Best Types of Image Posts for Your Business Facebook Page

You might already know that Facebook posts with images get better results than those without. In fact, research shows that images are much more likely to be associated with positive emotions than text posts, and brand promotion with images is more accepted than it is when done by text.

But how do you keep the image content fresh? If you’re stumped for photo ideas, let this guide serve as a creative checklist. Consult this guide to help generate new image ideas on a regular basis.

Tools for Branded Images

For many of our image post types listed below, you’ll want to use an image with a text overlay. The photo you use doesn’t always have to be one you take yourself, nor does it have to be a shot of your product or company. Instead, a stock photo might better relay the message you’re trying to get across. Check out this post for free online stock image sources.

Add text to images using the FPTraffic Image Editor tool. For further branding features, like incorporating your company colors and logos, try a free image editor like Canva.

12 Image Post Types for Your Business Facebook Page

Here are the best types of images to share on your business Facebook Page:

Customers using your products

Share images of customers enjoying your products or services. Whether you take the photo yourself or a customer submits it, customer photos help convert more people into customers because they help people associate good feelings about your brand.

Encourage customers to snap photos of themselves with your products and tag or mention your Page. Save those photos and share them again on your business Facebook Page, highlighting the customer. In your post description, share a customer testimonial, use a hashtag, or link back to the product page on your website.

Product features

When customers are shopping online, they don’t get to see all the features of the product close up as they would in real life. Use high-quality images to show off product details and features that aren’t always obvious from your website.

Infographics

Infographics are a popular tool for displaying lots of information in a creative and engaging way. When done right, they’re highly shareable. Easel.ly is a great inexpensive tool to help you create eye-catching infographics.

Tip: Facebook tends to squash infographics, making them difficult to read. Instead of sharing the full image on your Facebook Page, select the top portion (with the title) of the infographic with a snipping tool and post that to Facebook along. Add a link and call to action encouraging users to click through to your website or where the infographic is located.

Quotes

Inspirational and motivational quotes do really well because people love sharing them. Use them to create an emotional response in your target audience. Use a stock photo of an item or landscape, and add a text overlay with a strong sans serif font to capture users’ attention.

With FPTraffic content sources – like Tumbler and Bing – you can easily find motivational quotes that are all ready to go. Or use the FPTraffic Google Chrome extension to grab your favorite quotes from Pinterest or Instagram.

In your description for an inspirational quote image, link to a case study, customer testimonial or a story of your own failure or success.

Nostalgic

Take advantage of Throwback Thursday and share a photo of your company that is several years old or an older version of a popular product. Nostalgic photos are great for evoking emotion in your audience.

Tutorials

Showing your customers how to do something is a great way to add value and establish trust in your brand. Give step-by-step instructions and compose a single photo split into several frames using Canva or Fotor. Make a quick instructional video that shows that how to use your product. Check out this example from PetSmart:

Image Post Types for Business Facebook PAges - Petsmart

Behind the scenes

Behind-the-scenes photos invite your customers in for an inside look at your company. Here are a few ideas for behind-the-scenes content:

  • Show teasers of a new product or service your company plans to launch.
  • Share a day in the life at your office.
  • Show the treats brought into the office this week.
  • Introduce new staff members.
  • Snap a picture of a special visitor to the office.

Charitable contributions

Highlight your company’s charitable side. Share photos of employees participating in fundraisers or people who are receiving donations from your proceeds. People love engaging with this kind of content and being able to participate.

Levi's Charity Post

Memes

Because they’re typically related to pop culture and they make people laugh, memes get shared virally across social media networks. Create a meme that is relevant but also consistent with your brand to give your audience a laugh.

Create a Meme

There are many ways to add value to your business Facebook Page audience with images. Give one of these a try and remember to check your Facebook Insights to see which types of post images your fans love the most.

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What types of images do you use the most? Let us know by leaving a comment!

