The Blogger’s Guide to Facebook Pages with FPTraffic

If you run a blog, you know how crucial it is to have a social media presence. With 1.8 billion people on Facebook, the platform is the best way to get your name out there and gain traffic to your blog.

Whether you write about food, fashion, tech, or lifestyle topics, every blog should have a corresponding Facebook Page that works to attract readers. But blogs and Facebook Pages differ on just about every level, including the content shared, the design and even the way fans interact. How can a blogger optimize their Facebook Page to get more traffic through to their blog posts?

In this post, we’ll share our best tips for creating and running a successful Facebook Page that funnels traffic back to your blog, increasing your overall readership.

How to Set Up Your Blog’s Facebook Page

First you’ll need to create a Facebook Page for your blog. From the arrow dropdown in your Facebook account’s toolbar, click Create Page.

You’ll then be asked to select a category for your Page. Most blogs fit well with the “Websites” subcategory under “Brand or product.” If you see another category that describes your blog better, go for it!

Facebook Page Types

  • Enter the title for your Page. Keep the name of your Page the same as your blog title to ensure consistency.
  • Claim a username for your Page. Try to keep it as similar to your blog title as possible.
  • Fill in the About section. Tip: Include a link to your blog!
  • Add a Learn More button that links to your blog.

button options for facebook page

  • Add a profile and cover photo that best fit with your brand and niche. Tip: Update your cover photo regularly either to fit with a season, holiday, or to represent a course or e-book launch.
Naturally Ever After cover photo
I used Canva to create an image that tells more of what my blog is about.

Once you’ve created your Page, it will show up in your FPTraffic account and you can manage it from there.

Now that you’ve got the basics of your Facebook Page covered, let’s talk about how to make the most of your presence there.

FPTraffic Tools to Attract Blog Readers

Your Facebook Page is a way for you to extend the reach of your blog’s purpose in smaller snippets. Using various forms of content, you can attract more fans to your Page and ultimately more readers to your blog. FPTraffic offers several features that allow you to manage your Page efficiently and effectively.

Automated Post Schedule

Although the main purpose is to post links to your blog, you need to post various types of content on your Page consistently to keep your fans engaged. FPTraffic’s automated posting schedule makes this easy for you. Start by creating a post schedule of 2 or 3 times a day.

WordPress Feature

The next thing you’ll want to do is connect your blog’s RSS feed to FPTraffic. Using the WordPress feature, you can automatically schedule new blog posts to publish to your Page. You can choose to automatically add new posts to your schedule or manually choose which posts you’d like to add.

Tip: Always add a description for links to your blog posts. Give your readers a teaser to what you’ll be talking about and show them why your content is of value to them.

Bonus tip: Add an emoji to your description!

Content Sources

As we stated before, your Facebook Page will have more success if you post a variety of content in addition to links to your blog posts. Use relevant images, video, gifs and memes. Occasionally, share articles from other bloggers in your niche. Be sure to tag them when you share their content!

With every post, aim to provide value in some way. Whether it be educational or entertaining, your content needs to be valuable to get your fans to engage with it.

FPTraffic has 8 content sources with thousands of valuable images, videos and more to add to your post schedule. Also try out the FPTraffic Chrome extension to grab images from Pinterest and Instagram!

How to Grow Your Audience and Interact With Fans

FPTraffic gives you the tools to maintain a consistent Facebook presence, but you will have to do some work to grow your fan base and keep them engaged. Here are a few tips to on building and maintaining a successful Facebook Page as a blogger:

  • Run Facebook ads. After you’ve created your Page, run an ad for Page Likes. This will increase the number of users who see your posts and funnel through to your blog.
  • Use Facebook Insights to give your fans more of what they want. This valuable Facebook feature can tell you so much about your audience, including when they’re most likely to be online.
  • Include an image in every update you post. Images get significantly more engagement than text.
  • Show you and your blog’s personality on your Facebook Page with behind-the-scenes, lifestyle photos or by going Live.
  • Ask your fans open-ended questions and create polls to encourage discussion.

