7 Habits of Successful Facebook Marketers

If you’re not careful, Facebook can be quite a time suck. You might set out to spend a few hours sourcing content and wind up lost in the News Feed, ultimately getting nowhere. Whether you’re looking to make money with a Facebook fan Page or to market your brand, the many ways of the platform can be overwhelming.

Establishing a few habits is key to becoming a successful Facebook marketer. Setting an intention, making a plan and sticking to the process will help you stay the course and hit your Facebook Page goals.

Does overwhelm keep you from hitting your Facebook marketing goals? Here are 7 habits of successful Facebook marketers to approach your Page confidently.

Here are 7 habits to work on to become a successful Facebook Page marketer:

1. Aim to serve

The best Facebook marketers solve problems for their fans. They provide content that educates, informs, entertains speaks to their fans’ pain points. They are constantly providing value on their Facebook Page.

While you want to convert customers and make sales, the best way to do that on social media is to build relationships and establish trust. Make it a habit to get to know your audience on a daily basis. Ask your fans questions and let their answers help you plan valuable content.

2. Interact with Pages and fans daily

Spend 15 minutes each day connecting with your fans and other Pages in your niche. This is how you build relationships and bring traffic back to your Page. The more you’re out interacting with people in your niche, the more they come to trust you as a source.

Take time to comment on your fans’ posts or Pages. Comment on other Pages you follow. Your comments should be brief but valuable.

Share the cool things other Pages and fans are posting as well. You can’t expect people to share all of your content while you sit back and watch. Do the same for others.

3. Track your progress

Plan a weekly time block to view your Facebook Insights. Make a separate Google Sheet to track how well you’re progressing toward your Facebook Page goals. Whether you’re looking to hit a certain number of Page Likes or increase your engagement rate, tracking your metrics in a separate sheet will help you see your overall progress.

In addition to your stats, track what you’re doing on your Facebook Page that week. If you’re trying any new content types or marketing tactics, make a note of it. Be ready to adjust your efforts to meet your goals.

4. Plan your content

Create a content calendar to prepare for special holidays, events in your niche and upcoming launches or promotions. Knowing what you have coming up can help you plan content that gets your fans engaged.

Look at your content calendar frequently, jotting down ideas as they come to you. Successful Facebook marketers are always aware of what’s coming up so they can continue to brainstorm in the meantime.

5. Structure your Facebook time

To avoid overwhelm, separate your tasks into time batches. Prioritize money-making activities, like creating content you plan to monetize or searching for affiliate products to sell. Spend some time on those activities first thing every day. While you might not be posting promotional content on a daily basis, it’s important to still spend time on those income-producing activities.

Schedule time blocks for commenting and interacting with fans, planning content and writing post descriptions. Set an intention as you begin each time block so you know where your focus should be.

6. Leverage advertising

Every few days, check your Insights to see which posts are performing the best. Consider boosting those posts with paid advertising to get them even more exposure. This will get your best content in front of more people who are interested in your niche but haven’t come across your Page yet.

7. Keep learning

Successful Facebook marketers are always learning – learning about their audience, their niche and their marketing platform. Make a habit of studying Facebook trends, reading marketing blogs or listening to social media marketing podcasts. Read articles and blogs in your niche and check out the comments people are leaving – that will help you understand what your target audience is looking for.

Your Turn

Facebook doesn’t have to be a distraction. Work to develop these habits so that you can approach your Facebook marketing with confidence. A strong plan with specific habits is all you need to beat the overwhelm.

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Which habit do you need to work on the most? Let us know by leaving a comment!

Facebook Post Checklist: Questions to Ask Before Hitting Publish

When you’re sharing multiple posts per day on your Facebook Page, it can be easy to publish less than perfect posts. But polishing every Facebook post like it’s going to go viral is important because each one represents your Page, brand or company.

Each post has the possibility of getting in front of your fans. How can you deliver the best content every time?

We’ve compiled a Facebook post checklist of questions to answer that will help you create posts you’re proud to publish on your Page. If you feel like you’ve lost some energy in creating your posts, follow this checklist to make every post worth the time you put in. By asking the right questions and checking off important elements, your Page’s content will be irresistible.

