How to Create a Meme for Your Image Using FPTraffic

If you’ve ever laughed out loud over that disgruntled baby face declaring something hilarious (and who hasn’t?), then you know the power of a meme.

A meme is an image, video or some combination of a visual with bolded text that is meant to be funny or satirical. Because they’re typically related to pop culture and they make people laugh, memes get shared virally across social media networks.

And you know what that means…

Memes Everywhere

Posting memes can drastically increase the engagement on your Facebook Page. FPTraffic makes it easy for you to make your own witty memes and share them with your audience. Keep reading to learn how to use the FPTraffic Meme Creator and learn some of our best practices for posting memes to your Page.

How to use the FPTraffic Meme Creator to Create a Meme

The FPTraffic content sources allow you to easily find and share memes that are already out there, but creating your own meme gives you a chance to get creative and be original. You can capitalize on a timely or trendy event and show your personality with your audience.

To create your own meme, log into your FPTraffic account. Use one of the content sources to find the picture you’d like to use for your meme, then complete the following steps:

  1. On the Page you’d like to create a meme for, click the Scheduled Posts icon.
    FPTraffic Scheduled Posts
  2. From your scheduled posts, choose the photo you’d like to create a meme with. In the top-right corner of the scheduled post, click the yellow dropdown button. Then click Create Meme.
    FPTraffic Create Meme
  3. Enter text for your meme in the TOP TEXT and BOTTOM TEXT fields. You can change the colors, font sizes, add a text box and use other features from the Advanced Settings link.
    Create a Meme on FPTraffic
  4. When your meme is awesome enough to your standards, click Save Meme.

And that’s it! Your new meme will automatically post to your Facebook Page at the time it is scheduled for. Be sure to track the performance of your meme so you’ll know what works best for future posts.

Tips for Creating Your Own Memes

Memes are great for grabbing your audience’s attention, leading to higher engagement and reach. While creating a meme in FPTraffic is easy and effortless to do, there are a few things that may really help you generate engagement with your memes:

  • Memes are meant to be funny. Make your meme witty or satirical without being offensive.
  • It should be easy to read. Make sure the text stands out against the image.
  • Understand your audience. Not everyone understands every meme. Knowing your audience – demographics, interests, etc. – will help you craft content that the majority of your fans will understand.
  • Don’t overdo it. We always encourage a good variety of content types in your posts. Rotate memes in with regular images, videos and gifs so as not to turn off your fans.
  • Make it relevant. Your meme should tie into your niche. The content needs to relate well to your audience.

With the right use of humor, you can build trust with your audience and personalize your Page. Find the right image for your niche, like a TV show character or celebrity, and use the FPTraffic Meme Creator to add a clever, witty text element. When you post a relatable, shareable and familiar meme, your fans will make it go viral in minutes.

Want to create your own memes and boost your Page’s engagement? Sign up with FPTraffic today!

How to Grow Your Audience with Ads for Page Likes

The best way to grow a targeted audience for your Facebook Page is Ads for Page Likes. There are other methods you can use to get Likes on your Page (for example, inviting people to Like your Page), but you will have the most success and long term growth with Facebook Ads and it doesn’t have to be expensive!

Here is a quick guide to growing your audience with Facebook Ads for Page Likes along with a few tips to get the lowest cost per Like.

Growing your Page audience with Facebook Ads for Page Likes

First, go to the Facebook Ads Manager and click Create to setup a new ad campaign.

There are 3 parts to each Facebook ad campaign:

  1. Campaign – this is where you setup your campaign objective and where you can set an overall campaign spend limit.
  2. Ad Set – each Campaign using Facebook Ads can have multiple Ad Sets. The Ad Set is where you add your criteria for: traffic, audience, placements, budget and schedule.
  3. Ad – each Ad Set can have multiple Ads. Your Ad is the actual advertisement shown on Facebook to the audience you’ve selected when you created your Ad Set for the Campaign.

I will now walk you through each part of the Facebook Ad Campaign setup process with an example ad I am creating to get Likes on our FPTraffic Facebook Page.

Campaign

The first step to creating your ad campaign is selecting a campaign marketing objective. There are several different objectives available, but our objective is to get Engagement and specifically to get Page Likes.