The most important thing is to authentically represent your blog and your brand on your Facebook Page. Post content that is relevant to your message, and use the platform as a tool to increase readership, understand your audience and interact with them on another level.

[ecko_contrast]Don’t go it alone! An FPTraffic membership gets you access to our Facebook group where you can learn from and bounce ideas off 3,000 other users!

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Get started with FPTraffic today for your free 2-week trial![/ecko_button]

[/ecko_contrast]

How do you use your Facebook Page to interact with blog readers? Let us know by leaving a comment!

Monetize Your Fans with Blogs

Do you want to make money from your Facebook Page? One of the best ways to monetize your Facebook fans is to create a blog.

A blog basically serves as a channel that funnels traffic from your Facebook Pages to a website. After building up traffic for your Facebook Page with ads and valuable content, posting content from your blog will drive those fans to your website. Adding monetization to that website will generate revenue.

Setting up a blog can be as simple as creating a Facebook Page. Keep reading to learn how to create and monetize a blog for your Facebook Page.

How to Create a Blog for Your Facebook Page

First, you’ll need a domain name for your blog. You’ll want to keep it similar to the name of your Facebook Page or as close to it as possible. You can get a domain name for cheap with GoDaddy.com or Name.com.

Then you’ll need to set up hosting. Host providers provide space on their server for your blog to live. We recommend DigitalOcean.

Finally, you need a platform to build content on. WordPress is a free content management system where you can create posts to share on your Pages. It’s easy to use and has plenty of great plugins and themes to choose from. You can install WordPress on your DigitalOcean hosting with a click of your mouse.

Since the majority of people use their phones to consume social media, you want to find a WordPress theme that is mobile-optimized. This ensures that your blog looks good and is easy to read on a cell phone.

Create Valuable Content

Much like your Facebook Page, your blog needs to be packed with valuable content your fans will resonate with. Content is what draws visitors in and keeps them engaged. Keep in mind that social media users are looking for entertaining content that they can digest quickly. Images, video and scannable content like list posts work great.

Create shareable content with attention-grabbing headlines and images. The headlines and images are what will draw people in from Facebook; valuable content will keep them on your blog. Lists are great to capture fans’ attention and keep them engaged. Check out the itsalways.com blog for an example of an engaging list post.

its always sunny blog

Experiment with creating your own content – this tool will help you generate ideas for what is most shared in your niche. If your Page has been up for a while, you can use curated content from posts that are going viral on Facebook.

How to Monetize Your Blog

Once you have enough traffic from Facebook funneling to your blog, you can monetize your website to start earning income from those visitors. There are a few ways to do this:

Pay Per Click (PPC)

You can set up an account with a service like Google AdSense to post ads on your blog. Payment is based on how many clicks you get to your ads.

Affiliate Links

Sign up for an affiliate program –  like Amazon Associates – to advertise products for another company. You’ll add an affiliate link to your content which contains a tracking ID so you get paid for traffic you send to the advertiser’s website.

You can also use affiliate networks like PeerFly and ShareASale to find products in your niche to promote on your Facebook Page and blog.

Use the FPTraffic WordPress Tool

Once you start posting valuable content on your blog, connect your RSS feed with the FPTraffic WordPress tool to automatically post to your Facebook Fan Page.

We recommend posting your blog content to your Facebook Page only once per day in addition to the other content you have scheduled with FPTraffic. You don’t want to spam your audience with monetized links. The goal is to keep them engaged.

WordPress Posts feature

Creating a blog is a great way to generate revenue from your Facebook Page. Add valuable, shareable content that will grab readers attention, and sign up for an affiliate program to earn some income. Combine these tactics with a niche you’re passionate about and you’re sure to like the results.

[ecko_contrast]Do you want to easily funnel traffic from your Facebook Page to your monetized blog? Use the FPTraffic tool to automatically schedule your blog posts to your Page!

[ecko_button color=”orange” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today for your free 2-week trial![/ecko_button]

[/ecko_contrast]

Do you have a blog for your Facebook Page? What kind of results are you seeing from Facebook traffic? Let us know by leaving a comment!

5 Types of Effective Facebook Giveaways

Do you offer giveaways on your Facebook Page?

