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The Ultimate Facebook Page Cover Photo GuideMichelle
First impressions are everything – even on social media! Your Facebook Page cover photo is one of the first things people see when they come to your Page. It needs to be awesome enough to captivate users and intrigue them to dive into your content.
That may sound like a tall order, but don’t worry, we’ve got you covered. In this post, we’ll share everything you need to know about creating an amazing Facebook Page cover photo. With sizing guidelines, free photo sources and real examples, we’ve got simple solutions for making this key element less overwhelming.
Facebook Page Cover Photo Dimensions
The cover photo is the largest visual element of your Facebook Page. With so much space to work with, you want to make sure the photo shows up well on both desktop and mobile. Here’s what you need to know about Facebook’s cover photo dimensions:
- Desktop display: 820 pixels wide by 312 pixels tall
- Smartphone display: 640 pixels wide by 360 pixels tall
- Cover photos must be at least 399 pixels wide and 150 pixels tall
- Cover photos do not display on non-smartphones
You want to use a single image that works well for both desktop and mobile. An image that is 820 pixels wide by 462 pixels tall seems to be the magic size. Use the FPTraffic Image Editor tool size your images without losing quality.
While the same image can be sized correctly to fit both desktop and mobile dimensions, know that it will appear differently on those screens. For example, here’s what a cover photo looks like on desktop:
…and here’s the same cover photo from mobile:
It was only a matter of time before Facebook added this new feature. Facebook algorithms are favoring the video format, and now you can use a video in place of a static cover photo.
Facebook’s guidelines require that cover videos be:
- At least 820 pixels wide by 312 pixels tall.
- 20-90 seconds long.
The video automatically starts playing when a user visits your Page. Cover videos are preset to have the sound muted, so the user will have to manually hit the unmute button to hear the video.
Cover videos can be great for fan Pages to play a reel of TV show highlights, or business Pages can use them to explain more about what they offer. Check out this example from the Netflix show Narcos.
How to Create the Perfect Cover Photo
There are a few different ways you can go about creating the perfect Facebook Page cover photo:
1. Design an image
If you have some sweet graphic design skills, create your own cover photo to best represent your Page. You may want to combine a real photo with text overlays and your brand colors to show what your business or fan Page is all about.
Try a free tool like Canva to create your own image. Canva allows you to create custom dimensions optimal for a Facebook Page cover photo.
2. Take a photo
For your Facebook business Page, use photos you’ve taken at company events, of your workplace or of employees or customers.
3. Use stock photos.
The web is full of sources for free stock images. Check out this post for a full list of where to find free images for your Facebook Page cover photo. You may want to customize an image to fit your Page’s message by adding text overlay.
Tips for Optimizing Your Facebook Page Cover Photo
Make sure your cover photo entices fans with these extra tips:
- Check how the photo appears on mobile.
- Change your cover photo every once in a while, especially on holidays or special occasions.
- Make the photo relevant to your audience.
- Include some form of life in your visuals, whether it’s plants, humans or animals.
- Make any text you use clearly visible and enticing to viewers.
A great cover photo makes a big difference. Stick to the sizing guidelines, check that it looks great on both desktop and mobile, and change it up once in a while to fit seasonal themes. An impressionable cover photo is a sign of a great Facebook Page.
How do you make an impression with your cover photo? Let us know your best tips by leaving a comment!