Develop an Effective Facebook Page Strategy With This Tip

Do you want to develop an effective Facebook Page strategy? The most successful Facebook Pages post content that resonates well with their specific audience. To be successful in your niche, start with this tip:

Study what the best Facebook Pages in your niche are doing.

Perform an audit on other Facebook Pages to help shape your own posting strategy. Keep reading to learn how to perform a Facebook Page audit.

How to Perform a Facebook Page Audit

We can’t emphasize enough the importance of understanding your audience. If you want to grow a successful Facebook Page, close sales, or convert traffic, you need to post relevant content that resonates with your followers.

But how do you know what they want?

Take the time to identify your audience’s needs and interests on Facebook. Understand what problems you can help them solve and what questions you can answer for them. If you’ve been posting for a while, you can see what types of content are most popular with your audience. You can also see when they’re most likely to be online.

how to perform a facebook page audit

Get these answers by asking questions on your Facebook Page. If you want even more details, create a survey using a free tool like Survey Monkey.

Next, study your competitors. Identify the big names in your niche. If you’re not sure who they are, a simple Google search will tell you.

Here’s what to look for in other Pages during your Facebook Page audit:

  • How often do they post?
  • Which content seems to perform the best for them? View the number of likes, comments, and shares for multiple posts.
  • How much of their content is original and how much content is shared? How does that impact the engagement?
  • What topics do they post about?
  • What is their tone of voice?

Keep a Google sheet or doc with your findings. Make notes of anything that stands out to you and any ideas you come up with during the process.

Develop your own Facebook Page Strategy

What do you do with this information? The point isn’t to steal other Pages’ content, but you can mirror their strategies to develop your own.

In addition, use this audit to identify what is missing in your niche. What kinds of questions are people asking on other Pages? What questions do you have after visiting those Pages? Use this information to fill gaps in your niche, to answer the remaining questions and establish your Page as an authority to follow.

girl on computer

If you want to develop or revamp your Facebook Page strategy, start by performing an audit. First, audit your own audience either through post discussions or sharing a survey. Then, audit the popular Pages in your niche to determine what makes them successful and what’s missing. With this information, you’ll be able to create an amazing Facebook Page that your fans won’t be able to get enough of.

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What do you think about performing a Facebook Page audit? What do you look for on other Pages in your niche? Have you used this tip to develop your own Facebook Page strategy? Leave a comment and keep the discussion going!

How to Set and Achieve Your Facebook Page Goals

Starting a new Facebook Page – whether it’s a fan page, business page, etc. – can be intimidating when it seems like there are so many components to it. Having a few goals in mind before you start posting content can help you stay on a focused path.

Even if you’ve been running a Facebook Page for a while, there will inevitably be times when you feel like it’s in a slump. It’s important to keep setting goals to continue to see progress with your Page.

marketing objective to measure Facebook Page ROI

In this post, we’ll go over some tried and true tactics to help you set and achieve your Facebook Page goals.

The SMART Method to Setting Facebook Page Goals

You’ve likely heard of the SMART technique for setting goals. This acronym works as a strategy to help you set goals in all realms of life, including Facebook! Here’s how you can use this technique to set actionable Facebook Page goals:

Specific

Be specific in what you want to achieve with your Facebook Page. Do you want to increase sales? Attract users to your website? Increase brand awareness? Build an email list? Write down your specific goals.

Measurable

Determine how you’ll measure your progress toward your goal. Facebook Insights helps you measure the engagement rate and ROI from your Facebook ads. Other tools like Google Analytics and Bitly can help you measure how much traffic you’re getting to your website from your Facebook Page.

Facebook Ad Set Results Google Analytics

Achievable

While we don’t want to discourage you from dreaming big (seriously, big numbers are possible on Facebook!), make sure you start out with a realistic goal. Maybe your first goal is to hit 100 Page likes, then 1,000, then 10,000! Start small so as not to get discouraged, and keep raising the stakes as you get a better handle on it.

Relevant

Your goals should align with your niche, company, or organization that you’re representing. Make sure they reflect the vision and mission you have for your brand.

Time Specific

Put a deadline on your goal. Think about how soon you want to see results. For example, maybe your goal is to double your email subscriber list in the next six months.