If you don’t, you definitely should. Giveaways can give you incredible benefits, like boosting engagement, increasing reach and building your email list. And if you are offering giveaways but not seeing much in terms of engagement, maybe you need some fresh ideas.

In this post, we’ll cover why giveaways are an effective technique to boost your Facebook Page efforts, and we’ll give you 5 types of giveaways you can implement with your fans to ensure great results.

Give and Take

Facebook giveaways are incredibly valuable for both you and your fans. Your fans get awesome free products or special deals, and you can get their email address or extra Likes and Shares. Why do those matter for you?

In a recent podcast interview on Smart Passive Income, Clay Collins from Leadpages claimed that each email subscriber you have is worth $2 per month in recurring revenue. Email marketing is becoming highly profitable. If you run a blog or business beyond your Facebook Page, an email list can significantly help you generate more revenue.

When fans see your giveaway, they want to share it with their friends. You can even encourage them to do so as part of your giveaway rules! This helps expand your reach and build traffic to your Page.

The more people engage with your Page, the more likely your content will show up in their News Feed. Giveaways create an irresistible opportunity for fans to interact with your content.

How can you use giveaways to ensure awesome results? Here is a variety of giveaway types to use on your Facebook Page.

Effective Facebook Giveaways

FPTraffic offers a simple way to create giveaways for products you love. This post shows you how to create a giveaway with FPTraffic. But you can also create a giveaway directly on your Page, and use a tool like Rafflecopter to decide the winner. Here are a few types of giveaways that will help boost your results:

1. Multiple products over multiple days

While you’re giving away a little more, your ROI in terms of engagement and excitement around your Page will be high for multiple days. Running a week-long series of giveaways keeps your fans coming back the next day and the next, excited to see what the next product will be.

The prize you give away should be relevant to your brand, whether it be a product or a gift card. This type of giveaway is most effective when it’s seasonal, geared toward a holiday or based around a special event.

2. Share & Like

Expanding reach couldn’t be easier with this giveaway technique. Post a picture of your prize, and ask your fans to share and Like your post to be eligible to win.

Facebook page giveaway

3. Tag a friend

Ask your fans to tag a friend to be entered in this giveaway. Maybe it’s a package for two. Fans love interacting with these fill-in-the-blank posts.

4. Photo contest

Ask your fans to post a photo of themselves using your product or doing something that relates to your niche.

5. Offer something small to everyone who enters

Do you have samples you can give or a small freebie for everyone who enters? This will encourage people to enter, and then one person will still win a bigger prize.

Giveaways help drive engagement on your Page, and everyone loves the chance to win something. Experiment with different types of giveaways to find what’s most effective in helping you reach your Facebook Page goals.

[ecko_contrast]Giveaways are easy to create with FPTraffic!

[ecko_button color=”orange” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today for your free 2-week trial![/ecko_button]

[/ecko_contrast]

Do you run giveaways on your Page? Tell us about what works for you by leaving a comment!

How to Create a Lookalike Audience

When you’re spending money to grow your audience, you want to see results. Optimizing your audience allows you to get the most out of your advertising money.

How can you reach people that you know will be interested in your Facebook Page? Try making a Lookalike Audience for your next ad campaign.

Creating a Lookalike Audience is an effective targeting method to get Likes to your Page. This easy optimization feature allows you to find more people on Facebook that are similar to an audience you already have, whether it be on your Facebook Page, website or blog.

Keep reading to learn how to maximize your ad spending with Lookalike Audiences.

How Lookalike Audiences Work

A Lookalike Audience is a targeting method for reaching more people who are likely to be interested in your Page because they’re similar to people who already are. You choose a source audience, like an email list or people who already like your Page. Facebook uses tracking codes or pixels that are set up on your website to identify common interests and qualities among the source audience. Then, Facebook generates a list of users with similarities in demographics, interests and behaviors, which you can then target in your ad campaigns.

Your source audience needs to have a minimum of 100 people from one country. Facebook recommends using a source audience with between 1,000 to 50,000 people. Use your best customers or fans if possible.