Do This Before Worrying About Facebook Page Traffic

Everyone wants to see more Facebook Page traffic. Of course, our goal at FPTraffic is to help you do just that.

It’s easy to get caught up in the traffic game when you’re first creating your Facebook Page. If you aren’t getting the desired reach you want right away, you might be discouraged. But there’s something you should shoot for before worrying about Page Likes and reach.

You need to focus on generating a loyal following. Here’s why.

Generate a Loyal Following to Increase Traffic

The Facebook News Feed is an arena of fierce competitors vying to get their content seen. Fan Pages, brands, marketers, family and friend updates – they’re all coming in hot every minute of the day. No matter how much Facebook Page traffic and Likes you have, unfortunately not all of those fans will see your posts when you publish them.

And visibility is only going to get tougher with more Pages being created every day. In fact, there are 42 million Pages out there right now!

Facebook Page traffic

With those statistics, Likes and reach can be arbitrary metrics when you’re just starting out. Sure they help in the long run for monetization, but more importantly, you need to focus on creating loyal fans. It’s not always the quantity of fans you have, but the quality of them.

Measuring for Loyalty

Instead of worrying about Page Likes, put your efforts into generating a loyal following of people who love your content. Focus on providing value in every post you publish. Learn to understand what your fans like most and continue to deliver that type of content.

Watch your metrics for post Likes, comments, shares, even sales. The more people engage and interact with your Page content, the more invested they become in your brand.

This is important because if a user shows frequent engagement with your Page, your content will show up in their News Feed more often. Encouraging engagement is one of the best ways you can ensure your content continues to get seen by users.

As a result, those loyal fans will share your content with their own friends. Your reach and Page Likes will continue to grow organically as a bi-product of your compelling content.

Best Practices for Generating Fan Loyalty

Here are a few tips to help create a following of loyal Facebook fans:

  • Say thank you. Yes, simple manners of real life apply to Facebook too. Thank fans when you achieve milestones, when they give you ideas and feedback, when they share photos, even when they answer your questions or leave comments.
  • Be responsive. Take time to respond to fans’ comments, even if they’re negative or customer complaints. Your response to criticism helps shape how your fans see you.
  • Foster community. Get your fans to converse with each other and share their own content. Maybe even start a Facebook Group for your Page.
  • Analyze your fans. Check your Facebook Insights frequently to see what types of content your fans love, when they’re online, and more about their demographics.
  • Ask for their input. Include your fans in your Facebook Page strategy or small business decisions. Take a poll on which t-shirt design they like better. Ask questions to get to know them better and discover how you can post content that aims to solve their pain points.

smart ways to use facebook automation tools

Start with these tips to get your fans engaging with your content. Post consistently and work on building trust with your fans. In time, fan loyalty leads to more traffic and more sales.

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What strategies do you use to increase loyalty among your Facebook fans? Let us know by leaving a comment!

4 Qualities to Help You Become a Successful Facebook Page Admin

Everyone has different objectives for their Facebook Page, but one thing is true whether you’ve created a business Page or fan Page – you want to be successful at achieving those goals.

What does it take to make a successful Facebook Page? We’ve got plenty of resources that give you the how-to, but in this post we’re sharing some personal skills and traits necessary to succeed in this ever-changing platform.

Be a Successful Facebook Page Admin with These Traits

Here are a few qualities that are crucial to succeeding with a Facebook Page along with resources to help you improve in those areas:

1. Curiosity

As social media is changing the way we do everything, a successful Facebook Page owner is eager to dive in and stay up-to-date. Develop a sense of curiosity and immerse yourself in the Facebook platform. Keep up with the newest features and experiment with new strategies on your Page.

Know what’s trending and apply it to your Page. Right now, video and live broadcasting are especially hot on Facebook. Get curious and see how your Page fans react to your live video.

edit facebook live post

Check out these resources to develop your curiosity muscle:

2. Adaptability

With Facebook changing its algorithm and updating features what seems like every 5 minutes, a successful Facebook Page owner needs to be able to adapt. For example, with video becoming more popular, you may need to become more skilled in that area.