Facebook Ads Marketing Objective

Click on Engagement and then click Page likes. You can set an optional campaign spend limit at the bottom of the page, but I do not recommend doing this. We will set a specific daily budget during the next step.

Ad Set

The Ad Set creation has a few different sections when creating an ad campaign for Page Likes, so let’s take a look at each section:

  • Page
  • Audience
  • Placements
  • Budget & Schedule

The first section, Page, is pretty easy. Click the Choose Facebook Page dropdown and select the Page you are trying to get new Likes for.

Setting your Audience and Interests for Page Likes

The second section, Audience, has a bit more to it.

The first thing I do is select the location(s) I want to target with my ads. I typically have the most success (lowest cost per Like and highest engagement) with people from the United States, so that will be my target audience.

Next, I skip down to Detailed Targeting and enter the keyword for my Interest. In the example above, I am going to target people on Facebook who have the job title of Social Media Marketing Manager. For your Page ad, enter the interest that is most commonly associated with your niche. For example, with my Rick and Morty Fan Page, I choose the interest Rick and Morty.

[ecko_alert color=”gray”]Related: Check out my in-depth case study on how I took a Fan Page from 0 to 10,000 Likes in a month![/ecko_alert]

By default, Facebook will exclude people who already Like your Page so you can scroll down to Placements.

Facebook Ads Placements

For my Facebook Ads for Page Likes campaigns targeting U.S. users, I always start by only targeting Facebook Mobile News Feed. I have found that the Mobile News Feed placement gives me the lowest cost per Like and the highest engagement.

You can select your specific placements by clicking on Edit Placements, choosing the Device Types you want to target, and then checking the Platforms.

Facebook Ads Budget and Schedule

The final section, Budget & Schedule, allows you to set your daily budget that I mentioned earlier.

I always run my ads for Page Likes with a daily budget of $3.00. I do this because it takes time for Facebook to optimize your ad to get you the cheapest possible cost per Like and once that happens, you can duplicate your entire campaign or Ad Set to scale your ad spend and keep a low cost per Like.

Keep the rest of the Budget & Placement settings at their defaults (shown above).

Facebook Ad for Page Likes

In the Ad section of the Ads for Page Likes campaign setup, you create the actual advertisement that users on Facebook will see that will (hopefully) lead to them Liking your Page.

When I create my Ad for Page Likes, I always use the Single Image format. The image you choose is very important. Facebook will use your Page Cover Photo by default, but you can change it if necessary. Make sure you are using an image that is going to grab the attention of the user on Facebook and choose something that is relevant to the interest you are targeting.

Your Ad Text is also very important. This is the text that goes above your image. I recommend using your interest somewhere in the ad text copy as well as a call-to-action to make sure the user knows what you want them to do (click the Like button).

[ecko_alert color=”green”]Use the “Like” call-to-action in your Ad Text to improve your Page Like conversion rate and decrease your cost per Like![/ecko_alert]

In the example ad above for the FPTraffic Page, I specifically mention social media managers (my interest group) and tell them to “Like Us to learn more” so they know exactly what I’m hoping they do.

Once you’ve created your Ad, click Place Order and your new Ad Campaign for Page Likes will be sent to Facebook for review. Facebook usually reviews Ads for Page Likes pretty quickly so it won’t be long before your Page is getting exposure and if you followed the directions above, new Likes!

Once you begin growing your Page audience, you will need content to keep them engaged. Sign up for FPTraffic and use our content and scheduling tools to help find great, engaging content to share with your fans.

Let me know if you have any questions about setting up your ad campaign in the comments below. Good luck! 🙂

How to Invite People to Like Your Facebook Page

At FPTraffic, we love sharing quick and easy strategies to help you get more traffic to your Facebook Page. If you just created a new Page or have a small following, this technique is for you.

Facebook has a feature that allows you to invite people to Like your Facebook Page who have liked your posts . It requires a few clicks on your part, but it’s quick, free and sure to get you results. Sounds pretty good, right?

It’s possible and likely that people are seeing and liking your posts even if they aren’t following your Page, especially if you ran an ad or boosted a post. This feature allows you to snag those users and convert them into Page followers.

