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5 Types of Effective Facebook GiveawaysMichelle
Do you offer giveaways on your Facebook Page?
If you don’t, you definitely should. Giveaways can give you incredible benefits, like boosting engagement, increasing reach and building your email list. And if you are offering giveaways but not seeing much in terms of engagement, maybe you need some fresh ideas.
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In this post, we’ll cover why giveaways are an effective technique to boost your Facebook Page efforts, and we’ll give you 5 types of giveaways you can implement with your fans to ensure great results.
Give and Take
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Facebook giveaways are incredibly valuable for both you and your fans. Your fans get awesome free products or special deals, and you can get their email address or extra Likes and Shares. Why do those matter for you?
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In a recent podcast interview on Smart Passive Income, Clay Collins from Leadpages claimed that each email subscriber you have is worth $2 per month in recurring revenue. Email marketing is becoming highly profitable. If you run a blog or business beyond your Facebook Page, an email list can significantly help you generate more revenue.
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When fans see your giveaway, they want to share it with their friends. You can even encourage them to do so as part of your giveaway rules! This helps expand your reach and build traffic to your Page.
The more people engage with your Page, the more likely your content will show up in their News Feed. Giveaways create an irresistible opportunity for fans to interact with your content.
How can you use giveaways to ensure awesome results? Here is a variety of giveaway types to use on your Facebook Page.
Effective Facebook Giveaways
FPTraffic offers a simple way to create giveaways for products you love. This post shows you how to create a giveaway with FPTraffic. But you can also create a giveaway directly on your Page, and use a tool like Rafflecopter to decide the winner. Here are a few types of giveaways that will help boost your results:
1. Multiple products over multiple days
While you’re giving away a little more, your ROI in terms of engagement and excitement around your Page will be high for multiple days. Running a week-long series of giveaways keeps your fans coming back the next day and the next, excited to see what the next product will be.
The prize you give away should be relevant to your brand, whether it be a product or a gift card. This type of giveaway is most effective when it’s seasonal, geared toward a holiday or based around a special event.
2. Share & Like
Expanding reach couldn’t be easier with this giveaway technique. Post a picture of your prize, and ask your fans to share and Like your post to be eligible to win.
3. Tag a friend
Ask your fans to tag a friend to be entered in this giveaway. Maybe it’s a package for two. Fans love interacting with these fill-in-the-blank posts.
4. Photo contest
Ask your fans to post a photo of themselves using your product or doing something that relates to your niche.
5. Offer something small to everyone who enters
Do you have samples you can give or a small freebie for everyone who enters? This will encourage people to enter, and then one person will still win a bigger prize.
Giveaways help drive engagement on your Page, and everyone loves the chance to win something. Experiment with different types of giveaways to find what’s most effective in helping you reach your Facebook Page goals.
Do you run giveaways on your Page? Tell us about what works for you by leaving a comment!