Make Money from Amazon Native Shopping Ads

Your Facebook Page can earn you passive income in a number of ways, including funneling traffic through to a monetized website or blog. Affiliate marketing with Amazon Associates is one of the most popular ways to generate revenue from a niche website, and Amazon has added another option that makes earning even easier – Native Shopping Ads.

Native Shopping Ads are ad units that display product recommendations related to your website’s content. You can place these ad units within your content or at the end of a post. When people click the ad and make a purchase, you earn commission from a percentage of their entire order. Native Shopping Ads typically pays out based on product category, but occasionally runs fixed-rate promotions.

There are three different types of Native Shopping Ads to place on your site. Here’s the breakdown:

Recommendation Ads

Recommendation ad units show products based on your content and your readers’ shopping habits. You also have the option of selecting certain categories you’d like items to be shown from.

The beauty of recommendation ads is that they’ll work for several posts on a niche site. They don’t need to be tailored to an individual post. Your readers get value as well because they have options to choose from based on your content.

shop related products

Search Ads

In a search ad, you’ll set a default search term and related products will show up in the ad unit. Readers can, however, change the search term to anything they’d like to search for on Amazon.

This option gives you a little control over the ad but also leaves it open for readers. If you are writing a review about a product, for example, search ads allow readers to see more options if they aren’t interested in the exact product your post is about.

watch amazon native shopping ads

Custom Ads

Custom ads give you the most control. You can choose up to 20 items to include in the ad unit, and they’re all your personal recommendations rather than Amazon picking them for you.

If you talk about multiple products in your content, a custom ad at the end of the post is a great way to round up every item mentioned in one neat place for your readers.

Here’s an example of productivity books one might recommend:

my amazon picks

Your reader sees “My Amazon Picks” and they get the sense of a more personal touch.

Want to start earning with Amazon Native Shopping Ads? Here’s how to get started.

How to Add Native Shopping Ads to Your Website

  1. Log into your Amazon Associates account. If you don’t have an account yet, you can apply here.
  2. From the Product Linking dropdown, click Native Shopping Ads.
  3. Click Create Ad Unit.
    create ad unit
  4. Select the ad type you wish to create – Recommendation Ads, Search Ads or Custom Ads.
  5. Complete the criteria in the Your Ad Preferences column.
    • Choose either List or Grid format.
    • You have the option in recommendation and search ads to limit the categories from which Amazon selects products.
    • When making a custom ad, enter the product in the Search box and click Go. Then select the product you’d like to include. You can also edit the title of the ad unit.
      ad preferences
  6. After completing the required fields, click Save and View Ad Code.
  7. Your ad code will generate in a new window. Click Highlight Ad Code.
  8. Copy and paste the ad code into your website either manually or using a WordPress plugin like Ad Inserter. With this plugin, you can set it up to insert an ad at the end of all of your posts or in up to 16 spots on your site.

Whether you choose to insert an ad unit in all of your posts is up to you. Typically, if an ad unit fits the content you’re posting about, it makes sense to place it there. It doesn’t hurt to give your followers some shopping options, and give yourself the opportunity to make more money from your content.

[ecko_contrast]FPTraffic aims to help you post consistent, engaging content on your Facebook Page, helping you to drive traffic through to your monetized website and make some money.

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Have you used Amazon Native Shopping Ads on your niche website? Tell us how they’re working for you by leaving a comment!

How to Reach Your Customers with Facebook Messenger Ads

Do you want a more direct way to reach your customers?

More than 1 billion people communicate using Facebook Messenger, so why not meet people where they’re already at?

If you run a Facebook Page for your business, consider using Facebook Messenger ads to communicate with your customers. Now you can create a Facebook News Feed ad that opens a Facebook Messenger conversation between you and the prospective customer. Keep reading to learn how to implement Facebook Messenger ads to convert more customers.

How Facebook Messenger Ads Work

Users see Facebook Messenger ads just as they would a regular ad you create. The ad appears in the user’s News Feed. When the user clicks the ad, a message opens in Messenger to your Facebook Page, allowing for a conversation to begin between you and the user. You’ll make a welcome message that the user will receive right away.

essential oils

You can create your ad and customize your audience as you normally would. The only difference in the process is to choose Facebook Messenger as the destination of your ad.