How do we know it works? The people you’re inviting have already shown their interest in your Page by liking your content. Because they’ve come across your Page, they’re already familiar with your brand or niche. For those reasons, they’re that much more likely to push the “Like” button on your invite.

Another perk – since these users have engaged with your content already, you’re gaining followers who are likely to keep the engagement rate going up. By inviting people who like your posts to like your Page, you’re going to improve your reach and engagement!

And it only takes a few clicks of the mouse. Keep reading to learn how to invite people to like your Facebook Page.

Invite People to Like Your Facebook Page

Once you’ve created a Facebook Page, you need to get likes on a post in order to use this Facebook feature. Start by adding valuable content with FPTraffic, then set up an ad to put your content in front of the right audience.

When you have a number of likes on your post, click the total number of likes as shown below:

Click to Invite People to Like your Page

Note: If Facebook only shows a couple names, this won’t work. Use a post that shows how many likes there are.

[ecko_alert color=”green”]You are only able to invite people to Like your Page if you have less than 100,000 Likes on your Page.[/ecko_alert]

A pop-up appears showing the names of users who liked the post. To the right of the person’s name, there will be a button that either displays Invite or Liked. Click the Invite buttons to invite those users to like your Page.

[ecko_fullpage_image]Invite to Like Facebook Page[/ecko_fullpage_image]

The user will receive an invitation in their notifications to like your Page. More often than not, you’ll find that they accept and you’ll have a new Page Like!

According to the Facebook Help Team, there is no set limit on how many people you can invite to like your Page from the posts. The system may only place a limit if there is a high number of people not responding to the invite. We recommend only inviting 200 people a day maximum just to be safe.

Tips for Inviting Users

Using this feature can easily get you more Likes without costing you any extra money. We have a couple guidelines to keep in mind to use this feature effectively:

  • Do it manually: You can find tools to automatically invite your friends to Like your Page, but we recommend doing it manually to help prevent your Facebook account from being flagged.
  • Invite people quickly after publishing the post: The more recent a person interacted with your content, the more likely they are to accept your invitation to like your Page.
  • Implement this into your daily or weekly routine: Every couple days, make a point to go through your recent posts to invite those users who liked them to Like your Page. It only takes a minute or two and you’ll find it to be well worth your time.

[ecko_contrast]You need engagement on your Facebook Page before you can begin inviting users to Like it. Start getting engagement today by finding and posting awesome content from FPTraffic’s content sources!

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Join FPTraffic today and find engaging content![/ecko_button]

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When you’re trying to grow your Page’s audience, inviting people who like your posts to like your Page is a free and easy way to rapidly increase your number of Page likes. Give it a try – you won’t be disappointed!

Have you used this Facebook feature to get more likes? Tell us about it by leaving a comment below!

How to Use the FPTraffic Amazon Tool (And Why It’s Awesome)

FPTraffic has several great sources to help you find content for your Facebook Page. Our favorite source is not only great for its valuable content, but it’s also known to generate extra income for Page owners. Want to know how you can earn money with just a few clicks?

Amazon Associates.

FPTraffic members will likely generate over $1,000,000 in sales on Amazon in 2017.

The FPTraffic Amazon tool lets you easily find products related to your niche and post them to your Page. When people buy your products, Amazon cuts you a percentage of the sales.

There’s a lot more to it – more benefits, that is, not work! Keep reading to learn how you can use the FPTraffic Amazon tool to earn passive income.

Sign up With Amazon Associates

Amazon has an affiliate program – Amazon Associates – that allows you to access their giant inventory of products, generate affiliate links and make money from your referrals.

Before you can use the FPTraffic Amazon tool to promote products, you need to have an account with Amazon Associates. You can sign up here to get started.

How to Use the FPTraffic Amazon Feature

FPTraffic has integrated with Amazon so you can easily find products in your niche and promote them on your Page. After you sign up with Amazon Associates, follow these simple instructions to start making money:

  1. From your FPTraffic account, click Content, then click Amazon.
  2. On the right side, there is a space for you to enter your Amazon Associates tag. When you log into your Amazon Associates account, this is the store name you see in the top right. Enter your tag, and select your Amazon region if not in the United States.
    amazon associates tag
  3. Now you’re ready to start finding products. In the keyword field, enter a keyword for your niche and select the appropriate Page you’d like to post content to.
  4. Click Find Products.
    friends tv show t shirt
  5. When you find a product you like, click Schedule Post. You can also click the yellow button to preview the Amazon link.