This quality also applies to monetization. When Amazon unexpectedly changes it pay structure, are you ready to adapt your monetization strategies? Much is beyond our control on Facebook, but the people who succeed are those who are willing and ready to adapt to change.

Check out these resources to help you embrace change:

3. Persistence

A successful Facebook Page owner knows that millions of fans don’t come to your Page overnight. It takes consistent posting, daily management, and constant customer service to build relationships on social media.

Many people want to give up after a week because their posts aren’t going viral. If they do give up, they’ll never see a post reach that kind of success. If they stick with it and put in the work, it’s only a matter of time before their Page takes off.

Check out these resources to become more persistent:

4. Patience

Patience goes hand-in-hand with persistence. Some metrics – like brand awareness, customer retention, even ROI – may not pay off right away. Getting frustrated and giving in to publishing overly promotional posts will only prolong your Facebook Page success.

Instead, persistently work at creating relationships by adding value. Educate, entertain and inform your fans to help them develop trust in you.

Who couldn’t use a little help becoming more patient? Check out these resources:

Work on developing these four qualities. Pairing these traits with the Facebook know-how will put you well on your way to being a successful Facebook Page admin.

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Which one of these qualities do you struggle with the most? Which one are you awesome at? Let us know by leaving a comment!

4 Smart Ways to Use Facebook Automation Tools

Facebook Pages are exciting when they’re a shiny new project. You get post-happy for about three days before the honeymoon phase wears off and real life gets in the way. Before you know it, you’re lucky if you get one post up a week.

But you know that you need a Facebook Page for your business. You know there’s success to be had with fan Pages. If only you had time to post regularly, you’d be reaping just as much success as the others who have nailed their Facebook Page strategies.

Guess what? They don’t have time for social media every day either. This is the beauty of Facebook automation tools.

If you want to build, grow and monetize a successful Page, Facebook automation is essential. Keep reading to learn why you should be automating your content and how to use these tools the right way.

Scheduled Times

Why Use Facebook Automation Tools?

Creating a post schedule that automates your Facebook Page content has several benefits, including:

  • It saves you time. This is easily the biggest benefit. Everyone knows the reach they can have with Facebook, but the platform can easily suck you in if you’re logging in three times a day to create a valuable and compelling post.
  • It allows you to plan. Creating a content calendar allows you to schedule content to post at strategic dates and times, such as holidays or during times of promotions. You can even plan for your posts to publish at the time when the majority of your fans are online.
  • You can manage multiple Pages efficiently from one platform. No matter how many Pages you have, an automation tool allows you to easily access any one of them at any time from one account.
  • You can upload content in bulk for the week or month ahead. These features help you save time.
  • It’s easier to post consistently. Facebook favors Pages who post often by showing more of your content in the news feed. As a result, more of your audience will have the chance to catch your content and more new followers will be able to find it.
  • You can share the same content multiple times over a set period of time. If you have an epic blog post to promote, share it multiple times. Be sure to restyle the post description and image shared to make it unique and engaging.
  • You can share blog posts automatically. Connect your WordPress RSS feed to automatically post new and evergreen blog posts.

FPTraffic Scheduled Posts

The benefits to automating your Facebook Page are endless, yet you still can’t rely on automation for everything. Keep reading to learn how to get the most use out of Facebook automation tools.