Smaller Lookalike Audiences tend to work best to closely match your source audience. A larger audience may reduce the level of similarities between the two.

You can create up to 500 Lookalike Audiences from a single source audience, and use multiple Lookalike Audiences at the same time for a single ad set. The ad set will target your ads to people who are in any of the selected Lookalike Audiences.

Create a Lookalike Audience

You must be the admin of the Page or pixel you’re working from to create a Lookalike Audience. To get started, complete the following steps:

  1. Access Audiences.
  2. From the Create Audience dropdown, click Lookalike Audience.
    create lookalike audience screen
  3. Choose your source. A source can be a Custom Audience, your pixel data, your mobile app data or fans of your Page.
  4. Select the country/countries or regions you’d like to target.
  5. Select your audience size using the slider. You will not be able to edit the audience size after creating your Lookalike Audience.
  6. Click Create Audience.

You can also create a Lookalike Audience while you’re creating ads in Ads Manager and Power Editor.

Experiment with a Lookalike Audience to see what kind of results you get. You can manually add other audiences or targeting options on top of your Lookalike Audience if you’d like to test more options.

Facebook may take up to 24 hours to create your Lookalike Audience. After that, it will refresh every 3 to 7 days if you’re actively targeting ads to it. You can use your Lookalike Audience for ad targeting before it’s updated. To see when your Lookalike Audience was updated, check your Audience Manager page under the Availability column.

Make your advertising dollar stretch by targeting the right people. Creating a Lookalike Audience is an effective way to reach even more of the awesome fans who like your content.

[ecko_contrast]Keep your audience happy with consistent content scheduled from FPTraffic!

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today for your free 2-week trial![/ecko_button][/ecko_contrast]

Have you experimented with creating Lookalike Audiences? Tell us about it by leaving a comment!

Drive Sales with the Facebook Call-to-Action Button

Facebook helps businesses and marketers close sales with the careful design of the Facebook Page. Large, awesome cover photos invite users in and their eye goes from left to right, landing right on a helpful sales tool – the call-to-action button.

Page admins can get a lot of success out of this free call-to-action button available for all verified Pages. With the option of 7 different button titles, the CTA button can link to anywhere on or off Facebook. This is where you can funnel Facebook users through to a monetized website or blog and potentially generate income.

Calls to action are meant to drive people from Facebook to take an action. In addition to the well-placed CTA button, Page owners can use CTAs in other ways to drive traffic to their website. Here’s how to use calls to action to funnel traffic and generate more income.

Call-to-Action Button

Page admins, editors, moderators and advertisers have the ability to select from a group of call-to-action buttons to add to the top of their Page. The call-to-action buttons can encourage users to contact you, shop from your site, start a food order or book a service. Some Pages also have the option to connect services like MyTime, HomeAdvisor or delivery.com.

How to add a call-to-action button to your Page

  1. Click + Add a Button below your Page’s cover photo.
  2. Select a button from the dropdown and enter the required information.
  3. Click Add Button.

Shop now button on Facebook page

When you hover over your button, you then have a few options. You can choose to edit or delete your button, test the button, promote your button or view insights.

  • Test button: Allows you to make sure the link where traffic will go to is correct.
  • Get sales: You can create an ad to promote your call-to-action right from the button.
  • View insights: This option allows you to see how many users have clicked your CTA button in the past week.
  • Edit button: Any time you’d like to change where you want to drive traffic, you can choose to edit the link on your button.

Page owners may have a landing page set up just for users who click the CTA button on their Facebook Page. Others might include a link to their Etsy shop or a monetized blog. Brick-and-mortar businesses might choose the Contact Us button, linking to an email address.

Wherever you want users to go, you have control over your CTA button. But the attention-grabbing button isn’t the only place to funnel traffic through to your desired destination.

Consistent Calls to Action

Direct your users where you want them to go frequently in your content and interaction. Every time you post, think about what you want your user to do. You might not want to constantly promote your monetized site or your shop, but think about what else you want your users to do while they’re on your Page.