You can then go in to manage the Amazon content on your Page. You may want to edit the description to make it more appealing and personal to your fans. Then choose when you’d like to schedule the product to post to your Page. We recommend posting Amazon content about every other week so. A page loaded with too many promoted products is sure to lose fans and engagement.

edit post

That’s it! Then you can sit back and earn money on autopilot. But like we said, there’s even more good stuff with Amazon Associates.

Why the Amazon Feature is Awesome

Using the FPTraffic feature is easy and takes hardly any time while the payoff can be huge. Why is the Amazon affiliate program so great to work with? Let us count the ways…

  • You earn between 4 and 10% commission for sales you refer using Amazon affiliate links. The exact percentage depends on the types of products sold and your sales volume for the month. But you don’t even have to create the links. With just a click and a search, FPTraffic has your affiliate links ready for you to schedule to your Page.
  • Not only do you get commission on the product you referred, but when people buy other products after your link takes them to Amazon, you also earn a commission on those items. As long as they order within 24 hours, or longer if the visitor adds items to their cart and returns to pay later, you get commission on all of the items they purchased.
  • Amazon commissions can really add up, and you didn’t spend any extra time earning this income! By posting content to your Page, which you would have made time for anyway, you have an opportunity to earn money without doing any extra work.
  • As the leading online retail store, Amazon has a product for everything you can imagine. No matter what your niche is for your Facebook Page, you’ll no doubt be able to find products to promote.

We love giving you ways to monetize your Facebook Page, and Amazon is one of the easiest ways to do it. People know and trust Amazon. If you promote the right products to your fans, you’re sure to get great results.

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up for FPTraffic and start scheduling Amazon products today![/ecko_button]

Have you used the FPTraffic Amazon feature? Tell us about your results by leaving a comment!

How to Find Engaging Content for Your Niche

It happens to all of us – you create a new niche Facebook Page and you’re overflowing with ideas until the day comes when you’re stumped for fresh content. If you can’t find new ways to engage your fans, your Page is surely doomed, right?

Wrong. While you may feel like you’ve gone through all the sources and used every image possible in relation to your niche, there are plenty more angles to take when searching for content.

Your niche doesn’t limit you to a one-word search term. Every industry and hobby has subtopics and relevant categories, you just need to do a little digging to see which ones are appropriate for your audience.

Ready to get out of your content slump and start engaging with your fans again? Use the following tips and practices when searching for content in your niche.

10 Tips to Find Engaging Content

FPTraffic members have plenty of sources to easily draw content from, but sometimes you need to mix up your search terms. The following tips will help you to approach your niche from another angle to find fresh, engaging content.

Facebook Engagement

1. Do your research.

This is especially important if you’re starting out with a new niche Facebook Page, but a little deeper research can also benefit those who are already established in their niche. Find out everything you can about your niche. Are there subtopics or categories you haven’t experimented with yet? Did you find anything in your research you didn’t already know about? Pull together a large list of keywords from common themes you see in your research. Keep this list on hand when searching for images with FPTraffic.

2. Follow industry news and trends.

Keep up with the news in your niche to keep the ideas flowing. Popular trends will give you new keywords to work with and add to your search terms. An easy way to do this is to create a Google Alert for your niche or industry. Google will send you an email whenever your niche is in a news headline, and you can use ideas from those articles to inspire new content searches.

3. Monitor the competition.

Make a list of your competitors and check their Facebook Pages every so often. How engaged are their audiences with the images and topics they’re posting? Take note of what is working for them and what isn’t. You can gain inspiration from them and post similar content, but be sure to put your own spin on it by adding your brand’s personality to your description.

4. Use feedback from your fans.

You don’t always need new content to keep your fans engaged. Take a look back at what has been popular with your audience in the past. Check your Facebook Page stats and see what types of images your fans engaged with most. When you struggle to come up with new content, try giving your fans more of what they already like.