Maximizing Facebook Automation Tools

Maintaining a successful Facebook Page will take some effort on your part. Here are a few tips to for pairing manual effort with a Facebook automation tool:

  1. You still have to interact with your fans. Avoid using a Facebook automation tool that generates replies to comments; that’s where the personal interaction must come in. Set your own schedule for the times of the day that you’ll check your Facebook Page. Log in and monitor the comments on your posts. Remember that building strong relationships is at the core of social media.Have trouble staying focused on Facebook? Check out our productivity tips that’ll help you stay on course.
  2. Keep your objectives in mind when creating your post descriptions and content. Do you want to drive traffic to your website? Grow your email list? Promote products? These objectives will inform the links you share and giveaways you offer.
  3. Use keywords in your descriptions. Monitor Pages in your niche to see what kinds of questions fans are asking and what language they’re using. Hit on those keywords in your own post descriptions.
  4. Run Facebook ads to grow your Page. Ads are the key to building your Facebook Page – and automated, consistent content is key to maintaining satisfied fans. With both of these steps in place, your Page is well on its way to success!

FPTraffic screenshot

Facebook Pages are definitely a worthwhile endeavor when you stick with them and post consistent content that your fans love. Why not try a Facebook automation tool to make it easier on you? We happen to know of a great one 😉

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What are your biggest concerns about using a Facebook automation tool? Let us know by leaving a comment!

How to Set and Achieve Your Facebook Page Goals

Starting a new Facebook Page – whether it’s a fan page, business page, etc. – can be intimidating when it seems like there are so many components to it. Having a few goals in mind before you start posting content can help you stay on a focused path.

Even if you’ve been running a Facebook Page for a while, there will inevitably be times when you feel like it’s in a slump. It’s important to keep setting goals to continue to see progress with your Page.

marketing objective to measure Facebook Page ROI

In this post, we’ll go over some tried and true tactics to help you set and achieve your Facebook Page goals.

The SMART Method to Setting Facebook Page Goals

You’ve likely heard of the SMART technique for setting goals. This acronym works as a strategy to help you set goals in all realms of life, including Facebook! Here’s how you can use this technique to set actionable Facebook Page goals:

Specific

Be specific in what you want to achieve with your Facebook Page. Do you want to increase sales? Attract users to your website? Increase brand awareness? Build an email list? Write down your specific goals.

Measurable

Determine how you’ll measure your progress toward your goal. Facebook Insights helps you measure the engagement rate and ROI from your Facebook ads. Other tools like Google Analytics and Bitly can help you measure how much traffic you’re getting to your website from your Facebook Page.

Facebook Ad Set Results Google Analytics

Achievable

While we don’t want to discourage you from dreaming big (seriously, big numbers are possible on Facebook!), make sure you start out with a realistic goal. Maybe your first goal is to hit 100 Page likes, then 1,000, then 10,000! Start small so as not to get discouraged, and keep raising the stakes as you get a better handle on it.

Relevant

Your goals should align with your niche, company, or organization that you’re representing. Make sure they reflect the vision and mission you have for your brand.

Time Specific

Put a deadline on your goal. Think about how soon you want to see results. For example, maybe your goal is to double your email subscriber list in the next six months.

FPTraffic Virtual Assistant

Use this method to define and assess your Facebook Page goals. Also, for examples of goals to set when you’re first starting out, check out this post we wrote on 5 Goals to Set When You Create a Facebook Page.

Now that you know what you want to achieve, it’s time to take action. Keep reading to learn our best practices for reaching your Facebook Page goals.

How to Achieve Your Facebook Page Goals

Anyone can declare what they want, but to actually make it happen, it’s going to take some work. Here are a few tips for achieving your Facebook Page goals:

  • Follow our free fan page course to learn to build, grow, and monetize your Page. We’ll give you actionable steps for growing a sizable audience, delivering exceptional content, and expanding your reach.
  • Check in on your progress and measure your goals on a regular basis. Reviewing Facebook Insights and other analytics tools at least once a week is a good habit to get into.
  • Stick to a posting schedule. Creating an automated content strategy ensures that your Page is getting in front of your audience at times when they’re likely to see it.
  • Find an accountability partner or group. Share your Facebook Page goals with someone you trust, and you’ll be more likely to stick with the process. FPTraffic members have access to our Facebook Group of over 3,000 members who are all working toward their own Facebook Page goals. It’s a great place for support, questions, and ideas.