This is an opportunity to get your prospects asking questions about your business. Your ad text might include an invitation to your audience to ask any questions they may have by clicking on the ad. Then you can have a guide or informational product ready to send them when they click on your ad and contact you via Messenger.

message text

What You Can Achieve with Facebook Messenger Ads

Using Facebook Messenger ads helps you build your connections. It’s similar to building an email list, but Facebook offers a different, perhaps even friendlier way to have a conversation. Its informal style and instantaneous response may allow you to make a more personal connection.

Rather than sending people to your Facebook Page to view your content, the ad instantly starts the conversation. The user immediately has the opportunity to ask a question about your business.

This is a great way to offer prospective customers discounts or promote new products or services. You can put a promo code in your welcome message, then follow up with the customer to see if they used it.

Be ready to offer something of value to your prospect. You might want to have answers saved that are ready to reply to frequent questions. Use Messenger to follow up with your prospect as well.

How to Create a Facebook Messenger Ad

Creating an ad for Facebook Messenger is similar to how you’d create a regular ad, with only a few small differences.

  1. In Ads Manager, go to Ads Creation.
  2. For your marketing objective, select Traffic.
    traffic
  3. Enter your campaign name and click Continue.
  4. You can choose to create an offer, or leave it unselected to add customized text. Then, create your audience. Set your budget and placement. Note: You cannot use Instagram as a placement option when creating Messenger ads.
  5. Select your format.
  6. Choose the Page you want to connect.
  7. For your destination, select Messenger.
  8. Enter text for a welcome message. When a user clicks on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.
  9. Enter a headline and text for your ad and select a call to action.
  10. Review your order and click Place Order at the bottom right.

With so many people communicating on Facebook Messenger every day, take advantage of the opportunity to build connections for your business. Experiment with Facebook Messenger ads to better engage with your customers.

[ecko_contrast]Facebook Messenger ads can draw people to your Facebook Page. Keep delivering value to them with awesome content from FPTraffic!

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How to be an Efficient Facebook Page Manager

Taking time to post valuable content, connect with your fans and evaluate what’s working pays off in your Page’s success. Whether you run one Facebook Page or dozens, it’s important to have a system in place that allows you to be an efficient Facebook Page manager.

Many people create several fan Pages to test different niches and different forms of monetization. You might think the more Pages you manage, the harder it is to keep up with them. But that doesn’t have to be the case.

Both FPTraffic and Facebook offer tools to help you manage several Facebook Pages efficiently. Keep reading to learn how to create a system and routine that helps you best manage your Facebook Pages.

Schedule Links on FPTraffic

Tips and Tools to Become an Efficient Facebook Page Manager

If you’re overwhelmed by your Facebook Pages, try implementing the following tips and tools to create a simple management routine:

Schedule your time

Part of the overwhelm comes in thinking you don’t have the time to take care of all of your Facebook Pages. It’s so easy to tell yourself you’ll update your content queue later in the day but continue to put it off when something more urgent comes up. Physically writing down the time you plan to spend on your Facebook Page holds you more accountable to actually doing it.

schedule

Schedule your Facebook Page management time as it best works for you. You may choose to do it all at once, spending one day a week updating your content, analyzing insights and creating ads. Maybe it works better for you to split up your tasks, scheduling content on Monday, creating ads Wednesday, and viewing insights on Friday.

You can choose to set scheduled times for checking post results throughout the day as well. It’s far too addicting and time consuming to check the results of your posts every 5 minutes. Instead, make checkpoints at certain times of the day when you check in and interact with the comments on your Page.

The possibilities are endless, but the main point is to commit to working on the same things at the same time each day and each week. That way, the manual work of Facebook Page management becomes a habit.

Automate a posting schedule

Use FPTraffic to create a posting schedule. Your content automatically posts to your Page without you having to constantly update it throughout the day. FPTraffic allows you to schedule content for an unlimited number of Facebook Pages.

Choose engaging images and videos from any of our 8 content sources to add to your content queue. Have your own images you’d like to use? Use our bulk import tool to upload up to 500 images at a time and schedule them to your Page.

Consistent content helps your Page grow. When you have several Pages, you want to make the process of finding and posting content as simple as possible. FPTraffic lays out all of your Pages neatly on your dashboard so you can work on them in an organized way.