In your posts, ask users to leave a comment or share the post. Include a call to action in your live videos, asking followers to subscribe to your videos or message you for more information. Always leave your fans with an action for them to do next. Doing so will increase your engagement and lead to more sales.

Specific calls to action lead users to the next step. What is it that you want them to do? Whether you want to funnel traffic through to your website or encourage more engagement on your Facebook Page, make use of the call-to-action button on your Facebook Page and state specifically what you want users to do in your content.

[ecko_contrast]Call-to-action buttons are helpful in all types of content. Feel free to test out ours!

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today for your free 2-week trial![/ecko_button]

[/ecko_contrast]

Do you get a lot of traffic from your call-to-action button? Let us know by leaving a comment!

Use Giphy Live to Interact with Fans

Facebook users love sharing gifs, which is why we highly recommend incorporating them into your content regularly. Giphy is perhaps the largest source of gifs on the internet. You can browse through thousands of gifs in their library and find one for almost any reaction you’re going for. Giphy Capture even allows you to create your own.

Giphy recently launched a new product to make sharing gifs even easier and more fun – Giphy Live.

Use giphy Live to interact with Facebook Page fans

With Giphy Live, you can incorporate gifs into your Facebook Live broadcasts. Keep reading to learn more about Giphy Live and how you can use it to interact with fans of your Facebook Page.

Giphy for Facebook Live

Brands are using gifs to spice up images of products that aren’t especially exciting. Gifs are also being used as a medium to educate people about a brand or niche. They’re becoming more widely used across social media, and when used effectively, gifs can definitely boost your Page’s engagement.

The Giphy Live feature takes everything up a notch.

Giphy Lives creates a virtual newsroom atmosphere for your Facebook Live broadcast. Trending hashtags for your favorite gifs float around the screen, which you can tap and “report on.” Viewers can also comment with gif hashtags, and you can choose to add them to your live video. The real-time experience makes for an all new level of personal interaction with your Page’s fans.

Facebook Live videos have been ranking higher on users’ news feed and are an effective tool for your Facebook Page. Adding gifs to your live video and having viewers do the same is a great way to increase engagement, which can help your live videos rank even higher.

Giphy Live

How to Use Giphy Live

If you’re familiar with going Live on Facebook, incorporating the Giphy Live feature is simple.

  1. From your Facebook Page, click the Live button.
  2. In the top right corner, click the magic wand icon.
  3. Select the Giphy Live logo and open the effects drawer before beginning your live video. You can tap the Giphy Live ticker at the top of the screen to select a topic and find an appropriate gif. The image you select will appear over your shoulder, and you can insert more GIFs into your broadcast.
  4. Tap Go Live.
    • If the camera is facing you, you can tap the hashtags to change the gif.
    • If you’re using the back camera to record someone else, a microphone gif will appear in front of the person you’re interviewing.

With Facebook Live ranking so high in the News Feed, it makes sense to implement this feature into your Facebook Page content strategy. While you’re at it, interact with your viewers using Giphy Live. As you share more gifs and your viewers become more engaged, your live video may rank even higher, boosting your overall reach.

[ecko_contrast]Use gifs in your regular content with FPTraffic! Schedule content from Giphy directly to your Facebook Page with our scheduling tool.

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today for your free 2-week trial![/ecko_button]

[/ecko_contrast]

Have you used Giphy Live? Tell us about it by leaving a comment!

How to Keep up with Facebook Page Stats in FPTraffic

Sticking to a consistent posting schedule, mixing up content, running Facebook ads – these strategies are all important in order to grow your Facebook Page. After you’ve been posting a while, there’s one more critical step to keep growing your Page steadily: Analyzing your stats.

Evaluating your progress helps you see what’s working and what’s not working. This step gives you the insight you need to keep gaining progress with your Facebook Page. By reflecting on your stats, you can determine the best type of content to publish. Drive your reach and engagement rate by posting content you already know will resonate with your fans.

How do you find your Facebook Page stats? This post will show you the easiest way to track your progress.

View Stats in FPTraffic

You can view your Facebook Page stats right from your FPTraffic account. Simply log into your account. From the Pages dropdown in the top menu, click Stats. Select the Page for which you’d like to see the stats, then click View Stats.

