How to be an Efficient Facebook Page Manager

Taking time to post valuable content, connect with your fans and evaluate what’s working pays off in your Page’s success. Whether you run one Facebook Page or dozens, it’s important to have a system in place that allows you to be an efficient Facebook Page manager.

Many people create several fan Pages to test different niches and different forms of monetization. You might think the more Pages you manage, the harder it is to keep up with them. But that doesn’t have to be the case.

Both FPTraffic and Facebook offer tools to help you manage several Facebook Pages efficiently. Keep reading to learn how to create a system and routine that helps you best manage your Facebook Pages.

Schedule Links on FPTraffic

Tips and Tools to Become an Efficient Facebook Page Manager

If you’re overwhelmed by your Facebook Pages, try implementing the following tips and tools to create a simple management routine:

Schedule your time

Part of the overwhelm comes in thinking you don’t have the time to take care of all of your Facebook Pages. It’s so easy to tell yourself you’ll update your content queue later in the day but continue to put it off when something more urgent comes up. Physically writing down the time you plan to spend on your Facebook Page holds you more accountable to actually doing it.

schedule

Schedule your Facebook Page management time as it best works for you. You may choose to do it all at once, spending one day a week updating your content, analyzing insights and creating ads. Maybe it works better for you to split up your tasks, scheduling content on Monday, creating ads Wednesday, and viewing insights on Friday.

You can choose to set scheduled times for checking post results throughout the day as well. It’s far too addicting and time consuming to check the results of your posts every 5 minutes. Instead, make checkpoints at certain times of the day when you check in and interact with the comments on your Page.

The possibilities are endless, but the main point is to commit to working on the same things at the same time each day and each week. That way, the manual work of Facebook Page management becomes a habit.

Automate a posting schedule

Use FPTraffic to create a posting schedule. Your content automatically posts to your Page without you having to constantly update it throughout the day. FPTraffic allows you to schedule content for an unlimited number of Facebook Pages.

Choose engaging images and videos from any of our 8 content sources to add to your content queue. Have your own images you’d like to use? Use our bulk import tool to upload up to 500 images at a time and schedule them to your Page.

Consistent content helps your Page grow. When you have several Pages, you want to make the process of finding and posting content as simple as possible. FPTraffic lays out all of your Pages neatly on your dashboard so you can work on them in an organized way.

Respond to comments and messages

Interact with your Page fans to give them a positive experience. Respond quickly to comments and messages when you can. If you run a business Page, provide the best customer service possible through your Facebook communication.

Facebook notifications make it easy to know when you receive comments or messages. The Facebook Page Manager app is a valuable tool for efficiently managing Pages while you’re on the go. The app opens your Pages rather than your whole Facebook News Feed, allowing you to work efficiently in your Pages.

The Facebook Page Manager app allows you to stay on top of notifications and other management tasks while you’re away from your desktop. Create posts and view your insights to keep creating more effective content that will grab your fans’ interests. You can also manage your ads with the Facebook Ads Manager app.

Again, to be efficient, it’s best to schedule this time into your day. Avoid getting sucked into other tempting matters of Facebook by sticking to a check-in schedule.

Facebook Messenger

The Facebook Messenger app makes it easy to connect with your fans on a personal level. When you message with fans, you can check past interactions the person has had with your Page. You can also view their profile and gain insight into their demographics, which can help you personalize the conversation.

Now you can even create ads that direct users to start a Facebook message with your Page, making the opportunity to connect and deliver great service even greater. With more messages coming in, however, it may take even more effort in management on your part. Again, it circles back to scheduling and using the Facebook Page Manager app to be efficient in your Page management.

Facebook Page Management doesn’t have to be complicated and exhausting. Schedule your time and create a routine that works for you. Automate your posting schedule and take advantage of the Facebook mobile apps. Before you know it, Facebook Page management will be a breeze.

[ecko_contrast]Find great content, automate your posts, and manage Pages efficiently with FPTraffic!

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What are some tools or habits you use to manage your Facebook Page? Let us know by leaving a comment!

Using Audience Insights to Target for Interests

When you spend money on ads to build up your Facebook Page fan base, you want to see good results. How do you make sure your money is being well spent? How do you get your ads in front of the right people who are no doubt going to Like your Page?

Get more specific on interests to reach the right audience.

The Audience Insights tool allows you to find relevant audiences who not only like your niche, but they’re passionate about it. Don’t waste your money on generic audiences. Take advantage of this tool to hone in on audiences with super specific interests and dramatically decrease your advertising costs.

