7 Habits of Successful Facebook Marketers

If you’re not careful, Facebook can be quite a time suck. You might set out to spend a few hours sourcing content and wind up lost in the News Feed, ultimately getting nowhere. Whether you’re looking to make money with a Facebook fan Page or to market your brand, the many ways of the platform can be overwhelming.

Establishing a few habits is key to becoming a successful Facebook marketer. Setting an intention, making a plan and sticking to the process will help you stay the course and hit your Facebook Page goals.

Does overwhelm keep you from hitting your Facebook marketing goals? Here are 7 habits of successful Facebook marketers to approach your Page confidently.

Here are 7 habits to work on to become a successful Facebook Page marketer:

1. Aim to serve

The best Facebook marketers solve problems for their fans. They provide content that educates, informs, entertains speaks to their fans’ pain points. They are constantly providing value on their Facebook Page.

While you want to convert customers and make sales, the best way to do that on social media is to build relationships and establish trust. Make it a habit to get to know your audience on a daily basis. Ask your fans questions and let their answers help you plan valuable content.

2. Interact with Pages and fans daily

Spend 15 minutes each day connecting with your fans and other Pages in your niche. This is how you build relationships and bring traffic back to your Page. The more you’re out interacting with people in your niche, the more they come to trust you as a source.

Take time to comment on your fans’ posts or Pages. Comment on other Pages you follow. Your comments should be brief but valuable.

Share the cool things other Pages and fans are posting as well. You can’t expect people to share all of your content while you sit back and watch. Do the same for others.

3. Track your progress

Plan a weekly time block to view your Facebook Insights. Make a separate Google Sheet to track how well you’re progressing toward your Facebook Page goals. Whether you’re looking to hit a certain number of Page Likes or increase your engagement rate, tracking your metrics in a separate sheet will help you see your overall progress.

In addition to your stats, track what you’re doing on your Facebook Page that week. If you’re trying any new content types or marketing tactics, make a note of it. Be ready to adjust your efforts to meet your goals.

4. Plan your content

Create a content calendar to prepare for special holidays, events in your niche and upcoming launches or promotions. Knowing what you have coming up can help you plan content that gets your fans engaged.

Look at your content calendar frequently, jotting down ideas as they come to you. Successful Facebook marketers are always aware of what’s coming up so they can continue to brainstorm in the meantime.

5. Structure your Facebook time

To avoid overwhelm, separate your tasks into time batches. Prioritize money-making activities, like creating content you plan to monetize or searching for affiliate products to sell. Spend some time on those activities first thing every day. While you might not be posting promotional content on a daily basis, it’s important to still spend time on those income-producing activities.

Schedule time blocks for commenting and interacting with fans, planning content and writing post descriptions. Set an intention as you begin each time block so you know where your focus should be.

6. Leverage advertising

Every few days, check your Insights to see which posts are performing the best. Consider boosting those posts with paid advertising to get them even more exposure. This will get your best content in front of more people who are interested in your niche but haven’t come across your Page yet.

7. Keep learning

Successful Facebook marketers are always learning – learning about their audience, their niche and their marketing platform. Make a habit of studying Facebook trends, reading marketing blogs or listening to social media marketing podcasts. Read articles and blogs in your niche and check out the comments people are leaving – that will help you understand what your target audience is looking for.

Your Turn

Facebook doesn’t have to be a distraction. Work to develop these habits so that you can approach your Facebook marketing with confidence. A strong plan with specific habits is all you need to beat the overwhelm.

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Which habit do you need to work on the most? Let us know by leaving a comment!

13 Ways to Use Facebook Live

Do you want to expand your Facebook Page reach?

Doing Facebook Live broadcasts regularly is one of the best ways to grow your audience and build your brand. But if you’re new to this type of content, it can be hard to know where to start.

What should you talk about in your Live video? What will your audience be interested in? What kind of discussion will be most effective for generating revenue?

If you’re stumped for ideas, use this post to jumpstart your brainstorming session. We’ve compiled a list of 13 ways you can engage your audience through Facebook Live.

Why Use Facebook Live?