Pre-Posting Checklist

Before creating your post descriptions, prep your Facebook Page by doing the following:

  • Define your audience – With so many users on Facebook (2 billion!), you don’t want to cast your posts out for everyone. You’ll be frustrated when you don’t get much response. Instead, narrow your audience and target those who are likely to be interested in your Page’s content. This post will help you find your target audience on Facebook.
  • Create valuable content – The content you share is what people really care about. Pull together your best content to share in your posts. Write Instant Articles, find compelling images and videos, and create hilarious memes. Make sure the content you’re sharing adds value, benefiting the user in some way.
  • Determine your post schedule – By looking at your Facebook Insights, you can find when your fans are online and determine the best times to post. Create your post schedule in FPTraffic. Knowing how many posts you’ll share in a day will help you plan your content.
  • Create Facebook ads – Ads help you target your niche audience and grow your Page. When people like your Page, they’ll have a better chance of seeing your content. This post will help you create the perfect Facebook ad.

These things make up your behind-the-scenes checklist of maintaining a successful Facebook Page. Now let’s take a look at a few questions you should be asking about every post you schedule.

Facebook Post Checklist

With every Facebook post, take a step back and ask yourself a few questions first. After you’ve crafted your post description, added any links and images and inserting the coolest emoji, go through these questions.

Are you asking these questions before you hit publish? Here's your Facebook post checklist for better posts.

Checklist: Questions to Ask Before Hitting Publish

  1. Does this post add value? Make sure the value is clear to your fans. They are more likely to click on a link or engage with your post if they see there is something in it for them, whether it’s useful information, entertainment or a compelling story.
  2. Does the description have the right voice? The tone in your post description should be appropriate for the content you’re sharing and the reaction you’re hoping to elicit from your Facebook fans. Most importantly, your social media voice should be consistent with the tone of your Page and represent your brand.
  3. Do the links work? Double-check your links so fans are not going to error pages.
  4. Is the post grammatically correct? Install a free Chrome plugin like Grammarly to make sure your spelling and grammar are professional in every post.
  5. Am I proud of this post? Think about whether the post is something you’d be willing to share on your own Facebook profile.
  6. Is the post well thought out? It’s easy to publish things impulsively as a reaction to something in the news, an article you read or a comment you see. But posting something negative or aggressive can do some serious damage to your brand. Take a moment to think about each post, making sure they’re appropriate and professional.
  7. Is it the appropriate length? Facebook posts with 40 characters receive 86% more engagement than posts with a higher character count. Experiment with longer descriptions as well, varying up the lengths of your posts.

Ask these questions as part of your Facebook post checklist, and your Page content is sure to keep your fans loyal and engaged.

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Which one of these questions do you think will help you publish better Facebook posts? Where do you need to double-check your content? Let us know by leaving a comment!

13 Ways to Use Facebook Live

Do you want to expand your Facebook Page reach?

Doing Facebook Live broadcasts regularly is one of the best ways to grow your audience and build your brand. But if you’re new to this type of content, it can be hard to know where to start.

What should you talk about in your Live video? What will your audience be interested in? What kind of discussion will be most effective for generating revenue?

If you’re stumped for ideas, use this post to jumpstart your brainstorming session. We’ve compiled a list of 13 ways you can engage your audience through Facebook Live.

Why Use Facebook Live?

If you sell a product or service, doing Live videos on Facebook can benefit your brand in several ways:

  • Increase your reach: Facebook prioritizes Live video and will show your broadcast to a larger audience than they will with other post types. Live video is also a type of content that fans want to share with their friends, so you’ll inevitably reach more people.
  • Personalize your brand: Going Live shows your Facebook fans who you are. This helps you establish trust for your brand, which is essential in the relationship-building aspect of social media marketing. People are more likely to buy from you if they trust you and connect with you on a human level.
  • Understand your audience: This live interaction is a great way to get immediate feedback from your fans. You can ask their opinions about a product, a blog post you recently shared or anything relating to your niche. This feedback can help inspire future content as well.

While posting memes, images, gifs and articles consistently is key to keeping your audience engaged, showing up in a Facebook Live every now and then takes engagement to a whole new level. Do this once a week to add a personal touch to your Facebook Page.

13 ways to use facebook live

13 Facebook Live Video Ideas

Here are a few ways to start using Facebook Live on your Page or Facebook Group:

1. Q&A

A standard way to use Facebook Live is to answer your fans’ questions. You can use a list of frequently asked question,s or answer questions that fans ask you during your broadcast. Consider whether you want questions to be more general or focused on a specific topic within your niche.

2. How-to

Demonstrate how to use your product, or educate your fans on how to do something related to your niche. End with a brief Q&A, as people may still have questions.