We’ll show you how to find more related interests to get your ads in front of the right people. Just by changing one interest you can significantly improve your campaign results.

How to Use Audience Insights for Interests

To discover more specific interests to target, complete the following steps:

  1. From Ads Manager, access Audience Insights.
    Audience Insights on Ads Manager
  2. Select the audience you’d like to analyze.
    choose an audience to start

    • Everyone on Facebook means all users. This is a good place to start as it gives you the most insights.
    • People connected to your Page are your Page’s fans.
  3. Set your audience. Enter the location, age, gender and at least one related interest. Tip: Avoid using generic interests. Choose more specific interests to narrow your audience.
    Example: When I selected “fitness and wellness” as an interest, the result showed 90-100 million monthly active people are interested in nutrition. I entered “essential oils,” narrowing down on one aspect of wellness, and the number went down to 9-10 million monthly active users. I can narrow it down even further by entering a specific brand of essential oils.
    audience stats
    You can keep layering your search by selecting connections to your Page, behaviors, language, relationship status, education, work, financial and many other categories. After you make changes to your audience, you’ll see the number of monthly active users change.
    audience categories
  4. Click the Page Likes tab to analyze the Top Categories and Page Likes. Audience Insights lists the top categories your audience is interested in and the most popular Pages within those categories.
    Page Likes Top Categories
  5. Scroll down further to see a list of Pages ranked by relevance audience size. You may need to play around with location or other factors to make sure you get more relevant Pages.
  6. Save your audience. When you find the right audience with specific interests, click Save in the top menu. Enter a name for your audience and click Save. Your new audience will be saved and you can create a new ad to target them.

Test out different audiences using more specific interests and analyze which groups give you the best results.

Audience Insights is one of the best features on Facebook for how much it can tell you about your audience. Use this tool to get your Page and your ads in front of the right people, the ones who can’t resist clicking “Like.”

[ecko_contrast]Give your audience more of the content they love with FPTraffic!

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Have you seen good results from targeting your audience based on interests? Tell us about it by leaving a comment!

3 Ways to Track Facebook Ad Results

Are you running Facebook ads to increase engagement or get more likes on your Page?

To build up traffic for your new Facebook Page, we recommend spending a little money on Facebook ads. Running ads helps get your Page off the ground, but are you tracking your ad’s performance to make sure you’re reaching your goals?

Measuring certain metrics allows you to determine if the number of likes you get from an ad was worth the cost. Track the results of your ads to see if they have enough value for you to run them again.

Facebook makes it easy to track the results of your ads. Use these 3 tools to see your ad’s performance:

Facebook Ads Manager

The Facebook Ads Manager tool allows you to create and export ad reports to see your metrics and determine if you’re reaching your goals. Metrics are updated in real time. You can customize your report to track the specific metrics you’d like.

Important metrics to track include impressions, CPM, CPC, CTR, Page likes, post shares and link clicks, to name a few. When creating your ad report, you can further break down the bigger columns like Performance and Engagement.

To create an ad report in Ads Manager, log into your Facebook account and complete the following steps:

  1. Click the dropdown arrow on the far right of the top toolbar, and click Manage Ads.
  2. You’ll see a table with data for all of your active campaigns and ads. Check the box next to the specific ad you’d like to see and click View.
    ad campaign data
  3. You can then sort your data by clicking the column names. You can customize the columns to see more of the metrics you care about, with the option of saving them as a preset for next time. Click the Columns dropdown then click Customize Columns. To save your customization as a preset, check the box for Save as Preset and click Apply. Here is an example of how we customize the columns for our reports:
    ad report
  4. In Ads Manager, you can also break down your columns to measure results by age, gender, location, etc. Click the Breakdown dropdown and select the metric you’d like to track.
  5. To export your report, click the Export dropdown and click Export.

The metrics you measure depend on the objective for your ad and the type of ad you are running. If you ran an ad for Likes, you want to see how much you’re paying per like and you want to get that cost down as low as possible. Also track your CPM (cost per 1,000 impressions) – it should decrease over time as the ad runs.