FPTraffic Virtual Assistant

Use this method to define and assess your Facebook Page goals. Also, for examples of goals to set when you’re first starting out, check out this post we wrote on 5 Goals to Set When You Create a Facebook Page.

Now that you know what you want to achieve, it’s time to take action. Keep reading to learn our best practices for reaching your Facebook Page goals.

How to Achieve Your Facebook Page Goals

Anyone can declare what they want, but to actually make it happen, it’s going to take some work. Here are a few tips for achieving your Facebook Page goals:

  • Follow our free fan page course to learn to build, grow, and monetize your Page. We’ll give you actionable steps for growing a sizable audience, delivering exceptional content, and expanding your reach.
  • Check in on your progress and measure your goals on a regular basis. Reviewing Facebook Insights and other analytics tools at least once a week is a good habit to get into.
  • Stick to a posting schedule. Creating an automated content strategy ensures that your Page is getting in front of your audience at times when they’re likely to see it.
  • Find an accountability partner or group. Share your Facebook Page goals with someone you trust, and you’ll be more likely to stick with the process. FPTraffic members have access to our Facebook Group of over 3,000 members who are all working toward their own Facebook Page goals. It’s a great place for support, questions, and ideas.

FPTraffic Facebook Group

No matter your reason for creating a Facebook Page, success starts with clearly defining and assessing what your goals are. Try the SMART method when setting your goals, and follow the tips above to see them through.

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What are your goals for your Facebook Page? Let us know by leaving a comment!

Facebook Page ROI for Businesses and Bloggers

Do you run a Facebook Page to market your business? Do you have a monetized blog associated with your Facebook Page? Bloggers and business owners succeed from creating Facebook ads that funnel traffic through to their website or blog. If you’re spending time and money on Facebook ads, it’s crucial to measure your Facebook Page ROI – how much you’re spending for each user who clicks through to your website from your Facebook ad.

In this post, we’ll show you how to evaluate the traffic your ads are driving to your website and give you a few free tools to measure your progress.

Free Tools to Measure Business Facebook Page ROI

Earlier this week, we talked about using Facebook Insights to measure social ROI from your Facebook ads. This free tool offered by Facebook is a great feature to understand what’s happening on any type of Facebook Page. But if your Facebook Page is a marketing tool for your business or blog – in which your main goal is to funnel traffic through to your website – take advantage of the following free tools for business-specific goals.

Google Analytics

Google Analytics will help you measure how the engagement with your Facebook ads impacts your business or blog away from Facebook. By measuring the traffic that ads drive to your website, you’ll see how well your campaigns are paying off.

Google Analytics URL tagging is a way to track how effective ad campaigns are in driving traffic to your site. You can build URL tags from Facebook and view the results on Google Analytics.

Google Analytics URL Builder

Facebook allows you to build a URL tag directly in your Facebook ad. To do this, access the Google Analytics URL Builder. Simply fill in the information – your website URL, type of ad, campaign name, and campaign medium – then click Create URL. The Google Analytics URL Builder then generates a unique URL. Use this link for your Facebook ad campaigns to track which traffic is coming from your ad.

To view the results from your URL tags, access Google Analytics. Click Acquisition > All Campaigns. View the overall campaign stats and then click on the campaign name (step 3 in the screenshot below) to view a breakdown of your Ad Sets for that campaign.

Google Analytics Campaign Analysis

This shows you how many visitors are finding your website from your Facebook Page or from anywhere on Facebook. You can see how long those users stayed on your site and whether they visited any other pages. Google Analytics helps you see not only if you’re getting cheap clicks, but how engaged your audience is when they click through to your website.

You can check out our full guide on using Google Analytics to track Facebook link performance here.

Bit.ly

If you use Bitly to shorten links to your website and keep them consistent across all social media channels, you can measure the click-through rates through Bitly’s free analytics tool. BitlyOneView is a feature that shows you how your content is performing across Facebook and every platform you share the link on.

In your Bitly dashboard, you can track the incoming traffic in real-time from your Bitlink and compare organic content to paid traffic to measure your Facebook Page ROI.

Bitly Oneview for Facebook Page ROI
via Bitly

 

Social Mention

While this tool doesn’t measure a conversion rate exactly, SocialMention shows you how your marketing efforts are paying off in getting your brand known. As a business or blogger, getting your Facebook Page, brand, or website referenced by other influencers and loyal customers/followers is important to marketing success. SocialMention is a tool that gives you insight as to who is mentioning your brand – and the general sentiment of the mention – on Facebook and other platforms.

