Plan Ahead With a Facebook Page Content Calendar

Sticking to a consistent posting schedule is important to keep your fans engaged with your Facebook Page, but it can be difficult to keep coming up with fresh content ideas. It’s easy to waste time on the content search when you’re not sure what you’re looking for.

Planning ahead with a content calendar ensures that you’ll have plenty of valuable posts for months to come. Here’s a guide for creating your own Facebook content calendar to save you time and frustration.

How to Create a Facebook Content Calendar

FPTraffic makes managing your Facebook Pages an efficient process. Our scheduling tool allows you to see your posts for as far out as you’ve scheduled them.

But businesses, bloggers and organizations can also benefit from keeping an organized document that allows them to plan for upcoming product launches, special occasions and industry-specific events. Having a content calendar is also great for teams who work together to plan Facebook Page posts and other social media content.

Here’s how you can stay on track with a content calendar for your Facebook Page:

1. Find your most popular posts

Before creating your content calendar, visit your Facebook Page Insights to find your most popular posts. Do your fans love your company’s blog posts, photos from events, quotes or memes?

Take note of what types of content are doing really well on your Page, and let that information help you determine what you’ll want to fill out your content calendar with.

2. Determine your posting times

Have you created a posting schedule in FPTraffic yet? How many times will you be posting each day?

Know how many posts you’ll have to plan for on a daily basis before you create your calendar. Determine your posting schedule by finding out when your fans are most often online.

How many times you post per day may depend on your niche and your goals. We recommend scheduling about 1-3 posts per day.

3. Create a spreadsheet

Simple worksheets, like Google or Excel, work great to create a social media content calendar.  Customize your spreadsheet to meet your organizational needs. You might add the day of the week into the cells in the top row and list the week number in the first column on the left. You can use this to plan content for the whole year.

Create a content calendar with a simple Google sheet

This is a good base to start with. You may want to color code as you add things like special dates and themes to your calendar, which we’ll get to in the next couple steps.

You can also find plenty of templates online, like this content calendar template from Hubspot.

Experiment with creating your own content calendar or finding a template that you can customize.

4. Fill in the special dates

Whether you plan a week, a month or a year out, look through your calendar and add dates that are important to your industry. Include events, holidays, those weird nationally recognized days, industry-related anniversaries or special days. Add dates you plan on doing product launches or releasing blog posts.

Charlie Day holiday quote

All of these dates can give you ideas for content around that time. Plugging those dates in your content calendar will help you ensure you don’t miss out on the opportunity to engage with your Facebook fans around those celebrations.

5. Consider daily themes

Using themes for each day of the week helps brands decide on content more efficiently. You might release certain types of content on a specified day of the week, such as blog posts on Mondays, infographics on Tuesdays and inspirational quotes on Wednesdays.

Or you might ask your fans a question on Fridays, participate in Throwback Thursdays, or Motivational Mondays.

6. Add topics

Taking it one step further, start adding topics to support your themes. Think of the different categories of your business or niche and how they’ll fit into your daily themes.

For example, food might be a broad topic for a health-related business. Break it down to a more specialized message of, let’s say, eating your vegetables. How can you get that message across in a week’s worth of themes and content types?

Well, you can release a blog post on Top 10 Reasons to Eat More Veggies on Monday. Share an infographic with stats on eating vegetables and living a long, healthy life on Tuesday. Wednesday, share a funny meme. Thursday, feature an old photo from a farmer’s market or a garden. And Friday, ask your fans what their favorite vegetable is.

Again, eating vegetables is the main topic here. Break down your topics across your content calendar and see how you can make them fit your themes.

7. Post details

Some businesses will benefit from having all of the specifics in one central location for their team to see. You may want to add the following categories to your content calendar for a more in-depth look: publish date and time, post description, link, image, category, objective, and budget if you plan to boost the post.

Schedule Your Content

Creating a content calendar will help you stay on top of your Facebook Page marketing. The next step is to plug your content into your FPTraffic posting schedule. Use our tools to bulk upload links or images, or browse our content sources for more ideas. We’ll publish your content automatically, allowing you to tend to your business while maintaining an online presence.