Respond to comments and messages

Interact with your Page fans to give them a positive experience. Respond quickly to comments and messages when you can. If you run a business Page, provide the best customer service possible through your Facebook communication.

Facebook notifications make it easy to know when you receive comments or messages. The Facebook Page Manager app is a valuable tool for efficiently managing Pages while you’re on the go. The app opens your Pages rather than your whole Facebook News Feed, allowing you to work efficiently in your Pages.

The Facebook Page Manager app allows you to stay on top of notifications and other management tasks while you’re away from your desktop. Create posts and view your insights to keep creating more effective content that will grab your fans’ interests. You can also manage your ads with the Facebook Ads Manager app.

Again, to be efficient, it’s best to schedule this time into your day. Avoid getting sucked into other tempting matters of Facebook by sticking to a check-in schedule.

Facebook Messenger

The Facebook Messenger app makes it easy to connect with your fans on a personal level. When you message with fans, you can check past interactions the person has had with your Page. You can also view their profile and gain insight into their demographics, which can help you personalize the conversation.

Now you can even create ads that direct users to start a Facebook message with your Page, making the opportunity to connect and deliver great service even greater. With more messages coming in, however, it may take even more effort in management on your part. Again, it circles back to scheduling and using the Facebook Page Manager app to be efficient in your Page management.

Facebook Page Management doesn’t have to be complicated and exhausting. Schedule your time and create a routine that works for you. Automate your posting schedule and take advantage of the Facebook mobile apps. Before you know it, Facebook Page management will be a breeze.

[ecko_contrast]Find great content, automate your posts, and manage Pages efficiently with FPTraffic!

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What are some tools or habits you use to manage your Facebook Page? Let us know by leaving a comment!

Using Audience Insights to Target for Interests

When you spend money on ads to build up your Facebook Page fan base, you want to see good results. How do you make sure your money is being well spent? How do you get your ads in front of the right people who are no doubt going to Like your Page?

Get more specific on interests to reach the right audience.

The Audience Insights tool allows you to find relevant audiences who not only like your niche, but they’re passionate about it. Don’t waste your money on generic audiences. Take advantage of this tool to hone in on audiences with super specific interests and dramatically decrease your advertising costs.

We’ll show you how to find more related interests to get your ads in front of the right people. Just by changing one interest you can significantly improve your campaign results.

How to Use Audience Insights for Interests

To discover more specific interests to target, complete the following steps:

  1. From Ads Manager, access Audience Insights.
    Audience Insights on Ads Manager
  2. Select the audience you’d like to analyze.
    choose an audience to start

    • Everyone on Facebook means all users. This is a good place to start as it gives you the most insights.
    • People connected to your Page are your Page’s fans.
  3. Set your audience. Enter the location, age, gender and at least one related interest. Tip: Avoid using generic interests. Choose more specific interests to narrow your audience.
    Example: When I selected “fitness and wellness” as an interest, the result showed 90-100 million monthly active people are interested in nutrition. I entered “essential oils,” narrowing down on one aspect of wellness, and the number went down to 9-10 million monthly active users. I can narrow it down even further by entering a specific brand of essential oils.
    audience stats
    You can keep layering your search by selecting connections to your Page, behaviors, language, relationship status, education, work, financial and many other categories. After you make changes to your audience, you’ll see the number of monthly active users change.
    audience categories
  4. Click the Page Likes tab to analyze the Top Categories and Page Likes. Audience Insights lists the top categories your audience is interested in and the most popular Pages within those categories.
    Page Likes Top Categories
  5. Scroll down further to see a list of Pages ranked by relevance audience size. You may need to play around with location or other factors to make sure you get more relevant Pages.
  6. Save your audience. When you find the right audience with specific interests, click Save in the top menu. Enter a name for your audience and click Save. Your new audience will be saved and you can create a new ad to target them.

Test out different audiences using more specific interests and analyze which groups give you the best results.

Audience Insights is one of the best features on Facebook for how much it can tell you about your audience. Use this tool to get your Page and your ads in front of the right people, the ones who can’t resist clicking “Like.”

[ecko_contrast]Give your audience more of the content they love with FPTraffic!