SocialMention allows you to set an RSS feed, email alerts, or add a real-time widget to your website. You’ll be able to down load a CSV/Excel file to evaluate the results.

social mention for Facebook Page ROI

 

These tools are cost-effective options for measuring your business’ or blog’s Facebook Page ROI. Google Analytics and Bitly will help you evaluate how well your ads are working, and SocialMention will show you how well your brand is becoming known.

Measure the results for any post you promote on Facebook, and you’ll get a better idea of which ads are most effective for website traffic. The more traffic that comes through to your site, the higher potential for sales.

[ecko_contrast]Want to grow your Facebook Page reach and get more traffic to your blog or website? Join FPTraffic and let’s do it!

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Do you use any of these tools to measure your Facebook Page traffic ROI? What stats do you measure? Let us know by leaving a comment!

How to Measure Facebook Page ROI

If you’ve been spending money on Facebook ads or boosting posts, measure your results to see how well your ads are paying off. It can be difficult at first to tell whether the results are worth it, but Facebook’s free tools make it easy to crunch the numbers. In this post, we’ll show you how to measure and analyze Facebook Page ROI so you can see which ads are worth running again.

Facebook Insights for Facebook Page ROI

New Facebook Page owners may be hesitant to spend money building their audience. When you create ads for Page likes the right way, you can easily make your money back by monetizing your large new audience. At first, it’s hard to determine if the number of likes you get from running an ad is worth the money spent.

At first, it’s hard to see if the number of likes you get from running an ad is worth the money spent. Page likes don’t come back right away as dollar signs. Remember that social media is about building long-term relationships and connections with Page fans. These Page likes are your prospects, your future customers. Spending money to establish an audience is part of the strategy when the goal is to make future sales.

To make a decent income from your Facebook Page, we always say that 10,000 Page likes is a good number to shoot for. Your number may be lower depending on your goal or the product or service you’re selling. In any case, paying for ads will help you reach your target.

Maybe you have the audience, but your Page is lacking in engagement. Boosting posts or creating ads for likes, shares, and comments is also a great way to raise your engagement rate and get people excited about your Page.

Whatever your objective is, you’ll enter it when creating your Facebook ad. Then you can measure your Facebook Page ROI based on your objective.

marketing objective to measure Facebook Page ROI

Facebook Insights

Facebook’s free tool, Facebook Insights, helps Page owners understand what’s happening on their Page. You can see how many likes your Page receives in a week and how the numbers compare to the week before. Facebook Insights also shows you how many likes, shares and comments individual posts receive.

We have a complete guide on using the Facebook Insights feature, which you can check out here, but for this post, we’ll look at how you can use the tool to measure your Facebook Page ROI.

To access Facebook Insights, click Insights in the menu at the top of your Facebook Page.

Facebook Insights

Then, click Likes in the left menu to see your recent likes. You’ll see a graph for Total Page Likes as of Today and a graph for Net Likes. You can break down the Net Likes graph to view how many likes were organic and how many were paid. Compare the paid likes to the ads you have running to evaluate how well your add is contributing to new likes.

Net Page Likes on Facebook Page Insights

You can also measure the reach from boosted and promoted posts. Click Posts in the left-side menu to see all posts and individual stats on reach, post clicks, likes, shares and comments. Review how much reach and engagement is paid versus organic.

Compare the results of your ads to the money you invested in them to evaluate your Facebook Page ROI. For example, if you spent $10 on an ad for Page likes and it receives 300 likes (300 divided by 10), you’re getting 30 likes for every dollar. Compare this to how many likes you accrue organically to determine if your ads are effective and which are performing the best.

Use Facebook Insights to Determine Your Marketing Strategy

Analyzing your Facebook Page ROI can help you plan for future ads and boosted posts. Take advantage of Facebook’s free measurement tool to see which ads are worth your money. Remember, the likes you get on your Page are your fans and future customers.

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How do you measure your Facebook Page ROI? What stats do you measure? Let us know by leaving a comment!

How to Use Facebook Instant Articles for Your Blog

When you link to a blog post on your Facebook Page, most people won’t stick around long if it takes ages to load. Facebook Instant Articles offers fast load times that can significantly increase the engagement on your Facebook Page. This post will cover the basics and show you how to create Facebook Instant Articles for your blog.