Facebook Google Analytics URL Builder Tool

Ads are helpful to funnel traffic through to your website. Use the Facebook Google Analytics URL Builder tool when your objective is to get traffic how many site referrals are coming from Facebook. This tool allows you to create URLs for custom campaigns while website tracking.

google analytics

Access the Facebook Google Analytics URL Builder tool, and complete the following steps to tag your ad for tracking in Google Analytics:

  1. In the Website URL field, enter the URL of the landing page where ad clicks should send the user.
  2. In the Campaign Source field, enter Facebook.
  3. In the Campaign Medium field, enter the medium that according to the type of ad you ran. Use “cpm” when you’re paying for impressions. For pay-per-click campaigns, use “cpc”.
  4. In the Campaign Name field, enter a title for your campaign.
  5. Click Create URL.

Google generates an enhanced landing page URL. Enter this URL into the Facebook ad builder when prompted to Enter URL to promote. Then you can track the referrals from your Facebook ad in Google Analytics.

Facebook Insights

We’ve talked about how Facebook Insights can help you find your most popular posts. This tool is one of the best ways to track the social success of your boosted posts and campaigns. Facebook Insights tells you how many likes your Page received in a week and how many likes, shares and comments each individual post has received.

For measuring ad performance, Insights is best for showing you which of your recent likes were organic and which came from ad campaigns. This tool shows you how much paid reach you have from boosted and promoted posts in comparison to organic reach. Basically, you can see just how much traffic is paid versus organic.

From your Facebook Page, click the Insights tab in the top menu. Click the Posts tab to view all of your posts and their individual stats. You can hover over the stats to see the exact numbers of how much Reach was organic and how much was paid.

all posts published

Evaluating your paid reach versus organic allows you to determine which campaigns were most effective and better plan your future ads.

Measuring your ad’s performance is just as important as running ads in the first place. You need to know what’s working with your audience and where your money is best spent. Depending on the objective of your ad, track your ad’s results using one or all of these three reporting tools. Gain insight on what’s working, and keep giving your fans what they want.

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Like your Facebook ad results? FPTraffic makes it easy to keep growing and managing your Facebook Pages.

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Do you use these ad reporting tools? Which do you like working with the best? Let us know by leaving a comment!

How to Create a Giveaway

We’re constantly driving how important it is to vary up your Facebook Page content. By now you’ve likely experimented with images, video and gifs, but do you want to know the ultimate content type your Page needs?

Giveaways.

Frequently posting giveaways not only boosts engagement on your Page, but also earns you money and rapidly builds your email list. Keep reading to learn how giveaways aid in your Facebook Page’s success. We’ll also give you some examples of effective giveaways and show you how to create a giveaway using FPTraffic.

Giveaways Drive Engagement

Everyone loves getting free stuff. As long as the action required isn’t too complicated, people will always sign up to win prizes. Running giveaways on your Facebook Pages will increase your overall engagement with your community. Prompting people to share your giveaway is sure to drive traffic back to your Page.

When you set up a giveaway, you create an easy way for people to join your email list. Anyone who enters your giveaway must enter their email address to participate. FPGiveaway is integrated directly with AWeber, so you can connect your AWeber account to FPTraffic and get access to your lists to use in your giveaway.

Ask the winner of your giveaway to post a picture of themselves with the prize. This works really well when you give away a t-shirt. Post a picture of the winner wearing the shirt with another link to buy the shirt. You’ll build trust with your community because they see the winner wearing the shirt and know it’s not a scam. Of course, that’s also another opportunity to make some more commission off sales of the shirt you were giving away in the first place.

The extra value you’re providing your community with giveaways builds up trust. In turn, the engagement and reputation for your Page will bring you more traffic.

Why Type of Giveaway Should You Post?

The prize you give away should be related to your Facebook Page’s niche. For example, if you have a Friends TV Show Page, give away some Friends merchandise. Shirts, again, make for a great giveaway because they’re popular and easy to find.

Find a shirt, coffee mug or poster on Amazon, get a good picture of the product and post it to your Facebook Page. Enter a description along the lines of: “Click ‘Like’ to be entered to win this awesome shirt!”

You can include an affiliate link to buy the shirt – you’d be surprised at how many people actually do buy the product even if they entered your giveaway. Add a comment with a link to buy the shirt even though you likely included it in the description. You can end up making more in sales than the cost of the product you’re giving away!

Seasonal and Event-Focused Giveaways

To run a successful giveaway, tap into what people are thinking about at any given time of the year. Take advantage of holidays and special dates. Give your fans what they want based on what’s going on around them.

Keep track of special dates that are closely related to your niche. For example, for a Friends TV Show Page, run a giveaway with a Joey t-shirt on Matt LeBlanc’s birthday.

Friends quote tshirt

There’s always something going on, and most of the time you can tie in events, holidays and special dates to your niche.