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3 Ways to Track Facebook Ad Results

Are you running Facebook ads to increase engagement or get more likes on your Page?

To build up traffic for your new Facebook Page, we recommend spending a little money on Facebook ads. Running ads helps get your Page off the ground, but are you tracking your ad’s performance to make sure you’re reaching your goals?

Measuring certain metrics allows you to determine if the number of likes you get from an ad was worth the cost. Track the results of your ads to see if they have enough value for you to run them again.

Facebook makes it easy to track the results of your ads. Use these 3 tools to see your ad’s performance:

Facebook Ads Manager

The Facebook Ads Manager tool allows you to create and export ad reports to see your metrics and determine if you’re reaching your goals. Metrics are updated in real time. You can customize your report to track the specific metrics you’d like.

Important metrics to track include impressions, CPM, CPC, CTR, Page likes, post shares and link clicks, to name a few. When creating your ad report, you can further break down the bigger columns like Performance and Engagement.

To create an ad report in Ads Manager, log into your Facebook account and complete the following steps:

  1. Click the dropdown arrow on the far right of the top toolbar, and click Manage Ads.
  2. You’ll see a table with data for all of your active campaigns and ads. Check the box next to the specific ad you’d like to see and click View.
    ad campaign data
  3. You can then sort your data by clicking the column names. You can customize the columns to see more of the metrics you care about, with the option of saving them as a preset for next time. Click the Columns dropdown then click Customize Columns. To save your customization as a preset, check the box for Save as Preset and click Apply. Here is an example of how we customize the columns for our reports:
    ad report
  4. In Ads Manager, you can also break down your columns to measure results by age, gender, location, etc. Click the Breakdown dropdown and select the metric you’d like to track.
  5. To export your report, click the Export dropdown and click Export.

The metrics you measure depend on the objective for your ad and the type of ad you are running. If you ran an ad for Likes, you want to see how much you’re paying per like and you want to get that cost down as low as possible. Also track your CPM (cost per 1,000 impressions) – it should decrease over time as the ad runs.

Facebook Google Analytics URL Builder Tool

Ads are helpful to funnel traffic through to your website. Use the Facebook Google Analytics URL Builder tool when your objective is to get traffic how many site referrals are coming from Facebook. This tool allows you to create URLs for custom campaigns while website tracking.

google analytics

Access the Facebook Google Analytics URL Builder tool, and complete the following steps to tag your ad for tracking in Google Analytics:

  1. In the Website URL field, enter the URL of the landing page where ad clicks should send the user.
  2. In the Campaign Source field, enter Facebook.
  3. In the Campaign Medium field, enter the medium that according to the type of ad you ran. Use “cpm” when you’re paying for impressions. For pay-per-click campaigns, use “cpc”.
  4. In the Campaign Name field, enter a title for your campaign.
  5. Click Create URL.

Google generates an enhanced landing page URL. Enter this URL into the Facebook ad builder when prompted to Enter URL to promote. Then you can track the referrals from your Facebook ad in Google Analytics.

Facebook Insights

We’ve talked about how Facebook Insights can help you find your most popular posts. This tool is one of the best ways to track the social success of your boosted posts and campaigns. Facebook Insights tells you how many likes your Page received in a week and how many likes, shares and comments each individual post has received.

For measuring ad performance, Insights is best for showing you which of your recent likes were organic and which came from ad campaigns. This tool shows you how much paid reach you have from boosted and promoted posts in comparison to organic reach. Basically, you can see just how much traffic is paid versus organic.

From your Facebook Page, click the Insights tab in the top menu. Click the Posts tab to view all of your posts and their individual stats. You can hover over the stats to see the exact numbers of how much Reach was organic and how much was paid.

all posts published

Evaluating your paid reach versus organic allows you to determine which campaigns were most effective and better plan your future ads.

Measuring your ad’s performance is just as important as running ads in the first place. You need to know what’s working with your audience and where your money is best spent. Depending on the objective of your ad, track your ad’s results using one or all of these three reporting tools. Gain insight on what’s working, and keep giving your fans what they want.

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Like your Facebook ad results? FPTraffic makes it easy to keep growing and managing your Facebook Pages.

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Do you use these ad reporting tools? Which do you like working with the best? Let us know by leaving a comment!