The Stats Page populates results for a 30-day time period. You’ll see a line graph for Users Reached on a daily basis. Hover over the line to see the number of users reached for a specific day.

users reached

Then you’ll find a more detailed table of Page stats with data for New Fans, Lost Fans, Pageviews, Users Reached, Stories Created and Posts. This table can give you insight as to when you lost fans, what helped you gain fans and when your content resonated most with fans. The table allows you to view up to the last 100 days and sort the results by highest or lowest stats in each column.

table of stats

Pay close attention to the Lost Fans column. If you have a higher number here and there, go back and check what you posted on those days. Perhaps the problem is that you didn’t post that day. You’ll either learn what type of content is losing fans, or you’ll be motivated to keep posting consistently. Similarly, see what type of content is making your numbers high in the New Fans column.

The Pageviews column tells you how many users clicked through to view your Page. This is an interesting stat to track because it can tell you what motivates people to take more action on your Page. Many users will simply like or comment on your post from their news feed, so if they’re clicking through to your Page, you’re doing something right.

Pay attention to the Stories Created column to see how well your fans are engaging with your posts. Data in this column shows the number of stories created about your Page. Stories include:

  • Likes of your Page
  • Likes, comments, or shares of your posts
  • Mentions of your Page
  • Tags of your Page in a photo

The more engaged your fans are, the more successful your Page will be. If you plan to monetize your Page, you definitely want to increase your number of Stories Created.

Check your Page Stats frequently to make sure your Page is growing steadily. Knowing your numbers better helps you reach your goals, stay committed to the process and understand your audience.

[ecko_contrast]Ready to start managing your Pages and tracking your stats efficiently?

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Get started with FPTraffic today for your free 2-week trial![/ecko_button]

[/ecko_contrast]

Engage Your Fans With Facebook Offers

Do you want to keep customers engaged with your business?

Your business Facebook Page offers several ways to keep your customers excited about your products or services. One feature that business Page owners can use to both attract leads and reward their customers is Facebook Offers.

create an offer

Facebook Offers are similar to a Facebook ad with the options of traffic or conversion objectives. Offers are typically a nice discount which users can claim to use online or in store.

Why might you want to create a Facebook Offer over a regular ad? Keep reading to learn about the benefits of this feature and how you can create a Facebook Offer.

Why Facebook Offers?

Offering discounts is a great way to reward your loyal customers and raise awareness around your brand. By giving your fans an offer on a product or service they’ve expressed interest in, you increase your good reputation, letting your customers know that you listen to them and want to meet their needs.

You have the option of creating a Facebook Offer directly from your Page. This option is free unless you choose to boost the Offer, in which typical Facebook advertising fees apply. When you create an Offer on your Page, it is displayed to people who like your Page.

You can target a larger audience outside of your fan base by creating Offers as an ad. To create Facebook Offers as ads, use Ads Manager or Power Editor. Offers are promoted in the News Feed rather than the right-hand sidebar where most ads are placed.

How to Create an Offer from Your Facebook Page

  1. From your Facebook Page, select the Create an Offer icon.
    create a facebook offer
  2. Choose whether people can use the offer Online, In Store or Both.
  3. If your offer can be redeemed online, enter your website URL.
  4. From the dropdown, select an Offer Type. Add the following details about your offer:
    • Description
    • Images (up to 5) or Video
    • Expiration Date
    • Discount Code (Optional)
    • Terms and Conditions (Optional)
    • Total Offers Available (Optional if you’re limiting the number of offers)
  5. To publish your offer immediately, click Create Offer. You can also post your offer at a later time by selecting Schedule Offer.