How to Create a Giveaway

FPTraffic members can easily create giveaways. Log in to your FPTraffic account and access the Giveaways page from the top menu.

  1. Click Create Your Giveaway.
  2. Select the Page you’d like to run your giveaway on.
  3. Enter a keyword in the URL field and a title for your prize in the Prize field.
  4. Click Choose File to upload an image of your giveaway.Create giveaway

Giveaway Sponsor

The giveaway is broken down into 3 simple steps:

  • Step 1: The user connects their Facebook.
  • Step 2: The user has the option to post about your giveaway on their Facebook.
  • Step 3: The user goes to your Sponsor.

The Giveaway Sponsor is where you want users to go as the final step of the giveaway. There are two types of sponsors you can set up:

  • Lead: The user is required to sign up for the sponsor to be entered in your drawing.
  • Click: The user is entered into your drawing when they click on the button in Step 3 to go to the Sponsor link.

When you use a Lead sponsor, the affiliate offer you use must allow incentive traffic. When you use the Click sponsor type, you can enter your own website as your Giveaway Sponsor.

Tip: Amazon is considered a Click Sponsor.
giveaway sponsor

Lead Sponsors: Set up your link and postback

We’re using PeerFly as an example for our Lead Sponsor. This same process works with any affiliate network that allows you to pass SubIDs and has a postback option, which most do.

  1. Obtain the affiliate link for the offer you want to use. We are using Vindale Research in this example. Our affiliate link from PeerFly for Vindale Research is:
    http://ntysr.com/trk?o=11455&p=1
  2. You must pass the [[entry]] variable into your affiliate link so we can track what entry the user who clicks your affiliate link is for. We pass that entry variable into the first SubID on our PeerFly link as shown:
    http://ntysr.com/trk?o=11455&p=1&s1=[[entry]]
    That is my Sponsor Link. That’s all you have to do to setup your link properly!
    sponsor
  3. Add the postback URL from FPGiveaway to your affiliate account. If using PeerFly, access the Offer page and click Setup Postback in the left menu.
  4. Copy and paste your postback URL into the box and replace [[entry]] with the variable for the first SubID, (on PeerFly, it’s %subid1%).
    postback

Page Text

FPGiveaway allows you to modify the page text on each step of your giveaway. A default text appears, but you can modify this to whatever text you like. You can also include some HTML tags within your text on each page, including:

  • b
  • a
  • i
  • u
  • img

Tip: Save your giveaway first. Connect it to yourself so you can see each step and how the text looks at the top of it.

giveaway text

Connect your AWeber mailing list

Giveaway.Fans is directly integrated with AWeber so you can build your mailing list from users who participate in your giveaway. Choose a mailing list from your AWeber account and users who participate in your giveaway will be added to that list using the name and email from their Facebook account automatically! You can setup with connection on your My Account page.

Giveaway stats

After saving and launching your giveaway, you can view your stats on the right sidebar of your giveaway page.

stats

The sidebar also shows you the most recent people to participate in your giveaway. Under Recent Entries, click the green button to see a list of everyone who participated in your giveaway. Click the button at the top right to randomly select a winner.

Tip: If you’re hosting a giveaway with an Amazon product, you can offer the winner a gift card instead of actually buying and shipping the shirt to them. This ensures that the only real personal information exchanged is an email address.

[ecko_contrast]Not only is it easy to create a giveaway, but it’s a fun way to diversify your content, boost your engagement and build your email list.

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Do you host giveaways on your Facebook Page? Tell us about your results by leaving a comment!

How to Set Up Your Virtual Assistant with FPTraffic

Whether it’s finding great content to share or adding well-crafted descriptions to images, many of our FPTraffic members work with virtual assistants (VA) to efficiently manage their Facebook Pages. While the FPTraffic tools and features make Facebook posting easy, everyone struggles for time these days. That’s where virtual assistants come in and manage these tasks for you.

You want your virtual assistant to be able to manage your Pages, but you likely don’t want to give away your Facebook password. With FPTraffic, you and your virtual assistant can both view and manage your Page schedules. Keep reading to learn how to set up your virtual assistant with FPTraffic.

How to Find a Virtual Assistant

It’s becoming more and more popular for online entrepreneurs to hire virtual assistants. When you work online, especially if you’re self-employed, you have several aspects of your business to manage. Email, bookkeeping and, of course, social media are all important parts you need to tend to, but they might drive you away from the focus of your business.