How to Create a Giveaway

We’re constantly driving how important it is to vary up your Facebook Page content. By now you’ve likely experimented with images, video and gifs, but do you want to know the ultimate content type your Page needs?

Giveaways.

Frequently posting giveaways not only boosts engagement on your Page, but also earns you money and rapidly builds your email list. Keep reading to learn how giveaways aid in your Facebook Page’s success. We’ll also give you some examples of effective giveaways and show you how to create a giveaway using FPTraffic.

Giveaways Drive Engagement

Everyone loves getting free stuff. As long as the action required isn’t too complicated, people will always sign up to win prizes. Running giveaways on your Facebook Pages will increase your overall engagement with your community. Prompting people to share your giveaway is sure to drive traffic back to your Page.

When you set up a giveaway, you create an easy way for people to join your email list. Anyone who enters your giveaway must enter their email address to participate. FPGiveaway is integrated directly with AWeber, so you can connect your AWeber account to FPTraffic and get access to your lists to use in your giveaway.

Ask the winner of your giveaway to post a picture of themselves with the prize. This works really well when you give away a t-shirt. Post a picture of the winner wearing the shirt with another link to buy the shirt. You’ll build trust with your community because they see the winner wearing the shirt and know it’s not a scam. Of course, that’s also another opportunity to make some more commission off sales of the shirt you were giving away in the first place.

The extra value you’re providing your community with giveaways builds up trust. In turn, the engagement and reputation for your Page will bring you more traffic.

Why Type of Giveaway Should You Post?

The prize you give away should be related to your Facebook Page’s niche. For example, if you have a Friends TV Show Page, give away some Friends merchandise. Shirts, again, make for a great giveaway because they’re popular and easy to find.

Find a shirt, coffee mug or poster on Amazon, get a good picture of the product and post it to your Facebook Page. Enter a description along the lines of: “Click ‘Like’ to be entered to win this awesome shirt!”

You can include an affiliate link to buy the shirt – you’d be surprised at how many people actually do buy the product even if they entered your giveaway. Add a comment with a link to buy the shirt even though you likely included it in the description. You can end up making more in sales than the cost of the product you’re giving away!

Seasonal and Event-Focused Giveaways

To run a successful giveaway, tap into what people are thinking about at any given time of the year. Take advantage of holidays and special dates. Give your fans what they want based on what’s going on around them.

Keep track of special dates that are closely related to your niche. For example, for a Friends TV Show Page, run a giveaway with a Joey t-shirt on Matt LeBlanc’s birthday.

Friends quote tshirt

There’s always something going on, and most of the time you can tie in events, holidays and special dates to your niche.

How to Create a Giveaway

FPTraffic members can easily create giveaways. Log in to your FPTraffic account and access the Giveaways page from the top menu.

  1. Click Create Your Giveaway.
  2. Select the Page you’d like to run your giveaway on.
  3. Enter a keyword in the URL field and a title for your prize in the Prize field.
  4. Click Choose File to upload an image of your giveaway.Create giveaway

Giveaway Sponsor

The giveaway is broken down into 3 simple steps:

  • Step 1: The user connects their Facebook.
  • Step 2: The user has the option to post about your giveaway on their Facebook.
  • Step 3: The user goes to your Sponsor.

The Giveaway Sponsor is where you want users to go as the final step of the giveaway. There are two types of sponsors you can set up:

  • Lead: The user is required to sign up for the sponsor to be entered in your drawing.
  • Click: The user is entered into your drawing when they click on the button in Step 3 to go to the Sponsor link.

When you use a Lead sponsor, the affiliate offer you use must allow incentive traffic. When you use the Click sponsor type, you can enter your own website as your Giveaway Sponsor.

Tip: Amazon is considered a Click Sponsor.
giveaway sponsor

Lead Sponsors: Set up your link and postback

We’re using PeerFly as an example for our Lead Sponsor. This same process works with any affiliate network that allows you to pass SubIDs and has a postback option, which most do.

