If you’re not careful, Facebook can be quite a time suck. You might set out to spend a few hours sourcing content and wind...
Facebook Ads Manager App: Create, Manage and Track Ads on the GoMichelle
Want to manage your ad performance on the go? Or boost a post while you’re bustling about?
There’s an app for that.
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The Facebook Ads Manager app is a convenient tool that allows you to manage ads from anywhere. Every month, 526 million Facebook users access the platform from their mobile devices only. Facebook’s 2 million advertisers are also users, making up nearly a fifth of the number who log in from their mobile devices every month.
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With so many people conducting social media from their phones, it only makes sense that Facebook makes business convenient for its advertisers. Keep reading to learn how to use the app and enhance your Facebook Page management process.
Ads Manager App Features
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The Ads Manager app offers a convenient way to manage your ad campaigns when you don’t have access to the desktop version. Available on iOS and Android, the app allows you to:
- Monitor current ads
- Create new ones
- Track ad performance
- Edit existing ads
- Edit budgets and schedules
- View Insights
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In addition, you can create ads using photos from your phone or from existing Page posts. Easily save ads as drafts, edit the text and change images out. Use the app to adjust audience targeting, optimizing your ad for a successful campaign.
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Push notifications will inform you of when your ads are expiring, how they’re performing and when they’re nearing the end of their budget. These reminders will help you keep on top of your ad campaigns in the midst of a busy schedule.
Managing detailed and complicated systems on your phone can be more of a hassle than a convenience in many cases, but the Ads Manager app is clean, neat and simple to navigate. Everything is laid out similarly to the desktop version, so it feels natural to manage your ads on a mobile device. If you’re comfortable using Ads Manager on a desktop, you’ll have no problem navigating the app.
How to Use the Ads Manager App
Download Ads Manager for free on iTunes. Open the app from your mobile device, or you can access the app from the regular Facebook app.
Then you’ll create your campaign. You have the option to boost a post or choose another objective with your ad, like sending people to your website or promoting your Page for likes. Set your budget and audience, then place your order.
Don’t forget to view your insights to see how your ad performed. Insights on the app is just as detailed as the desktop, showing stats for each demographic.
The Ads Manager app is great for Fan Page owners as well as small- and medium-sized business advertisers. If Facebook Page management is easier for you from a mobile device, definitely check out the Ads Manager app. Free and convenient, this tool is a great way to track your ad performance and ensure successful campaigns while you’re going about your day.
Do you use the Ads Manager app? Do you prefer the app versus the desktop version? Tell us your thoughts by leaving a comment!