FPTraffic Facebook Group

No matter your reason for creating a Facebook Page, success starts with clearly defining and assessing what your goals are. Try the SMART method when setting your goals, and follow the tips above to see them through.

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What are your goals for your Facebook Page? Let us know by leaving a comment!

Facebook Profile vs. Facebook Page: Which is Better for Your Business?

With 2 billion people on Facebook, it’s safe to say that the majority of people know what Facebook is and have a personal profile. But many small business owners getting started in social media ask about the difference between having a Facebook profile and a Facebook Page to market their business. This post will show you the difference between the two and which one to go with for any type of business.

What is a Facebook Profile?

A Facebook profile is for personal use on the platform. An individual creates an account using their email address. The profile owner then has the ability to upload a profile picture and cover photo, and add any basic information about where they live, where they work, when their birthday is, etc.

With a Facebook profile, you can go Live, connect with friends and family, post pictures and videos, and make comments on content in your News Feed. You can only have one Facebook profile associated with your email address.

Facebook profile

So far, a profile might sound similar to a Facebook Page. A big difference is that owners of Facebook profiles connect with people by adding them as friends rather than getting a Like.

If you set up a Facebook profile for your business, you are actually creating an account as if your business were a person. You can only connect with people by becoming friends with users. But the problem is that most people won’t want to add a business as a friend, making it difficult to make connections and have any reach.

Any user who creates a profile, however, has the ability to create multiple Facebook Pages.

What is a Facebook Page?

A Facebook Page is created by the owner of a Facebook profile to represent their business, brand, company, or nonprofit organization. People also create Facebook fan Pages to connect with more people around a celebrity, television show or other loved attribute of pop culture.

Facebook Business Page

Unlike profile accounts, Facebook Pages connect with people when users “Like” the Page instead of adding it as a friend. Page Likes represent your Page “fans.” When someone likes your Page, the content you share can appear in their News Feed and they can engage with it.

With a Facebook Page, a business can promote special offers, contests, and giveaways. You can use Facebook ads for Likes to build your fan base. Facebook has no limit as to how many Pages you create.

Which to Use for Business: Profile or Page?

Many business owners make the common mistake of creating a profile for their business as opposed to creating a Facebook business Page. Not only is a profile doing your business a disservice, but using a Facebook Profile for business is actually a violation of Facebook’s Terms of Service. Facebook can delete your profile if you use it to share content for profit.

Pages, however, exist for companies to conduct business. A Facebook Page is a better avenue for businesses for several reasons.

Facebook Pages make your business more professional. You can list information such as your hours, location, and reviews. You can also create offers for your fans and send sponsored messages.

Not only do Pages give you a professional edge, but you can connect with people easier. People are more likely to Like your business as a Page than add it as a friend. They’ll be able to follow your content without feeling like you can see everything they post as well.

If you have made this mistake, you can easily convert your Facebook profile to a Facebook business Page.

Facebook Pages for the Win

The bottom line is that Facebook Pages are the way to go to represent your business. In addition to being a violation to Facebook’s Terms of Service, creating a profile for your business will prove to be a waste of time. Facebook’s features for Pages allow businesses to take advantage of the accessibility to prospects and understand their market better.

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Do you have a Facebook Page for your business? Let us know how your Page has helped your business by leaving a comment!

Why Every Business Needs a Facebook Page

Every type of business can benefit from having a Facebook Page. Whether you run an online business, own a small business, or you’re in charge of a major corporate brand, having some sort of social media presence is a major way to connect with your target market. Of all the social media channels out there, Facebook’s outstanding statistics prove that this is the platform to be on.

If you’re a business owner who has been putting off your Facebook Page, keep reading. This post will show you why you can’t wait another minute to create your Facebook business Page.

Why Should Businesses Spend Their Efforts on Facebook?

