How to Create a Facebook Page

If you’re one of the 1.18 billion users who log onto Facebook daily, you might feel like navigating the platform comes second nature to you. But you keep hearing about all the benefits of setting up a niche, business or brand Facebook Page, and you want to get in on the action. Suddenly, you realize you don’t know how to do everything on Facebook.

You want to create a Facebook Page, but where do you get started?

Creating a Facebook Page only takes a few simple steps and you can do it right from your own Facebook account. We’ll show you how to get your Page up and running so you can start monetizing it and reaping the benefits.

How to Create a Facebook Page

To set up a new Facebook Page, log into your Facebook account.

  1. On the left sidebar, under the Explore tab, click Pages.
  2. On the top right, click Create Page.
  3. Select your Page type.
    Facebook Page type
  4. Within the Page type you select, select the appropriate category from the Category dropdown.
  5. In the Name field, enter the title for your Page.
  6. Click Get Started.
    Page Category Dropdown
  7. In the About field, enter a description for your Page. If you have a website, Twitter or other social media account associated with your Facebook Page, enter that information in the Website field.
  8. In the next field, enter a username so people can easily find your Page. Stick with either the title of your Page or something close by. Read more on claiming a username for your Facebook Page here.
  9. Click Save Info.
  10. You’re then prompted to set your Profile Picture. Use either Upload From Computer or Import From Website, and click Next.
  11. Click Add to Favorites so you can easily access your Page from your Home screen. Then click Next.
  12. You can then set a Preferred Page Audience if you like. If you select specific interests, Facebook will target this audience more so than the general audience. Read up more about Facebook Audience Optimization here.
    preferred page audience
  13. Click Save.

You now have your own Facebook Page! Don’t stop there. We’ve got a few more tips for you to set up a successful Page.

Next Steps

Your new Facebook Page is up and running. What do you do next?

First thing, add a cover photo that best represents your Facebook Page and complements your profile picture. Change your profile and cover photos regularly, keeping with seasons of the year or different themes to engage your audience.

Facebook Page Cover Photo and Profile Picture

If you’d like to add another administrator to your page, go into your Settings and click Page Roles.

Finally, it’s time to start posting content to your Page. Facebook Pages that see the most engagement post consistently every day, often multiple times a day. Sound exhausting? We’ve got an efficient solution for you.

[ecko_contrast]FPTraffic does all the hard work for you. When you set your Page up with FPTraffic, you can find and schedule a month’s worth (or more) of content in one sitting. You’ll have access to the major content sources, and FPTraffic will post your content to your Page for you. You don’t even have to log into Facebook!

[ecko_button color=”green” size=”large” url=””]Give it a try. Connect with FPTraffic![/ecko_button]


With an FPTraffic membership, you’ll also gain access to our exclusive guides that show you how you can earn money from your Facebook Page. New opportunities arise constantly and the FPTraffic Guides cover all the latest methods for advertising and monetizing your Facebook Pages.

Have questions on creating your Facebook Page? Feel free to contact us!

Ready to get started? Sign up with FPTraffic today to efficiently manage your Page and start generating traffic!

Claim a Username for Your Facebook Page

Did you recently create a new Facebook Page? Claim your username!

This quick and easy step is often overlooked after a Page is created, but it’s necessary and helpful to claim your Vanity URL for your Facebook Page. We’ll walk you through the explanation of a Vanity URL, why you need it and how to get it.

What do we Mean by Username?

When you first create a Page, Facebook generates a URL for it that is long and contains random numbers and characters. Not exactly easy to recite to your friends.

After your Page receives 25 Likes, you are able to claim a username, and with it a “Vanity” URL. This will be your unique Facebook URL that you can associate with your Page. Now your username can be something easier to share, like[YourPageName]

Note: Facebook generally requires 25 Likes before you can claim your username, as mentioned above, but sometimes it does let you claim it as you are creating your Page. If Facebook does not give you the option to claim your username right away, make a note to yourself to do so after the Page gets 25 Likes.

Why You Should Claim a Username for Your Facebook Page

Creating your unique Facebook URL is important for a couple big reasons:

Easy to share

A clean and simple URL containing your Page or brand name makes it easy for people to find you and easy for you to share your Page with others. For example, is going to be easier to tell friends about than You’ll remember the URL better, and so will your fans.

Consistent branding

If you plan to have a social media presence among other platforms, you want to match your Facebook Page username to your usernames on Twitter, Pinterest and Instagram. Claim your username for your Facebook Page to ensure consistent branding across all of your social media platforms. Again, this makes it easier for people to find you and easier for you to share your social media accounts with others.

