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Facebook Page ROI for Businesses and Bloggers

Do you run a Facebook Page to market your business? Do you have a monetized blog associated with your Facebook Page? Bloggers and business owners succeed from creating Facebook ads that funnel traffic through to their website or blog. If you’re spending time and money on Facebook ads, it’s crucial to measure your Facebook [...]

MichelleMichelle

How to Measure Facebook Page ROI

If you’ve been spending money on Facebook ads or boosting posts, measure your results to see how well your ads are paying off. It can be difficult at first to tell whether the results are worth it, but Facebook’s free tools make it easy to crunch the numbers. In this post, we’ll show you how to measure and analyze [...]

MichelleMichelle

How to Create a Lookalike Audience

When you’re spending money to grow your audience, you want to see results. Optimizing your audience allows you to get the most out of your advertising money. How can you reach people that you know will be interested in your Facebook Page? Try making a Lookalike Audience for your next ad campaign. Creating a Lookalike Audience is an [...]

MichelleMichelle

3 Ways to Track Facebook Ad Results

Are you running Facebook ads to increase engagement or get more likes on your Page? To build up traffic for your new Facebook Page, we recommend spending a little money on Facebook ads. Running ads helps get your Page off the ground, but are you tracking your ad’s performance to make sure you’re reaching your goals? Measuring [...]

MichelleMichelle

5 Tips to Stand Out in a Broad Niche

With over 60 million Facebook Pages crowding the platform, it’s nearly impossible to find a niche that hasn’t been covered. No matter how specific you go, the truth is that there are already tons of Facebook Pages, blogs and other types of content that focus on your topic. The broader your niche, the harder it is to grab [...]

MichelleMichelle

New Facebook Ad Format: Photo Link Ad

A few weeks ago, I started testing a “new” Facebook format that I am calling a Photo¬†Link Ad. I may not be the first person to ever use this ad format, but it is not commonly used on Facebook and it can definitely increase the exposure your ad gets and set it apart from your competition in the News Feed. First, let’s [...]

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