Maybe you’re overwhelmed by the social media options out there and neglect it altogether. Maybe you’re a beginning artist or freelancer, wondering if it’s worth it when you start with a small fan base. No matter your audience size, creating a Facebook business Page is worth it. Here’s why.

Facebook is the most widely used social media channel today. Having just reached 2 billion users , Facebook reaches the largest blend of demographics. No matter what industry you’re in, you can reach your niche market on Facebook.

Facebook Business Page
via Facebook

Not only can you reach a larger audience with your Facebook business Page, but the channel has several features that allow for a better connection with your target market. Here are 5 reasons to create a Facebook business Page:

1. Increase Brand Awareness

By posting consistently on your Facebook Page, you’re allowing several people to see your business’ message on a regular basis. People become more familiar with your brand and begin to see you as a source of information. Users also have the ability to share your content with their friends, therefore increasing your overall reach and extending your brand awareness.

2. Understand Your Customers Better

Your Facebook business Page can help you learn more about your target market. It can serve as a digital focus group that allows you to get feedback from the people interested in your product or service. This ultimately helps you to create more products that serve their needs.

Every Facebook Page has the added benefit of the Facebook Insights feature. Use Facebook Insights to see what types of content resonate best with your audience and continue to give them more content they love.

3. Tell Your Brand’s Story

Storytelling is key in marketing. Consumers become loyal customers when they can empathize with or relate to a company’s story. Your Facebook Page is a place to share more human details of the business.

Share behind-the-scenes details, feature an employee, or share your company’s origin story. Show how you personally benefit from using your company’s products. Explain what you love most about the job.

All of these things help humanize your business, allowing customers to make more personal connections with your brand.

4. Your Competition has a Facebook Business Page.

Sure, you want to “zig” where your competition is “zagging,” but not being on Facebook can cost you opportunities. Your competition is no doubt already on Facebook. Find a way to stand out in your social media presence. Use your Facebook Page to separate your brand from the competition.

5. Increase Website Traffic

Your Facebook Page can be a tool to drive more traffic to your business’ website. Publishing consistently on a Facebook business Page can give you a boost in Search Engine Optimization (SEO), allowing more people to find your website organically. You can also funnel fans of your Facebook business Page through to your website with a CTA button and links to your business’ blog.

Use Your Facebook Business Page Effectively

In addition to increasing brand awareness, Facebook Pages make many aspects of your business easier to manage. With a Facebook business Page, you have the ability to:

We’ve got plenty of resources to help you build a strong presence with your Facebook business Page. Start with our free email course, or check out one of the following posts:

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Do you have a Facebook business Page? How has it helped in your business? Share your success story by leaving a comment!

How to Choose a Facebook Page Name

Choosing your Facebook Page name may seem impossible at first. You feel like you’re stuck with what you pick, so it better be something you’ll want forever! But that’s not quite the case – there is room for trial and error when you’re starting out.

This post will give you some quick tips for choosing a name for your Facebook Page – including how to get your Page found in a Facebook search – and how to change your Page name, because sometimes decisions are just too hard!

3 Tips for Choosing a Facebook Page Name

How you go about choosing your Facebook Page name will obviously differ depending on the type of Page you’re creating. Those who are creating a Page for business will have a different process than those who are creating a fan Page. In any case, here are a few tips to keep in mind when choosing a Facebook Page name:

Keep it simple

The Page title isn’t the place to get creative. Stick to your business’ name, TV show name, blog name, celebrity name, etc., without adding any cutesy cleverness to it. Think about what people will search for. Your Page title should match popular search terms, and if they’re familiar with your business or blog, they’ll type in your business name as it is.

Plus, keeping your Facebook Page name simple will ensure long-lasting relevance. Getting too trendy might backfire in the years to come. Facebook is showing no signs of slowing down, so choose a name users will be able to associate with for years.

Keep it short

The title should explain what users will find on the Facebook Page, but it doesn’t need to be more than a few words. Avoid stuffing your Page title with keywords so as not to appear spammy. Fans will be less likely to share content from Pages like that, and that can hurt your Page’s viral growth rate through Facebook.