If you sell a product or service, doing Live videos on Facebook can benefit your brand in several ways:

  • Increase your reach: Facebook prioritizes Live video and will show your broadcast to a larger audience than they will with other post types. Live video is also a type of content that fans want to share with their friends, so you’ll inevitably reach more people.
  • Personalize your brand: Going Live shows your Facebook fans who you are. This helps you establish trust for your brand, which is essential in the relationship-building aspect of social media marketing. People are more likely to buy from you if they trust you and connect with you on a human level.
  • Understand your audience: This live interaction is a great way to get immediate feedback from your fans. You can ask their opinions about a product, a blog post you recently shared or anything relating to your niche. This feedback can help inspire future content as well.

While posting memes, images, gifs and articles consistently is key to keeping your audience engaged, showing up in a Facebook Live every now and then takes engagement to a whole new level. Do this once a week to add a personal touch to your Facebook Page.

13 ways to use facebook live

13 Facebook Live Video Ideas

Here are a few ways to start using Facebook Live on your Page or Facebook Group:

1. Q&A

A standard way to use Facebook Live is to answer your fans’ questions. You can use a list of frequently asked question,s or answer questions that fans ask you during your broadcast. Consider whether you want questions to be more general or focused on a specific topic within your niche.

2. How-to

Demonstrate how to use your product, or educate your fans on how to do something related to your niche. End with a brief Q&A, as people may still have questions.

3. Promote other content on your Page

A good way to use Facebook Live is to recap what you’ve shared on your Page during the week. Point out a blog post, video or other popular posts from the week. Or use it to promote a new piece of content, explaining why you wrote that post and what your fans will get out of reading it.

4. Give a review

Live video is a great way to show your fans your experience with a product they might be interested in. A good way to do this is to show an unboxing, broadcasting yourself opening a package with a product you’re going to tell them about.

5. Recap an event

Tell your audience firsthand what you learned at a conference. Share highlights of an event and tell them how it inspired you. Get your fans excited about what’s happening in your industry.

6. Promote an event

Use this opportunity to get fans excited about an upcoming event for your business or industry. Tell them how they can get tickets and answer any questions they may have about it.

7. Interview someone

Interview a prominent person in your niche, someone your fans will be excited to hear from. Invite a guest who specializes in your niche but may have a different lesson your fans can benefit from hearing.

8. Make an announcement

Share breaking news and exciting announcements happening in your business. This will make fans want to keep up with and follow your Facebook Page for more updates.

9. Reflect

Simply share your thoughts on something. Bloggers like to use Facebook Live as a way of sharing a quick reflection, which can later turn into a longer blog post.

10. Address comments on your Page

Use a Live video to address comments people have made on your Facebook posts. If you’re getting a lot of the same questions or comments, use this opportunity to address those concerns.

11. Behind the scenes

Take your Facebook fans through a day in the life. Whether you’re a blogger or business owner, people will love to see what happens in your industry in real life.

12. Tease new products

Share information with your fans about what they can expect from your business, what new products they might be interested in, and what they can look forward to. This helps them see why they want to stay connected with your Page.

13. Engage with your Facebook Group

If you run a private Facebook Group associated with your Page, going Live within the Group is a great way to keep the engagement and excitement high. Group members are often more committed and will love to see you showing up Live in their News Feed. Use any of the previous ideas to go Live in your Facebook Group.

Your Turn

Our challenge for you is to do a Facebook Live this week! Pick one of these 13 Facebook Live ideas, and customize it to fit your niche. Share a link to your Live video in the comments section!

For more tips on using Facebook Live, check out this post: How to Use Facebook Live on Your Page

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Plan Ahead With a Facebook Page Content Calendar

Sticking to a consistent posting schedule is important to keep your fans engaged with your Facebook Page, but it can be difficult to keep coming up with fresh content ideas. It’s easy to waste time on the content search when you’re not sure what you’re looking for.

Planning ahead with a content calendar ensures that you’ll have plenty of valuable posts for months to come. Here’s a guide for creating your own Facebook content calendar to save you time and frustration.

How to Create a Facebook Content Calendar

FPTraffic makes managing your Facebook Pages an efficient process. Our scheduling tool allows you to see your posts for as far out as you’ve scheduled them.

But businesses, bloggers and organizations can also benefit from keeping an organized document that allows them to plan for upcoming product launches, special occasions and industry-specific events. Having a content calendar is also great for teams who work together to plan Facebook Page posts and other social media content.