How to Claim a Username

After your Page hits 25 Likes, claim your unique username.

  1. Access your Page. In the menu on the left sidebar, click About.
  2. In the middle of the page, locate the “Username” field. Click Create Page @username.

set up how to claim username for Facebook Page

3. In the Username field, enter the username you’d like to use for your Page. This username will generate the Vanity URL as well.

Create Page Username

4. At the bottom, click Create Username.

Facebook Username Created

You now have a username and Vanity URL custom to your Facebook Page!

Tips for Creating a Username

Your username should be straightforward and easy to remember. When creating a username for your Page, keep the following tips in mind:

  • Keep your username as close to your business, brand or Page name as possible.
  • Check that the username is available across all social media platforms you intend to use to ensure brand consistency. Namecheckr is a great tool for this.
  • Pick a username that you think you will be happy with for a long time. Usernames are not transferable.
  • Usernames can only contain alphanumeric characters (A-z, 0-9) or a period.
  • Consider whether you want to use your business name or the main keywords people are searching with.

Claiming a username is a quick and easy step that makes your Page easy to share and easy to find. Remember to claim a username for your Facebook Page after you hit 25 Likes and keep it consistent across all social media platforms.

Have questions about claiming a username for your Facebook Page? Let us know by leaving a comment!

Schedule Content from Pinterest and Instagram with the FPTraffic Chrome Extension

Do you want to schedule and post images from Pinterest and Instagram to your Facebook Page, but you’re not sure how to do it?

Posting relevant images is essential to getting Facebook users to engage with your posts. In fact, Facebook posts with images see 2.3 times more engagement than those without images.

But you don’t have to spend hours every day taking photos or creating new images for your Page. Sources like Pinterest and Instagram are overflowing with images to share with your target audience. With FPTraffic’s Chrome Extension, you can gather and schedule thousands of images from Pinterest and Instagram for the entire month in just a matter of minutes.

Recently updated for an improved user experience, the FPTraffic Chrome Extension is being used by more than 2,000 people every week! We’ll explain how you can use the FPTraffic Chrome Extension for your Facebook marketing strategy and give you tips for choosing images effectively.

FPTraffic Chrome Extension

How to Use the FPTraffic Chrome Extension

The FPTraffic Chrome Extension allows you to grab images from Pinterest and Instagram, as well as many other websites, and schedule them to post to your Facebook Pages. It’s easy to download and use, just follow the steps below:

1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.

2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.

FPTraffic extension icon

3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.

[ecko_gallery]Instagram search Pinterest search[/ecko_gallery]

4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.

5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.

6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).

FPTraffic Extension Bar

7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.

Photos from Pinterest

8. Access the FPTraffic URLs page (, select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.

Tip: Be sure to go to the Image URLs page and not the Link URLs page.

9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

Now you can easily gather and schedule a month’s worth of content from Pinterest and Instagram in one sitting!

Tips for Choosing the Best Images for Your Page

Photos posted by FPTraffic members are viewed about 50,000,000 times a day on Facebook! With that kind of reach, you want to choose the right images that will also encourage engagement among your audience. Before selecting every image in the Pinterest and Instagram feeds, be sure to consider the following tips:

  • Choose images that are relevant and related to your brand.
  • Add emojis and clever descriptions to your image posts.
  • Post different types of images, including gifs, memes, infographics and photos to engage your audience.
  • Experiment with your images, and test your results to determine which types of images your audience resonates most with.
  • Encourage engagement with “Caption this” photos, prompting users to comment with their own descriptions.

Images are the primary type of content that gets posted and shared on Facebook. Image-driven sites like Pinterest and Instagram are helpful for finding images relevant to your niche to share with your target audience. The FPTraffic Chrome Extension allows you to efficiently gather and schedule all of those images to boost engagement on your Facebook Page.

Are you using the FPTraffic Chrome Extension? Get it here!

Tips for Choosing Interest Tags with Audience Optimization

Facebook like thumbKnowing your target audience is crucial to gaining Facebook Page engagement. The more you deliver the right content to the right people, the more likes, shares and comments you’ll see in return.

In a recent post, we told you all about Facebook’s new Audience Optimization feature. This tool better matches your content with the right audience, prioritizing your posts for users based on the interest tags you choose.

How can you use those tags effectively? Get the most benefits from your efforts with the following tips for selecting interest tags.

Best Practices for Choosing Relevant Interest Tags

The Preferred Audience feature of Audience Optimization allows you to target specific subsets of Facebook users, ensuring your posts get seen by people who are the most interested in your topic.