Virtual assistants can be hired for everything from managing email, scheduling and confirming appointments for you, creating and sending invoices, and updating your social media accounts.

There are many freelance virtual assistants available for hire as well as online agencies where you can post ads looking for virtual assistants. Here are a few options to find your virtual assistant:

These online agencies help you find credible, skilled virtual assistants who typically have gone through some kind of application or screening process to be listed there.

Setting up Your Virtual Assistant on FPTraffic

For both you and your virtual assistant to manage your Pages, your virtual assistant will need their own FPTraffic account. You might either reimburse your VA each month or have them send you the PayPal payment link from the Plans page.

FPTraffic Pricing Plans

Make your VA an admin of your Page

When you make your virtual assistant an admin on the Page you want them to manage, your Pages will also show up in their FPTraffic account. They will have the same abilities you have over your Page from their own account. You’ll be able to see in your account any content they schedule, and they will be able to see anything you post as well.

To make your virtual assistant an admin, complete the following steps:

  1. Access your Page on Facebook.
  2. From your Facebook Page, click Settings in the top right corner.
  3. On the left column, click Page Roles.
  4. To assign a new role, enter the person’s name or email address in the text box. If the person is a Facebook friend, the name should pop up. Click the Editor dropdown and click Admin.
  5. Click Save. Then you’ll be prompted to re-enter your password for security purposes.

That’s it! Now your virtual assistant can find and schedule content, create giveaways and post WordPress feeds to your Page while you tend to other matters.

Working with a virtual assistant can maximize your Facebook Page’s potential. Take advantage of the Page roles and work together to manage your Page with FPTraffic.

Do you work with a virtual assistant to help manage your Facebook Page? Tell us about your experience by leaving a comment!

How to Upload and Schedule Images to Your Facebook Page

Facebook posts with images see more than double the engagement of basic text posts. That’s why we want to make it as easy as possible for you to fill your Facebook Page with image posts.

Our content sources contain thousands of images to pick from, but what if you have your own images you’d like to use? Whether you take your own photos or have images saved on your computer from your favorite websites, you can use the FPTraffic Bulk Import tool to easily mass upload photos and schedule them to post on your Page.

Here are two ways to mass upload photos in FPTraffic.

Upload Images from Your Desktop

Small businesses, brands and bloggers may have their own photos that best represent their content. Certain niches and types of Pages may rely more heavily on personal photos. Use the Bulk Import tool to upload images that are saved on your desktop. The images will be added to your queue and automatically posted to your Page in accordance with your post schedule.

To mass upload images from your desktop, complete the following steps:

  1. Log into your FPTraffic account.
  2. Click Content. Then, under Bulk Import, click Upload Images.
    Mass Upload Images to FPTraffic
  3. Using the dropdown, select the Page you’d like to post your photos to. You can then either drag images from your desktop and drop them into the Bulk Import tool, or click the box to upload images.
    FPTraffic Upload Images Tool You can upload up to 100 images at a time. The following image types are acceptable:

    • gif
    • jpeg
    • jpg
    • png
  4. When the images are finished uploading, you’ll be able to find them in your Page’s schedule queue. Click Pages, then Manage. At the bottom of the Page you uploaded images to, click the Scheduled Posts icon. Your new images will appear at the bottom of your queue.

With this feature, you can upload images to post to your Page for weeks or even months at a time!

Image URLs with the FPTraffic Chrome Extension

With FPTraffic’s Chrome Extension, you can grab images from Pinterest and Instagram, as well as many other websites, and schedule them to post to your Facebook Pages. It’s easy to download and use, just follow the steps below:

  1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.
  2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.
    FPTraffic extension icon
  3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.
    Instagram search
    Pinterest search
  4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.
  5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.
  6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).
    FPTraffic Extension Bar
  7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.
    Photos from Pinterest
  8. Access the FPTraffic URLs page (http://fptraffic.com/urls/), select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.
    Tip: Be sure to go to the Image URLs page and not the Link URLs page.
  9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

[ecko_contrast]Start scheduling hundreds of images in a matter of minutes to post to your Facebook Pages

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Images are the primary type of content that gets posted and shared on Facebook. Take advantage of the FPTraffic Bulk Import tool to mass upload photos from your desktop and websites to your Page schedule. Upload and schedule several images at a time to automate your Facebook Page presence.

How to Schedule and Post Website Links to Your Facebook Page

Images, videos, memes, gifs – constantly varying up the content you share on your Facebook Page is a great practice to keep your fans engaged. But do you know the type of content that can boost your likeability for appearing at the top of users’ News Feeds?

