You might already know that Facebook posts with images get better results than those without. In fact, research shows that images are much more likely to be associated with positive emotions than text posts, and brand promotion with images is more accepted than it is when done by text.
But how do you keep the image content fresh? If you’re stumped for photo ideas, let this guide serve as a creative checklist. Consult this guide to help generate new image ideas on a regular basis.
Tools for Branded Images
For many of our image post types listed below, you’ll want to use an image with a text overlay. The photo you use doesn’t always have to be one you take yourself, nor does it have to be a shot of your product or company. Instead, a stock photo might better relay the message you’re trying to get across. Check out this post for free online stock image sources.
12 Image Post Types for Your Business Facebook Page
Here are the best types of images to share on your business Facebook Page:
Customers using your products
Share images of customers enjoying your products or services. Whether you take the photo yourself or a customer submits it, customer photos help convert more people into customers because they help people associate good feelings about your brand.
Encourage customers to snap photos of themselves with your products and tag or mention your Page. Save those photos and share them again on your business Facebook Page, highlighting the customer. In your post description, share a customer testimonial, use a hashtag, or link back to the product page on your website.
When customers are shopping online, they don’t get to see all the features of the product close up as they would in real life. Use high-quality images to show off product details and features that aren’t always obvious from your website.
Infographics are a popular tool for displaying lots of information in a creative and engaging way. When done right, they’re highly shareable. Easel.ly is a great inexpensive tool to help you create eye-catching infographics.
Tip: Facebook tends to squash infographics, making them difficult to read. Instead of sharing the full image on your Facebook Page, select the top portion (with the title) of the infographic with a snipping tool and post that to Facebook along. Add a link and call to action encouraging users to click through to your website or where the infographic is located.
Inspirational and motivational quotes do really well because people love sharing them. Use them to create an emotional response in your target audience. Use a stock photo of an item or landscape, and add a text overlay with a strong sans serif font to capture users’ attention.
With FPTraffic content sources – like Tumbler and Bing – you can easily find motivational quotes that are all ready to go. Or use the FPTraffic Google Chrome extension to grab your favorite quotes from Pinterest or Instagram.
In your description for an inspirational quote image, link to a case study, customer testimonial or a story of your own failure or success.
Take advantage of Throwback Thursday and share a photo of your company that is several years old or an older version of a popular product. Nostalgic photos are great for evoking emotion in your audience.
Showing your customers how to do something is a great way to add value and establish trust in your brand. Give step-by-step instructions and compose a single photo split into several frames using Canva or Fotor. Make a quick instructional video that shows that how to use your product. Check out this example from PetSmart:
Behind the scenes
Behind-the-scenes photos invite your customers in for an inside look at your company. Here are a few ideas for behind-the-scenes content:
- Show teasers of a new product or service your company plans to launch.
- Share a day in the life at your office.
- Show the treats brought into the office this week.
- Introduce new staff members.
- Snap a picture of a special visitor to the office.
Highlight your company’s charitable side. Share photos of employees participating in fundraisers or people who are receiving donations from your proceeds. People love engaging with this kind of content and being able to participate.
Because they’re typically related to pop culture and they make people laugh, memes get shared virally across social media networks. Create a meme that is relevant but also consistent with your brand to give your audience a laugh.
There are many ways to add value to your business Facebook Page audience with images. Give one of these a try and remember to check your Facebook Insights to see which types of post images your fans love the most.
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What types of images do you use the most? Let us know by leaving a comment!