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Do you use a content calendar to plan your Facebook Page posts? How has it helped you? What is important to you in a content calendar? Let us know by leaving a comment!

FAQ: Why Aren’t My Pinterest Images Showing Up on FPTraffic?

Are you using the FPTraffic Chrome Extension tool to schedule images to your Facebook Page?

If not, we highly suggest you check it out as a way to pull valuable, relevant content from image-heavy sources like Pinterest and Instagram. This is a great tool to expand your content resources with FPTraffic.

A common question we get asked by new users with the FPTraffic Chrome Extension tool is, Why aren’t my Pinterest images showing up?

Fret not, we’ve got the answer for you in this post. In most cases of people who aren’t too familiar with FPTraffic yet, we tend to see the same little mistakeit’s common. Don’t worry, it’s an easy fix!

Image URLs vs. Link URLs

With FPTraffic’s Chrome Extension, you can gather and schedule thousands of images from Pinterest and Instagram for the entire month in just a matter of minutes. However, it’s common that new users see this image in their post schedule when they check the URLs they upload:

Link post

If you’re seeing this, it’s most likely that you scheduled the images as Link URLs rather than Image URLs. This will result in your post showing up on Facebook as a link and pulling any picture from that link as a preview. If you have your Facebook Page account connected to Twitter, the content will only show up as a link on there without the image you selected.

Nobody wants that to happen! Here’s the easy fix.

Solution: Be sure to click Image URLs under the content dropdown when you are bulk importing the images you select using the FPTraffic Chrome Extension tool from Pinterest or another website. This will post the image with the image URL on your Page (and to your Twitter account), and all that hard work will not be lost!

image URLs

If you are importing Pinterest images as Image URLs and the images are still not appearing, please contact support directly and we’ll help resolve the issue.

For extra guidance, here’s a refresher on using the FPTraffic Chrome Extension tool to pull images from Pinterest.

How to Use the FPTraffic Chrome Extension

1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.

2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.

FPTraffic extension icon

3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.

4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.

5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.

6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).

FPTraffic Extension Bar

7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.

Photos from Pinterest

8. Access the FPTraffic URLs page (, select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.

Tip: Be sure to go to the Image URLs page and not the Link URLs page.

9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

[ecko_contrast]Want to start sharing awesome content from Pinterest on your Facebook Page?

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Do you use the FPTraffic Chrome Extension tool? Let us know what you like about it by leaving a comment!

How to Identify Your Target Audience on Facebook

Are you looking to grow your Facebook Page? Do you want to draw people to your Page but don’t know where to start?

One of the first things you need to do is identify who exactly it is that you want to like your Page, and here’s the kicker – “everyone” is not always the right answer.

If you have a niche Facebook Page, your content might not be for everyone. Identifying your target audience on Facebook will make your Facebook ads worth your time and money. Instead of trying to reach everyone, your ads will get seen by the right people who will most likely be eager to hit the Like button.

With so many targeting options available on Facebook, it can be overwhelming to narrow down the selection and choose the right interests and demographics. Here is a guide to help you pin down your target audience and find them on Facebook

Identify Your Target Audience

Before you can go searching for your target audience on Facebook, you need to figure out what exactly that target audience looks like. If you’re selling a product or service, you’ll need to develop your buyer persona. If you run a niche fan Page, you need to learn more about the people who will be interested in your content.

Use these steps to learn more about who your target audience is:

1. Create your Facebook fan avatar.

Get clear on who you’re trying to serve with your Facebook Page. It’s better to target someone who is genuinely interested and needs your content versus trying to serve everyone on the face of the Facebook planet.

When trying to identify a target audience, it helps to narrow it down to one specific person in your mind. Answer the following questions to create your ideal Facebook fan:

  • Where does this person live?
  • What is this person’s gender?
  • What are their interests?
  • What are their online habits?
  • What types of content do they engage with online?
  • What kind of income do they have?
  • What is their education level?

Write down as many characteristics as you can to visualize the one person who represents your target audience.