How to Create an Offer from Ads Manager or Power Editor

  1. From Ads Manager or Power Editor, select either Traffic or Conversions for your objective. Then you’ll be prompted in a new screen:
    • If you chose Traffic, choose whether you want to drive traffic to your Website or Messenger.
    • If you chose Conversions, choose the website you want to promote and select a conversion pixel. The conversion attribution window should be greater than the offer duration.
  2. Toggle the Offer button to ON.
    ad set
  3. Select the Page you’re creating an offer for, then click Create Offer.
  4. Add the details about your offer, such as where it can be redeemed, and you can choose to set up a unique code or bar code for your offer.
  5. Click Create. Preview your offer as you create it. Click Offer Detail Page Example to see a preview of how your offer will appear or click Notification Example to see what your users will see when they get notified to redeem your offer.
    offer details page example
  6. Choose your audience, placements, budget and schedule for your Offer, then click Continue.
  7. Choose your format and images or video, then enter a description for your promotion.
  8. Click Place Order.

Tips for Creating a Successful Offer

If you’re going to offer something, you want to make sure it’s effective in helping you reach your objectives.

  • Offer a substantial discount. Obviously, the bigger the discount the more appealing it will be to those who see it. BOGOs (Buy One Get One free promotions) and items marked at least 20% off will have a great reach.
  • Use effective images: Include a quality image of someone using your product rather than just a company logo. Make sure your Page’s profile picture is captivating as well as it will appear next to your offer in most places on Facebook.
  • Set the expiration date for about 7 days: You want to give people a chance to see and claim the offer then share it with their friends.
  • Promote your offer: Boost the offer or create an ad to get it in front of more people. You can also pin the offer to the top of your Page while it’s running so people who come to your Page will see it first.

Running Facebook Offers once in a while is a great way to raise awareness around your brand, keep your customers coming back and attract new leads to your business. Whether you choose to promote the offer as an ad or share it with your loyal fans from your Page, this cross-objective feature is another tactic to throw in the mix of your social media strategy.

[ecko_contrast]Keep your fans engaged with awesome content from FPTraffic!

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today and get started with your free 2-week trial![/ecko_button]

[/ecko_contrast]

How to Optimize Links Using the FPTraffic Link Mask Tool

Have you tried sharing affiliate offers on your Page? Is Facebook blocking your affiliate links?

Affiliate marketing is one of the best ways to generate revenue from your Facebook Page, but Facebook may catch the affiliate link and block your post from being seen. If you want to promote an affiliate offer on your Facebook Page, you need to mask the link first.

To mask an affiliate link means to hide it with a redirect. For example:

http://www.lukepeerfly.com/join redirects you to a PeerFly referral link: http://peerfly.com/?r=386

This allows you to give users a link with your own domain in it when promoting an affiliate offer.
Masking links is great for promoting affiliate links because it hides from Facebook the fact that it’s an affiliate link.

FPTraffic offers an easy way for you to mask your affiliate links and avoid having them blocked by Facebook. Here’s how you can use our simple Link Mask tool and start monetizing your Page with affiliate offers.

Using the Link Mask Tool

With the FPTraffic Link Mask tool, you can post your affiliate offer links to your Facebook Page with custom titles, descriptions and an optimized photo. The preview image is automatically cropped for Facebook.

Complete the following steps to mask your links:

  1. Log into your FPTraffic account. From the Content dropdown, click Link Mask Tool.
    Link Mask Tool
  2. Enter the URL you’d like to direct people to, (your affiliate link).
  3. Enter a keyword. This will help you associate which link you are tracking.
  4. Enter a custom title and description, then upload an image.
  5. Click Create Link!
    information for link mask tool

At the bottom of the Link Mask Tool screen, you can track how many times a user clicked on your masked link.
Example of Masked Link on Facebook

Increase Engagement and Revenue with Link Masks

The Link Masking tool can help you increase engagement on your Facebook Page and increase the revenue you generate.

One proven way to use this tool for audience engagement is to create a custom image for your link with a play button. The example below is a screenshot from a YouTube video. You can add a play button to any link, but your bounce rate will likely be pretty high if you don’t actually have a video.

This link on the Charlie Day Quotes Page was clicked over 17,000 times!

video on Facebook Page

Masking your affiliate links is also great when you’re boosting posts. You can get your affiliate link post seen by a larger audience without having your link blocked by Facebook.

After you’ve grown an audience on your Facebook Page, you can easily earn money with affiliate marketing. Use the FPTraffic Link Mask tool to keep Facebook from blocking your affiliate offers. This tool can help you increase your conversion rate and gives you full control over your links.