Here’s how you can stay on track with a content calendar for your Facebook Page:

1. Find your most popular posts

Before creating your content calendar, visit your Facebook Page Insights to find your most popular posts. Do your fans love your company’s blog posts, photos from events, quotes or memes?

Take note of what types of content are doing really well on your Page, and let that information help you determine what you’ll want to fill out your content calendar with.

2. Determine your posting times

Have you created a posting schedule in FPTraffic yet? How many times will you be posting each day?

Know how many posts you’ll have to plan for on a daily basis before you create your calendar. Determine your posting schedule by finding out when your fans are most often online.

How many times you post per day may depend on your niche and your goals. We recommend scheduling about 1-3 posts per day.

3. Create a spreadsheet

Simple worksheets, like Google or Excel, work great to create a social media content calendar.  Customize your spreadsheet to meet your organizational needs. You might add the day of the week into the cells in the top row and list the week number in the first column on the left. You can use this to plan content for the whole year.

Create a content calendar with a simple Google sheet

This is a good base to start with. You may want to color code as you add things like special dates and themes to your calendar, which we’ll get to in the next couple steps.

You can also find plenty of templates online, like this content calendar template from Hubspot.

Experiment with creating your own content calendar or finding a template that you can customize.

4. Fill in the special dates

Whether you plan a week, a month or a year out, look through your calendar and add dates that are important to your industry. Include events, holidays, those weird nationally recognized days, industry-related anniversaries or special days. Add dates you plan on doing product launches or releasing blog posts.

Charlie Day holiday quote

All of these dates can give you ideas for content around that time. Plugging those dates in your content calendar will help you ensure you don’t miss out on the opportunity to engage with your Facebook fans around those celebrations.

5. Consider daily themes

Using themes for each day of the week helps brands decide on content more efficiently. You might release certain types of content on a specified day of the week, such as blog posts on Mondays, infographics on Tuesdays and inspirational quotes on Wednesdays.

Or you might ask your fans a question on Fridays, participate in Throwback Thursdays, or Motivational Mondays.

6. Add topics

Taking it one step further, start adding topics to support your themes. Think of the different categories of your business or niche and how they’ll fit into your daily themes.

For example, food might be a broad topic for a health-related business. Break it down to a more specialized message of, let’s say, eating your vegetables. How can you get that message across in a week’s worth of themes and content types?

Well, you can release a blog post on Top 10 Reasons to Eat More Veggies on Monday. Share an infographic with stats on eating vegetables and living a long, healthy life on Tuesday. Wednesday, share a funny meme. Thursday, feature an old photo from a farmer’s market or a garden. And Friday, ask your fans what their favorite vegetable is.

Again, eating vegetables is the main topic here. Break down your topics across your content calendar and see how you can make them fit your themes.

7. Post details

Some businesses will benefit from having all of the specifics in one central location for their team to see. You may want to add the following categories to your content calendar for a more in-depth look: publish date and time, post description, link, image, category, objective, and budget if you plan to boost the post.

Schedule Your Content

Creating a content calendar will help you stay on top of your Facebook Page marketing. The next step is to plug your content into your FPTraffic posting schedule. Use our tools to bulk upload links or images, or browse our content sources for more ideas. We’ll publish your content automatically, allowing you to tend to your business while maintaining an online presence.

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Do you use a content calendar to plan your Facebook Page posts? How has it helped you? What is important to you in a content calendar? Let us know by leaving a comment!

5 Facebook Page Mistakes and How to Fix Them

Do you want to make Facebook marketing worth your time? Whether your goal is to increase sales, gain customers for your business, promote your blog or increase brand awareness, you want to make sure your efforts are paying off. Otherwise, it may feel like you’re wasting an awful lot of time on Facebook.

You hear about plenty of success stories with social media marketing. To get your own success story, it helps to take a look at what you might be doing wrong on your Page. Here are the most common Facebook Page mistakes we see and how to fix them.

Are you making these 5 Facebook Page mistakes? Here's how to fix them

Common Facebook Page Mistakes

1. Constant promotion

When everything you post is focused on sales, you’re sure to lose fans. People are on social media to connect. They want to find something of value on your Page.