3. Promote other content on your Page

A good way to use Facebook Live is to recap what you’ve shared on your Page during the week. Point out a blog post, video or other popular posts from the week. Or use it to promote a new piece of content, explaining why you wrote that post and what your fans will get out of reading it.

4. Give a review

Live video is a great way to show your fans your experience with a product they might be interested in. A good way to do this is to show an unboxing, broadcasting yourself opening a package with a product you’re going to tell them about.

5. Recap an event

Tell your audience firsthand what you learned at a conference. Share highlights of an event and tell them how it inspired you. Get your fans excited about what’s happening in your industry.

6. Promote an event

Use this opportunity to get fans excited about an upcoming event for your business or industry. Tell them how they can get tickets and answer any questions they may have about it.

7. Interview someone

Interview a prominent person in your niche, someone your fans will be excited to hear from. Invite a guest who specializes in your niche but may have a different lesson your fans can benefit from hearing.

8. Make an announcement

Share breaking news and exciting announcements happening in your business. This will make fans want to keep up with and follow your Facebook Page for more updates.

9. Reflect

Simply share your thoughts on something. Bloggers like to use Facebook Live as a way of sharing a quick reflection, which can later turn into a longer blog post.

10. Address comments on your Page

Use a Live video to address comments people have made on your Facebook posts. If you’re getting a lot of the same questions or comments, use this opportunity to address those concerns.

11. Behind the scenes

Take your Facebook fans through a day in the life. Whether you’re a blogger or business owner, people will love to see what happens in your industry in real life.

12. Tease new products

Share information with your fans about what they can expect from your business, what new products they might be interested in, and what they can look forward to. This helps them see why they want to stay connected with your Page.

13. Engage with your Facebook Group

If you run a private Facebook Group associated with your Page, going Live within the Group is a great way to keep the engagement and excitement high. Group members are often more committed and will love to see you showing up Live in their News Feed. Use any of the previous ideas to go Live in your Facebook Group.

Your Turn

Our challenge for you is to do a Facebook Live this week! Pick one of these 13 Facebook Live ideas, and customize it to fit your niche. Share a link to your Live video in the comments section!

For more tips on using Facebook Live, check out this post: How to Use Facebook Live on Your Page

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30 Questions You Can Use to Increase Facebook Page Engagement

Are you looking to boost your Facebook Page engagement rate?

It starts with how much you are engaging on your Page. You might be doing a great job of sharing quotes, images and useful articles, but how much effort are you putting in to get to know your followers?

To get more engagement, be more engaging. Ask your followers questions to invite them to leave comments. Comments and shares are what increase your engagement rate and increase your reach in the News Feeds.

Whether you run a fan Page, business Page, blogging Page or niche Page, you’re sure to find inspiration here that will increase your Facebook engagement. We’ve put together a list of 30 questions to ask your followers.

But first, why should you be aiming to increase engagement?

Why Engagement is Important

While gaining Likes and traffic to our Pages is definitely a top goal, increasing engagement should always be a priority. When fans interact with your content, leave comments on your Page and participate in a discussion, it shows that they’re developing trust in your brand.

Facebook is a platform where people go to be social, not to be sold to. Social media is about building relationships and connections. Your main goal is to establish trust with your fans so they become loyal followers. Then, when it’s time to buy, they already have that connection with you.

The key to getting people to respond to your content is to share something that evokes emotion. Asking questions is a great way to boost Facebook Page engagement because they always get people thinking. Then, they want to participate and see what others have to say on the topic.

Not sure what to ask your followers? Here are some great examples to get you started.

30 Questions That Will Increase Facebook Page Engagement

Fan Page Questions

I’ll use the example of my Friends TV Show Quotes fan Page:

  1. Who is your favorite Friends character?
  2. Which Friends character do you hate the most?
  3. What is your favorite Friends episode?
  4. Which Friends character do you relate to most?
  5. Have you ever been to the setting of Friends? Share your pictures!
  6. Who do you think is the best actor on Friends?
  7. If you could pick any other song as the Friends intro, what would it be?
  8. Were Ross and Rachel really on a break? (Get specific with your niche!)
  9. What is your favorite quote from Friends?
  10. Who was your favorite guest star on the show?

You can use many of these similarly for your own fan Page, tweaking the questions to fit your niche. Also, ask specific questions that only fans of your niche will get. They’ll love it!

