Everyone has different objectives for their Facebook Page, but one thing is true whether you’ve created a business Page or fan Page – you want to be successful at achieving those goals.
What does it take to make a successful Facebook Page? We’ve got plenty of resources that give you the how-to, but in this post we’re sharing some personal skills and traits necessary to succeed in this ever-changing platform.
Be a Successful Facebook Page Admin with These Traits
Here are a few qualities that are crucial to succeeding with a Facebook Page along with resources to help you improve in those areas:
As social media is changing the way we do everything, a successful Facebook Page owner is eager to dive in and stay up-to-date. Develop a sense of curiosity and immerse yourself in the Facebook platform. Keep up with the newest features and experiment with new strategies on your Page.
Know what’s trending and apply it to your Page. Right now, video and live broadcasting are especially hot on Facebook. Get curious and see how your Page fans react to your live video.
Check out these resources to develop your curiosity muscle:
With Facebook changing its algorithm and updating features what seems like every 5 minutes, a successful Facebook Page owner needs to be able to adapt. For example, with video becoming more popular, you may need to become more skilled in that area.
This quality also applies to monetization. When Amazon unexpectedly changes it pay structure, are you ready to adapt your monetization strategies? Much is beyond our control on Facebook, but the people who succeed are those who are willing and ready to adapt to change.
Check out these resources to help you embrace change:
- Fast Company: 4 Steps to Becoming More Adaptable to Change
- Huffington Post: Become More Adaptable to Change Today!
A successful Facebook Page owner knows that millions of fans don’t come to your Page overnight. It takes consistent posting, daily management, and constant customer service to build relationships on social media.
Many people want to give up after a week because their posts aren’t going viral. If they do give up, they’ll never see a post reach that kind of success. If they stick with it and put in the work, it’s only a matter of time before their Page takes off.
Check out these resources to become more persistent:
- Pick the Brain: 6 Powerful Ways to Become More Persistent
- Wanderlust Worker: How to Stay Persistent and Achieve Your Goals
Patience goes hand-in-hand with persistence. Some metrics – like brand awareness, customer retention, even ROI – may not pay off right away. Getting frustrated and giving in to publishing overly promotional posts will only prolong your Facebook Page success.
Instead, persistently work at creating relationships by adding value. Educate, entertain and inform your fans to help them develop trust in you.
Who couldn’t use a little help becoming more patient? Check out these resources:
- Psychology Today: Four Steps to Developing Patience
- Entrepreneur: 8 Ways Practicing Patience Radically Increases Your Capacity for Success
Work on developing these four qualities. Pairing these traits with the Facebook know-how will put you well on your way to being a successful Facebook Page admin.
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Which one of these qualities do you struggle with the most? Which one are you awesome at? Let us know by leaving a comment!