5. Use niche social sites.

Certain social sites cater to different niches. Are you following the other sites that your Facebook Page fans are on? Stay connected on those sites, and gather content inspiration for your Facebook Page. FPTraffic recently added the ability to post content from Reddit, which is a great site for more specific niches.

Reddit Content

6. Create memes.

Memes are a great way to spruce up common images, and Facebook users love them! Good memes get shared often and create a domino fact, exposing your Page to an even larger audience. You can easily create memes on your posts with FPTraffic. Go back through your images that have done well, and experiment by creating a meme with them.

7. Look for quotes.

Mix up your images by searching for inspirational quotes in your industry. Adding the word quotes to your search term is bound to bring up more image and content options. Or use the FPTraffic Chrome Extension to schedule posts from Pinterest and Instagram, two gold mines for images with quotes. Seek out quotes that best support your brand and message.

8. Host giveaways and contests.

Giveaways and contests are fun ways to mix up your content, build your mailing list and boost engagement on your Facebook Pages. FPTraffic members can create their own giveaways with a few easy steps. For contests, try a photo-vote or have fans enter their own description for an image.

9. Track relevant hashtags.

From your list of keywords you created in your research, plug them into Facebook and other social media sites. Track the hashtags related to your brand or niche, and you’ll stay up to date with new content being posted.

10. Follow influencers in your industry.

Follow the popular blogs that are related to your niche, but aren’t as narrowed down. Industry leaders will likely share content that relates to the industry as a whole. Can you find a way to apply your specialized niche to their big message? How does their message apply to your target audience?

With a constant stream of images and links being shared every day on the web, you’ll never run out of fresh content. Try some of these practices regularly to mix up your search terms and find more ways to keep your audience engaged.

[ecko_contrast]What are some tactics you use when searching for content? Tell us about it by leaving a comment below![/ecko_contrast]

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up for FPTraffic and Find Engaging Content[/ecko_button]

Finding engaging content with FPTraffic is easy. We have billions images just waiting for you to search! Sign up today and give it a try.

All Rick and Morty Case Study – 10,000 Page Likes in 1 Month

My name is Luke and I am the creator of FPTraffic. I’m one of those practice what you preach type of people so I decided to create a new Facebook Page last month to use as a case study on how you can launch a brand new Page and get it to 10,000+ Likes in a month.

First, let’s look at the Page I created.

All Rick and Morty

All Rick and Morty

I decided to create a fan Page for the TV show Rick and Morty because I already have a large audience that I know likes the show on another Facebook Page. It’s a new show, but it already has a great fan base.

I like to do Pages about TV shows because I really enjoy watching TV and I know they have monetization potential. These are two important factors when choosing a niche.

Once I had decided on Rick and Morty, the next thing I did was research a good username that was available on both Facebook and Twitter. I ended up getting @AllRickandMorty.

4 Steps to Start Your New Facebook Page

I created my Facebook Page, setup my Twitter, set my posting schedule, found some content and setup my Facebook Ads for Likes.

  1. Create your Facebook Page – The setup process for creating your Facebook Page is pretty easy and only takes a few minutes. Make sure you find or create a great Profile Picture and Cover Photo.
  2. Setup your Twitter – I signed up for Twitter to claim my Twitter username and connected it to my FPTraffic account. I use the same Username, Profile Picture and Cover Photo on both Twitter and Facebook to help establish my new “brand” and make the connection easy for my new fans.
  3. Set my posting schedule – I started posting 3 times a day (morning, afternoon, and night) and have made adjustments since then to post at my optimal times (more on that below).
  4. Find some content – It’s critical that you have some content for your new audience to engage with and FPTraffic makes it easy to find and schedule that content!

Setup Facebook Ads for Likes

Our strategy for growing Facebook Pages with FPTraffic can be summarized in 3 easy steps:

  1. Grow your Base Audience – These are the people who are going to engage with your content and help grow your Facebook Page organically. You can’t grow organically if you do not have anyone who Likes your Page. We use Facebook Ads to grow our Base Audience (example below).
  2. Post content consistently – Your audience needs content to engage with. FPTraffic makes it easy to find and post that content.
  3. Create value – By posting content consistently to your Base Audience (content they are going to enjoy and engage with) you are creating value for them. This is how you continue to grow your audience and the value of your Page.

