue. Click Pages, then Manage. At the bottom of the Page you uploaded images to, click the Scheduled Posts icon. Your new images will appear at the bottom of your queue.

With this feature, you can upload images to post to your Page for weeks or even months at a time!

Image URLs with the FPTraffic Chrome Extension

With FPTraffic’s Chrome Extension, you can grab images from Pinterest and Instagram, as well as many other websites, and schedule them to post to your Facebook Pages. It’s easy to download and use, just follow the steps below:

  1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.
  2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.
    FPTraffic extension icon
  3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.
    Instagram search
    Pinterest search
  4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.
  5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.
  6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).
    FPTraffic Extension Bar
  7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.
    Photos from Pinterest
  8. Access the FPTraffic URLs page (http://fptraffic.com/urls/), select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.
    Tip: Be sure to go to the Image URLs page and not the Link URLs page.
  9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

[ecko_contrast]Start scheduling hundreds of images in a matter of minutes to post to your Facebook Pages

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Images are the primary type of content that gets posted and shared on Facebook. Take advantage of the FPTraffic Bulk Import tool to mass upload photos from your desktop and websites to your Page schedule. Upload and schedule several images at a time to automate your Facebook Page presence.