2. Identify your avatar’s pain points.

Consider the biggest problems your Facebook fan avatar faces. Your product, service and Page content may be able to help solve multiple problems among your audience. Take some time to think about the following questions:

  • What keeps your avatar up at night?
  • Why is this so important to them?
  • What might they have tried already?
  • What keeps them from succeeding?
  • What are their dreams and goals?

3. Determine the main benefit your Facebook Page delivers to your avatar.

Whether it’s entertaining content that gives them a good belly laugh in the middle of the day or a product or service that enhances their life, get clear about what it is you aim to deliver to your audience. Doing so will help you find the right people and make them see that your content is just what they need.

This information gives you a better idea of what your target audience looks like. Now let’s take a look at how to find them on Facebook to better target your ads.

Find Your Target Audience on Facebook

Now that you know what your ideal Facebook fan looks like, here are a few ways to find out his interests, how he uses Facebook and how you can target him (or her).

1. Facebook search

Okay, so you’re not going to have an exact name for your avatar that you can go type in the search box and find out everything about him – audience targeting is not that easy, (or creepy!). But you can find out more about his interests by plugging what you know about him into the search box.

Here are a few suggestions to type in your Facebook search box:

  • Favorite interests of people who like [insert your niche]
  • Pages liked by [your avatar’s occupation] who live in [your avatar’s location]
  • TV shows liked by people who like [TV show your Page is about]
  • Pages like by fans of [your niche]

Pages liked by people who like cross fit - finding your target audience on facebook

Get specific, including gender, age, location and as many details as you like. Your results should spark some ideas for what to include in your ad targeting.

2. Audience Insights

Audience Insights in your Ad Manager tool will give you tons of details about your target audience. In the Interest field, add an interest related to your niche. The results with show you:

  • Demographics: men vs. women, age groups
  • Page Likes: See what other Pages they like.
  • Location: cities, countries and languages

Audience Insights to find target audience on Facebook

It’s fascinating to see how much information you can get just from adding in one interest. Layer the search query even more by adding other elements, like Education, Relationship Status and more.

Bonus tip: While you’re in Audience Insights, take note from the Interests autocomplete feature. Type in an interest and see what else Facebook suggests. This can give you some new ideas for targeting your audience. When you see something you think fits, add them to your targeting options.

Interest automation to find target audience on facebook

3. Interests Suggestions

Audience Insights also has a Suggestions tab to help you see what related interests to target. Simply type in an interest of your niche in the Interest box and click on the Suggestions tab to expand your targeting.

Suggestions to find your target audience on facebook

Time to Implement

Now that you know how to narrow down your audience and how to find your target audience on Facebook, it’s time to get to work creating ads and growing your Facebook Page! Check out this post on How to Grow Your Audience with Ads for Page Likes for more guidance on completing your ads. Good luck!

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What helps you identify your target audience? Let us know by leaving a comment!

Facebook Adds Business Logos to Trending News Section and Search

When you’re publishing valuable content on your Facebook business Page, it helps when people recognize your brand right away. Now Facebook is showing business logos next to their articles to increase brand awareness and enhance users’ recognition of the sources of the articles.

This function is initially rolling out to business Pages that are exclusively featured in the Trending and search sections, but it will eventually be extended to show your logo wherever your content is shown on Facebook. While you might not be eligible for this function just yet, you are able to go in and add your business’s logo at any time. To make sure you’re ready, we’ve provided the steps here for adding your business logo in your Brand Assets Library.

How to Add your Business Logo on Your Facebook Page

Facebook is beginning to show business logos next to articles in the Trending News section and search box on both desktop and mobile. Business Pages are able to upload multiple versions of their logos through Facebook’s new Brand Asset Library. When the function rolls out for business logos to be featured on every post, be ready by adding your logo to your Brand Asset Library now.

To add your business logo to your Brand Asset Library, access your Facebook Page and complete the following steps:

  1. From your Page, click Publishing Tools.
  2. In the left-hand column, there is a new category titled Brand Identity. Click Brand Asset Library.
  3. To upload one of your logos, click Add image for the version you’d like to add. Find your file in the directory that opens and select it. You can also drag and drop your file directly with your cursor. Then you’ll be able to see a preview of your logo.