To begin the process of growing your Page, you will need to setup Facebook Ads for Likes to grow your Base Audience.

[ecko_fullpage_image]
Facebook Like Ad Campaign[/ecko_fullpage_image]

To grow my base audience for Rick and Morty, I created a Facebook Ad for Likes targeting people who are interested in Rick and Morty. The interest you choose to target is really important to helping decrease your cost per Like. Rick and Morty is not an overly competitive niche yet, so I was able to get my cost per Like down pretty quickly. You may need to test other interests as well.

Your goal should be to get your cost per Like between $0.01 and $0.05. For most niches, this should be possible. Here are some tips to help.

Tips for Creating Your Page Like Ads

When I create my Facebook Ads for Likes, I keep the advertisement as simple as possible. I’ve included a screenshot of the actual ad I am running right now (and the only one I tested) for growing my Rick and Morty Facebook Page.

There are a few things I do with every single ad:

  • When setting up my Ad Set for Page Like Ads, I typically only use the Mobile News Feed placement.
  • I only create a 1 Ad Set for each Campaign with 1 Ad and set my daily budget at $3.00.
  • Use your call-to-action in the ad text. For example, I’m specifically telling the person seeing my ad to Smash the “Like” button if they love Rick and Morty, which I believe they probably do because Facebook is targeting them with the Rick and Morty interest.
  • By default, Facebook will use your Page Cover Photo as your ad image, but you can change this if the one you have isn’t going to draw the attention of the person seeing your ad.

That is all you need to do to successfully setup your ad for Likes. Once your ad is created and approved, let it run for at least a week and watch your cost per Like each day.

Facebook Ads for Likes Daily Breakdown

As you can see, the cost per Like started at $0.14 per Like on the first day (December 8th) and decreased significantly within the first week of running.

This happens because Facebook is automatically optimizing your ad to only show to people who are going to be interested in it. Every day they’re able to collect more data on who is engaging with your ad (Liking your Page) and then use that data to more accurately target new people the next day.

It didn’t take long before I was only paying $0.01 per Like and that’s still what I’m paying today.

10,000 Page Likes

I set my goal in my mind for each new Facebook Page I create to 10,000 Likes. It’s my goal to get to 10,000 Likes because by 10,000 Likes, you have a fairly large audience who should be engaging with your content and helping grow your Page organically.

All Rick and Morty has passed 10,000 Likes and is getting fantastic engagement. In fact, over the past 7 days, the posts published by FPTraffic to my Page have been seen (reach) on Facebook over 1,000,000 times.

Facebook Page Engagement

What’s Next?

My Page has reached 10,000 Likes and has great engagement. Fantastic! What’s next though?

I will turn off my Ads for Likes soon and see how the Page does growing organically. Over time, I will capture most of the Rick and Morty fans without ads simply because my content will be shared so much.

I have hundreds of posts scheduled to be posted to my Page, but I will continue to add more and keep an eye on my most popular Page posts to see what is performing best.

[ecko_fullpage_image]Rick and Morty Posts[/ecko_fullpage_image]

I also will keep a close eye on my peak times to post on my Page and adjust my FPTraffic posting schedule regularly to make sure I’m getting optimal reach.

Monetizing My Audience

As my Page grows and I continue to provide value for all my Rick and Morty fans, I will also begin working on ways to monetize the Facebook Page without hurting the trust I’ve developed with my audience.

One way to monetize the Page is to post Rick and Morty merchandise from Amazon. FPTraffic is completely integrated with Amazon so I can do a few simple searches using the Amazon tool and schedule products to post to my Page.

I’ll also begin adding content to my new Rick and Morty viral media site and funnel traffic from my Facebook Page to the website so I can generate ad revenue and potentially some affiliate sales as well.

Start Building Your Audience

I started building Pages over 6 years ago and today I reach millions of people every single day organically on Facebook without having spending a dime.

Start building your audience today and harness the power of social media to grow a massive reach. We have thousands of FPTraffic members who manage billions of Likes.

[ecko_contrast]We all started with 0 Likes. Today is your opportunity to get started and working towards your first 10,000 (or next 10,000) Likes 🙂

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Join FPTraffic and Build Your Audience[/ecko_button]

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I’m here to help. Comment below if you have any questions or contact me. Good luck!