Website links.

Facebook is constantly making changes to the algorithm that decides what posts from Pages show up at the top of its users News Feeds. Recently there has been a large increase in the reach for website links. With so many great websites out there sharing information, it’s easy to find great links in almost any niche.

Opportunities are endless when it comes to sharing website links. For any niche, you can link to a news website, a popular blog or a well-known forum. New content is being created every day in several niches – take advantage of what’s out there by sharing your favorite websites with your fans!

The images and videos you’re posting still get good reach, but it’s always good to mix up the content. FPTraffic makes it easy to schedule and post website links to your Page. Keep reading to learn how to schedule links through our Bulk Import tool.

Bulk Import Link URLs in FPTraffic

Sharing website links allows you to drive fans to a site you own or to other sites that you believe would be valuable or educational to your fans. To schedule website links to your Facebook Page, complete the following steps:

  1. Log into your FPTraffic account. From the Content dropdown, click Link URLs under Bulk Import.
    Schedule Links on FPTraffic
  2. Select the Facebook Page you’d like to schedule website links to.
  3. Copy and paste website link URLs into the box below. Enter one link per line. You can enter up to 500 links at a time.
  4. Click Schedule! and your post will be created and added to your Page’s queue.
    Mass Schedule Links to your Facebook Page
  5. Go to your Posts for the Facebook Page you scheduled the links for and you will see your links in the queue. Add descriptions and emojis to your links, and move the posts around in your schedule as you like. You can also preview the links.
    FPTraffic Links Scheduled

Your link will be automatically posted from your queue to your Facebook Page at the scheduled date and time. It will show as a link on your Facebook Page with a preview image gathered by Facebook automatically.

Website links are a great way to vary up the content you share with your Page’s fans. Sharing links to sites you find valuable will help you gain trust from your fans and keep them engaged in your content. You can also post links to a site you own to funnel traffic off Facebook. Share a healthy mix of links to outside resources as well as your own site so as not to lose fans.

[ecko_contrast]Are you ready to start managing your Pages effectively and sharing great content with your fans?

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Have you used the Link URL feature? How do your fans react to website links? Let us know by leaving a comment!

20 Ways to Get More Facebook Page Likes

The key to succeeding with any Facebook Page is to gain a significant amount of fans. The more Facebook Page Likes you gain, the easier it will be to generate revenue or funnel traffic to your monetized website.

Facebook like thumbAs your posts get liked and shared, your Page’s reach and visibility increases, leading to organic growth. With 4.75 billion pieces of content being shared daily, how do you get people to hit the Like button on your Page?

We’ve got several (mostly free!) ways you can increase your number of Facebook Page Likes. Start growing your fan base with the following tips.

How to Increase Your Facebook Page Likes

  1. Keep your posts short. Research suggests that posts containing 100-119 characters get the most engagement. (Posts that pose a question get even higher engagement!)
  2. Add value to other Pages and blogs in your niche. Comment on other Pages as your Page, leaving informative responses that will increase your authority and visibility.
  3. Create a giveaway. The FPTraffic Giveaway feature prompts users to post about the giveaway, which can drive more Likes to your Page.
  4. Optimize your Page for SEO. Add relevant keywords to your Page’s title and About section to increase its rankings in the search engines.
  5. Post relevant, useful content. Keep up on what’s trending among your fans and look for any gaps you can fill with informative content that they’ll want to share with their friends.
  6. Tag other Pages in your posts. Your post will appear on the other Page’s timeline, increasing your Page’s visibility among their fans who will likely see the value in liking your Page.
  7. Claim a vanity URL that’s catchy and easy to remember.
  8. Embed your Facebook video posts onto your website or blog. This will help promote your Page to your website viewers.
  9. Use popular hashtags when posting about trending topics or breaking news.
  10. Keep promotional content to a minimum. Post mostly informative, educational content and sprinkle in promotional content here and there. Follow the 80/20 rule, posting promotional content only 20% of the time.
  11. Post consistently. Create a post schedule to consistently get content in front of people and increase engagement.
  12. Ask your fans to share photos on your Page. When they do, your Page will appear in their friends’ feeds and increase your Facebook Page Likes.
  13. Add your Page to a Fan Page directory list.
  14. Use the Facebook Page Plugin on your website or blog. This encourages people to share your content and it boosts your Page Likes.
  15. Use captivating and relevant images. Between 65 and 85% of people describe themselves as visual learners, meaning they digest information easier by viewing rather than reading. The FPTraffic Chrome Extension allows you to easily find and schedule great images for your posts!
  16. Create a Facebook Group in your industry. This is a great way to reach prospects who haven’t liked your Page yet. You’ll provide value and gain trust, driving more Likes to your Page.
  17. Connect with admins of popular Facebook Groups in your niche. They’ll see you as an authoritative source and be more likely to share content from your Page.
  18. Cross-promote your Pages.
  19. View your Facebook Page Insights to see your most popular content. Use those results to give fans more of the content they want, and they’ll be more likely to share that content.
  20. Create Facebook Ads for Likes. At a budget that you control, Facebook will promote your Page to reach more people interested in your niche and boost your Likes.