Publishing Tools - add business logo


Facebook allows you to upload 3 different versions of your logo to make sure it displays well against different backgrounds. You may choose to upload a colored version, primarily for white backgrounds, or black and white versions for different colored backgrounds like in images or videos.

The logo will render on Facebook in different spaces and sizes. For best results, use the following guidelines:

  • Make sure your logo does not exceed a 1:10 horizontal ratio.
  • Use the horizontal lockup version of your logo, if available.
  • Include simple graphics with one name or an icon and name only.
  • Don’t include taglines or secondary text, as they’ll render too small.
  • Remove any additional spacing around the logo, so it scales correctly.
  • Highest resolution file available – height of 300 pixels or more is recommended.
  • Use a transparent background.
  • Make sure there is no extra padding around the logo. Remove extra transparent pixels around the contour of your image.

Once you’ve uploaded your logos, they’ll automatically be eligible to show up in search results and Trending. Eventually, the logo will appear next to your content wherever it appears on Facebook.

Brand recognition and awareness is extremely important for your business, and a business Facebook Page is the tool to getting your brand in front of your audience. Take this step to have your logo associated with your business Page.

[ecko_contrast]Increase brand awareness by publishing consistently with FPTraffic’s Facebook scheduling automation tool!

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What other ways have you used your business logo on your Facebook Page? Let us know by leaving a comment!

The Ultimate Facebook Page Cover Photo Guide

First impressions are everything – even on social media! Your Facebook Page cover photo is one of the first things people see when they come to your Page. It needs to be awesome enough to captivate users and intrigue them to dive into your content.

That may sound like a tall order, but don’t worry, we’ve got you covered. In this post, we’ll share everything you need to know about creating an amazing Facebook Page cover photo. With sizing guidelines, free photo sources and real examples, we’ve got simple solutions for making this key element less overwhelming.

Facebook Page Cover Photo Dimensions

The cover photo is the largest visual element of your Facebook Page. With so much space to work with, you want to make sure the photo shows up well on both desktop and mobile. Here’s what you need to know about Facebook’s cover photo dimensions:

  • Desktop display: 820 pixels wide by 312 pixels tall
  • Smartphone display: 640 pixels wide by 360 pixels tall
  • Cover photos must be at least 399 pixels wide and 150 pixels tall
  • Cover photos do not display on non-smartphones

You want to use a single image that works well for both desktop and mobile. An image that is 820 pixels wide by 462 pixels tall seems to be the magic size. Use the FPTraffic Image Editor tool size your images without losing quality.

While the same image can be sized correctly to fit both desktop and mobile dimensions, know that it will appear differently on those screens. For example, here’s what a cover photo looks like on desktop:

Its Always Facebook Page cover photo

…and here’s the same cover photo from mobile:

charlie day quotes cover photo mobile

Cover Videos

It was only a matter of time before Facebook added this new feature. Facebook algorithms are favoring the video format, and now you can use a video in place of a static cover photo.

Facebook’s guidelines require that cover videos be:

  • At least 820 pixels wide by 312 pixels tall.
  • 20-90 seconds long.

The video automatically starts playing when a user visits your Page. Cover videos are preset to have the sound muted, so the user will have to manually hit the unmute button to hear the video.

Cover videos can be great for fan Pages to play a reel of TV show highlights, or business Pages can use them to explain more about what they offer. Check out this example from the Netflix show Narcos.

Narcos Facebook Page cover video

How to Create the Perfect Cover Photo

There are a few different ways you can go about creating the perfect Facebook Page cover photo:

1. Design an image

If you have some sweet graphic design skills, create your own cover photo to best represent your Page. You may want to combine a real photo with text overlays and your brand colors to show what your business or fan Page is all about.

Try a free tool like Canva to create your own image. Canva allows you to create custom dimensions optimal for a Facebook Page cover photo.

