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Why You Don’t Need to be Everywhere in Social MediaMichelle
Facebook, Twitter, Pinterest, Instagram, Google Plus, Snapchat – the list of social media platforms seems never ending, and each channel has its benefits. While you might be tempted to have a presence on each platform, spreading yourself too thin may make it difficult to gain traction anywhere. Unless you have a virtual assistant to help you out, you’ll likely lose your own sanity trying to keep up with it all.
The good news is, despite what people say, you really don’t need to be everywhere on social media. Instead, why not try putting all of your efforts into the social media platform you feel strongest in? Devoting your time to one area can be more effective in growing your following.
How to be Successful in Social Media
If you’re a brand, blog or business looking to gain a following on social media, try narrowing your focus. Here are three steps to consider when building your social media presence:
1. Pick one social media platform
Yes, just one! For now anyway. The key to mastering social media is to master only one aspect of it at a time.
How do you know which channel to choose? Find out where your audience hangs out. With 1.8 billion people in the world on Facebook, it can’t hurt to start there.
2. Study and master the platform
After you decide which platform to devote your efforts to, study that channel to learn how it works. When is the best time to post? How do the algorithms work? How can you get organic reach on that channel?
Each social media platform has plenty of resources for learning its culture. If Facebook is your chosen platform, let this blog serve as your study guide. We discuss all things Facebook with three blog posts a week, keeping up with the latest features and changes. We also have a free email course intended to help you succeed with your Facebook Page.
Once you’ve chosen your social media channel and studied its culture, form a plan to dominate in it. Create the content that does best on that platform. Set a post schedule that automatically publishes content at the most prominent times. Interact with your fans and keep up with your analytics to better understand them.
If you already have profiles across every social media channel, you might continue posting here and there but be sure to put the majority of your efforts into one channel for now. Focus your attention on one platform, master it, then start again with another one.
FPTraffic members have the ability to connect their Twitter account, so if you’re posting content to your Facebook Page it will also post to your Twitter feed. This is a nice way to keep up minimally on another channel while you’re mastering Facebook.
Getting good on one platform helps you grow a strong following better than trying to keep up with each channel right from the beginning. Pick one platform to start with, learn how it works, and make a plan. Repeat.
What would help you feel more confident in Facebook? We want to help you master it! Let us know by leaving a comment.