Preferred Audience interest tags

As always with marketing, there is a strategy to using these interest tags effectively. Before you go checking the maximum 16 interest tags that sound best to you, take into account these recommendations from Facebook:

Discover the appropriate interest tags for your audience

  • Think about the types of people who are likely to engage with your content and what their interests are. Try to best define who your audience is, rather than what your keywords are.
  • Use the “5 W’s and How” tactic to target your audience. Ask the who, what, where, when, why and how of your content to determine what the specific interests are associated with it.
  • Don’t try to capture every interest under the sun. Think of your Page, brand and niche as a whole. Who will be most interested in your content beyond this one post? Target their interests specifically.
  • Think of overlapping topics and interests rather than subjects only particular to that post.
  • Tag for interests that are bordering on the main topics, like other categories people interested in the subject might engage with.

Cover a range of audiences

  • Include both specific and broad terms. Start with broad groups then narrow down to cover a range of audiences.
  • Avoid going too broad. Topics like “Entertainment” and “Sports” are too broad to connect with users who are highly engaged. Narrow down to subsets within those topics.
  • Tag specific organizations and brands that might overlap with your subject matter.

Other tips and tricks

  • Using 6 to 10 tags works best for most posts.
  • Tag public figures and celebrities directly to broaden your reach. Direct tags are effective for posts with public figures because there’s a direct correlation between the subject and audience’s interest.
  • Add location tags for local and regional stories, but don’t use them for national stories.

If you use the tips above, you shouldn’t have a problem coming up with a few interest tags for your posts. Use them strategically and you’re likely to see more engagement with your Facebook Page. Remember to use the Audience Insights tool to track which audiences are most engaged with your content.

Have you used interest tags with Audience Optimization yet? Let us know what tips and strategies have worked for you in the comments section!

What You Need to Know About Facebook’s Audience Optimization

Facebook Audience Optimization toolAre you getting a good reach with your Facebook Page but not much engagement?

Facebook’s new Audience Optimization feature is an easy tool to use and may help you see an increase in the numbers of shares, likes and comments on your posts. Audience Optimization is an organic targeting tool that helps you to engage and better understand your Facebook Page audience.

We’ve got everything you need to know about this new feature, from setting it up on your Page to effectively using it to boost engagement. First, let’s explain why this feature is important to your Facebook Page marketing.

Why Should You use Facebook’s Audience Optimization?

Whether your Facebook page is for a niche hobby or a small business, you want to put your content in front of the people who are interested in your industry. Too often we get caught up in how many users our posts reach, but what does that number matter if the users who see your content aren’t interested? They aren’t clicking your links or commenting because they’re not your right audience.

Audience Optimization better matches your content with the right audiences, which is helpful to improve your engagement rate. The features give your Page more priority among those likely to be interested, along with the ability to gain more information about your audience. In testing for Audience Optimization, Facebook saw that organic reach stayed about the same while engagement rates went up.

The features of this tool ensure that you’re delivering the right content to the right audience, potentially leading to better engagement. As we know, engagement is where the conversions happen.

How does Audience Optimization work to increase your likes, comments and shares? Let’s take a look.

Three Features That Help Boost Engagement

Audience Optimization has three key features – Preferred Audience, Audience Restrictions and Audience Insights, all of which help you target and understand your niche audience.

Preferred Audience

The Preferred Audience feature allows you to add interest tags to target Facebook-specific data sets. This replaces the old Interest Targeting feature, which limited others outside of those interest tags from seeing your posts. Preferred Audience does not limit visibility to users outside of your interests. Instead, it prioritizes your Page posts in the News Feeds for readers based on what likely engages them.

Facebook Preferred Audience

Facebook’s algorithm takes into account how interested the user seems to be in the topic and how likely they are to engage. People categorized within those interest tags are more likely to see your posts. Rather than limiting your reach, this feature helps improve visibility to the right audience for your Page.

Audience Restrictions

You still have the ability to limit visibility by using the Audience Restrictions feature. If you choose to use this part of the tool, only people in the audiences you choose will see the post anywhere on Facebook.

Audience Restrictions

Be careful! If you restrict audiences of certain locations, that can cause issues with tools you use to manage your Facebook Page, like FPTraffic.

Audience Insights

Using interest tags in the Preferred Audience feature allows you to see how your audience is responding. The Audience Insights feature will show you how each interest tag you set contributes to a post’s reach by showing how many clicks, shares and likes came from each category you chose. These insights are helpful for understanding how different subsets of your audience respond to your content. You can watch how particular tags perform over time and better customize your content for your audience.