The shorter your Facebook Page name the better it will look in an ad. Creating ads is vital to building your audience at first. A shorter Page title will fit the ad more neatly.

Be specific

Avoid using a completely generic name like “Sports” or “Running.” Facebook has been disabling updates for Pages with generic names because the network wants Pages to authentically represent businesses, celebrities and brands. Use the specific name associated with your business or fan Page.

Get Your Page Found in a Facebook Search

While you don’t want to get too creative with your Facebook Page name, there are a few tactics you can use to get your Page at the top of the list in a Facebook search.

If you’re not sure on your Page title, use keyword research to see what fans might be more likely to search for. Keeping it as simple as possible is often the best way to go. For example, MLB’s Facebook Page is simply “MLB,” not “Major League Baseball,” because fans refer to the brand as MLB.

When creating your Facebook Page name, use spaces between words. People type in the Facebook search just like they do Google – they’re going to type in “Dunkin Donuts” on Facebook, whereas on Twitter people might be more likely to type in “dunkindonuts.” This little trick helps ensure maximum visibility.

Lastly, you do have the ability to change your Facebook Page name, but refrain from doing this too often if you want to be found in the search engine. Google dings Pages when their titles change, so each time you do change your Page name you’ll lose some SEO points.

Don’t change your Facebook Page name unless you have to. In the beginning, however, before you have thousands of fans, you might not like the Facebook Page name you picked. That’s the perfect time to make a name change.

How to Change Your Facebook Page Name

Changing your Facebook Page name is easy. From your Page, on the left side, click About. Under General, click the edit link next to Name, and change your Page name.

change your page name

Facebook says it can take up to three days to review the request, but it typically gets approved rather quickly. There is a restriction that you can’t change your Page name more than once every seven days.

There’s not a whole lot that goes into a Facebook Page name, but getting it wrong can cost you a whole lot! Keep this tips in mind when deciding on a Page name, and you’ll start your path to a successful Facebook Page.

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Are you having trouble coming up with a name for your Facebook Page? Leave us a comment with your ideas!

How to Use Facebook Groups for Business

Many FPTraffic subscribers use Facebook Pages to market their business. But Facebook Groups provide another viable avenue for business owners to connect with their audience. Groups can help support your business by promoting products and offering customer support.

Here are seven ways you can use Facebook Groups to support your business.

7 Ways to Support Your Business with Facebook Groups

1. Offer additional training

If you sell an online course, offer access to a private Facebook Group as part of the purchase. Give customers a place to ask questions, have accountability and share their own testimonials. Offering Facebook Group support shows that you care about your their success with the course and gives you a chance to further help your customers succeed.

The deeper relationship you form with your customers, the more they’ll develop trust in you and will likely buy your products again.

2. Establish yourself as an expert

Facebook Groups are a great way for you or your business to be seen as a resource in your niche. Whether you create your own Group or participate in another one in your niche, contributing your knowledge sets you up as an authority for people to follow. For example, if you’re a personal trainer, you might join or start a fitness challenge group or a health tips group for the city or state you live in.

However, it’s important to give value without self-promotion. Refrain from promoting yourself or your business in a resource group. You might be wondering, what’s the point of participating? When members of your group develop trust in you, they’ll begin to follow you outside of the Facebook Group.

When members of your group develop trust in you, they’ll begin to follow you outside of the Facebook Group. Give value to others and you’ll be rewarded well as the word spreads.

3. Sell products

You can use Facebook Groups to sell products and digital goods. When you create a Group, you’ll have an option to “sell something” under the More button in the Facebook update. Upload a picture of the product, price and description. You also have the ability to mark posts as Available or Sold.

4. Get feedback

Create a Facebook Group to test out ideas, courses or content with your existing customers. Make a secret group and invite your customers to give honest feedback on any ideas you’re thinking about adding to your business. This helps you to understand your customers better and, once again, establish trust and stronger relationships with them.