What are Facebook Instant Articles?

Facebook Instant Articles was released in spring 2016 as a feature for publishers to deliver a faster and more immersive reading experience for Facebook users. The articles load within Facebook when they’re clicked. According to Facebook, Instant Articles load up to 10 times faster than regular links to articles.

Instant Articles is used in the Facebook mobile app only. With more than 92% of Facebook users using Facebook on their mobile device every day, it’s no wonder Facebook wants to give viewers a more pleasant reading experience. Desktop users will still be taken to your website when they click on your content.

Because those who view your Instant Articles aren’t actually being taken to your website, they won’t be counted as referral traffic from Facebook. You can still use Google Analytics to measure the traffic to your Facebook Instant Articles.

Benefits of Facebook Instant Articles

The fast load time of Instant Articles lends to several benefits, including:

  • More engagement. Facebook has found that 20% more Instant Articles are being read on average, and 70% of users are less likely to abandon the article.
  • Bigger reach. Instant Articles are being shared 30% more often than mobile web articles on average.
  • Understanding your audience. Facebook data allows you to track and understand how people engage with your Instant Articles. You can embed cookies to find out more about your audience’s interests and better serve them and target your ads.

Instant Articles is an easy feature to implement with a lot of payoff. Keep reading to learn how to create Facebook Instant Articles for your blog.

How to Create Instant Articles for Your Blog

To get started, you’ll need to add the official WordPress plugin for Instant Articles.

Facebook Instant Articles for WP plugin

  1. In your WordPress Admin, click Add New Plugin.
  2. Enter Instant Articles for WP in the search box.
  3. Instant Articles for WP should show up first – click the Install button.
  4. Click Activate.
  5. In your WordPress Admin sidebar, click Instant Articles and configure the Facebook Instant Article Settings.

install instant articles on wordpress

Next, access your Facebook Page for your blog (or learn how to create a Facebook Page). Click Settings, and open the Instant Articles settings option.

instant article settings facebook page

Read through the Initial Setup, then follow the directions in the first two options of the Tools section to Claim Your URL and submit your Production RSS Feed.

instant articles tools

Your RSS Feed URL is set up through the WordPress plugin you installed in step 1. The URL by default is: http://www.yourdomain.com/feed/instant-articles

After completing those steps, submit your feed for review. Facebook will manually review your Instant Article RSS feed. Then, once its approved, your blog is all set up for Instant Articles!

Now What?

Use the Facebook Page Manager app to test your Instant Articles before they’re approved. You can use the Manager app with an iPhone or Android phone. You may also want to test out custom styles for your Instant Articles with this app.

Once you’re approved, you can publish links as Instant Articles to get faster load times than traditional post links. From your Facebook Page Publishing Tools section, you’ll select Instant Articles then Production.

Facebook Instant Articles is a great way to enhance the reading experience for your blog readers and increase engagement on your Facebook Page. Refer to this guide and start publishing Instant Articles today!

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Do you use Facebook Instant Articles for your blog? Tell us about your experience by leaving a comment!

How to Use Facebook Live on Your Page

Video content has been on the rise in social media. In fact, video is seen by well-established online marketers as the most important strategy in content marketing today.

Facebook makes it easy for marketers to create videos and share information with their fans and customers through Facebook Live. You can always upload videos and share content that way, but Facebook Live offers a more personal and unique interaction with your fans. The live feature creates a sense of urgency, drawing users to check out what you’re chatting about.

You’ve probably seen plenty of celebrities or business Pages popping up in your News Feed showing that they’re “live.” In this post, we’ll explain what exactly it means to “go live” and why you should be using this feature often.

What is Facebook Live?

Facebook Live is a feature that allows you to broadcast to your audience in real time. Viewers can tune in and post questions or comments, making Live a unique feature that offers a close interaction with people. Users can go live either on their timelines, from a Page, or even in a Group.

Facebook Live is an excellent tool for marketers because not only can you connect with your customers and prospects, but you can reach even more people outside of your Page fans. Live video seems to be ranking high in the News Feed because people engage well with the video content. While you’re recording, Facebook helps to build your audience.

With its high rate of organic reach, Facebook Live is a great way to drive people to your business Page. Ready to try it out for yourself? Here’s a quick tutorial on how to use Facebook Live.