  1. Obtain the affiliate link for the offer you want to use. We are using Vindale Research in this example. Our affiliate link from PeerFly for Vindale Research is:
    http://ntysr.com/trk?o=11455&p=1
  2. You must pass the [[entry]] variable into your affiliate link so we can track what entry the user who clicks your affiliate link is for. We pass that entry variable into the first SubID on our PeerFly link as shown:
    http://ntysr.com/trk?o=11455&p=1&s1=[[entry]]
    That is my Sponsor Link. That’s all you have to do to setup your link properly!
    sponsor
  3. Add the postback URL from FPGiveaway to your affiliate account. If using PeerFly, access the Offer page and click Setup Postback in the left menu.
  4. Copy and paste your postback URL into the box and replace [[entry]] with the variable for the first SubID, (on PeerFly, it’s %subid1%).
    postback

Page Text

FPGiveaway allows you to modify the page text on each step of your giveaway. A default text appears, but you can modify this to whatever text you like. You can also include some HTML tags within your text on each page, including:

  • b
  • a
  • i
  • u
  • img

Tip: Save your giveaway first. Connect it to yourself so you can see each step and how the text looks at the top of it.

giveaway text

Connect your AWeber mailing list

Giveaway.Fans is directly integrated with AWeber so you can build your mailing list from users who participate in your giveaway. Choose a mailing list from your AWeber account and users who participate in your giveaway will be added to that list using the name and email from their Facebook account automatically! You can setup with connection on your My Account page.

Giveaway stats

After saving and launching your giveaway, you can view your stats on the right sidebar of your giveaway page.

stats

The sidebar also shows you the most recent people to participate in your giveaway. Under Recent Entries, click the green button to see a list of everyone who participated in your giveaway. Click the button at the top right to randomly select a winner.

Tip: If you’re hosting a giveaway with an Amazon product, you can offer the winner a gift card instead of actually buying and shipping the shirt to them. This ensures that the only real personal information exchanged is an email address.

[ecko_contrast]Not only is it easy to create a giveaway, but it’s a fun way to diversify your content, boost your engagement and build your email list.

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Do you host giveaways on your Facebook Page? Tell us about your results by leaving a comment!

How to Set Up Your Virtual Assistant with FPTraffic

Whether it’s finding great content to share or adding well-crafted descriptions to images, many of our FPTraffic members work with virtual assistants (VA) to efficiently manage their Facebook Pages. While the FPTraffic tools and features make Facebook posting easy, everyone struggles for time these days. That’s where virtual assistants come in and manage these tasks for you.

You want your virtual assistant to be able to manage your Pages, but you likely don’t want to give away your Facebook password. With FPTraffic, you and your virtual assistant can both view and manage your Page schedules. Keep reading to learn how to set up your virtual assistant with FPTraffic.

How to Find a Virtual Assistant

It’s becoming more and more popular for online entrepreneurs to hire virtual assistants. When you work online, especially if you’re self-employed, you have several aspects of your business to manage. Email, bookkeeping and, of course, social media are all important parts you need to tend to, but they might drive you away from the focus of your business.

Virtual assistants can be hired for everything from managing email, scheduling and confirming appointments for you, creating and sending invoices, and updating your social media accounts.

There are many freelance virtual assistants available for hire as well as online agencies where you can post ads looking for virtual assistants. Here are a few options to find your virtual assistant:

These online agencies help you find credible, skilled virtual assistants who typically have gone through some kind of application or screening process to be listed there.

Setting up Your Virtual Assistant on FPTraffic

For both you and your virtual assistant to manage your Pages, your virtual assistant will need their own FPTraffic account. You might either reimburse your VA each month or have them send you the PayPal payment link from the Plans page.

FPTraffic Pricing Plans

Make your VA an admin of your Page

When you make your virtual assistant an admin on the Page you want them to manage, your Pages will also show up in their FPTraffic account. They will have the same abilities you have over your Page from their own account. You’ll be able to see in your account any content they schedule, and they will be able to see anything you post as well.

To make your virtual assistant an admin, complete the following steps:

  1. Access your Page on Facebook.
  2. From your Facebook Page, click Settings in the top right corner.
  3. On the left column, click Page Roles.
  4. To assign a new role, enter the person’s name or email address in the text box. If the person is a Facebook friend, the name should pop up. Click the Editor dropdown and click Admin.
  5. Click Save. Then you’ll be prompted to re-enter your password for security purposes.

That’s it! Now your virtual assistant can find and schedule content, create giveaways and post WordPress feeds to your Page while you tend to other matters.