2. Take a photo

For your Facebook business Page, use photos you’ve taken at company events, of your workplace or of employees or customers.

3. Use stock photos.

The web is full of sources for free stock images. Check out this post for a full list of where to find free images for your Facebook Page cover photo. You may want to customize an image to fit your Page’s message by adding text overlay.

Tips for Optimizing Your Facebook Page Cover Photo

Make sure your cover photo entices fans with these extra tips:

  • Check how the photo appears on mobile.
  • Change your cover photo every once in a while, especially on holidays or special occasions.
  • Make the photo relevant to your audience.
  • Include some form of life in your visuals, whether it’s plants, humans or animals.
  • Make any text you use clearly visible and enticing to viewers.

Your Turn

A great cover photo makes a big difference. Stick to the sizing guidelines, check that it looks great on both desktop and mobile, and change it up once in a while to fit seasonal themes. An impressionable cover photo is a sign of a great Facebook Page.

[ecko_contrast]Reel fans in with your cover photo and keep them coming back for awesome content you schedule with FPTraffic!

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How do you make an impression with your cover photo? Let us know your best tips by leaving a comment!

How to Verify Your Facebook Business Page

Do you run a Facebook business Page? Is it verified on Facebook? You may have overlooked a simple trick when creating your Page that allows your Page to appear higher in Facebook’s search results – verifying your

When creating your Facebook business Page, be careful not to overlook a simple trick that allows your Page to appear higher in Facebook’s search results – verifying your Page. In this post, we’ll show you how to complete that step and get your business Facebook Page found easier.

Verify Your Business Facebook Page

If your Facebook Page’s category is Local Business, Company or Organization, you may be eligible for a gray verification checkmark – like the blue one given to celebrities and public figures. Here are a few benefits of  the gray checkmark:

  • It signifies to users that your Page is legitimate, adding instant credibility to your Page.
  • If users want to talk directly with you about complaints, requests, questions or general customer service issues, they’ll know they’re on the right Page.
  • Your Facebook Page will rank higher in the search results.

how to verify your business facebook page

Verifying your Facebook Page is quick and easy. If your Page is eligible, you’ll see the option to verify your Page in your Page’s Settings. Complete the following steps to verify your Facebook business Page:

  1. At the top of your Page, click Settings.
  2. From General, click Page Verification.
  3. Click Verify this Page, then click Get Started.
  4. Enter a publicly listed phone number for your business, your country and language.
  5. Click Call Me Now to allow Facebook to call you with a verification code.
  6. Enter the 4-digit verification code and click Continue.

You can also verify your Page using a business document, such as a phone or utility bill, business license or tax file, instead of entering a phone number. Simply follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears. Then upload a picture of an official document showing your business’s name and address.

After Facebook receives your verification code or business document, they’ll review your information and confirm that it matches public records. Look for a notification or email about your verification status within a few days.

Verifying your Facebook business Page isn’t a requirement on the platform, but it is beneficial for your business. Verified Pages appear higher in search results and show people that you are the official brand Page for your company on Facebook. The step is well worth doing if your Page is eligible.

[ecko_contrast]Create a consistent posting schedule for your verified Facebook Page with FPTraffic!

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Is your Page verified on Facebook? Have you seen results since verifying your business Facebook Page? Let us know by leaving a comment!

5 Tips for Getting More Facebook Shares

When you create an entertaining, informative or hilarious Facebook post, one of the best rewards you can get is to see your fans sharing your content. We all want to see more engagement on our Facebook Pages, and shares are often times even more coveted than Likes and comments.

But they’re hard to get.

That’s why if your fans are sharing your content, you know you’re doing something right. In this post, we’ll give you some practical ways to increase your shareability and create content that fans can help but share with their friends.

Why Shoot for Shares?

Shares are awesome for any type of Facebook Page. They show just how well your content resonates with your audience. As a business Page, shares can lead to brand awareness, brand loyalty, and overall reach. For fan Pages, shares can bring even more fans to your Page.