Business Page Questions

Ask questions that both help you understand your followers’ pain points and get them excited about your product or service.

  1. Fill in the blank: “My favorite [product of your company] is….”
  2. Share a fact: “Did you know that…?”
  3. What do you guys think of this photo?
  4. What do you think of our new [product, logo design, etc.]?
  5. Would you rather: “Would you rather have hot coffee or iced?” (Relate it to your product.)
  6. What would you do if you had 1 more hour every day?
  7. What’s your favorite way to use [your product]?
  8. Which animal should be our mascot?
  9. What are your biggest challenges with [the problem your product or service aims to solve]?
  10. Have you seen this yet? [Introduce a new product.]

Other Questions to Ask Your Facebook Fans

Here are a few fun questions that will work for most types of Facebook Pages:

  1. What’s your biggest goal this week?
  2. What’s your favorite book?
  3. What motivates you?
  4. What’s your favorite way to have fun?
  5. What did you think of [timely event, article, etc.]?
  6. Which social media platform do you love the most?
  7. What is your favorite blog post on our website?
  8. If you could travel anywhere for free, where would you go and why?
  9. What are you most looking forward to about Fall?
  10. What is your favorite holiday?

Your Turn

Asking questions is a great way to get people interacting on your Page. Use these questions as a starting point to increase your Facebook Page engagement and get to know your followers. Remember, part of the engagement equation is that you need to be engaging as well.

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What question will you ask on your Facebook Page today? Let us know by leaving a comment!

5 Facebook Page Mistakes and How to Fix Them

Do you want to make Facebook marketing worth your time? Whether your goal is to increase sales, gain customers for your business, promote your blog or increase brand awareness, you want to make sure your efforts are paying off. Otherwise, it may feel like you’re wasting an awful lot of time on Facebook.

You hear about plenty of success stories with social media marketing. To get your own success story, it helps to take a look at what you might be doing wrong on your Page. Here are the most common Facebook Page mistakes we see and how to fix them.

Are you making these 5 Facebook Page mistakes? Here's how to fix them

Common Facebook Page Mistakes

1. Constant promotion

When everything you post is focused on sales, you’re sure to lose fans. People are on social media to connect. They want to find something of value on your Page.

Facebook Page marketers are often too concerned about their ROI from every post. While you can certainly get great sales from your Facebook Page, that shouldn’t be your main goal. This platform is meant for fostering connections and relationships, which, when done successfully, can absolutely contribute to your bottom line. Focus on interacting with your fans, providing customer service and increasing brand loyalty and awareness.

Check out this post on the 80/20 rule for Facebook promotion to find a good balance of sales and valuable posts.

2. Building a large audience of the wrong people

We are all for building a large fan base for your Facebook Page, but depending on your niche, more isn’t always better. It’s easy to get caught up in the number of followers you have and the number of Likes your posts get. But if the majority of your audience isn’t passionate about your niche, you may see little response to your content and get frustrated.

Some brands may see more success with a smaller audience of highly passionate followers. Check out this post to find your target audience on Facebook.

3. Limiting your Facebook Page promotion to ads

You might be hiding your Facebook Page from potential followers without realizing it. Maybe you have a large email list or blog readership, but those passionate followers don’t know they can connect with you even more frequently by following your Facebook Page.

Take your Facebook Page promotion outside of Facebook. Include a link to your Page anywhere you can off the platform, including your website, email signature, even on business cards. Your followers will be grateful to know they can connect with you on the platform they’re likely already on.

4. Irrelevant content

One of the most common Facebook Page mistakes businesses make is to post anything and everything for the sake of sticking to a posting schedule. Personal photos, interesting articles and funny memes are great, but if they don’t relate to your niche or business, you’re going to lose fans.

Everything you post should relate back to your message. Share industry news, selfies of your progress on a project and quotes that reflect your company’s message. Including these keyword-optimized types of posts will also give your Page an SEO boost.

5. Sticking too closely to the rules

Everyone has guidelines and strategies for you to follow, and we love sharing our best tips to help you succeed as well. But the most successful Facebook Pages are constantly experimenting and trying new things. They’re using their own unique voice in their post descriptions, and that is something you have to find for yourself.

Have fun with your Facebook Page. Let loose and show a more human side to your brand or company. Also, study other Pages in your niche to see how often they’re posting, interacting and sharing certain types of content. See what’s working for them, and work to put your unique spin on it for your Page. Put together your own personal success strategy.