How to Set Up Audience Optimization on Your Facebook Page

If your Facebook Page has over 5,000 Likes, the Audience Optimization feature turns on automatically. Otherwise, you need to turn the feature on in your Page Settings. Also, know that currently, Audience Optimization is only available for English language Pages.

To turn on the Audience Optimization tool, complete the following steps:

  1. In the top right corner of your Facebook Page, click Settings.
  2. In the left tab column, click General.
  3. In the middle of the page, locate the row labeled “Audience Optimization for Posts.” Click Edit.
  4. Check the box allowing you to enable the feature. Click Save Changes.
    edit for audience optimization

Now when you make a post update on your Page, you’ll see an icon at the bottom for the Audience Optimization tool. Click the icon, and you’ll see the two tabs for Preferred Audience and Audience Restrictions. You can then set your interest tags and choose whether to use the Audience Restrictions feature. Currently, you can only set your interest tags using a desktop browser.

audience optimization feature icon

After you’ve published your post, you’ll see a settings wheel icon next to the time of publication, where you’d normally see the globe icon. Hover over the wheel icon to see the Audience Optimization settings you configured.

News Feed Audience Icon

Now it’s time to see which interest tags are working for you.

How to Use the Audience Insights Feature

You can then use the Audience Insights feature to see which subsets are most engaged in your content. From your top menu, click Insights. Your post will have a special icon under the Target column, indicating that you selected a Preferred Audience for that post.

Click the post, and you will see a tab for Preferred Audience.

Note: You won’t be able to see your stats until your post has reached 100 people. When you do reach 100 users, your stats will appear for each interest tag you selected. You won’t be able to see stats for shares and likes until you reach 100 of those as well. After you hit those milestones, you can gain insights into your most engaged audience.

Give Audience Optimization a Try

Our take on Facebook’s new feature…why not try it? This new tool gives you a way to reach your target audience and potentially see more engagement from them. It’s easy to use and can’t hurt to try. Test it out and see how prioritizing posts for users with specific interest tags works to boost your Page engagement.

Have you used Audience Optimization for your Facebook Page? What kind of results have you seen? Leave us a comment below!

Post Your Facebook Page Content to Twitter

Facebook Pages are a great way to grow a fan base, engage your target audience and make a killing in sales. But, if you’re trying to build a brand for your business or niche, it only helps to have a presence on Twitter and other social media platforms as well. A strong social media presence benefits you by increasing your brand awareness, generating more converting leads and in building relationships with your audience.

Over 300 million people are using Twitter and 500 million tweets are sent every day. Like Facebook, Twitter gives you another way to engage with your customers and gain valuable customer insights. Using this platform in addition to your Facebook Page works to your advantage.

But it’s not easy to be everywhere. With FPTraffic, we make it easy for you to be on both platforms, allowing you to increase your reach across both social media networks without having to do twice the work. We will post your Facebook Page content to Twitter automatically!

Connect Your Twitter Account to FPTraffic

If you’re just getting started with FPTraffic or setting up new Facebook Pages, you can easily connect your Twitter account. The content you schedule to post on your Facebook Pages will automatically post to your Twitter account as well. Full images will be tweeted as well as gifs and links!

Under the Pages menu, click Twitter.

Click Twitter to post Facebook Content to Twitter

Then, under the appropriate Facebook Page, click Update Twitter Account.

Click update Twitter account

Then you can add, change or remove a Twitter account.

Important: You are only able to have 1 Twitter account for each Facebook Page. However, you can connect the same Twitter account to multiple Facebook Pages. This works well if you have multiple Pages in the same niche.

Once your Twitter account is connected, FPTraffic will automatically post your scheduled Facebook Page posts as tweets from your account.

Why Should You Post to Twitter?

The Facebook Pages managed by FPTraffic have over 3 billions Likes, so why do you need to bother with Twitter? Depending on your niche, your target audience may be hanging out on there just as much if not more than they are on Facebook. In that case, it may be just as important to build a strong following on Twitter.

The majority of Twitter users are under 30 years old, while you’re more likely to find the older users on Facebook. Also, Twitter is more often used by people who live in cities versus rural areas.

While people use Facebook for a number of reasons, they use Twitter primarily to discover content. This makes it easy for your brand to connect with even more people in addition to your Facebook Page fans.

It’s an easy step to connect your Twitter account in FPTraffic and schedule your content to post on both social media platforms simultaneously. Using both Facebook Pages and Twitter works to your advantage, allowing you to hit your target audience in one way or another.

Have questions about posting your Facebook Page content to Twitter? Post your questions in the comments below or contact our support for help! Or course, you can tweet us anytime as well 🙂