A high number of post shares is more indicative of your knowledge of your fans than Likes and comments because shares take more effort on the user’s behalf. Shares take more clicks than a Like, and users have to put thought into their own post description than they would in writing a comment on someone else’s Page. The user is making a statement to their own Facebook friends by sharing your content on their timeline.

The News Feed also favors shares because Facebook’s algorithms identify your post as interesting and relevant. As a result, your post and Page will show up in the News Feed more often and will be seen by more users.

How to Increase Your Shares

Here are a few tips to help you generate more shares:

1. Understand your audience.

Having an understanding of your audience is key to maintaining Facebook fans, but to get them to share your content, you have to really know how to resonate with them. They need to feel connected with your content to share it with their own friends.

Take a look at your Facebook Insights. Create content that specifically targets the demographics of your audience. Don’t try to reach everyone – sometimes it helps to act like you’re speaking to one specific person.

Facebook Page Post Insights

Analyze which types of posts get the most interaction. Do your fans like videos, funny memes, or lengthier status updates? Deliver your best content in the most popular format to give your audience more of what they want.

2. Add value.

Use Facebook Insights again to determine what type of value your fans enjoy most. Do they like more detailed “how-to” posts or quick step-by-step videos? Do they like funny memes or gifs better?

Identify the tone of that content – is it funny, educational, or meaningful? Understand what type of value your fans enjoy getting from you and hone in on that. Write more post descriptions with the social voice they’re resonating with.

3. Create conversations.

A common mistake with Facebook Pages is that people go through the trouble to schedule and post great content but don’t follow through in making conversations. You have to give engagement to get it back on your Page.

Rather than slapping up a funny image or link to an article, ask questions in your post descriptions that encourage discussion. Not only does this get people talking, but it makes them curious to know what their friends’ answers would be. Thus, they can’t help but share your content.

4. Share your content on your own timeline.

If you’re not sharing your content, why should anyone else? Doing so can be just the encouragement needed to get the sharing party started. Share your Page’s content and encourage others to do the same.

5. Find Pages in your niche.

Cross-promote your content on other Pages you own, and make relationships with other Pages in your niche. When another Page shares your content, you get the benefit of a whole new audience seeing your content. Plus, if someone they follow is sharing your content they may be influenced to do the same.

cross-promoting Facebook pages

Getting more shares on your Facebook Page posts will lead to more traffic, engagement, and opportunities for monetization. Remember to understand your audience and always aim to provide value. With these tips, fans will love sharing your content.

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What type of content do you see that gets your Page the most shares? Let us know by leaving a comment!

Connect with Facebook Fans Through Language and Storytelling

The blank description field can be intimidating. You’ve got an awesome piece of content to share with your fans, but don’t know how to introduce it. Earlier this week, we talked about how important it is to develop a consistent and authentic voice on your Facebook Page. Today, we’re following up with tips for nailing the right language in your posts. Keep reading to learn how to incorporate storytelling to humanize your Facebook Page.

How to Use Storytelling on Your Facebook Page

Storytelling is an effective way for brands to connect with their fans or customers. Whether you run a fan Page or a business Page, you can benefit from communicating with your fans from a storytelling aspect.

What exactly do we mean by storytelling? No, you don’t have to be a novelist or the next Pulitzer Prize winner to pull off a well-told story on Facebook. Heck, we don’t even want you to tell a lengthy story, but pulling from storytelling elements can be an effective Facebook Page strategy.

Connect Facebook Fans through Storytelling

Adding storytelling elements to your Page simply means beefing up your post descriptions to incorporate clever, surprising, emotive language. Brands benefit from being genuine and open to sharing even more than they might on their website.

Why Storytelling?

Think about how people use Facebook. They pull out their phone when they’re bored, open the app, and scroll while on autopilot. It takes something different to snap them out of their zombie state. Interesting, surprising language is exactly what you need to zap them to life so they click through to your Page.

And when they do, use that post to connect with them. Build momentum off the fans your imaginative content attracts. Keep delivering genuine language that resonates with your fans to keep them coming back.