[ecko_contrast]Along with our Link Mask tool, FPTraffic offers several features to help you manage and monetize your Facebook Page effectively.

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today for your free 2-week trial![/ecko_button]

[/ecko_contrast]

Have you used the FPTraffic Link Mask tool? How has it helped you? Let us know by leaving a comment!

How to Create Sponsored Messages for Your Business Facebook Page

You’re already automating valuable content to post to your Facebook Page with FPTraffic. Now Facebook allows you to automate direct messages to your business’s prospects using Facebook Messenger.

Since fall 2016, Facebook has been rolling out a feature for Page owners to create sponsored messages. The feature is similar to email, but Facebook is already noticing Messenger ads to be more effective. Tests have shown a high open rate for Facebook messages from business Pages, whereas email might have a 10-15% open rate.

This post will show you how business Page owners can benefit from sponsored messages and how to create a sponsored ad in Messenger.

How Sponsored Ads Work

When you send someone a sponsored message, it appears in their Facebook Messenger inbox. Creating a sponsored message is fairly similar to how you’d create a regular ad with a few more regulations.

Facebook limits your audience so that your inbox doesn’t get full of spam. You can send sponsored messages only to people who have contacted you via Messenger in the past. That’s why it’s a good idea to begin with Facebook Messenger destination ads, because then more people will message your Page and you’ll be able to target them with sponsored messages. You can also user

You can also user Messenger codes on your website or other marketing material to drive people to contact your Page in Messenger. People can also choose to unsubscribe from your sponsored messages.

Currently, Facebook doesn’t display how many people can receive sponsored messages. Facebook automatically creates and updates the audience of people who have messaged your Page. Then when you create an ad in Messenger, you select Messenger as the placement.

Facebook allows you to include 1 link, 1 image and unlimited text in your sponsored message.

Convert Customers with Sponsored Messages

Business Page owners can use sponsored messages to drive sales conversations. It’s a good idea to create your ad to target customers who are farther along in the customer journey. If they have already contacted you via Messenger, then they have already shown interest in your product or service. It may take at least 5 points of contact before closing on a customer, so reaching out with Messenger is just one more step along the chain.

Begin with a smaller group, adjusting your custom audience to people who have visited your sales page. Starting with a small group who has already shown interest in your business is smart because you can manage few conversations with people who are closer to making a purchase. In any interaction with your customer, you always want to aim to provide value. Offer a discount or a free informational guide to create a positive experience for your prospect.

How to Create a Sponsored Message

To create a sponsored message, you can use Power Editor, Ads Manager or API.

  1. In Power Editor, click Create Campaign or Create Ad.
  2. For your objective, select either Clicks to Website or Website Conversions.
  3. For your audience, you can only target people you have an existing conversation within Messenger. You can exclude other segments of your targeting audience based on demographic or custom audience data.
    1. In Custom Audience, click Create New.
    2. Click Custom Audience.
    3. Click Engagement on Facebook.
    4. Click Page.
    5. Select Who had a message conversation with this Page.
    6. Click Create Audience.
      custom audience
      Note: Like all Facebook ads, sponsored ads must target an audience of at least 50 people.
  4. Set your budget and schedule.
  5. At the ad set level, select Messenger as your placement.
    messenger placement
    Note: When you choose Messenger as your placement, you cannot have additional placements, such as Instagram or Facebook’s News Feed.
  6. Select the Single Image option.
  7. Select the Page you’d like to run the ad from.
  8. Add a call to action.
  9. Review your order and preview your ad message. Then click Place Order.

Sponsored messages are a great way for businesses to convert more prospects to buyers. Remember to add value in every point of contact with a customer, and start with a small audience to best manage communication.

[ecko_contrast]Just like Facebook allows you to automate messages, FPTraffic allows you to automate awesome content to post to your Facebook Page!

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today for your free 2-week trial![/ecko_button]

[/ecko_contrast]

Have you used sponsored messages for marketing? Tell us about your experience by leaving a comment!