How to Go Live

Facebook Live is easy to use, and with the mobile app for Pages, you can go live from anywhere in the world – that is, anywhere with a good wifi connection.

  1. Access your Facebook Page. From the desktop version, click Start a Live Video.
    start a live video
    On the mobile app, click the camera icon that says Live.
  2. Select your audience. You can choose for only your friends to see it or set it to Public to reach even more people.
  3. Enter a title for your video. This description is what users will see in their News Feed and notifications.
  4. Tap the Go Live button. After the 3…2…1 countdown, smile big – you’re on camera!
  5. Keep broadcasting, and tap Finish to end the recording. You can edit or delete your video just like any other post.
    edit facebook live post

Tips for Using Facebook Live

To get the most out of this marketing strategy, keep in mind the following best practices:

  • Promote on your Page AND your timeline that you’ll be going live from your Page. Create a graphic using a tool like Canva to promote what you’ll be talking about.
  • Facebook recommends broadcasting for at least 10 minutes. The longer you broadcast, the better chance you have to reach more people. You can broadcast for up to 4 hours.
  • Acknowledge your audience in your video. If a friend you know tunes in, call them out by name and say hello.
  • Ask your viewers to follow you. When they tap the Follow button, they’ll receive notifications whenever you go live.
  • End with a specific call to action. Ask your viewers to send you a private message or check out your website.
  • Have enthusiasm! Get your viewers engaged and excited about your topic.

What should your video be about?

Facebook Live is a great way to show off a more personal side to your business. Post some behind-the-scenes footage or a “day in the life” video. People love getting those inside details.

You also have a great opportunity to demonstrate how to use a product or answer questions from your viewers. In that case, you definitely want to promote your Facebook Live and get your viewers thinking of questions ahead of time. This type of content shows your authority and knowledge in your industry.

Use Facebook Live regularly, mixing this feature in with a variety of content types. Consider making a content calendar for your Facebook Live topics, and remember to promote your videos to your audience. You can always re-purpose those videos into blog posts and other types of content as well.

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Have you used Facebook Live for your Facebook Page? What types of things do you broadcast about? Let us know by leaving a comment!

How to Engage with Other Facebook Pages as Your Facebook Page

Do you want to gain more awareness for your brand? A great way to get your brand and message out there is to engage with other Facebook Pages as your Facebook Page.

You might have your Facebook Page created and now you’re posting awesome content on a consistent schedule with FPTraffic. You’re getting the hang of how to operate your Page, but if you’re new to using Facebook Pages, it’s easy to forget there’s a difference between your Facebook profile and your Facebook Page in terms of how you engage with other Pages.

When you go to Like or share a post, Facebook’s default is for you to act as your own profile. But you can easily engage with other Facebook Pages as your own Facebook Page, further getting your Page name seen by others. Keep reading to learn the different ways you can engage as your Facebook Page.

5 Ways to Engage with Facebook Pages as Your Facebook Page

It’s easy to get stuck behind the virtual administrative walls of your Facebook Page, always posting content but not getting out there and socializing with the rest of the News Feed. Engaging with other Pages helps expand your reach and draw in new fans. Plus, if you want to get Likes and comments on your Page, it’s a good habit to get out and do the same for other Pages.

Here are 5 ways you can engage with other Facebook Pages as your Facebook Page:

1. Like Pages as your Page

When a Page owner sees that a Page likes them rather than a typical Facebook user, they’re likely to be intrigued to check out what your Page is all about. Make a practice of liking other Pages as your Page rather than your personal profile.

To like another Facebook Page as your Page, go to the Page you want to Like. Click the three dots on the Page’s cover photo, and click Like as Your Page.

Like a Page as your Page

You’ll then get a menu listing all of the Pages you manage. Click the Page you’d like to use, then click Save. You’ll then receive a confirmation that the page has been added to your favorites.

2. Engage with posts as your Page

Add to discussion on other Pages’ popular posts with valuable comments as your Page name. Seeing the value you provide will encourage fans of that Page’s fans to check out your Page as well.

When you want to Like or comment on a Page’s posts, click the drop-down next to your profile photo. Select the Page you want to Like or comment with.

How to like or comment as your page

Similarly, you can post on another Page’s timeline as your Page.