Questions to Ask to Discover Your Storytelling Opportunities

To write Facebook post descriptions that resonate with your audience, you have to understand them the best you can. Here are a few questions to work on as you define your storytelling voice:

  • Who is your audience? Check your audience insights to learn the demographics and interests of your fans. Do a survey to find out what problems or questions they have.
  • How can your content make their lives better? If it’s a fan page you run, do you add entertainment and laughter to your fans’ lives? For business pages, how does your product or service make their lives easier?
  • How can you communicate these solutions so that your message resonates with them? How can you hit on their problems, questions, and pain points?

writing in notebook

Examples of Storytelling Language in Facebook Posts

Use the following guidelines when implementing storytelling effects into your Facebook posts. We provide good and weak examples for each and encourage you to draft up your own posts for each element.

Put Emphasis on the Customer

Weak: “Today’s BOGO special is buy 1 Peppermint oil get 1 Eucalyptus oil free, check it out!”

Awesome: “Do you want to breathe better this allergy season? We know what a great feeling it is to have clean airways and easy breathing, and today we’ve got natural solutions for you for a great deal.”

Build Curiosity

Weak: “Studies show social media marketing can increase your business’s exposure.”

Awesome: “90% of small businesses have seen an increase in exposure from this one marketing trick. Learn how your company can get in on the money-making machine.”

Provide Clear Value (and Back It Up)

Weak: “10 Breakfast Ideas to Try Tomorrow Morning”

Awesome: “10 Breakfast Ideas for Better Digestion from the one-and-only Dr. Axe”

Perfect Your Story

Don’t forget to add images and emojis to your post for that extra visual element. Using emojis in status updates has been shown to increase comments and shares by 33%! Images are a must, but adding a human element to them can help your engagement as well. Incorporating people and human faces has been shown to drive conversion rates. Share pictures of you, your customers, employees, or find stock images with smiling human faces in them.

Storytelling doesn’t have to be a complicated, drawn-out process. Incorporate those human elements in small ways into your posts to get big results. Added imagery, humor, and authenticity results in better connections on your Facebook Page.

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How to Win Fans with Your Social Media Voice

Promoting something on Facebook – whether it’s your own product or service or an affiliate link – can feel uncomfortable at first. But monetizing your Facebook Page isn’t a sleazy thing if you have a consistent message that reflects good values. If you haven’t yet found your social media voice, this post is for you. We’re sharing our best tips for communicating authentically to win loyal Facebook Page fans.

Why Consistent and Authentic Voice is Important

Here’s the deal – people know when they’re being sold to. If they don’t connect with you on your values, they’ll scroll right past your status update without giving your proposition a second thought.

A consistent and authentic voice can cut through the News Feed noise. Being more selfless and less self-promotional generates a good feeling about your Page and your brand, which ultimately can attract loyal fans and expand your overall reach.

Whether you run a fan Page or represent a business, your Facebook Page is a place where your voice and personality can come through. Use those post descriptions, status updates, and live videos as a way to reflect your brand’s message and voice.

Voice and Tone

So, what do we mean by ‘voice?’ Gather Content tells us that voice is an adjective to describe your brand personality. If your brand comes across as positive, chill, professional, or enthusiastic, that’s your Page’s voice.

Tone – as a subset of your social media voice – goes hand in hand with voice. This is the flavor and characteristic you add to your voice based on your audience, objective, and platform.

You want to stick to one authentic and distinctive voice for your brand and use different tones to refine that voice. Voice is the values you aim to reflect, and tone is how you go about doing that.

Why They Matter

Since social media is a two-way conversation, tone and voice are important in humanizing your Page and separating you from the competition. Clear, effective communication with your fans establishes trust. Trust is what makes fans want to buy from you.

Growing your fan base is great, but those numbers don’t mean anything if you haven’t given your fans a reason to trust you. Facebook is about building connections and relationships. That is the best strategy to making sales on the platform.

Also, when fans resonate with your voice, they will happily and easily share your content with their own friends. They become your own marketers and bring in more fans for you. If it’s organic reach you’re after, give your fans a voice they relate to and want to share.