Time to Create Your Own Facebook Success Story

Avoid these common Facebook Pages mistakes. Have fun with your content while keeping it useful and relevant to a niche audience. We can’t wait to hear about your success stories!

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What mistakes have you made on your Facebook Page? How did you fix it? Let us know by leaving a comment!

7 Reasons to Generate Passive Income with Facebook Pages

It’s no secret that you can make some serious money from Facebook fan Pages, but you might be wondering if it’s worth your time. While it may sound fun and easy, creating and maintaining a money-making Facebook Page does take some work up front. Once you get a fan base and an automating scheduling system in place, your Facebook Page can make you money while you’re enjoying a margarita on the beach.

From job uncertainty to extra savings, having multiple streams of income benefits people in several ways. Here are 7 reasons to consider generating passive income with Facebook Pages:

1. Unemployment

You never know what can happen with your job. Companies may need to lay off employees unexpectedly, you might need to take time off for health or family reasons – anything can happen, and it’s important to have a backup plan. Passive income from Facebook Pages gives you something to fall back on during those times. It buys you time while you figure things out.

2. Padding your savings

Passive income with Facebook Pages allows you to build up your savings without taking on a second job and taking up more of your time. You never know when you’ll be faced with an emergency, whether it be your health, a hefty car repair or a leaking roof.

3. Pay down debt

Use passive income from Facebook Pages to pay off your student loans, mortgage, credit cards or vehicle quicker and get that much closer to financial freedom.

4. Fun money

Want a sweet gaming system that your spouse thinks is ridiculous? Use Facebook Page income to pay for those fun things that you might not be able to justify spending your hard-earned money on. Or use it to treat yourself to a nice massage or a night out.

5. Holiday funds

Be prepared for the holidays by saving your Facebook Page funds for Christmas gifts. Holiday spending goes up every year, costing families thousands of dollars on gifts, food, decorations, travel expenses and more. Instead of dreading the gift-buying season, enjoy buying your family nice gifts without making a dent in your bank account.

6. Vacation fund

We can’t work all the time – everyone needs a vacation. In fact, it’s healthy! But more than 40% of Americans don’t take all of their vacation days. Don’t let money be an excuse. Use your Facebook income to fund your memory-making trips around the world.

7. Kids’ college fund

Why not let Facebook fund your kids’ college tuition? With college expenses as high as they are, it’s never too early to start planning for it. Facebook Page income over the years can make nice contributions toward tuition bills.

What’s Your Reason?

It’s a great idea to have multiple streams of income. Passive income with Facebook Pages acts as a nice backup during a job loss or tough times and can help with unexpected expenses. What could you do with some extra money? Find your reason why and start creating and monetizing your own Facebook fan Page!

Here are a couple guides to get you started:

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How do you spend your Facebook Page income? Let us know by leaving a comment!

How to Handle Negative Comments on Facebook

Seeing a negative comment on your Facebook Page is never fun, but it happens to everyone. People use social media to communicate and share valuable content, but we all know those people who love to use it as a place to rant and complain. When they take it out on your Facebook Page, it’s hard not to take it personally.

Letting negative comments distract you is just not worth it. However, you also can’t ignore them. Here are a few tips for addressing negative comments, bad reviews and complaints on your Facebook Page.

How to Address Negative Comments on Facebook

Since complaints on Facebook are public, the way you handle them is also under the spotlight. Remember that other fans are watching for how quickly you respond, the tone of your reaction and how it all pans out. The biggest mistake you can make is letting negative comments go unaddressed.

If you leave the comment without addressing it, your fans may assume you don’t care or don’t pay attention to what they’re saying. Addressing their negative comments gives you the opportunity to show that you take their feedback seriously.

When addressing negative comments, consider the following:

  • Deal with it quickly: Respond to the negative comment as quickly as possible. The quicker the better, but at least do your best to reply within 24 hours.
  • Be polite: Approach the response with politeness and calmness. You can be as upset and pouty as you want in real life, but you do not want to let that irritation come through on your Facebook Page.
  • Do not remove the comment: Leaving a review on your Page, even if it’s negative, shows honesty for your brand. Removing it will only anger your customer, and that’s not the goal here. However, removing offensive comments with foul language from Facebook trolls is acceptable. Know the difference between trolls and dissatisfied customers, and work to mend your relationships with the ladder.

