If you’re not careful, Facebook can be quite a time suck. You might set out to spend a few hours sourcing content and wind...
Drive Sales with the Facebook Call-to-Action ButtonMichelle
Facebook helps businesses and marketers close sales with the careful design of the Facebook Page. Large, awesome cover photos invite users in and their eye goes from left to right, landing right on a helpful sales tool – the call-to-action button.
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Page admins can get a lot of success out of this free call-to-action button available for all verified Pages. With the option of 7 different button titles, the CTA button can link to anywhere on or off Facebook. This is where you can funnel Facebook users through to a monetized website or blog and potentially generate income.
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Calls to action are meant to drive people from Facebook to take an action. In addition to the well-placed CTA button, Page owners can use CTAs in other ways to drive traffic to their website. Here’s how to use calls to action to funnel traffic and generate more income.
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Page admins, editors, moderators and advertisers have the ability to select from a group of call-to-action buttons to add to the top of their Page. The call-to-action buttons can encourage users to contact you, shop from your site, start a food order or book a service. Some Pages also have the option to connect services like MyTime, HomeAdvisor or delivery.com.
How to add a call-to-action button to your Page
- Click + Add a Button below your Page’s cover photo.
- Select a button from the dropdown and enter the required information.
- Click Add Button.
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When you hover over your button, you then have a few options. You can choose to edit or delete your button, test the button, promote your button or view insights.
- Test button: Allows you to make sure the link where traffic will go to is correct.
- Get sales: You can create an ad to promote your call-to-action right from the button.
- View insights: This option allows you to see how many users have clicked your CTA button in the past week.
- Edit button: Any time you’d like to change where you want to drive traffic, you can choose to edit the link on your button.
Page owners may have a landing page set up just for users who click the CTA button on their Facebook Page. Others might include a link to their Etsy shop or a monetized blog. Brick-and-mortar businesses might choose the Contact Us button, linking to an email address.
Wherever you want users to go, you have control over your CTA button. But the attention-grabbing button isn’t the only place to funnel traffic through to your desired destination.
Consistent Calls to Action
Direct your users where you want them to go frequently in your content and interaction. Every time you post, think about what you want your user to do. You might not want to constantly promote your monetized site or your shop, but think about what else you want your users to do while they’re on your Page.
In your posts, ask users to leave a comment or share the post. Include a call to action in your live videos, asking followers to subscribe to your videos or message you for more information. Always leave your fans with an action for them to do next. Doing so will increase your engagement and lead to more sales.
Specific calls to action lead users to the next step. What is it that you want them to do? Whether you want to funnel traffic through to your website or encourage more engagement on your Facebook Page, make use of the call-to-action button on your Facebook Page and state specifically what you want users to do in your content.
Do you get a lot of traffic from your call-to-action button? Let us know by leaving a comment!