Create Gifs Using Giphy Capture

A key strategy to keeping your Facebook Page fans engaged is to post different types of content. Posting gifs is a fun way to mix up your content and express an emotion. Fans love sharing gifs, so take advantage of this opportunity to boost your engagement.

Giphy is perhaps the largest source of gifs on the internet. You can browse through thousands of gifs in their library and find one for almost any reaction you’re going for.

With their latest app – Giphy Capture – you can get creative and make your own gifs. Read on to learn more about Giphy Capture and for a few tips on using gifs effectively.

Giphy Capture Features

Mac users can use Giphy Capture to capture anything on their desktop in HD. Save your favorite clips of videos, piece together multiple pictures, and use YouTube links to create animated images that relate to your Facebook Page’s niche.

The app comes with stickers and text functions, allowing you to easily overlay images with quotes, emojis and icons. You can edit and customize the gif to change direction, include a caption, adjust the file size and finally share it on your Facebook Page.

Giphy Capture

Giphy Capture is a free, straightforward and easy-to-use tool that allows you to quickly create content from the stuff you love. Many niche Facebook Pages can easily benefit from this tool. For examples, sports Pages can use Giphy Capture to quickly create a gif of a key moment in a game and sharing it immediately.

Brands are using gifs to spice up images of products that aren’t especially exciting. Gifs are also being used as a medium to educate people about a brand or niche. They’re becoming more widely used across social media, and when used effectively, gifs can definitely boost your Page’s engagement.

Tips for Using Gifs

Facebook users are quick to like and share gifs, but before you go on a gif-posting binge, keep the following tips in mind:

  • Keep it relevant. Only post gifs that relate and are appropriate to your niche.
  • Use variety. Just as you want a variety of content types, you also want to mix up the types of gifs you post. If you post the same type of message using different images, it is likely to lose its novelty quickly.
  • Post gifs in moderation. Gifs are great for engaging Facebook Page fans, but you don’t want to overload your page with animations. Too many gifs will be overwhelming to your fans.
  • Test your results. Experiment with posting gifs, and after some time, check to see if they were among your Page’s popular posts. Gifs work better for some niches than others. Whether they’ll work well for your Page depends on your audience.

Schedule Content from Giphy Using FPTraffic

While Giphy Capture makes it easy to create and share gifs, you may want to use some of the awesome gifs that are already out there. We have integrated with Giphy directly so FPTraffic members can easily find and schedule gifs to post directly to their Facebook Page.

From the Content dropdown in your dashboard, click Giphy. Enter the keywords for your niche, select the appropriate Facebook Page, and click Search Gifs. Then, simply click on the gifs you’d like to post and enter descriptions if you like.

FPTraffic Giphy

Gifs are a great way to engage your audience and mix up your content. Be careful not to overload your Page with animation, and keep your gifs relevant to your niche. Get creative by making your own gifs with Giphy Capture, or find and schedule the perfect gifs using FPTraffic!

Want to start scheduling gifs to post to your Facebook Page? Sign up with FPTraffic today and start managing your Pages effectively!

How to Create a Facebook Page

If you’re one of the 1.18 billion users who log onto Facebook daily, you might feel like navigating the platform comes second nature to you. But you keep hearing about all the benefits of setting up a niche, business or brand Facebook Page, and you want to get in on the action. Suddenly, you realize you don’t know how to do everything on Facebook.

You want to create a Facebook Page, but where do you get started?

Creating a Facebook Page only takes a few simple steps and you can do it right from your own Facebook account. We’ll show you how to get your Page up and running so you can start monetizing it and reaping the benefits.

How to Create a Facebook Page

To set up a new Facebook Page, log into your Facebook account.