Facebook Page marketers are often too concerned about their ROI from every post. While you can certainly get great sales from your Facebook Page, that shouldn’t be your main goal. This platform is meant for fostering connections and relationships, which, when done successfully, can absolutely contribute to your bottom line. Focus on interacting with your fans, providing customer service and increasing brand loyalty and awareness.

Check out this post on the 80/20 rule for Facebook promotion to find a good balance of sales and valuable posts.

2. Building a large audience of the wrong people

We are all for building a large fan base for your Facebook Page, but depending on your niche, more isn’t always better. It’s easy to get caught up in the number of followers you have and the number of Likes your posts get. But if the majority of your audience isn’t passionate about your niche, you may see little response to your content and get frustrated.

Some brands may see more success with a smaller audience of highly passionate followers. Check out this post to find your target audience on Facebook.

3. Limiting your Facebook Page promotion to ads

You might be hiding your Facebook Page from potential followers without realizing it. Maybe you have a large email list or blog readership, but those passionate followers don’t know they can connect with you even more frequently by following your Facebook Page.

Take your Facebook Page promotion outside of Facebook. Include a link to your Page anywhere you can off the platform, including your website, email signature, even on business cards. Your followers will be grateful to know they can connect with you on the platform they’re likely already on.

4. Irrelevant content

One of the most common Facebook Page mistakes businesses make is to post anything and everything for the sake of sticking to a posting schedule. Personal photos, interesting articles and funny memes are great, but if they don’t relate to your niche or business, you’re going to lose fans.

Everything you post should relate back to your message. Share industry news, selfies of your progress on a project and quotes that reflect your company’s message. Including these keyword-optimized types of posts will also give your Page an SEO boost.

5. Sticking too closely to the rules

Everyone has guidelines and strategies for you to follow, and we love sharing our best tips to help you succeed as well. But the most successful Facebook Pages are constantly experimenting and trying new things. They’re using their own unique voice in their post descriptions, and that is something you have to find for yourself.

Have fun with your Facebook Page. Let loose and show a more human side to your brand or company. Also, study other Pages in your niche to see how often they’re posting, interacting and sharing certain types of content. See what’s working for them, and work to put your unique spin on it for your Page. Put together your own personal success strategy.

Time to Create Your Own Facebook Success Story

Avoid these common Facebook Pages mistakes. Have fun with your content while keeping it useful and relevant to a niche audience. We can’t wait to hear about your success stories!

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What mistakes have you made on your Facebook Page? How did you fix it? Let us know by leaving a comment!

FAQ: Why Aren’t My Pinterest Images Showing Up on FPTraffic?

Are you using the FPTraffic Chrome Extension tool to schedule images to your Facebook Page?

If not, we highly suggest you check it out as a way to pull valuable, relevant content from image-heavy sources like Pinterest and Instagram. This is a great tool to expand your content resources with FPTraffic.

A common question we get asked by new users with the FPTraffic Chrome Extension tool is, Why aren’t my Pinterest images showing up?

Fret not, we’ve got the answer for you in this post. In most cases of people who aren’t too familiar with FPTraffic yet, we tend to see the same little mistakeit’s common. Don’t worry, it’s an easy fix!

Image URLs vs. Link URLs

With FPTraffic’s Chrome Extension, you can gather and schedule thousands of images from Pinterest and Instagram for the entire month in just a matter of minutes. However, it’s common that new users see this image in their post schedule when they check the URLs they upload:

Link post

If you’re seeing this, it’s most likely that you scheduled the images as Link URLs rather than Image URLs. This will result in your post showing up on Facebook as a link and pulling any picture from that link as a preview. If you have your Facebook Page account connected to Twitter, the content will only show up as a link on there without the image you selected.

Nobody wants that to happen! Here’s the easy fix.

Solution: Be sure to click Image URLs under the content dropdown when you are bulk importing the images you select using the FPTraffic Chrome Extension tool from Pinterest or another website. This will post the image with the image URL on your Page (and to your Twitter account), and all that hard work will not be lost!

image URLs

If you are importing Pinterest images as Image URLs and the images are still not appearing, please contact support directly and we’ll help resolve the issue.