With those tips in mind, here are 3 things to include in your response:

  1. Thank the commenter: Thank the person for taking the time to leave a review, sharing their opinion or bringing a concern to your attention.
  2. Apologize: Offer a sincere apology for their dissatisfaction.
  3. Encourage them to make the conversation private: Note in your response that you will send them a personal message. You want to get the conversation off your public Page.

In your private conversation, explain to the customer what may have happened without making excuses. Own up to any mistakes made on your part, and tell them how you propose to resolve the issue. Lastly, be sure to follow up with these customers to see if your resolution solved the issue.

Handling negative comments is never easy, but it’s important to take a polite approach and handle it in a timely manner. Doing so can keep complaints from spiraling into public disasters.

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Have you had to deal with negative comments on your Facebook Page? How do you handle them? Let us know by leaving a comment!

5 Reasons to Create a Facebook Fan Page

Facebook isn’t only an effective platform for business marketers – thousands of people are making Facebook Pages that are based around their hobbies, passion projects or even TV shows. And they’re not creating Pages as an outlet to rave or rant about something – admins are seeing all kinds of benefits from their Facebook Pages.

If you’ve been thinking about starting a Facebook fan Page but you’re not sure if it’s worth the effort, let these 5 benefits convince you otherwise.

Benefits of a Facebook Fan Page

Here are a few reasons to create a Facebook fan Page:

Unlimited Reach

There is currently no limit to how many Facebook fans a Page can have, but you’re limited to 5,000 friends with your Facebook profile. If you have an important message to share and you want to reach as many people as possible, consider creating a Facebook fan Page to expand your reach.

Total Reach Page Insights

You can reach more people by creating Facebook ads to grow your Page. Check out more of our posts on increasing reach:

Build Community

Facebook Pages provide a unique opportunity to create a community around a topic, whether that be a business, charitable mission, support group, hobby or anything that interests you and a large audience. By consistently providing value in your posts, you can generate discussions and spark people’s interests. Use Facebook as a way to inspire, educate and entertain others.

running Facebook Page

With the ability to have your content seen by fans every day, you have an amazing opportunity to build trust and credibility in your niche. You have the power to bring like-minded people together in conversation. Here are a few more resources on building community with your Facebook Page:

Promotion

If you want to drive traffic to a website or blog, Facebook is the way to do it. Facebook is where 2 billion people are hanging out – creating a Facebook fan Page is the best way to tell the world about your new blog post, a special deal happening on your website or an event taking place in your city that your audience should know about.

run eat repeat blogger facebook fan page

Check out these posts to learn how to funnel traffic from your Facebook Page to a website:

Monetization

Did you know you can make money with your Facebook Page? Over 3,000 people are generating extra income with FPTraffic! Once you’ve built an audience to your fan Page, you can use tools like Amazon and eBay to recommend products your audience would be interested in buying and make a profit when they purchase through your link.

Learn how to monetize your Facebook Page in these posts:

Fun!

Creating an effective cover photo, sharing valuable content and interacting with fans over something that means a lot to you – what isn’t fun about that? We love sharing classic quotes from our favorite TV shows and seeing how many people across the world enjoy a laugh from it. Businesses love connecting with customers more regularly through their fan Page. Bloggers love being able to share what they’re thinking with smaller, image-based posts in between their in-depth posts.

Facebook is a fun platform to be on. Why do you think 2 billion people spend their time there?

We hope these 5 benefits encourage you to create your Facebook fan Page today. Check out these resources to get started:

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What is holding you back from creating a Facebook fan Page? What questions do you have about it? Let us know by leaving a comment!

7 Tips for Your Facebook Business Page Cover Photo

Last week we shared our complete guide to making an effective Facebook Page cover photo. If you missed it, be sure to check it out. Today, we’ve got tips for those of you who operate a Facebook business Page on making the most of that cover photo space.

The cover photo slot has plenty more possibilities than simply slapping up a nice image. You can use this space as an opportunity to close more customers, engage prospects and inspire your audience. Here are some creative ways to attract fans with your Facebook business Page cover photo.

Business Page Cover Photo Ideas

While our examples shown here come from business Pages, those of you with fan Pages may be able to use some of these tips as well.

1. Showcase products

Use the cover photo to show off your company’s products and inspire a purchase among your viewers. Switch it up regularly to show new products or promotions, items on special and customer favorites.

In some cases, the products will speak for themselves. Especially if you run a food-based business, your product pictures can appeal to the senses and entice customers to dive in for more.