5. Provide customer support

If you sell a product or service, a Facebook Group is a great place to field questions and offer support on how to use your product. That’s what we do with the FPTraffic group – people are paying for our Facebook scheduling tool every month, and we want to offer service so they know how to use the product and get the most benefit from it. The group is also a place for customers to let us know if they are having trouble with any of the features.

6. Mastermind with others

If you have a lot of ideas for your business, it’s helpful to have a group of peers to chat them through with. Create a Facebook Group for other business owners – whether in your niche or not – to bounce ideas off. You might want to keep this group small and invite people that you know and trust.

The Group feature is a nice online base for mastermind meetings because you can upload and share files, post recordings and easily search for what you need in the group.

If you have a lot of ideas and want someone to help vet them, create a Facebook mastermind group. This will help you avoid wasting too much time or money on an idea that just won’t work.

7. Communicate with your team

If your team is mostly virtual, create a Facebook Group as a central place for you all to communicate efficiently. This can be a great place to share updates, make introductions for new team members and motivate or praise your team. Of course, you’ll want more private conversations with your employees to take place outside of the Group.

Facebook Groups

Facebook Groups offer another avenue for you to connect with your customers and market your business. They’re easy and free to set up, so why not give it a try?

[ecko_contrast]Draw fans to your Facebook Group with a successful Facebook Page!

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Do you have a Facebook Group for your business? How do you use it? Let us know by leaving a comment!

Why You Don’t Need to be Everywhere in Social Media

Facebook, Twitter, Pinterest, Instagram, Google Plus, Snapchat – the list of social media platforms seems never ending, and each channel has its benefits. While you might be tempted to have a presence on each platform, spreading yourself too thin may make it difficult to gain traction anywhere. Unless you have a virtual assistant to help you out, you’ll likely lose your own sanity trying to keep up with it all.

The good news is, despite what people say, you really don’t need to be everywhere on social media. Instead, why not try putting all of your efforts into the social media platform you feel strongest in? Devoting your time to one area can be more effective in growing your following.

How to be Successful in Social Media

If you’re a brand, blog or business looking to gain a following on social media, try narrowing your focus. Here are three steps to consider when building your social media presence:

1. Pick one social media platform

Yes, just one! For now anyway. The key to mastering social media is to master only one aspect of it at a time.

How do you know which channel to choose? Find out where your audience hangs out. With 1.8 billion people in the world on Facebook, it can’t hurt to start there.

2. Study and master the platform

After you decide which platform to devote your efforts to, study that channel to learn how it works. When is the best time to post? How do the algorithms work? How can you get organic reach on that channel?

Each social media platform has plenty of resources for learning its culture. If Facebook is your chosen platform, let this blog serve as your study guide. We discuss all things Facebook with three blog posts a week, keeping up with the latest features and changes. We also have a free email course intended to help you succeed with your Facebook Page.

Fan Page Course

3. Execute

Once you’ve chosen your social media channel and studied its culture, form a plan to dominate in it. Create the content that does best on that platform. Set a post schedule that automatically publishes content at the most prominent times. Interact with your fans and keep up with your analytics to better understand them.

If you already have profiles across every social media channel, you might continue posting here and there but be sure to put the majority of your efforts into one channel for now. Focus your attention on one platform, master it, then start again with another one.

Facebook Image with Link in Description

FPTraffic members have the ability to connect their Twitter account, so if you’re posting content to your Facebook Page it will also post to your Twitter feed. This is a nice way to keep up minimally on another channel while you’re mastering Facebook.

Getting good on one platform helps you grow a strong following better than trying to keep up with each channel right from the beginning. Pick one platform to start with, learn how it works, and make a plan. Repeat.

[ecko_contrast]Ready to master Facebook with FPTraffic?

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What would help you feel more confident in Facebook? We want to help you master it! Let us know by leaving a comment.