  1. On the left sidebar, under the Explore tab, click Pages.
  2. On the top right, click Create Page.
  3. Select your Page type.
    Facebook Page type
  4. Within the Page type you select, select the appropriate category from the Category dropdown.
  5. In the Name field, enter the title for your Page.
  6. Click Get Started.
    Page Category Dropdown
  7. In the About field, enter a description for your Page. If you have a website, Twitter or other social media account associated with your Facebook Page, enter that information in the Website field.
  8. In the next field, enter a username so people can easily find your Page. Stick with either the title of your Page or something close by. Read more on claiming a username for your Facebook Page here.
  9. Click Save Info.
  10. You’re then prompted to set your Profile Picture. Use either Upload From Computer or Import From Website, and click Next.
  11. Click Add to Favorites so you can easily access your Page from your Home screen. Then click Next.
  12. You can then set a Preferred Page Audience if you like. If you select specific interests, Facebook will target this audience more so than the general audience. Read up more about Facebook Audience Optimization here.
    preferred page audience
  13. Click Save.

You now have your own Facebook Page! Don’t stop there. We’ve got a few more tips for you to set up a successful Page.

Next Steps

Your new Facebook Page is up and running. What do you do next?

First thing, add a cover photo that best represents your Facebook Page and complements your profile picture. Change your profile and cover photos regularly, keeping with seasons of the year or different themes to engage your audience.

Facebook Page Cover Photo and Profile Picture

If you’d like to add another administrator to your page, go into your Settings and click Page Roles.

Finally, it’s time to start posting content to your Page. Facebook Pages that see the most engagement post consistently every day, often multiple times a day. Sound exhausting? We’ve got an efficient solution for you.

[ecko_contrast]FPTraffic does all the hard work for you. When you set your Page up with FPTraffic, you can find and schedule a month’s worth (or more) of content in one sitting. You’ll have access to the major content sources, and FPTraffic will post your content to your Page for you. You don’t even have to log into Facebook!

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Give it a try. Connect with FPTraffic![/ecko_button]

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With an FPTraffic membership, you’ll also gain access to our exclusive guides that show you how you can earn money from your Facebook Page. New opportunities arise constantly and the FPTraffic Guides cover all the latest methods for advertising and monetizing your Facebook Pages.

Have questions on creating your Facebook Page? Feel free to contact us!

Ready to get started? Sign up with FPTraffic today to efficiently manage your Page and start generating traffic!

How to Find Your Most Popular Facebook Page Posts

If you’re using FPTraffic to schedule content for your Facebook Page, you’re likely publishing tons of funny memes, inspirational quotes or eye-catching gifs every day. Our content sources give you several types of posts to experiment with, but which content types are resonating best with your target audience?

The best way to keep your audience coming back to your Facebook Page is to give them more of what they want. How do you know what types of content your audience likes best? You can easily find out with the Facebook Page Insights tool.

Insights for Your Most Popular Facebook Page Posts

Metrics for your posts are available in Facebook Insights as soon as the post is published. In this section, you can see the number of people your posts have reached and the engagement on the posts. These two metrics, reach and engagement, are essentially the factors that determine how popular your posts are.

To find out which of your posts are the most popular, go to your Facebook Page and complete the following steps:

  • From the top menu, click Insights.
  • On the left-hand side menu, click Posts. A table displays all of your published posts, starting with the most recent.
    Facebook Page Post Insights
  • Sort the table to see which posts are the most popular:
    • To see which posts are reaching the most users, click Reach in the top menu of the table.
    • To see which posts are getting the most engagement, click Engagement in the top menu of the table. You can sort engagement even further by either Post Clicks or Reactions, Comments & Shares.
      Facebook Page Post Engagement and Reach
      The Post column tells you the specific posts that are the most popular. Also take a look at the Type column to see if there are any trends in the content types of your popular posts. Are photos higher up on the table than statuses? How are links or videos measuring up?

More Tricks with Insights

  • According to Facebook, you can view insights for all of your Page posts that date back to July 19, 2011. You can also download data from your Page posts from the past 180 days. To export Page post data:
    1. At the top of your Page, click Insights.
    2. In the top right, click Export Data.
    3. Below Data Type, select Post data.
    4. Select a date range and a file format on the right.
    5. Click Export Data.

Insights gives you a better understanding of your audience and the types of content they are most likely to engage with. Take advantage of this Facebook feature to increase your reach and engagement. Learn which posts have the most reactions, comments and shares and give your audience even more of what they like.

[ecko_contrast]What types of content are the most popular for you? Let us know by leaving a comment below![/ecko_contrast]

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Ready to get started finding and scheduling content for your Facebook page? Sign up with FPTraffic today!