For extra guidance, here’s a refresher on using the FPTraffic Chrome Extension tool to pull images from Pinterest.

How to Use the FPTraffic Chrome Extension

1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.

2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.

FPTraffic extension icon

3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.

4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.

5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.

6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).

FPTraffic Extension Bar

7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.

Photos from Pinterest

8. Access the FPTraffic URLs page (http://fptraffic.com/urls/), select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.

Tip: Be sure to go to the Image URLs page and not the Link URLs page.

9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

[ecko_contrast]Want to start sharing awesome content from Pinterest on your Facebook Page?

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Do you use the FPTraffic Chrome Extension tool? Let us know what you like about it by leaving a comment!

How to Identify Your Target Audience on Facebook

Are you looking to grow your Facebook Page? Do you want to draw people to your Page but don’t know where to start?

One of the first things you need to do is identify who exactly it is that you want to like your Page, and here’s the kicker – “everyone” is not always the right answer.

If you have a niche Facebook Page, your content might not be for everyone. Identifying your target audience on Facebook will make your Facebook ads worth your time and money. Instead of trying to reach everyone, your ads will get seen by the right people who will most likely be eager to hit the Like button.

With so many targeting options available on Facebook, it can be overwhelming to narrow down the selection and choose the right interests and demographics. Here is a guide to help you pin down your target audience and find them on Facebook

Identify Your Target Audience

Before you can go searching for your target audience on Facebook, you need to figure out what exactly that target audience looks like. If you’re selling a product or service, you’ll need to develop your buyer persona. If you run a niche fan Page, you need to learn more about the people who will be interested in your content.

Use these steps to learn more about who your target audience is:

1. Create your Facebook fan avatar.

Get clear on who you’re trying to serve with your Facebook Page. It’s better to target someone who is genuinely interested and needs your content versus trying to serve everyone on the face of the Facebook planet.

When trying to identify a target audience, it helps to narrow it down to one specific person in your mind. Answer the following questions to create your ideal Facebook fan:

  • Where does this person live?
  • What is this person’s gender?
  • What are their interests?
  • What are their online habits?
  • What types of content do they engage with online?
  • What kind of income do they have?
  • What is their education level?

Write down as many characteristics as you can to visualize the one person who represents your target audience.

2. Identify your avatar’s pain points.

Consider the biggest problems your Facebook fan avatar faces. Your product, service and Page content may be able to help solve multiple problems among your audience. Take some time to think about the following questions:

  • What keeps your avatar up at night?
  • Why is this so important to them?
  • What might they have tried already?
  • What keeps them from succeeding?
  • What are their dreams and goals?

3. Determine the main benefit your Facebook Page delivers to your avatar.

Whether it’s entertaining content that gives them a good belly laugh in the middle of the day or a product or service that enhances their life, get clear about what it is you aim to deliver to your audience. Doing so will help you find the right people and make them see that your content is just what they need.

This information gives you a better idea of what your target audience looks like. Now let’s take a look at how to find them on Facebook to better target your ads.

Find Your Target Audience on Facebook

Now that you know what your ideal Facebook fan looks like, here are a few ways to find out his interests, how he uses Facebook and how you can target him (or her).

1. Facebook search

Okay, so you’re not going to have an exact name for your avatar that you can go type in the search box and find out everything about him – audience targeting is not that easy, (or creepy!). But you can find out more about his interests by plugging what you know about him into the search box.

Here are a few suggestions to type in your Facebook search box:

  • Favorite interests of people who like [insert your niche]
  • Pages liked by [your avatar’s occupation] who live in [your avatar’s location]
  • TV shows liked by people who like [TV show your Page is about]
  • Pages like by fans of [your niche]

Pages liked by people who like cross fit - finding your target audience on facebook

Get specific, including gender, age, location and as many details as you like. Your results should spark some ideas for what to include in your ad targeting.

2. Audience Insights

Audience Insights in your Ad Manager tool will give you tons of details about your target audience. In the Interest field, add an interest related to your niche. The results with show you:

  • Demographics: men vs. women, age groups
  • Page Likes: See what other Pages they like.
  • Location: cities, countries and languages

Audience Insights to find target audience on Facebook

It’s fascinating to see how much information you can get just from adding in one interest. Layer the search query even more by adding other elements, like Education, Relationship Status and more.

