Are you on the fence about creating a Facebook Page? Maybe you worry about getting lost in the 1.18 billion daily users or you don’t think you’ll have enough content to share.
Well, those are both reasons that you should be using Facebook Pages. The large number of users means that you have possibilities to get your content seen by large numbers of viewers. And no matter your niche, there is plenty of content to go around. More than 4.75 billion pieces of content are shared daily across the social media platform.
Social media is a massive world to navigate these days, but Facebook still proves to be the most visited website. Whether you own a business, you’re a performer or you’re obsessed with a TV show, you should create a Facebook Page for the following reasons:
In any form of marketing, they say to go where the people are. Clearly, the people are on Facebook! The huge numbers on the platform can mean bigger numbers for your business as well.
Don’t worry that you’ll get lost in the crowd. There are plenty of practices and strategies you can implement to increase your Facebook Page reach.
Facebook provides a comfortable avenue for you to connect with your audience, fans, clients and influencers in your niche. Connecting with your followers in this way allows them to get to know you and your business on a more personal level. That kind of connection is needed for your fans to develop their trust in you.
Posting on a regular basis invites your followers to interact with you. Each time you post on your Facebook Page, you’re further spreading your brand’s message and personality.
3. Expert status
When you post content that educates and entertains your target audience, you establish yourself or your business as an expert in your field. Whether it’s information on new services, products or trends, delivering this content shows that you’re looking out for your audience. The more they see your Page, the more likely they will go to you when they’re in need of your product or service.
And no, you don’t need to come up with brilliant content every day. You can share articles, images and infographics from other sites you follow that will benefit your followers. It doesn’t have to be difficult to come up with content.
If you’re writing exceptional blog content, sharing it on your Facebook Page is one of the best ways to get it in front of people. Blog content gets passed around easily on Facebook. Any time you scroll through your news feed you’ll likely see your friends sharing all kinds of content, from GIFs and memes to web articles and blog posts.
Facebook makes it easy for people to share content. When your fans share content among their friends, the opportunities for traffic back to you are endless.
5. Hit your target audience
Facebook Ads make it easy to put your content in front of the right people, the users who will engage and interact with it. It costs a little money to generate Likes from the right audience, but once you capture that audience, it is yours. We have many FPTraffic members making thousands of dollars a month after investing a little up front to gain the right audience.
You can schedule your content to post at the time your audience is on Facebook, ensuring that they’ll see your posts. Once you have that audience you can monetize it long term using many different methods.
6. Lead generation
A Facebook Page is a great tool to drive more traffic to your website and ultimately generate more leads for your business. Hosting giveaways and contests on your Facebook Page is beneficial in that it helps build your email subscriber list, earns you money and boosts engagement. Building your email list gives you plenty of additional ways to be seen by your audience.
7. Get to know your audience
The Facebook Insights tool allows you to track user interaction on your Facebook Page. Find out when your audience is online and what type of content they like and engage with most. With this inside information, you can post the right content at the right time of day to get the best results.
Yes, social media can seem overwhelming when just about everyone is on there and it seems like they all know what they’re doing. The beauty of it is that no matter your niche, brand or business, there’s space for you, too. Create your Facebook Page today and start filling that space with your message.
Need help managing your Facebook Pages? Use FPTraffic to easily find, schedule and post content on your Facebook Pages. Sign up and manage your pages efficiently!