How to post on another Page as your Facebook Page

3. Share posts from other Pages on your Facebook Page

When you see a great post from another Page in your niche pop up in your News Feed, share it with your audience. Click the Share button, and click the option to Share to a Page. Then select the appropriate Page you’d like to share it to.

How to share a post on your Facebook Page

In some cases, you’ll see the option to share the original post. This checkbox comes up in some cases when a post has a status and a link. The original post includes a link to the Page the post came from along with the author’s commentary and a link to the article. You can always add your own status above the post as well.

4. View your Page’s News Feed

You can easily view recent updates from Pages you’ve Liked as your Page from your Page…we know, that’s a confusing mouth full! It’s more simple than it sounds.

From your Page, under the cover photo, click See Pages Feed.

See Pages Feed

This is a simple way to keep up with the other Pages in your niche, since you won’t always see their updates in your personal News Feed.

You’ll see the Pages your Page had liked on the left side, with the most recent updates from the Pages in the News Feed right from your Page. Then you can engage with those updates automatically from your Page.

Pages Feed

5. Reply to mentions as your Page

Do you have your Page’s notifications turned on? This will let you know if a user or Page mentions your Page, giving you another opportunity to interact and engage. You can still find these under the Notifications tab in the Activity section.

Being mentioned is great for raising your Page’s awareness, but be sure to acknowledge the person who mentioned you by responding with a comment.

Get out there and socialize as your Page. Engaging with other Page’s is one proven way to attract a larger audience back to your own Page. In any case, be sure to add value to the discussion with information, entertainment or a solution.

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Understanding the Facebook News Feed

Do you feel like your Facebook Page posts aren’t getting enough reach?

With personal profiles, paid ads and Pages hitting Publish every second, it may sometimes seem impossible that your content is being seen. Facebook has its own algorithms that determine what shows up when. To get your posts seen by your audience, it’s important to understand how the Facebook news feed works.

Keep reading to learn how your Page can get more visibility in the Facebook news feed.

Welcome to News Feed

How to Take Advantage of the Facebook News Feed

Here are a few ways to work with the Facebook news feed so your posts get seen by your audience:

Consistently give your audience content they love

Facebook first and foremost wants to connect users with the stories that matter most to them. We can’t reiterate enough how important it is to understand your audience and create valuable content for them. Fully utilize your Facebook Insights, determine your most popular posts and schedule that type of content consistently.

Publish from a variety of sources

Since finding that users want to see content from a wide range of sources, Facebook has reduced the frequency that a user will see several posts in a row from the same Page or profile in their news feed.

Of course you want to publish posts multiple times per day, but it also helps to publish the same content from a variety of sources. You can choose to publish content from multiple Pages in the same niche, post from your personal profile or re-purpose content. Cross-promoting Pages and sharing content across different platforms and sources may increase your organic reach.

Keep people engaged with your content

The news feed prioritizes content topics based on the time a user spends on similar content. Facebook looks at the time spent viewing content, whether it be video, instant articles or articles loaded on mobile. This shows Facebook what other content in the news feed users might find interesting.

To increase the time users spend with your content, aim to keep them engaged with every post you publish. Craft an effective description and make sure anything that you link to delivers what you promise. Experiment with longer pieces of content as long as they are engaging. Aim to keep the user’s eyes on your content as long as possible.

Share the love by recommending other Pages

Facebook looks at a user’s Friends list, the Pages they Like and the Groups they join to determine what shows up in their news feeds. It helps to have good connections with other Pages, because the more they mention your Page, the bigger reach you’ll have.

Are there any Pages or users who frequently share your content? Identify them and recommend those people and Pages to others. Feature them in a post and promote their message, product or services. Those Pages will be excited to get new fans, and all those fans will see any time that Page mentions you again.

Boost the most important posts

Facebook looks at consistency and engagement to decide how frequently you’ll show up in a news feed. Keep a consistent posting schedule, and consider boosting your most important post of the day so more people see it. Try asking questions, taking polls or posting giveaways to increase engagement on your posts.

It’s not easy to get organic reach on Facebook when there is so much competing for space in the news feed. Understanding how Facebook decides what appears in the news feed can help you increase your visibility and gain more traffic to your Page.

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What strategies do you use to get more organic reach? Let us know by leaving a comment!

