If you’re not careful, Facebook can be quite a time suck. You might set out to spend a few hours sourcing content and wind...
Create Your Post ScheduleLuke
The first step to posting to your Facebook Page consistently is setting a schedule. We have found that posting consistently, at least once a day, is vital in growing your social media reach. You must keep your audience engaged with your content or they will stop seeing it.
With FPTraffic, posting consistently every single day is easy and literally takes a few minutes to setup. You create your Page post schedule, find some content, and then FPTraffic does the rest for you. Let’s take a look at how to create your Page schedule.
The Schedules page can be found under the Pages menu in the FPTraffic navigation. Click on Schedules and then select the Facebook Page you would like to set your schedule for.
FPTraffic will post to your Page at most once an hour every hour of the day. We recommend posting 2-5 times a day, but you should test posting as many different times a day as you’d like. For example, to start you may want to post once in the morning, once at around noon, and then once later at night. After a few days of posting, you will be able to see what times people engagement with your content most.
If you are already getting engagement on your Facebook Page and it’s not a brand new Page, you can use your Page Insights to see what times your fans are online most.
Find When Your Fans Are Online from Page Insights
Your Facebook Page Insights has a lot of really cool data you should be checking often, but one in particular that you can use to help you decide what times to choose when creating your posting schedule is When Your Fans Are Online.
You can find this section of your Page Insights by going to your Facebook Page, Insights (shown in the top menu), and then select Posts from the left menu. At the very top you’ll see the graph shown in the screenshot above. Yours will probably look different, but this will show you the times your fans are on Facebook the most throughout the week.
If you hover of the Times graph (like I did shown above), you will see each particular hour. The times of day are shown in your timezone, so make sure you factor in the difference when updating your Page Schedule on FPTraffic. For example, the FPTraffic timezone is Central and I’m Eastern, so I would set my schedule to include 5:00pm (6:00pm is the best time according to the graph above).
FPTraffic DOES NOT post at the top of each hour
One thing to keep in mind as you watch your Pages for the posts being published by FPTraffic is that not all posts go out at the top of each hour. If you add 5:00pm to your schedule, FPTraffic will post to your Page between 5:00-5:59pm. We post throughout the hour to help make posts seem as organic as possible. This will help your reach.
Test new times
Once you’ve had your schedule setup for awhile and your Page is getting engagement, don’t forget to test new times. You can change up the hours you are posting or add new ones. You should also check your Page Insights often for changes to when your fans are online most often.
Good luck! Contact our support if you need any help setting up your Page Schedules 🙂