Bonus tip: While you’re in Audience Insights, take note from the Interests autocomplete feature. Type in an interest and see what else Facebook suggests. This can give you some new ideas for targeting your audience. When you see something you think fits, add them to your targeting options.

Interest automation to find target audience on facebook

3. Interests Suggestions

Audience Insights also has a Suggestions tab to help you see what related interests to target. Simply type in an interest of your niche in the Interest box and click on the Suggestions tab to expand your targeting.

Suggestions to find your target audience on facebook

Time to Implement

Now that you know how to narrow down your audience and how to find your target audience on Facebook, it’s time to get to work creating ads and growing your Facebook Page! Check out this post on How to Grow Your Audience with Ads for Page Likes for more guidance on completing your ads. Good luck!

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What helps you identify your target audience? Let us know by leaving a comment!

Facebook Adds Business Logos to Trending News Section and Search

When you’re publishing valuable content on your Facebook business Page, it helps when people recognize your brand right away. Now Facebook is showing business logos next to their articles to increase brand awareness and enhance users’ recognition of the sources of the articles.

This function is initially rolling out to business Pages that are exclusively featured in the Trending and search sections, but it will eventually be extended to show your logo wherever your content is shown on Facebook. While you might not be eligible for this function just yet, you are able to go in and add your business’s logo at any time. To make sure you’re ready, we’ve provided the steps here for adding your business logo in your Brand Assets Library.

How to Add your Business Logo on Your Facebook Page

Facebook is beginning to show business logos next to articles in the Trending News section and search box on both desktop and mobile. Business Pages are able to upload multiple versions of their logos through Facebook’s new Brand Asset Library. When the function rolls out for business logos to be featured on every post, be ready by adding your logo to your Brand Asset Library now.

To add your business logo to your Brand Asset Library, access your Facebook Page and complete the following steps:

  1. From your Page, click Publishing Tools.
  2. In the left-hand column, there is a new category titled Brand Identity. Click Brand Asset Library.
  3. To upload one of your logos, click Add image for the version you’d like to add. Find your file in the directory that opens and select it. You can also drag and drop your file directly with your cursor. Then you’ll be able to see a preview of your logo.

Publishing Tools - add business logo


Facebook allows you to upload 3 different versions of your logo to make sure it displays well against different backgrounds. You may choose to upload a colored version, primarily for white backgrounds, or black and white versions for different colored backgrounds like in images or videos.

The logo will render on Facebook in different spaces and sizes. For best results, use the following guidelines:

  • Make sure your logo does not exceed a 1:10 horizontal ratio.
  • Use the horizontal lockup version of your logo, if available.
  • Include simple graphics with one name or an icon and name only.
  • Don’t include taglines or secondary text, as they’ll render too small.
  • Remove any additional spacing around the logo, so it scales correctly.
  • Highest resolution file available – height of 300 pixels or more is recommended.
  • Use a transparent background.
  • Make sure there is no extra padding around the logo. Remove extra transparent pixels around the contour of your image.

Once you’ve uploaded your logos, they’ll automatically be eligible to show up in search results and Trending. Eventually, the logo will appear next to your content wherever it appears on Facebook.

Brand recognition and awareness is extremely important for your business, and a business Facebook Page is the tool to getting your brand in front of your audience. Take this step to have your logo associated with your business Page.

[ecko_contrast]Increase brand awareness by publishing consistently with FPTraffic’s Facebook scheduling automation tool!

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What other ways have you used your business logo on your Facebook Page? Let us know by leaving a comment!

7 Reasons to Generate Passive Income with Facebook Pages

It’s no secret that you can make some serious money from Facebook fan Pages, but you might be wondering if it’s worth your time. While it may sound fun and easy, creating and maintaining a money-making Facebook Page does take some work up front. Once you get a fan base and an automating scheduling system in place, your Facebook Page can make you money while you’re enjoying a margarita on the beach.

From job uncertainty to extra savings, having multiple streams of income benefits people in several ways. Here are 7 reasons to consider generating passive income with Facebook Pages:

1. Unemployment

You never know what can happen with your job. Companies may need to lay off employees unexpectedly, you might need to take time off for health or family reasons – anything can happen, and it’s important to have a backup plan. Passive income from Facebook Pages gives you something to fall back on during those times. It buys you time while you figure things out.