 

How to Refresh Your Facebook Pages in FPTraffic

You spend time in FPTraffic finding the best, quality content to add to your scheduled Facebook Page posts, you wrack your brain for effective descriptions, and you add the best emojis to each one – and just when you expect to get all kinds of new Page Likes and engagement on your posts, instead, you hear digital crickets. Not because your hard work wasn’t resonating, but because the scheduled content didn’t actually post.

Has this happened to you? Don’t worry, it’s a quick fix!

If you notice that your scheduled posts with FPTraffic aren’t posting to your Page, often times the answer is because the token we use to post to your Page has expired. The token allows FPTraffic to post on your behalf through Facebook. If the token has expired, FPTraffic cannot post to the Page.

How do you know if this is the problem? From your FPTraffic account, your can visit the errors Page: http://fptraffic.com/errors/. Here you will be able to see any time there was an error for FPTraffic posting to your Facebook Page. It may look like this:

Error Messages

Looks like my token expired!

If this happens, all you have to do is refresh your Pages in your FPTraffic account.

Keep Calm and Click Refresh

Refresh Your Pages in FPTraffic

To get your scheduled posts going again, complete the following steps:

  1. Log into your FPTraffic account.
  2. In the top right corner, click Refresh Pages.
    Refresh PAgesA message will appear saying that your Facebook Page information has been updated.

Ta-da! That’s all you have to do! Your content should start posting again as normal, but if you come across any further problems or you still notice that FPTraffic isn’t posting, please don’t hesitate to reach out either in the Facebook group or by contacting us at [email protected]

[ecko_contrast]Ready to start finding awesome content to grow your Facebook Page?

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Crafting Effective Facebook Post Descriptions: A Crash Course

Do you want to see better results from your Facebook posts? Making a few enhancements to your Facebook post descriptions can make all the difference.

It’s easy to find valuable, entertaining and informative content to share on your Facebook Page, but adding the right description can attract even more readers.

You don’t need to be an epic writer to get social media copy right. In fact, you don’t need to do much writing at all. You just need quality in the words you share.

How can you make your Facebook post descriptions more enticing to fans? Here’s a crash course.

Qualities of an Effective Facebook Post Description

Keep the following guidelines in mind when crafting Facebook post descriptions:

Keep a consistent tone.

Determine the voice of your Facebook Page, and keep it consistent through every description and text you post. The tone should reflect the personality of your Page. It should be authentic and specific to your brand.

When you create a Facebook Page, determine its tone of voice. Is the nature of the content going to be funny? Serious? Witty? Matter-of-fact? Whatever it may be, stay consistent throughout your posts.

Highlight what’s important.

Studies show that post descriptions with only 40-70 characters get the best results. The first 3 or 4 words are even more important. People have attention spans of 8 seconds!

Aim to keep your descriptions short. In some cases, you’ll need to have longer text and that’s okay. But try to get the good stuff in before the text is truncated to encourage fans to click the Read More button.

How to write an effective Facebook post description
Right to the point, Starbucks highlights the most important information about the new Protein Boxes.

For help making short descriptions that grab people’s attention, try the CoSchedule Headline Analyzer. This is a great tool that helps you spice up your text.

Have a clear goal in mind and make it obvious.

With every post, understand what your goal is. Are you trying to drive traffic to your website? Do you want fans to comment, Like or share your content? Be up front and state a clear call to action for your fans.

How to write an effective Facebook post description

Consider your audience.

It’s important to know and understand your audience to be able to connect with them in just a few words. Think about what motivates them to click a link or Like a post. If you have trouble with this, analyze your own Facebook activity. What motivates you to engage with a Facebook post?

Asking questions and sharing thoughts that pull at their emotions is one of the most effective ways to get results.

Check your spelling and grammar.

Good grammar goes a long way. If you’re trying to be an authority in your niche, no one will take you seriously with sloppy copy. Try a plugin like Grammarly – it checks your copy on everything, even Facebook posts!

Give honest expectations.

If you’re sharing a link to a blog post or online article, explain why you’re sharing it with your fans. Explain what they will get out of it. Avoid making the post all about you, and instead involve your fans.

Effective Facebook post descriptions can bring amazing results. Try these tips to hone your copy and get more fans excited about your content.

[ecko_contrast]Back up your post descriptions with awesome content from FPTraffic!

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