Dunkin Donuts Facebook business page cover photo

2. Emphasize your mission statement or tagline

Use this space to acquaint your prospects and customers with your company’s values, mission or tagline. This tip helps increase brand awareness and gives people something to connect with your company on. Share a tagline for a campaign you’re running to get fans on board.

Uno pizza Facebook business page cover photo

3. Add personality

Facebook is supposed to be fun and casual – use this outlet to let your company’s hair down. Show off the human side to your business in your cover photo. Whether it’s quirky personalities or actual pictures of your employees, have fun with your business Page cover photo.

4. Inspire fans

Show the creative ways people are using your products, use a picture that resembles your company’s positive values, or share a photo of the charitable things your business is doing. Use a text overlay to encourage your customers to get in on your mission, or let the photo tell your positive message.

fit bottomed girls facebook page cover photo

5. Promote a hashtag

A hashtag gets customers interested and engaged with your company. These little sayings and mottos help increase brand awareness and make fans of your Page want to get in on the trend.

shape business facebook page cover photo

6. Celebrate milestones

Use your cover photo space to celebrate your company’s big anniversaries, memories and milestones. You can also feature and celebrate customers in your cover photo.

7. Promote a giveaway

Get people excited with your cover photo by sharing a giveaway. They’ll immediately want to get in touch or look through your Page to find out more.

facebook business page cover photo giveaway

Facebook is a place to have fun and be social. Your Facebook business Page cover photo is a great outlet to share more of your company’s awesome values, promote your products and entice your fans with giveaways. Use the tips listed here and our cover photo guide to create the perfect cover photo for your business Facebook Page.

[ecko_contrast]Ready to build, grow and monetize your Facebook Page?

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Which of these tips do you want to implement in your business’s Facebook Page cover photo? Let us know by leaving a comment!

Following the 80/20 Rule for Facebook Promotion and Monetization

Increasing revenue is one of the main reasons people create Facebook Pages. While building relationships should be the primary focus for your Facebook Page strategy, selling a product or service is ultimately what you’re there for. How do you find a balance of providing value to your audience while also monetizing them?

Adopt the 80/20 rule: 80% of your posts aim to drive engagement, and 20% of your posts aim to drive sales.

The 80/20 Rule for Facebook Promotion at Work

What does the 80/20 rule look like on your Facebook Page? Your wall of posts should be filled with valuable content, whether in the form of entertainment, information, helpful tips or instructions. Anyone coming to your Page should find post after post of content that resonates with them and a few promotional posts sprinkled in.

Remember that people use social media to be social, not to shop. If you overload your Facebook Page with product promotions or branding posts, your fans will see right through you.

However, if the majority of your content is beneficial to your audience, they will tolerate the occasional post to tell them about a new product or service. They may even appreciate your letting them know! Let’s take a look at how you can maintain this happy balance of adding value without being overly promotional.

20% Promotional Content

With the 80/20 rule, every 5th post can be promotional. Just how promotional you make it can vary too, whether you decide to include a subtle hint at your product or you’re straight forward with a sales pitch.

Even when promoting your brand or products, you can also include information that benefits your audience. Throw in a special offer or discount, important statistics or tips on using the product.

Include a persuasive call to action that encourages your Facebook Page fans to click through to your website and learn more about the offer.

80% Valuable Content

The majority of your content should inspire people to do just what they’re on Facebook to do – be social. Post valuable content that they can’t resist engaging with, whether that means leaving a comment or sharing it with their friends. This content should be of high interest to your audience and encourage them to engage in conversations.

We’ve got plenty of posts on what makes for valuable content. Check out:

Also, read up about the FPTraffic content sources to see how you can easily find engaging content for your Pages.

Implement the 80/20 Rule in Your Post Schedule

FPTraffic makes it easy to keep track of your promotional posts. From your dashboard, click Pages > Manage, then the Scheduled Posts icon on your Page to see the content you have scheduled. Easily move things around so you don’t have a clump of promotional posts all in a row. With our post schedule layout, you can see for yourself that you schedule promotional content every 5th post.

FPTraffic Links Scheduled

The 80/20 rule is a great guideline for balancing monetization on your Facebook Page. Use this as a starting point and analyze your results to understand what works best for your audience.

[ecko_contrast]Ready to create an awesome posting schedule for your Facebook Page?

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today for your free 2-week trial![/ecko_button]

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How often do you promote products on your Facebook Page? Let us know by leaving a comment!