Working with a virtual assistant can maximize your Facebook Page’s potential. Take advantage of the Page roles and work together to manage your Page with FPTraffic.

Do you work with a virtual assistant to help manage your Facebook Page? Tell us about your experience by leaving a comment!

How to Cross-Promote Facebook Pages and Increase Overall Reach

We all want our content to be seen by as many users as possible. Whether you’re looking for click-throughs to a monetized website or to convert prospects into customers, the higher reach your Facebook Page has the better results you’ll see.

One way to organically increase your reach is to cross-promote multiple Pages in the same niche.

Sure, you already put a lot of work into your one Fan Page or Business Page, so why would you want to make more Pages like the one you have? Keep reading to learn how cross-promoting multiple Pages can dramatically increase your numbers.

Create Multiple Pages in Your Niche

Why go through the trouble of making more Facebook Pages? Cross-promoting creates a huge opportunity to expand in your niche.

Facebook doesn’t display the posts for your Facebook Page to your entire audience. Instead, they pick and choose who to display your posts to. By building up multiple Pages in the same niche, you’re giving yourself more opportunity to reach your audience.

Here are a few more reasons to create multiple Pages in your niche:

Use Audience Insights to Determine Which Pages to Create

For some Pages, it’ll be clear to you how to branch off and create multiple Pages in the niche. For example, if you have a fan Page based on a popular TV show, you can create separate Pages for each major character and cross-promote that way.

The best way to branch out isn’t always that clear to see. In those cases, use the Audience Insights tool to see what Pages your existing Page audience is most likely to follow. This will help you determine which Pages to create around your original Page.

  1. From your Facebook account, access Ads Manager.
  2. From the Facebook Ads menu, click Audience Insights.
  3. When the prompt asks, Choose an Audience to Start, click People connected to your Page.
    choose an audience to start options
  4. In the left sidebar, select the Page you’d like to use to guide your results.
    Page options
  5. In the top menu, click Page Likes.
    page likes

Build up Pages around the the ones with the highest affinity scores and it will be easier to cross-promote. Thanks to FPTraffic member Sam Frost for sharing this tip!

How to Cross-Promote Pages in FPTraffic

From your original Facebook Page, link out to the other Pages you’ve created in your niche. People who like your original Page are likely to like the Page that you share as well.

  1. Log into your FPTraffic account.
  2. Copy the URL to the content from your Page.
    copy link address
  3. From the Content menu in your FPTraffic dashboard, click Link URLs.
  4. Select the Facebook Page you’d like to share the content on. Paste the URL into the box and click Schedule!
    link post

The shared link will be added to your Page’s queue and will automatically post when its time comes around. Find the link in your queue and add a text description to increase engagement.

When the link is posted to FPTraffic, it will show the content from your original Page with a note at the top linking to the original Page.

cross-promoting Facebook pages

Increase Your Reach

FPTraffic members are seeing great results from cross-promoting Facebook Pages. Typically, you should see an improvement in your stats after cross-promoting Pages.

stats

You can then reach those new fans even more with cross-promotions!

While paying for Likes is a great way to build an audience, you want to do all you can to organically increase your overall reach. Create multiple Pages to expand in your niche, and cross-promote those Pages to reach more users.

[ecko_contrast]You can manage an UNLIMITED amount of Facebook Pages using FPTraffic Get started today with our free 2-week trial.

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Do you cross-promote multiple Facebook Pages? How has it helped improve your Page? Let us know by leaving a comment! Questions? Join our Facebook Group!

How to Upload and Schedule Images to Your Facebook Page

Facebook posts with images see more than double the engagement of basic text posts. That’s why we want to make it as easy as possible for you to fill your Facebook Page with image posts.

Our content sources contain thousands of images to pick from, but what if you have your own images you’d like to use? Whether you take your own photos or have images saved on your computer from your favorite websites, you can use the FPTraffic Bulk Import tool to easily mass upload photos and schedule them to post on your Page.

Here are two ways to mass upload photos in FPTraffic.

Upload Images from Your Desktop

Small businesses, brands and bloggers may have their own photos that best represent their content. Certain niches and types of Pages may rely more heavily on personal photos. Use the Bulk Import tool to upload images that are saved on your desktop. The images will be added to your queue and automatically posted to your Page in accordance with your post schedule.

