Do you want to expand your Facebook Page reach?
Doing Facebook Live broadcasts regularly is one of the best ways to grow your audience and build your brand. But if you’re new to this type of content, it can be hard to know where to start.
What should you talk about in your Live video? What will your audience be interested in? What kind of discussion will be most effective for generating revenue?
If you’re stumped for ideas, use this post to jumpstart your brainstorming session. We’ve compiled a list of 13 ways you can engage your audience through Facebook Live.
Why Use Facebook Live?
If you sell a product or service, doing Live videos on Facebook can benefit your brand in several ways:
- Increase your reach: Facebook prioritizes Live video and will show your broadcast to a larger audience than they will with other post types. Live video is also a type of content that fans want to share with their friends, so you’ll inevitably reach more people.
- Personalize your brand: Going Live shows your Facebook fans who you are. This helps you establish trust for your brand, which is essential in the relationship-building aspect of social media marketing. People are more likely to buy from you if they trust you and connect with you on a human level.
- Understand your audience: This live interaction is a great way to get immediate feedback from your fans. You can ask their opinions about a product, a blog post you recently shared or anything relating to your niche. This feedback can help inspire future content as well.
While posting memes, images, gifs and articles consistently is key to keeping your audience engaged, showing up in a Facebook Live every now and then takes engagement to a whole new level. Do this once a week to add a personal touch to your Facebook Page.
13 Facebook Live Video Ideas
Here are a few ways to start using Facebook Live on your Page or Facebook Group:
A standard way to use Facebook Live is to answer your fans’ questions. You can use a list of frequently asked question,s or answer questions that fans ask you during your broadcast. Consider whether you want questions to be more general or focused on a specific topic within your niche.
Demonstrate how to use your product, or educate your fans on how to do something related to your niche. End with a brief Q&A, as people may still have questions.
3. Promote other content on your Page
A good way to use Facebook Live is to recap what you’ve shared on your Page during the week. Point out a blog post, video or other popular posts from the week. Or use it to promote a new piece of content, explaining why you wrote that post and what your fans will get out of reading it.
4. Give a review
Live video is a great way to show your fans your experience with a product they might be interested in. A good way to do this is to show an unboxing, broadcasting yourself opening a package with a product you’re going to tell them about.
5. Recap an event
Tell your audience firsthand what you learned at a conference. Share highlights of an event and tell them how it inspired you. Get your fans excited about what’s happening in your industry.
6. Promote an event
Use this opportunity to get fans excited about an upcoming event for your business or industry. Tell them how they can get tickets and answer any questions they may have about it.
7. Interview someone
Interview a prominent person in your niche, someone your fans will be excited to hear from. Invite a guest who specializes in your niche but may have a different lesson your fans can benefit from hearing.
8. Make an announcement
Share breaking news and exciting announcements happening in your business. This will make fans want to keep up with and follow your Facebook Page for more updates.
Simply share your thoughts on something. Bloggers like to use Facebook Live as a way of sharing a quick reflection, which can later turn into a longer blog post.
10. Address comments on your Page
Use a Live video to address comments people have made on your Facebook posts. If you’re getting a lot of the same questions or comments, use this opportunity to address those concerns.
11. Behind the scenes
Take your Facebook fans through a day in the life. Whether you’re a blogger or business owner, people will love to see what happens in your industry in real life.
12. Tease new products
Share information with your fans about what they can expect from your business, what new products they might be interested in, and what they can look forward to. This helps them see why they want to stay connected with your Page.
13. Engage with your Facebook Group
If you run a private Facebook Group associated with your Page, going Live within the Group is a great way to keep the engagement and excitement high. Group members are often more committed and will love to see you showing up Live in their News Feed. Use any of the previous ideas to go Live in your Facebook Group.
Our challenge for you is to do a Facebook Live this week! Pick one of these 13 Facebook Live ideas, and customize it to fit your niche. Share a link to your Live video in the comments section!
For more tips on using Facebook Live, check out this post: How to Use Facebook Live on Your Page
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