Getting Facebook Page Likes doesn’t have to be complicated or cost you too much money. There are several ways to keep boosting your traffic. Remember to always post content that provides value to your fans, increase your visibility by engaging with other Pages, and ask your fans to engage with your Page as well.

[ecko_contrast]Start posting to your Facebook Page consistently using FPTraffic and you’ll see an increase in Likes.

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Do you have a unique strategy for getting more Page Likes? Tell us about it by leaving a comment below!

Business Pages Can Now Create Job Posts

Facebook is making the hiring and job-seeking process easier. The 1.86 billion-user network recently rolled out a new jobs tab for Business Pages to post open positions. Job seekers can easily search for jobs and submit applications all within the platform.

Facebook has been testing out this feature for a few months and recently released it for U.S. and Canada Business Pages. For now, it’s free to create a job post but will cost you if you choose to boost it. As explained by Facebook: “This new experience will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile.”

Keep reading to learn how this feature makes the hiring process easier for businesses and how you can get started filling positions.

Benefits of Posting Jobs on Facebook

How does the job post feature make things easier for businesses?

40% of US small businesses report that filling jobs was more difficult than they expected, according to Facebook. Posting jobs on Facebook may help businesses fill positions easier for a number of reasons:

  • Exposure: People are more active on Facebook than any other social media platform. When a business posts a job opening, users can share it or tag people who they know are looking for a job. While many people aren’t actively looking for jobs on Facebook, they may become more interested after seeing a job post. Facebook gives businesses exposure to a large audience.
  • Targeting the right audience: Business Pages can choose to boost their job posts and, with the ability to target their audience, they’re more likely to find the ideal candidate.
  • Convenience: Business Page admins can manage the application process right from the Facebook platform. In minutes, they can create a job post and advertise it to their audience. They can review applications and contact the applicants all through Facebook Messenger.

How to Create a Job Post

Ready to get started? Posting a job opening is fairly simple if you’re already familiar with how to run a Facebook Page.

Note: Only Page admins can create a job post, and the Page needs to be set up as a Business template in order for the job post feature to be present.

From the Status Update composer, click Create a job post.
create a job post featureYou can then enter the details, including a brief description, salary, hours, etc., and publish your post.
job postingUsers will be able to find the post on your Page as well as on a new Jobs on Facebook tab.

When a user clicks Apply Now, Facebook auto populates much of their information based on data from the user’s account. The application prompts the user to answer, “Why do you think you’re a good candidate…” Then the user submits the application through Messenger, and Page admins can review the applications and contact the applicant.

Add a Jobs Tab

Take your hiring process one step further and add a Jobs tab to your Business Page. This will keep all your job opening posts in one easy, accessible place for users to find. From Settings, click Edit Page. Under Tabs, click Add Tab. Next to Jobs, click Add Tab again.

jobs tab

As more businesses use the job posting feature, Facebook will continue to gain career-related insights. There is plenty of room for expansion with this feature, and we can expect to see more opportunity as Facebook learns and understands user preferences for career development.

Want an easy way to consistently post on Facebook and reach your target audience? Get started with FPTraffic today and manage your Business Pages efficiently!

Using Google Analytics Campaigns to Track Facebook Link Performance

Your Facebook Page can provide a ton of traffic to your websites and blogs, but how can you accurately track the performance of that traffic?

I use Google Analytics to analyze the traffic my websites and blogs receive from my Facebook Pages and Facebook Ads.

In the example below, I will outline how I use Campaign URLs, URL parameters, and Campaign reports to get a full picture of the performance of the links I’m promoting.

Using Google Analytics

If you are not using Google Analytics on your websites, you are making a big mistake. Analytics is a free tool from Google that, according to Marketing Land, is used by 30-50 million websites.