To mass upload images from your desktop, complete the following steps:

  1. Log into your FPTraffic account.
  2. Click Content. Then, under Bulk Import, click Upload Images.
    Mass Upload Images to FPTraffic
  3. Using the dropdown, select the Page you’d like to post your photos to. You can then either drag images from your desktop and drop them into the Bulk Import tool, or click the box to upload images.
    FPTraffic Upload Images Tool You can upload up to 100 images at a time. The following image types are acceptable:

    • gif
    • jpeg
    • jpg
    • png
  4. When the images are finished uploading, you’ll be able to find them in your Page’s schedule queue. Click Pages, then Manage. At the bottom of the Page you uploaded images to, click the Scheduled Posts icon. Your new images will appear at the bottom of your queue.

With this feature, you can upload images to post to your Page for weeks or even months at a time!

Image URLs with the FPTraffic Chrome Extension

With FPTraffic’s Chrome Extension, you can grab images from Pinterest and Instagram, as well as many other websites, and schedule them to post to your Facebook Pages. It’s easy to download and use, just follow the steps below:

  1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.
  2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.
    FPTraffic extension icon
  3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.
    Instagram search
    Pinterest search
  4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.
  5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.
  6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).
    FPTraffic Extension Bar
  7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.
    Photos from Pinterest
  8. Access the FPTraffic URLs page (http://fptraffic.com/urls/), select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.
    Tip: Be sure to go to the Image URLs page and not the Link URLs page.
  9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

[ecko_contrast]Start scheduling hundreds of images in a matter of minutes to post to your Facebook Pages

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Images are the primary type of content that gets posted and shared on Facebook. Take advantage of the FPTraffic Bulk Import tool to mass upload photos from your desktop and websites to your Page schedule. Upload and schedule several images at a time to automate your Facebook Page presence.

How to Schedule and Post Website Links to Your Facebook Page

Images, videos, memes, gifs – constantly varying up the content you share on your Facebook Page is a great practice to keep your fans engaged. But do you know the type of content that can boost your likeability for appearing at the top of users’ News Feeds?

Website links.

Facebook is constantly making changes to the algorithm that decides what posts from Pages show up at the top of its users News Feeds. Recently there has been a large increase in the reach for website links. With so many great websites out there sharing information, it’s easy to find great links in almost any niche.

Opportunities are endless when it comes to sharing website links. For any niche, you can link to a news website, a popular blog or a well-known forum. New content is being created every day in several niches – take advantage of what’s out there by sharing your favorite websites with your fans!

The images and videos you’re posting still get good reach, but it’s always good to mix up the content. FPTraffic makes it easy to schedule and post website links to your Page. Keep reading to learn how to schedule links through our Bulk Import tool.

Bulk Import Link URLs in FPTraffic

Sharing website links allows you to drive fans to a site you own or to other sites that you believe would be valuable or educational to your fans. To schedule website links to your Facebook Page, complete the following steps:

  1. Log into your FPTraffic account. From the Content dropdown, click Link URLs under Bulk Import.
    Schedule Links on FPTraffic
  2. Select the Facebook Page you’d like to schedule website links to.
  3. Copy and paste website link URLs into the box below. Enter one link per line. You can enter up to 500 links at a time.
  4. Click Schedule! and your post will be created and added to your Page’s queue.
    Mass Schedule Links to your Facebook Page
  5. Go to your Posts for the Facebook Page you scheduled the links for and you will see your links in the queue. Add descriptions and emojis to your links, and move the posts around in your schedule as you like. You can also preview the links.
    FPTraffic Links Scheduled

Your link will be automatically posted from your queue to your Facebook Page at the scheduled date and time. It will show as a link on your Facebook Page with a preview image gathered by Facebook automatically.

Website links are a great way to vary up the content you share with your Page’s fans. Sharing links to sites you find valuable will help you gain trust from your fans and keep them engaged in your content. You can also post links to a site you own to funnel traffic off Facebook. Share a healthy mix of links to outside resources as well as your own site so as not to lose fans.

[ecko_contrast]Are you ready to start managing your Pages effectively and sharing great content with your fans?

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Have you used the Link URL feature? How do your fans react to website links? Let us know by leaving a comment!