Tips for Defining Your Social Media Voice

You know maintaining a consistent and authentic social media voice is important, but how do you know what your voice is in the first place? Here are our best tips for defining your own voice for your Facebook Page:

  • Speak in a personable manner. Facebook is casual. Avoid using complicated jargon to explain your product and don’t feel that you need to be extremely professional. Your status update is a conversation, not a report or term paper.
  • Listen to your fans. If your fans are asking questions on your Page, respond with your personable voice. Offer solutions, take action and don’t let their questions go unheard. Also take note on their language in their comments. This will help you to meet them at their level.
  • Maintain your voice in all Facebook interactions. Whether you’re replying to a comment or commenting on another Page as your Page, keep the same sense of humor, calmness, satire, or whatever quality it may be in your voice that your fans will recognize.
  • Be selfless. Go out of your way to acknowledge an individual fan who comments or shares your content regularly. This encourages more fans to get on board and spread your brand to their friends.
  • Never leave the post description blank. While your meme or gif may be hilarious or educational in itself, fans will connect with your content better if they see your personal voice infused with it. Include a personal anecdote, whether it’s a quick background story or bite-sized comment, about why you think your fans need to see this content.
  • Think about what you stand for. If you have a fan Page, what is it that people love about that musician, TV show, or celebrity? For business Pages, determine what your company stands for. Incorporate these unique characteristics into your posts.
  • Ask what’s missing. In auditing other Facebook Pages in your niche, what do you realize that you can add to the conversation with your Page? Keep this in mind as you define your social media voice.

Use these tips to establish your unique voice on your Facebook Page. Remember to use everyday language, show your sense of humor, and be selfless. Keep your voice consistent throughout all Facebook interactions, including post updates, comments, and even live video.

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Develop an Effective Facebook Page Strategy With This Tip

Do you want to develop an effective Facebook Page strategy? The most successful Facebook Pages post content that resonates well with their specific audience. To be successful in your niche, start with this tip:

Study what the best Facebook Pages in your niche are doing.

Perform an audit on other Facebook Pages to help shape your own posting strategy. Keep reading to learn how to perform a Facebook Page audit.

How to Perform a Facebook Page Audit

We can’t emphasize enough the importance of understanding your audience. If you want to grow a successful Facebook Page, close sales, or convert traffic, you need to post relevant content that resonates with your followers.

But how do you know what they want?

Take the time to identify your audience’s needs and interests on Facebook. Understand what problems you can help them solve and what questions you can answer for them. If you’ve been posting for a while, you can see what types of content are most popular with your audience. You can also see when they’re most likely to be online.

how to perform a facebook page audit

Get these answers by asking questions on your Facebook Page. If you want even more details, create a survey using a free tool like Survey Monkey.

Next, study your competitors. Identify the big names in your niche. If you’re not sure who they are, a simple Google search will tell you.

Here’s what to look for in other Pages during your Facebook Page audit:

  • How often do they post?
  • Which content seems to perform the best for them? View the number of likes, comments, and shares for multiple posts.
  • How much of their content is original and how much content is shared? How does that impact the engagement?
  • What topics do they post about?
  • What is their tone of voice?

Keep a Google sheet or doc with your findings. Make notes of anything that stands out to you and any ideas you come up with during the process.

Develop your own Facebook Page Strategy

What do you do with this information? The point isn’t to steal other Pages’ content, but you can mirror their strategies to develop your own.

In addition, use this audit to identify what is missing in your niche. What kinds of questions are people asking on other Pages? What questions do you have after visiting those Pages? Use this information to fill gaps in your niche, to answer the remaining questions and establish your Page as an authority to follow.

girl on computer

If you want to develop or revamp your Facebook Page strategy, start by performing an audit. First, audit your own audience either through post discussions or sharing a survey. Then, audit the popular Pages in your niche to determine what makes them successful and what’s missing. With this information, you’ll be able to create an amazing Facebook Page that your fans won’t be able to get enough of.

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What do you think about performing a Facebook Page audit? What do you look for on other Pages in your niche? Have you used this tip to develop your own Facebook Page strategy? Leave a comment and keep the discussion going!