Analytics provides you with a ton of data (more than you probably need) for the visitors who are going to your website.

I use Google Analytics on this blog as well as the main FPTraffic site to keep track of our daily, weekly, monthly, and yearly growth including the traffic we get from our Facebook Page and the ads I have running on Facebook to reengage visitors and members.

A few days ago, I started a retargeting campaign on Facebook using ads to educate users about our awesome WordPress scheduling tool. Here is how I did it.

Tracking an Analytics Campaign

Assuming you have Google Analytics installed on your website or blog, all you need to do to start tracking different link performance setups is to create a unique Campaign for each link.

That sounds complicated, but it’s very easy. In fact, Facebook has a tool you can use to create your link. You can find it here.

Facebook Google Analytics URL Builder

I will show you how you can track this information on Google Analytics below and it’ll make more sense then, but in order to build your link (URL), all you need to do is copy and paste your Website URL and then enter the 3 required fields:

  • Campaign Source
  • Campaign Medium
  • Campaign Name

What you choose to use for your Source, Medium, and Name are up to you, but I will usually set mine up like this:

  • Campaign Name – a name specifically about the article or link I am advertising. For example, I used re-wordpress above because it’s a retargeting campaign for the WordPress article on this blog.
  • Campaign Medium – the medium I usually use is the name of the Ad Set. Again, people will differ based on how they want to set this up, but I’ve found this works well.
  • Campaign Source – I keep this as facebook when promoting the link on Facebook. If I was going to run this same campaign on Google AdWords, I would change it to adwords.

Once you’ve entered in at least those 3 required fields to help identify your link, click on Create URL and Facebook will generate your link for this particular campaign. Mine is:

blog.fptraffic.com/schedule-wordpress-posts/?utm_source=facebook&utm_medium=fpt&utm_campaign=re-wordpress

Now, when I setup my ad in Facebook Ads, I can use that URL for this particular campaign retargeting FPTraffic users. You can also just copy/paste that URL into your Facebook Page or schedule the link to be posted to your Page using FPTraffic.

Setting URL Parameters

I use the Facebook Power Editor when creating ads and when I am setting up multiple ads for the same link, I use the URL Parameters option under Tracking when creating my ad.

Facebook Ads Tracking URL Parameters Setup

You can create 1 ad post and then set it up with multiple variations of your campaign URL to track each Ad Set differently.

For example, with my WordPress post ad, I setup an Ad Set to retarget FPTraffic users and a different Ad Set retargeting PeerFly publishers with the same ad.

Then, in my Facebook Ads Reports, I can see which Ad Set is performing best.

Facebook Retargeting Ad Sets

As you can see from the screenshot above, my FPTraffic retargeted traffic is quite a bit cheaper than the PeerFly retargeted traffic. But, how can we see their performance in Google Analytics?

Viewing Campaign Statistics in Google Analytics

The reason we want to be able to analyze the traffic we’re receiving in Google Analytics and Facebook Ads is because there are certain metrics that may be more important than just cost per click.

With my campaign above trying to get users to read the article about using FPTraffic to automatically schedule WordPress posts, I want to get cheap clicks, but I also want to make sure that the people who are reading the article are also engaged with it. How much time are they spending reading the article? How many other pages on the blog do they view after reading the article? These are just two data points I can get from Google Analytics that I cannot get from Facebook Ads.

To view your campaign statistics on Google Analytics, simply open Analytics and then go to:

  1. Acquisition
  2. Campaigns
  3. View the overall campaign stats and then click on the campaign name (step 3 in the screenshot below) to view a breakdown of your Ad Sets for that campaign.

Here is an example:

Google Analytics Campaign Analysis

When you click the campaign name you will be able to see a breakdown by source/medium, which we set as the Ad Set name.

Facebook Ad Set Results Google Analytics

As you can see from my example, the people I was retargeting with the PeerFly retargeting audience were viewing over 4 pages on every visit. They’re exploring this blog and hopefully finding all the content valuable.

Using the information provided above, it’s easy to see a pretty clear breakdown of the performance of each link. You can do this for any link you promote anywhere. Google Analytics makes it easy!

[ecko_contrast]Want to grow your Facebook Page reach and get more traffic to your blog or website? Join FPTraffic and let’s do it!

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If you have any questions about using Google Analytics campaigns or Facebook Ads, please post them in the comments below or email me. I am happy to help! 🙂