2. Padding your savings

Passive income with Facebook Pages allows you to build up your savings without taking on a second job and taking up more of your time. You never know when you’ll be faced with an emergency, whether it be your health, a hefty car repair or a leaking roof.

3. Pay down debt

Use passive income from Facebook Pages to pay off your student loans, mortgage, credit cards or vehicle quicker and get that much closer to financial freedom.

4. Fun money

Want a sweet gaming system that your spouse thinks is ridiculous? Use Facebook Page income to pay for those fun things that you might not be able to justify spending your hard-earned money on. Or use it to treat yourself to a nice massage or a night out.

5. Holiday funds

Be prepared for the holidays by saving your Facebook Page funds for Christmas gifts. Holiday spending goes up every year, costing families thousands of dollars on gifts, food, decorations, travel expenses and more. Instead of dreading the gift-buying season, enjoy buying your family nice gifts without making a dent in your bank account.

6. Vacation fund

We can’t work all the time – everyone needs a vacation. In fact, it’s healthy! But more than 40% of Americans don’t take all of their vacation days. Don’t let money be an excuse. Use your Facebook income to fund your memory-making trips around the world.

7. Kids’ college fund

Why not let Facebook fund your kids’ college tuition? With college expenses as high as they are, it’s never too early to start planning for it. Facebook Page income over the years can make nice contributions toward tuition bills.

What’s Your Reason?

It’s a great idea to have multiple streams of income. Passive income with Facebook Pages acts as a nice backup during a job loss or tough times and can help with unexpected expenses. What could you do with some extra money? Find your reason why and start creating and monetizing your own Facebook fan Page!

Here are a couple guides to get you started:

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How do you spend your Facebook Page income? Let us know by leaving a comment!

How to Handle Negative Comments on Facebook

Seeing a negative comment on your Facebook Page is never fun, but it happens to everyone. People use social media to communicate and share valuable content, but we all know those people who love to use it as a place to rant and complain. When they take it out on your Facebook Page, it’s hard not to take it personally.

Letting negative comments distract you is just not worth it. However, you also can’t ignore them. Here are a few tips for addressing negative comments, bad reviews and complaints on your Facebook Page.

How to Address Negative Comments on Facebook

Since complaints on Facebook are public, the way you handle them is also under the spotlight. Remember that other fans are watching for how quickly you respond, the tone of your reaction and how it all pans out. The biggest mistake you can make is letting negative comments go unaddressed.

If you leave the comment without addressing it, your fans may assume you don’t care or don’t pay attention to what they’re saying. Addressing their negative comments gives you the opportunity to show that you take their feedback seriously.

When addressing negative comments, consider the following:

  • Deal with it quickly: Respond to the negative comment as quickly as possible. The quicker the better, but at least do your best to reply within 24 hours.
  • Be polite: Approach the response with politeness and calmness. You can be as upset and pouty as you want in real life, but you do not want to let that irritation come through on your Facebook Page.
  • Do not remove the comment: Leaving a review on your Page, even if it’s negative, shows honesty for your brand. Removing it will only anger your customer, and that’s not the goal here. However, removing offensive comments with foul language from Facebook trolls is acceptable. Know the difference between trolls and dissatisfied customers, and work to mend your relationships with the ladder.

With those tips in mind, here are 3 things to include in your response:

  1. Thank the commenter: Thank the person for taking the time to leave a review, sharing their opinion or bringing a concern to your attention.
  2. Apologize: Offer a sincere apology for their dissatisfaction.
  3. Encourage them to make the conversation private: Note in your response that you will send them a personal message. You want to get the conversation off your public Page.

In your private conversation, explain to the customer what may have happened without making excuses. Own up to any mistakes made on your part, and tell them how you propose to resolve the issue. Lastly, be sure to follow up with these customers to see if your resolution solved the issue.

Handling negative comments is never easy, but it’s important to take a polite approach and handle it in a timely manner. Doing so can keep complaints from spiraling into public disasters.

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Have you had to deal with negative comments on your Facebook Page? How do you handle them? Let us know by leaving a comment!